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All Journal Bioedukasi: Jurnal Pendidikan Biologi SEIKO : Journal of Management & Business JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Trending: Jurnal Manajemen dan Ekonomi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Kewirausahaan dan Teknologi
Endah Kurniawati
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Promosi, Brand Image, dan Lokasi Terhadap Keputusan Pembelian Pada 3Second Store Kediri Yonas Hans Andreawan; Endah Kurniawati; Nuril Aulia Munawaroh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2151

Abstract

This study investigates the influence of promotion, brand image, and location on purchasing decisions at 3Second Store Kediri. The research employs a quantitative approach using both primary and secondary data sources. The primary data were obtained through the distribution of questionnaires to 309 respondents, while the secondary data were collected via interviews with store supervisors and direct observation at the research site. The variables under examination include promotion, brand image, and location as independent variables, and purchasing decision as the dependent variable. Data analysis involved both partial and simultaneous hypothesis testing to determine the strength and significance of each variable’s effect. The findings reveal that, partially, each of the three independent variables—promotion, brand image, and location—has a significant and positive effect on purchasing decisions. This indicates that improvement in any of these aspects will lead to a higher likelihood of customers making a purchase. Simultaneous testing also demonstrates that the three variables collectively exert a significant and positive influence on purchasing decisions. Among these, promotion emerges as the most dominant factor affecting purchasing decisions, as confirmed through the partial t-test results. The coefficient of determination (R²) is 0.581, which signifies that 58% of the variation in purchasing decisions can be explained by the three examined variables, while the remaining 42% is attributed to other factors not covered in this study, such as product quality, customer service, and pricing strategies. These results suggest that marketing strategies focusing on well-planned promotional activities, maintaining a strong and positive brand image, and choosing a strategic store location can effectively increase customer purchasing decisions. The findings provide valuable insights for retail management, particularly for fashion retail brands like 3Second Store, in developing targeted strategies to optimize sales performance.
Pengaruh Sosial Media Marketing, Store Atmosphere, Kualitas Pelayanan terhadap Keputusan Pembelian di Titik Tuju Coffe & Roastery Adelia Azizah Arifin Putri; Endah Kurniawati; Nuril Aulia Munawaroh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1051

Abstract

This study aims to analyze conflict management within organizations through a systematic literature review of the types of conflicts, their underlying causes, and the strategies used to address them. Organizational conflicts may arise at multiple levels—interpersonal, intergroup, and structural—each with distinct characteristics and implications. Based on a review of academic sources, the study identifies that conflicts are commonly triggered by differences in interests, limited resources, ineffective communication, and power dynamics. The literature findings indicate that conflict-handling strategies generally fall into five main approaches: avoidance, competition, accommodation, collaboration, and compromise. Among these strategies, collaboration is considered the most effective for achieving long-term solutions as it encourages open communication, joint problem-solving, and strengthened working relationships. The study concludes that effective conflict management can enhance organizational performance, improve teamwork, and foster a healthy work environment. These findings provide a theoretical foundation for future research and serve as a valuable reference for practitioners in formulating more effective conflict management policies.
Optimizing the Health Dimension Program in the Human Development Index to Improve Human Resource Quality in the Kediri City Muhammad 'Abid Yardan; Endah Kurniawati
Jurnal Manajemen Vol. 17 No. 1 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Human Development Index (HDI) is a vital indicator in measuring the success of regional development, and thru the health dimension, it plays a strategic role in improving the quality of human resources. Kediri City shows a positive trend, increasing from 78.78 in 2020 to 80.97 in 2023. However, it still faces health challenges such as neonatal infant mortality, stunting, and infectious diseases, which require optimization of health programs. This research uses a descriptive qualitative approach with a document study method to analyze official documents related to the HDI in the health dimension of Kediri City. Data is integrated thru document analysis of annual HDI reports, regional development planning documents, and health statistics data from 2019-2023. Data analysis was conducted inductively to identify patterns and relationships between programs. The life expectancy in Kediri City reached 75.74 years in 2023. There are three main challenges: 13 cases of neonatal infant deaths, 784 stunted children under five, and a high number of infectious diseases (201 HIV, 1,379 TB). Strategic programs implemented include The Movement to Reduce Maternal and Infant Mortality (GEMAKIBA), high-risk pregnant women visits, Posyandu for the Life Cycle, and disease prevention programs. Optimizing health programs thru an integrated approach that is promotive, preventive, and curative has proven effective in increasing the Human Development Index (HDI). The sustainability of the program and the strengthening of the monitoring and evaluation system are key to maintaining the positive trend of sustainable human development.
PENGARUH GAYA KEPEMIMPINAN, BEBAN KERJA, DAN STRESS KERJA TERHADAP KINERJA GURU MAN 1 KOTA KEDIRI Gustavi Zidan Naufal; Endah Kurniawati; Suseno Hendratmoko
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 3 No. 3 (2026): Februari
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v3i3.6843

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, beban kerja, dan stress kerja terhadap kinerja guru di MAN 1 Kota Kediri. Fenomena yang terjadi di lapangan menunjukkan adanya variasi kinerja antar guru, yang diduga berkorelasi dengan kepemimpinan pimpinan madrasah, tingkat tekanan psikologis, serta beban tugas yang ditanggung masing-masing guru. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 76 guru. Teknik analisis data menggunakan regresi linier berganda yang diolah melalui perangkat lunak SPSS versi 25, meliputi uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), uji t, uji F, dan analisis koefisien determinasi. Hasil penelitian menunjukkan secara parsial, gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja guru. Sebaliknya, stres kerja berpengaruh negatif dan signifikan, sedangkan beban kerja berpengaruh positif dan signifikan terhadap kinerja guru. Secara simultan, ketiga variabel independen (gaya kepemimpinan, beban kerja, dan stress kerja) secara bersama-sama memberikan pengaruh signifikan terhadap kinerja guru. Nilai R Square sebesar 0,532 menunjukkan bahwa 53,2% variasi kinerja guru dapat dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya 46,8% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini memberikan implikasi penting bagi manajemen madrasah untuk memperhatikan beban kerja yang proporsional dan pengelolaan stres sebagai bagian dari strategi peningkatan kinerja guru.
Co-Authors Adelia Azizah Arifin Putri Ahmad Akbar Husna M Aprilia Dian Evasari Bagas Angger Mukti Wibowo Bintang Febryansyah Brahma Wahyu Kurniawan Bram Septa Syailendra Debrio Vega Setiawan Diahayu Novita Sari Evi Nur Indah Sari Ghifary Muhammad Gustavi Zidan Naufal Heru Sutapa Indah Yuni Astuti, Indah Mawar Ratih K Miftahul Munir, Miftahul Muhammad 'Abid Yardan Nadia Triana Wati Narita Gayatri Nia Variesta Aprilia Nosi Purwanti Nuril Aulia Munawaroh Ongky Wijaya Ramadhinik Nanda Putri Ririn Wahyu Arida Selina Ayu Febriyanti Suseno Hendratmoko Suseno Hendratmoko Vevbi Verra Vina Fiatul Laila Wardhani, Rike Kusuma Yesinta Priyastiani Yonas Hans Andreawan