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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ENDLESS : International Journal of Future Studies Society
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
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Journal : Jambura Geo Education Journal

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Changes in the Dynamics of Indonesian Tourists Regarding the Information Adoption Process in the Digital Era Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
JAMBURA GEO EDUCATION JOURNAL Volume 6, Issue 2 (2025): Jambura Geo Education Journal (JGEJ)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jgej.v6i2.31271

Abstract

In the age of abundant information, tourists increasingly turn to digital reviews to make quick informed decisions about destinations, but how these reviews shape their choices remains an important but underexplored topic. This study investigates the influence of the peripheral route from the Elaboration Likelihood Model (ELM), focusing on the dimensions of Information Quantity and Product Ranking, on information adoption by tourists for the Milenial Glow Garden. The findings demonstrate that a high volume of reviews and favorable product ratings act as significant peripheral cues, guiding tourists' decision-making processes, particularly when they lack the motivation or ability to engage in deep cognitive processing. Aligning with ELM, it is evident that in the digital realm, tourists often rely on social proof—specifically review quantity and ratings—as a faster, more convenient means of decision-making. The study further reveals that younger tourists (aged 18 to 35) are especially influenced by review quantity and ratings, opting for decisions based on aggregated information. These cues enhance tourists’ perceptions of a destination’s credibility and appeal, especially for those motivated by FOMO (Fear of Missing Out) and seeking modern, high-tech experiences. The results underline the growing reliance on digital information in the decision-making process, with review volume and star ratings significantly shaping urban tourists' perceptions and choices. This research provides valuable insights for digital tourism marketing, offering strategies for destination managers like Milenial Glow Garden to attract tourists who rely on heuristics, creating tech-driven and engaging tourism experiences.
Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Susanti, Asta Ayu Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara ULWAN FAKHRI NOVIADHISTA Ulwan Fakhri Noviadhista Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain