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Ramdan Hidayat
Agrotechnology Departmen, Faculty Of Agriculture, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : Syari'ah Economics

 1 
SHARIA-BASED MARKETING STRATEGIES FOR INCREASING HOUSING SALES IN THE CITY OF TASIKMALAYA Ramdan Hidayat; Eggy Armand Ramdani; Tazkiyah Ainul Qolbi
Syari'ah Economics Vol 6 No 1 (2022): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36667/se.v6i1.1166

Abstract

Marketing strategy is an essential component of any business operation. Whether a business is successful depends on whether its marketing strategy is effective for its needs. Therefore, the selection of a marketing strategy requires precise calculations and analysis. According to the title observed, the method used in this study is a qualitative research method that generates descriptive data through observations, interviews, and documentaries. Cordova Living is a housing community that employs a sharia payment system, eliminating the BI checking system so that there are no interest, usury, confiscation, or fines. Based on the fact that Cordova Living was the pioneer of sharia-compliant housing in Tasikmalaya, the sharia marketing strategy is a great fit for marketing its products. As evidenced by the marketing mix, implementing sharia marketing strategies can increase sales figures and the selling value of Cordova Living housing. In terms of price (price) has advantages for consumers to negotiate because of the khiyar rights. In terms of products, transparency from start to finish, detailed explanations, and the freedom to bargain and negotiate can eliminate the element of fraud. The strategic place (location) close to the city center and education center provides added value for Cordova Living. The promotion (promotion) used by Cordova Living is friendly and applies 3S (senyum/smiles, salam/greetings, and sapa/greetings) and friendly service by applying Islamic rules.
Co-Authors Abdulloh, Kholid Ihsan Achmad Surkati Agus Sulistyono Alvan Hanif Ma'sum Antonia Jessica Sherlyn Da Costa Arief, Arsarizky Arif Fathoni, Arif Bambang S. Purwoko Dewanti, Felicitas Deru Dewanti, Felisitas Deru Didik Utomo Pribadi Dodi Iwan Sumarno Dwilyana, Lisa Dwiridhotjahjono, Jojo Eka Widiyawati Elly Syafriani Eriesta Wahyuningtyas Ersa Putri Sanjaya F. Deru Dewanti Fadilla Eka Rohcahyani Fernanda, Yohanes Ferry Fitriyah Fitriyah Guniarti Guniarti Guniarti Guniarti Hadi Suhardjono Hidayah, Sefti Nurul Idfi Setyaningrum, Idfi Jilian, Latni Juli Santoso Juli Santoso Pikir Kartini Kartini Kartini Kartini Kusumaningrum, Nora Augustien Latifah K. Darusman Lazuardi Akmal Islami Lingga Unzilaturrohmah Melinda Dwi Safitri Mellyaningtyas, Chintia Dinda Noni Rahmadhini Nora Augustien Nova Triani Nova Triani Nur Achadijah Nur Izza, Siti Oktaviana Fasya, Elfira Rizki Pangesti Nugrahani Penta SURYAMINARSIH Pribadi, Didik Utomo Pudjibudojo, Jatie K. Puji Lestari Tarigan Purnomo Edi Sasongko Purwadi MP. Ir Purwadi Purwadi Purwanto Purwanto Putri, Mila Yunianysyah RAMDANI, EGGY ARMAND Rizaldi, Muhammad Fahri Roedhy Poerwanto Rusyana, Mohammad Purwa Samodro, Intan Febriana Santoso, Juli Santoso, Try Riduwan Sefti Nurul Hidayah Shalihah, Fitriyatush Sholeha, Nadiyatus Sri Djajati SRI WIDAYANTI Sri Widayanti Sri Winarti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sutini Tazkiyah Ainul Qolbi triani, nova Utami, Nabila Sofia Rizka Widi Wurjani Widiwurjani Widyatmani Sih Dewi Wiwik Sri Harijani Wurjani, Widi Yonny Koentjoro