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All Journal Bioedukasi: Jurnal Pendidikan Biologi SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Trending: Jurnal Manajemen dan Ekonomi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Endah Kurniawati
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Promosi, Brand Image, dan Lokasi Terhadap Keputusan Pembelian Pada 3Second Store Kediri Yonas Hans Andreawan; Endah Kurniawati; Nuril Aulia Munawaroh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2151

Abstract

This study investigates the influence of promotion, brand image, and location on purchasing decisions at 3Second Store Kediri. The research employs a quantitative approach using both primary and secondary data sources. The primary data were obtained through the distribution of questionnaires to 309 respondents, while the secondary data were collected via interviews with store supervisors and direct observation at the research site. The variables under examination include promotion, brand image, and location as independent variables, and purchasing decision as the dependent variable. Data analysis involved both partial and simultaneous hypothesis testing to determine the strength and significance of each variable’s effect. The findings reveal that, partially, each of the three independent variables—promotion, brand image, and location—has a significant and positive effect on purchasing decisions. This indicates that improvement in any of these aspects will lead to a higher likelihood of customers making a purchase. Simultaneous testing also demonstrates that the three variables collectively exert a significant and positive influence on purchasing decisions. Among these, promotion emerges as the most dominant factor affecting purchasing decisions, as confirmed through the partial t-test results. The coefficient of determination (R²) is 0.581, which signifies that 58% of the variation in purchasing decisions can be explained by the three examined variables, while the remaining 42% is attributed to other factors not covered in this study, such as product quality, customer service, and pricing strategies. These results suggest that marketing strategies focusing on well-planned promotional activities, maintaining a strong and positive brand image, and choosing a strategic store location can effectively increase customer purchasing decisions. The findings provide valuable insights for retail management, particularly for fashion retail brands like 3Second Store, in developing targeted strategies to optimize sales performance.
Pengaruh Sosial Media Marketing, Store Atmosphere, Kualitas Pelayanan terhadap Keputusan Pembelian di Titik Tuju Coffe & Roastery Adelia Azizah Arifin Putri; Endah Kurniawati; Nuril Aulia Munawaroh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1051

Abstract

This study aims to analyze the effects of social media marketing, store atmosphere, and service quality on consumers’ purchasing decisions at Titik Tuju Coffee & Roastery in Kediri City. The background of this research is based on the increasing competition in the coffee shop industry, which requires business actors to implement effective marketing strategies, create a comfortable store atmosphere, and provide high-quality services to influence consumers’ purchasing decisions. The research method used is a quantitative approach with data collection conducted through questionnaires. The research sample consisted of 120 respondents who were consumers of Titik Tuju Coffee & Roastery, selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that, partially, social media marketing, store atmosphere, and service quality have a positive and significant effect on purchasing decisions. In addition, the simultaneous test results show that the three independent variables collectively have a positive and significant effect on consumers’ purchasing decisions. The coefficient of determination indicates that most of the variation in purchasing decisions can be explained by these three variables. This study is expected to provide practical contributions for coffee shop managers in designing appropriate marketing strategies and improving service quality and store atmosphere to encourage consumers’ purchasing decisions.
Optimizing the Health Dimension Program in the Human Development Index to Improve Human Resource Quality in the Kediri City Muhammad 'Abid Yardan; Endah Kurniawati
Jurnal Manajemen Vol. 17 No. 1 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i1.21482

Abstract

The Human Development Index (HDI) is a vital indicator in measuring the success of regional development, and thru the health dimension, it plays a strategic role in improving the quality of human resources. Kediri City shows a positive trend, increasing from 78.78 in 2020 to 80.97 in 2023. However, it still faces health challenges such as neonatal infant mortality, stunting, and infectious diseases, which require optimization of health programs. This research uses a descriptive qualitative approach with a document study method to analyze official documents related to the HDI in the health dimension of Kediri City. Data is integrated thru document analysis of annual HDI reports, regional development planning documents, and health statistics data from 2019-2023. Data analysis was conducted inductively to identify patterns and relationships between programs. The life expectancy in Kediri City reached 75.74 years in 2023. There are three main challenges: 13 cases of neonatal infant deaths, 784 stunted children under five, and a high number of infectious diseases (201 HIV, 1,379 TB). Strategic programs implemented include The Movement to Reduce Maternal and Infant Mortality (GEMAKIBA), high-risk pregnant women visits, Posyandu for the Life Cycle, and disease prevention programs. Optimizing health programs thru an integrated approach that is promotive, preventive, and curative has proven effective in increasing the Human Development Index (HDI). The sustainability of the program and the strengthening of the monitoring and evaluation system are key to maintaining the positive trend of sustainable human development.
PENGARUH GAYA KEPEMIMPINAN, BEBAN KERJA, DAN STRESS KERJA TERHADAP KINERJA GURU MAN 1 KOTA KEDIRI Gustavi Zidan Naufal; Endah Kurniawati; Suseno Hendratmoko
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3 (2026): Februari
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v3i3.6843

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, beban kerja, dan stress kerja terhadap kinerja guru di MAN 1 Kota Kediri. Fenomena yang terjadi di lapangan menunjukkan adanya variasi kinerja antar guru, yang diduga berkorelasi dengan kepemimpinan pimpinan madrasah, tingkat tekanan psikologis, serta beban tugas yang ditanggung masing-masing guru. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 76 guru. Teknik analisis data menggunakan regresi linier berganda yang diolah melalui perangkat lunak SPSS versi 25, meliputi uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), uji t, uji F, dan analisis koefisien determinasi. Hasil penelitian menunjukkan secara parsial, gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja guru. Sebaliknya, stres kerja berpengaruh negatif dan signifikan, sedangkan beban kerja berpengaruh positif dan signifikan terhadap kinerja guru. Secara simultan, ketiga variabel independen (gaya kepemimpinan, beban kerja, dan stress kerja) secara bersama-sama memberikan pengaruh signifikan terhadap kinerja guru. Nilai R Square sebesar 0,532 menunjukkan bahwa 53,2% variasi kinerja guru dapat dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya 46,8% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini memberikan implikasi penting bagi manajemen madrasah untuk memperhatikan beban kerja yang proporsional dan pengelolaan stres sebagai bagian dari strategi peningkatan kinerja guru.
PENGARUH KOMPENSASI FINANSIAL, BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA KARYAWAN PADA CV. HAGES JAYA BAROKAH Dhinda Lusiana Yusuf; Indah Yuni Astuti; Endah Kurniawati
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 1 No. 3 (2022): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v1i3.665

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kompensasi finansial, beban kerja dan lingkungan kerja fisik berpengaruh terhadap kepuasan kerja karyawan CV. Hages Jaya Barokah. Jenis penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah karyawan CV. Hages Jaya Barokah dengan sampel sebanyak 32 orang. Teknik pengambilan sampel menggunakan sampel jenuh. Hasil dari penelitian ini menunjukkan bahwa variabel kompensasi finansial, beban kerja dan lingkungan kerja fisik secara simultan berpengaruh signifikan. Hal ini dibuktikan dengan hasil uji F dengan signifikan di bawah 0,05. Berdasarkan hasil penelitian yang telah dilakukan bahwa teori yang menyatakan kompensasi finansial, beban kerja dan lingkungan kerja fisik dipengaruhi oleh kepuasan kerja.
PENGARUH PELATIHAN KERJA, PENGAWASAN, DAN MOTIVASI EKSTRINSIK TERHADAP KINERJA KARYAWANPADA PTPN X PG. NGADIREJO KEDIRI Septia Jazaanil Husna; Endah Kurniawati; Ririn Wahyu Arida
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i2.1330

Abstract

This study aims to determine and explain the effect of Job Training, Supervision, and Extrinsic Motivation on Employee Performance at PTPN X PG. Ngadirejo Kediri. Researchers took information by conducting interviews, observations and distributing questionnaires to company employees. The type of research used is quantitative with a sampling technique using random sampling with the slovin method as many as 111 respondents. The analysis technique used using the SPSS version 26 program includes Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Regression Test, t-test (Partial), F-test (Simultaneous), Coefficient of Determination Test (R2). Based on the results of the regression equation research, namely Y = 1.685 + 0.407X1 + 0.306X2 + 0.289X3. as a whole it can be concluded that the results of the t-test variable Job Training (X1) have a partially significant effect on Employee Performance (Y) with a Sig. 0.000 <0.05, the variable of Supervision (X2) has a partially significant effect on Employee Performance (Y) with a value of Sig. 0.003 <0.05 and the variable Extrinsic Motivation (X3) has a partially significant effect on Employee Performance (Y) with a Sig. 0.047 <0.05. Sig. Value F of 0.000 <0.05 indicates that the variables Job Training (X1), Supervision (X2) and Extrinsic Motivation (X3) have a significant effect simultaneously on Employee Performance at PTPN X PG. Ngadirejo Kediri. =
Pengaruh Promosi, Inovasi Produk, dan Digital Marketing terhadap Keputusan Pembelian Produk Batik Lochatara Wates Kabupaten Kediri Arwenda Adyratna Putri D; Aprilia Dian Evasari; Endah Kurniawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1070

Abstract

The development of the batik industry today requires business actors to be able to implement effective marketing strategies in order to increase competitiveness and encourage consumer purchasing decisions. This study aims to analyze the effect of promotion, product innovation, and digital marketing on purchasing decisions for Batik Lochatara products in Wates, Kediri Regency. This research uses a quantitative method with a survey approach through distributing questionnaires to Batik Lochatara consumers in Wates, Kediri Regency. The analysis techniques used in this study include multiple linear regression, partial test (t test), simultaneous test (F test), and the coefficient of determination to determine the contribution of each independent variable to the dependent variable. The results of this study indicate that partially promotion, product innovation, and digital marketing have a positive and significant effect on purchasing decisions. While simultaneously, the three variables are also proven to have a significant influence on purchasing decisions with an adjusted R-square value of 0.743 or 74.3%. This means that purchasing decisions at Batik Lochatara can be explained by promotion, product innovation, and digital marketing by 74.3%, while 25.7% is influenced by other factors not studied. This finding confirms that the right promotional strategy, continuous product innovation, and digital marketing optimization are important factors in increasing consumer interest and purchasing decisions for local batik products in modern markets.
PENTINGNYA RELAKSASI IBU HAMIL TRIMESTER KETIGA MELALUI YOGA KEHAMILAN UNTUK MENCEGAH KECEMASAN YANG BERLEBIHAN Niken Bayu Argaheni; Septiana Juwita; Nur Laili; Darmiati; Endah Kurniawati
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 2 (2023): Agustus : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebagian besar perempuan menganggap kehamilan sebagai sumber kegembiraan, kepuasan, kedewasaan, realisasi diri, dan kebahagiaan, namun disisi lainnya banyak perempuan mengalami kecemasan. Dewasa ini, yoga menjadi olahraga populer di seluruh dunia. Yoga merupakan suatu olahraga yang memadukan postur tubuh, pengaturan napas, dan dan meditasi dikaitkan dengan perkembangan kesehatan dan kesadaran tubuh. Tujuan pengabdian adalah untuk melakukan edukasi mengenai kecemasan kehamilan trimester kedua dan ketiga serta mengatasi masalah yang dialami dengan senam yoga melalui kelas hamil. Metode yang digunakan berupa edukasi kecemasan melalui kelas hamil.  Hasil pengabdian menunjukkan 93,3% ibu hamil mengatakan kecemasannya berkurang. Dapat disimpulkan bahwa yoga dapat menjadi media yang efektif untuk dapat mengurangi kecemasan pada ibu hamil. Seyogyanya tenaga Kesehatan harus lebih sadar dengan kecemasan ibu dan melakukan intervensi yang tepat. Kata Kunci: Kehamilan; Yoga; Kecemasan
Co-Authors Adelia Azizah Arifin Putri Ahmad Akbar Husna M Aprilia Dian Evasari Arwenda Adyratna Putri D Bagas Angger Mukti Wibowo Bintang Febryansyah Brahma Wahyu Kurniawan Bram Septa Syailendra Darmiati Debrio Vega Setiawan Dhinda Lusiana Yusuf Diahayu Novita Sari Evi Nur Indah Sari Ghifary Muhammad Gustavi Zidan Naufal Heru Sutapa Indah Yuni Astuti, Indah Mawar Ratih K Miftahul Munir, Miftahul Muhammad 'Abid Yardan Nadia Triana Wati Narita Gayatri Nia Variesta Aprilia Niken Bayu Argaheni Nosi Purwanti Nur Laili Nuril Aulia Munawaroh Ongky Wijaya Ramadhinik Nanda Putri Ririn Wahyu Arida Selina Ayu Febriyanti Septia Jazaanil Husna Septiana Juwita Suseno Hendratmoko Suseno Hendratmoko Vevbi Verra Vina Fiatul Laila Wardhani, Rike Kusuma Yesinta Priyastiani Yonas Hans Andreawan