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All Journal Jurnal Kedokteran Brawijaya Journal of Indonesian Tourism and Development Studies Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari Interaktif: Jurnal Ilmu-Ilmu Sosial KEMBARA Komunikator Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi ARISTO PRofesi Humas Wikrama Parahita : Jurnal Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL KOMUNIKATIO SANGKEP: Jurnal Kajian Sosial Keagamaan Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Tuturlogi: Journal of Southeast Asian Communication Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Netnografi Komunikasi ENDLESS : International Journal of Future Studies INJECT Interdisciplinary Journal of Communication
Maulina Pia Wulandari
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analisis Diskursif Nilai Berita Perlindungan Data Pribadi pada Detik.com dan Kompas.com Ansahnarmi, Annisa; Safitri, Reza; Wulandari, Maulina Pia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16380

Abstract

Pendekatan Discursive News Values Analysis (DNVA) digunakan untuk memahami dan menganalisis nilai-nilai berita dalam media massa, fokusnya pada bagaimana nilai-nilai tercermin dalam penyajian berita. Penelitian ini bertujuan untuk menganalisis nilai-nilai berita yang dibangun dalam liputan perlindungan data pribadi di media online Indonesia, khususnya Detik.com dan Kompas.com. Metode kualitatif digunakan dengan mengumpulkan dan menganalisis artikel berita dari kedua portal dalam rentang waktu tertentu. Hasil analisis menunjukkan dominasi nilai Eliteness dalam kedua media, dengan Detik.com cenderung lebih menonjolkan nilai Negativity, sedangkan Kompas.com lebih sering menggunakan nilai Positivity. Superlativeness juga digunakan dengan frekuensi yang berbeda antara keduanya. Temuan ini mengindikasikan perbedaan dalam pendekatan editorial dan ideologi kedua media tersebut dalam menyajikan berita.
The Association between Aspect of Family Communication Dimentions Beforehand, To, and Throughout The COVID-19 Pandemic Wulandari, Maulina Pia; Amanda, Fakhirah
Jurnal Ilmu Komunikasi Vol 21 No 2 (2023): Agustus 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i2.5120

Abstract

The COVID-19 pandemic resulted in the Indonesian government implementing work-from-home and Distance Learning (PJJ) regulations that affect how people communicate with others, how close they feel to each other, and how they resolve family problems. This research aims to analyze the different types of communication within the family that influence the level of closeness and differences of opinion before, during, and after the COVID-19 pandemic. This research uses quantitative research methods, collecting data through survey questionnaires and using Statistical Structural Equation Modeling(SEM) as the primary technique for data analysis. The results of this study show substantial changes in communication and conflict patterns in families before and after the COVID-19 pandemic. In addition, no significant differences were found before and during the pandemic in the relationship between family communication patterns and family intimacy, as well as between family intimacy and family conflict. Family intimacy is essential in mediating the relationship between family communication patterns and conflict. This study shows that increasing levels of family communication, characterized by a lack of understanding of the roles of individual family members and a focus on dialogical communication and equality, can give rise to disputes that weaken unity and harmony within the family unit. This research contributes to the field of family communication theory by showing the impact of external circumstances, such as a pandemic, on internal family dynamics.
Praktik “PR Excellent” Humas Pemerintah Daerah Ajianto, Imon Dwi Budi; Kriyantono, Rachmat; Wulandari, Maulina Pia
ARISTO Vol 6 No 1 (2018): Januari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v6i1.781

Abstract

This study aims to describes the implications of the issuance of the Regulation of the Minister of Communication and Information Technology (Permenkominfo) no. 14/2016 on Local Government PR, especially districts / municipalities. Researcher explore how the perception of Government PR Officials, how the placement of Local Government PR on thestructure of Local Government Organization (OPD) and how the practice excellent PR by Local Government PR based on the principles of Excellence Theory with the implementation of Permenkominfo regulating the form, type, nomenclature, merging affairs, organizational structure, duties and functions of Field of Communication and Information. The Excellence Theory is one of the theories in the field of PR studies and is an effective standard of PR andexplains the ideal PR characteristics in an organization. Descriptive qualitative research method with in-depth interview data collection technique to the Communication and Information Management Officers and completed with document tracking. The results showed that the Communication and Information Management Officers have understood theregulation. However, not all Local Government have merged PR Division in the Dinkominfoas the implementation of Permenkominfo no. 14/2016. Placement of Local Government PRstill variations in OPD structure of each Local Government. Although it is found that theexcellent PR practice in general is good, but coordination needs to be done so that there is nooverlapping in task distribution in Field of Communication and Information Management in Local Government.
Empowerment-Based Relationship Management in CSR Communication: A Qualitative Study of Stakeholder Engagement in PT Pertamina Lubricants Gresik’s Kampung Iklim Program Sasella, Mirel Imelda; Wulandari, Maulina Pia; Riani, Yuyun Agus
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.2

