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Journal : Logistic and Operation Management Research

Systematic Review of Sustainable Competitive Advantage Factors of SMEs in The Creative Industry Dewayana, Triwulandari Satitidjati; Gunawan, Akbar; Suryadi, Kadarsah; Marie, Iveline Anne
Logistic and Operation Management Research (LOMR) Vol. 4 No. 1 (2025): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v4i1.3331

Abstract

A sustainable competitive advantage refers to a combination of characteristics and capabilities that allow a business to fulfill customer needs more effectively than its competitors. It encompasses elements that enable a company to produce goods or services of superior quality or at a lower cost than others. These advantages help businesses achieve higher sales or profit margins in the market. This literature review aims to examine and identify various factors contributing to the development of sustainable competitive advantage in the creative industry, a topic that has gained significant importance and widespread attention. This research employs a systematic literature review (SLR) approach to investigate these factors in the context of creative industries. Using the SLR approach and the PRISMA framework, this research identified, evaluated, and synthesized 27 relevant articles from the Scopus and IEEE Xplore databases, published between 2014 and 2024. These articles contain results about the factors and problems that can influence sustainable competitive advantage in creative industries with relevant fields, such as social, economic, and technical. A total of 19 factors were found that influence sustainable competitive advantage.  All these factors are important, but production quality, environmental friendliness, finance, innovation, consumer behavior, and human resources are the most prominent. This meta-analysis provides valuable insights and serves as a foundation for advancing efforts to promote the implementation of competitive advantage practices.
Co-Authors Ade Irman Ade Irman Mutakin Ade Irman Saeful Mutaqin Ade Irman SM Ade Irman, Ade Alia Badra Pitaloka, Alia Badra Alifia Puspa Septianingrum Amelia Rachmawati Ananta, Surya Atmadilaga Ani Umyati Ani Umyati Arini Syafira Utami Asep Ridwan Asih Machfuzhoh Atia Sonda Bobby Kurniawan Budi Darma Maulana Cindy Christine Miranda Damasa G Desmiani Denni Kartika Sari Dewayana, Triwulandari Satitidjati Dhena R. Barleany Dhena Ria Barleany Dina Estining Tyas Lufianawati Dyah Lintang Trenggonowati Ekana Kusumaningrum Enny Fitriyanti Erien Amelia Erlin Filiandini Evi Febianti Evi Febianti Fajri Humaedi Fani Rahma Damayanti Fellek Getu Tadesse Galih, Restu Azi Hadi Setiawan Hadi Setiawan Hadi Setiawank Hafair Mubarak Ibrahim Nur Farabi Intan Nauroh Iqbal Iqbal Iveline Anne Marie Kadarsah Suryadi Kee Evelyne Khairiyyah Rusydi khatili, putiri buana kulsum kulsum Kulsum M.T. M.Naufal Muadz Mentari Indria Cahya Merdiana Dewantari, Nustin Muhamad Ridwan Muharni, Yusraini Mukti Lestari Mutakin, ade irman Nuraida Wahyuni Nurul Ummi Nustin Merdiana Dewantari Purbasari, Intan Puti Nur Hardiyanti Putiri B. Katili Putiri Bhuana Katili Putiri Buana Khatili Putro Ferro Ferdinant Putro Ferro Ferdinant Ratna Ekawati Restu Wigati, Restu Retno Sulistyo Dhamar Lestari Rettrikar Kiswindyatmoko Ria Barleany, Dhena Rifan Maulana Rizki Akbari Robi Setiawan Saeful Mutaqin S., Ade Irman Saleh, Afiatta Ilhan Selviroh, Selviroh Shera Dwi Andini Sirajuddin Sirajuddin Sirajuddin Sirajuddin Syahputra, Galang ulfah, Maria Ummi, Nurul Utami Damayanti Vidya Nursekha Wahyu Susihono Yanuar Sutanto Zainal Abidin