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Journal : Journal Markcount Finance

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The Influence of Artificial Intelligence on Readiness and Acceptance of Technology in E-Commerce Naskiroh, Naskiroh; Nurqolbiyah, Dina; Winarti, Winarti; Rosnidah, Ida; Hidayat, Firman
Journal Markcount Finance Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i1.1170

Abstract

The use of artificial intelligence in e-commerce makes it easier for users to do online shopping. However, user data collection carried out by artificial intelligence in e-commerce can be misused. This is a shift in intention to adopt artificial intelligence in e-commerce. This study aims to identify the factors that impact the adoption of artificial intelligence in the field of e-commerce. The technology readiness model and the technology acceptance model are both utilized in this study. Data was collected from 283 students who have done shopping in e-commerce. The data collected will then be analyzed using SEM-PLS. The findings suggest that optimism, innovativeness, and discomfort have a role in shaping the acceptability of artificial intelligence in e-commerce, through the perceived ease of use and perceived usefulness. However, research findings suggest that there is no correlation between insecurity and the perceived ease of use and usefulness. The findings suggest that the way users view the ease of use, and the utility of artificial intelligence technology directly influences their acceptance of it in e-commerce, which is then through in their intention to use it. The result of this study can be used by online businesses to apply TAM and technology readiness models to maximize the use of AI in e-commerce.
Co-Authors Abda, Gusnadi Abrori, Abrori Adelweis, Dinda Shafa Adzania Aghitsnillah, Nuro Qolbi Agus Budianto Akhmad Farid Akhmad Jazuli Al Farrosi, Faisholul Umam Aldri Frinaldi Alfarizi, Rois Aminuyati Amir, Yusnaweti Andy Hardianto Anggraeni, Feny Dwi Angkatno, Angkatno Apri Dwi Astuti Aprilia Kumala Dewi, Novi Ardani, Aliefia Miftakhul Arif Rakhman Arifin, Mochammad Iqbal Aruhi, Nasarudin Azwar, Zainal Bahar, Muchlis Bakhtiar, Syarifudin Budi Anna Keliat Dasman Lanin Deni Irawan, Deni Dewi, Novi Aprilia Kumala Diana Permatasari, Eka Dwi Anggraeni, Feny dwi purwanto Ekariani, Alfiah Ena Marlina Faturrohman, Yusuf Enril Fazira, Yefnika Felissa, Gita Shafa Hernawati Hernawati Hery Kresnadi Ida Ayu Putu Sri Widnyani Ida Rosnidah Ikaputera Waspada, Ikaputera Indira SNJ, Falentiana Junaedi, Abdus Salam JUWENAH JUWENAH Khairunnisa Khairunnisa Khodijah Khodijah Kuswoyo, Fitria Saphira Laksana Hendra Pamungkas, Agung Laksani, Mertiara Ratih Terry Lutfiana, Sofi Maharani, Lulut Ernin MARIFANI FITRI ARISA Maulana, Mayasari Maulana, Yono Mayasari Mayasari, Mayasari Meria Zakiyah Alfisuma Milantara, Noril Mudakir, Farni Mulyatno, Roni Muryani, Susi Mustikasari Mustikasari Naskiroh, Naskiroh Nexvia, Cinta Marshanda Nur Asnawi Nurhidayah, Ariska Nurqolbiyah, Dina Ocvando, Khovadli Pamungkas, Agung Laksana Hendra Pangestu, Sinta Dewi Pawestri, Nanda Ayu Permatasari, Eka Diana Pramesti, Rahma Aulia Pramita Widodo, Yessy Prihatna, Nandang Purnawati, Yuliesi Putri Sabilla, Ghina Qodriani, Laela Ramlah Puji Astuti Rembrandt, Rembrandt Rheinjannie, Addiesty Amartha Rimi Gusliana Mais Ririn Widyastuti Wulaningsih Rivai, First San Hendra Rosyid, Nur Muhammad Roushan, Muhammad Evik Safitri, Talitha Aulia Nadifah Salsabila, Dilla Cipta Saputra, Rajib Saputra, Rizki Saputri, Wahyu Dwi Setyaningrum, Ikawati Sigalingging, Fery Kurniawan Silvia, Farah Faiqotus Sri Wilujeng, Eka Wahyu Subrata, Eko Suryani Suryani Susanto, Wigyo Susilastri, Susilastri Syamsiati . Teguh Haria Aditia Putra Toto Suharjanto Umar, Genius Umi Salamah Utami, Dita Berliana Utami, Septy Diah Waluyo Sejati Watemin Wibowo, Nurhakim Yudhi Widhiastuti, Ratna Widianto, Rafif Widodo, Yessy Pramita Widyantoro , Wisnu Winarti Winarti Winda Wulandari, Winda Wisnu Widyantoro Yudhi Wibowo, Nurhakim Yumarni, Yumarni