Abstract

Strategic corporate communication plays a crucial role in fostering sustainable and empowering relationships between organizations and stakeholders, particularly within Corporate Social Responsibility (CSR) initiatives. This qualitative exploratory study investigates how the CSR Department of PT Pertamina Lubricants Production Unit Gresik (PUG) implements stakeholder engagement through the Kampung Iklim (ProKlim) program, an environmental initiative promoting community participation in climate adaptation and mitigation. Using Organization–Public Relationship Theory to explores how communication practices shape trust, satisfaction, commitment, and shared control in CSR implementation. Data were gathered through in-depth interviews, field observations, and document analysis, and analyzed using NVivo 12 Pro. Findings show that all five stages of stakeholder engagement are implemented but vary in maturity. The capacity strengthening stage remains weak, limiting long-term empowerment and relationship continuity, meanwhile action–review–reporting reflects strong transparency and accountability. Thematic analysis suggests that sustainable engagement emerges when communication evolves from one-way information delivery to dialogic, participatory, and empowerment-oriented interaction. This study proposes an Empowerment-Based Relationship Management Model, integrating dialogic communication, participatory capacity building, and mutual accountability as key elements of sustainable CSR communication, reframing CSR engagement as a co-creative process of empowerment and shared legitimacy.
Interpreting Sustainability Signs In A Malang Hotel: A Semiosis Analysis Of Repeated Guest Experiences Situmorang, Benita; Prasetyo, Bambang Dwi; Wulandari, Maulina Pia; Syahri, Moch.
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.03

Abstract

The increasing implementation of sustainability practices in the hospitality industry reflects a commitment to environmental responsibility. However, sustainability symbols often serve as visual elements whose meaning is not fully understood by hotel guests. This study explores how guests' repeated experiences influence their interpretation of sustainability symbols at the Grand Mercure Malang Mirama Hotel. Using a qualitative research design, this study combines Peircean semiotic analysis with the photo elicitation method. The data consist of 20 sustainability-related signs identified through observation and in-depth interviews with 7 domestic guests who stayed for at least 2 nights. Data were collected through systematic observation, and interviews were analyzed using Peirce's triadic semiosis framework, with deductive and inductive reasoning to explore emotional, energetic, and ultimate interpretants. Findings indicate that sustainability indicators, such as eco-friendly symbols, energy efficiency, and documented environmental activities, are more effective at driving shifts toward energetic and ultimate interpretants. Conversely, symbolic signs such as sustainability certifications trigger emotional responses and visual impressions, often leading to interpretive ambiguity. This study contributes to the fields of sustainability communication and hospitality studies and expands Peirce's semiotics in the context of sustainability in the hospitality industry in Indonesia.
Pink Dominance and ‘Semua Karena Cinta’ Symbolism in Government City Branding Communication Roudhotun, Cinta Manda; Pia Wulandari, Maulina; Muwafik Saleh, Akhmad
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.05

Abstract

Abstract This study explores how a government-led city branding initiative can become a site of public contestation when symbolic meanings are not collectively negotiated. In 2025, the Jember Regency Government introduced the slogan “Semua Karena Cinta” (All Because of Love) and a pink-dominated visual identity as part of its official branding strategy. Using a qualitative case study approach grounded in a constructivist perspective, this research examines how the branding was interpreted, debated, and resisted in public communication spaces. Data were gathered from official government publications and Instagram content, online news coverage, social media comments, and in-depth interviews with community members, and analyzed through thematic coding with NVivo. The findings show that public resistance was driven by perceived misalignment between the pink symbolism and Jember’s socio-cultural identity, the saturation of visual symbols in public facilities, and a gap between the “love” narrative and visible political dynamics. Rather than outright policy rejection, resistance appeared mainly through humor, sarcasm, and critical digital discourse, indicating tensions in symbolic legitimacy. Theoretically, this study contributes to city branding scholarship by applying Issue Management Theory to interpret public resistance as an early signal of meaning misalignment. Practically, it highlights the importance of participatory and dialogic communication in sustaining trust and legitimacy in government branding initiatives.
Rhetorical Teaching Strategies for Students with Special Needs at TK Negeri 1 Samarinda Damayanti, Liliannisa; Wulandari, Maulina Pia; Prasetyo, Bambang Dwi
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41246

Abstract

The implementation of inclusive education at the kindergarten level still faces significant challenges, especially in the aspect of instructional communication between teachers and students with special needs. This gap shows that conventional teaching strategies have not been able to address the complexity of interactions in inclusive classrooms fully. This study aims to analyze the instructional communication strategies implemented by teachers in Samarinda State Kindergarten 1 using a rhetorical approach. This approach focuses on how teachers build credibility (ethos), touch the emotional side of students (pathos), and convey messages with appropriate logic (logos). This research uses a qualitative approach with a case study method. Data collection techniques include participatory observation, in-depth interviews with teachers and principals, and documentation of learning activities. Data were analyzed thematically to reveal patterns of effective communication in the context of inclusive teaching. The results show that teachers who consciously adopt a rhetorical approach can build stronger communicative relationships, increase student participation, and create a more humane and inclusive learning environment. The conclusion of this study confirms that rhetoric-based teaching strategies are not only relevant but also effective in addressing communication challenges in classrooms with diverse learning needs. The findings recommend the integration of rhetorical approaches in teacher training and inclusive education policy in Indonesia.
Political Image Strategy on TikTok: A Case Study of 'Gemoy' Juliantari, Serly Novita; Sujoko, Anang; Wulandari, Maulina Pia
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41270

Abstract

This research examines the visual image-based political communication strategy on the TikTok platform by highlighting the “gemoy” symbol as part of a political campaign aimed at the younger generation. This phenomenon shows a shift in the way political messages are delivered from a rational-informative approach to an affective-visual approach that utilizes popular culture. The main problem in this research lies in how political meaning is formed through the symbolization of the “gemoy” image and to what extent it affects young people's political involvement. The purpose of this research is to identify the various meanings of young audiences towards image-based political communication and explain the dynamics of symbol meaning in the context of digital culture. The method used is a qualitative approach with a case study, relying on data collection techniques in the form of in-depth interviews, observation of TikTok content, and visual documentation. Data were obtained from interactions with TikTok users aged 17-25 as well as analysis of political content using the “gemoy" representation. The results show that political images are not only passively consumed but also actively interpreted and reproduced by young audiences based on their affections, identities, and digital lifestyles. In conclusion, political communication in the era of social media is heavily influenced by the power of visual symbols and emotional interactivity, not just by substantial arguments. This research contributes theoretically to the expansion of the concept of digital political communication and practically encourages the strengthening of political literacy based on popular culture and algorithmic media.
Tracking Public Sentiment on Poverty in Indonesia through AI-Based Social Media Analysis Santoso, Rizki Bimo; Wulandari, Maulina Pia; Saleh, Akhmad Muwafik
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30582

Abstract

The development of digital technology has brought significant changes to the dynamics of public communication, with social media becoming a primary platform for government criticism. The controversy surrounding the release of Indonesia’s 2024 poverty data by the Central Bureau of Statistics (BPS) sparked a negative response, challenging the legitimacy of public institutions. In this context, accurate, real-time monitoring of public sentiment is crucial for supporting crisis communication responses. However, comparative studies on the reliability of free AI-based sentiment analysis tools in the public sector are still limited. This study evaluates the effectiveness of ChatGPT, DeepSeek, and Parabola.io in building an early warning system for crisis communication. A quantitative-descriptive approach was used to analyze 351 comments from the Instagram account @bps_statistics related to the release of poverty data. The results showed that DeepSeek (82.93%) and Parabola.io (82.62%) had higher accuracy than ChatGPT (40.24%). These findings underscore the importance of AI reliability in diagnosing crises early in the issue cycle. Theoretically, this study develops a crisis communication framework by integrating sentiment analysis and the issue cycle. Practically, this research emphasizes the need to consider accuracy, bias, cultural context, and human oversight in the use of AI.
Client-Centered Stakeholder Relationship Management: A Strategic Model for Medium Business and Corporate Banking Relationships Mahanani, Sasanti Putri; Wulandari, Maulina Pia; Safitri, Reza; Sharipudin , Mohamad-Noor Salehhuddin
Wacana Journal of Social and Humanity Studies Vol. 29 No. 2 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2026.029.02.05

Abstract

Objective: Relationship management plays a critical role in corporate banking, particularly in maintaining long-term engagement with medium-sized businesses and corporate clients. However, many financial institutions face challenges sustaining these relationships due to the lack of a systematic, client-centered approach. This study proposes a Client-Centered Stakeholder Relationship Management (SRM) Model to improve client engagement through a four-phase framework: Engage and Attract Potential Clients, Insight-Driven Client Engagement, Relationship Strengthening and Service Delivery, and Value Co-Creation and Retention. Design/Methods/Approach: This study employs a qualitative methodology, drawing on insights from 16 Relationship Managers (RMs) at Bank Rakyat Indonesia (BRI), classified into junior and senior levels based on experience. Findings: Effective communication, trust-building, and service satisfaction function as core relational mechanisms that influence client retention. Specifically, junior RMs rely more on structured systems such as CRM tools, while senior RMs demonstrate adaptive, experience-based strategies that enable more tailored client engagement. The findings further show that SRM effectiveness depends on integrating analytical tools, relational competence, and organizational support systems, particularly in managing corporate clients with complex financial needs. Originality/Value: While the model is derived from a single institutional context, it offers transferable insights for banking institutions with similar organizational structures and market conditions. Practical/Policy implication: Practically, this study recommends developing hybrid training programs that combine data-driven analysis and relational skills, implementing structured mentoring between junior and senior RMs, and integrating continuous client feedback into engagement strategies. These findings contribute to operationalizing SRM in corporate banking by linking stakeholder theory with frontline relational practices.   Keywords:  Client engagement; client retention; corporate banking; relational competence; stakeholder relationship management JEL Classification:             G21; M31; L14
Co-Authors Abdillah, Muzakky Achmad Rizki Arrajabi Akhmad Muwafik Saleh Amalia Fibrianty Amanda, Fakhirah Anang Sujoko Andi Afrilliya Ani Angela Ervina Ansahnarmi, Annisa Antoni Antoni Antoni Antoni Argyanti, Talitha Arizona, Yohana Kartika Arsih Amalia Chandra Permata Azizah Des Derivanti Bambang Dwi Prasetyo Bambang Dwi Prasetyo Bambang Dwi Prasetyo Chusnul Chotimah Chusnul Chotimah Cinta Manda Roudhotun Daffa Yudhistira Damayanti, Liliannisa Darmawati, Surya Ervina, Angela Fairuza Arindra Fajaria Menur Widowati Fakhirah Amanda Fitri H Oktaviani Fitria Avicenna Habibi Za’idatul Ma’muriyah Husnu, Lalu Nurcholis Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Indri Wisudawati Patiung Isni Tri Lestari Istikhana Nurulhuda Ivan Bimantoro Wachid Jukiabtari, Serly Novita Juliantari, Serly Novita Lalu Nurcholis Husnu Layna, Nadia Luitsa Leonard Davinci Elain Koten M. Andy Bagus Izzulhaq Mahanani, Sasanti Putri Maharina Novia Zahro Moch. Adi Surahman Mohammad Annur Tri Putra Muhammad Daffa Putra Mahmudi Muhammad Syukron Anshori Muwafik Saleh, Akhmad Nia Miftakhul Jannah Nikmatus Sholikah Novita Anggraini Nurlaily Romadhoni Nurzila Fadilah Putri Prasetya, Bambang Dwi Prihantoro, Danang Mandala Putra, Mohammad Annur Tri Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rahayu, Winda Dewi Retnaningrum, Stevany Eryna Reza Nugraha, Reza Reza Safitri Reza Safitri Ridy Sulhana Sahawi Rizki Bimo Santoso Roudhotun, Cinta Manda Saffanah Fajar Kurniawan Safira Aqmarina Putri Isnaini Sahawi, Ridy Sulhana Salsabila, Laluna Santoso, Rizki Bimo Sari, Diaz Sasela, Mirel Imelda Sasella, Mirel Imelda Sharipudin , Mohamad-Noor Salehhuddin Situmorang, Benita Stevany Eryna Retnaningrum Sujoko, Anang Surya Darmawati Suryadi Syahri, Moch. Syaiful Azhary Sylvatri, Hapsari Dian Taqi, Naila Tri Suharto Wachid, Ivan Bimantoro Yassaroh, Lora Sabila Yuarko, Nike Virgawati Yuyun Agus Riani Zahro, Maharina Novia Zuhri, Mochamad Fernanda Abuzar Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Zulkarnain