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All Journal BISMA (Bisma dan Manajemen) Journal of Economics, Business, & Accountancy Ventura The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Tata Sejuta STIA Mataram Journal of Applied Science, Engineering, Technology, and Education Madaniya JURNAL EKONOMI (JE) DEDIKASI PKM Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Advantage Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) BISMA (Bisnis dan Manajemen) Seminar Nasional Ilmu Terapan Asthadarma: Jurnal Pengabdian Kepada Masyarakat

I Putu Artaya

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Author-ID : 284415

Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Citra Produk Berdasarkan Analisis Persepsi Konsumen pada Kelompok Usaha Aneka Pangan Kota Sidoarjo Artaya, I Putu; Kamisutara, Made; Baktiono, R Agus
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 4 No 1 (2018): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

The perception of products in the consumer society can not be separated from the label design, given the first impression that appears when consumers see the product is based on whether or not good label used. This study focuses on a small business group of various food and craft products in Sidoarjo that tend to retain traditional packaging models. The group is a producer of food products and various handicrafts where it is still done and produced simply. Given the advancement of technology and label design so far is increasingly rapidly it is necessary to touch the technological advances in this business group products so that the label design can improve the positive perception of consumers when looking at the product. The tendency of the market so far that the products produced by small business groups are increasingly in demand by the global market, of course, this condition requires care and handling well, especially on the packaging label of its products. To facilitate the analysis of the trigger consumer perceptions in the identification using several factors that interact directly inherent in the resulting product. Through factor analysis approach is expected to know significantly that what factors need to be known and improved so that consumers have a strong interest in all forms of products produced by small business groups. Furthermore, policy and actions can be taken on the improvement of labels on some products that can be used as a superior product for small business actors in Sidoarjo city area. The increase of small-scaled business actors in Sidoarjo city is closely related to the emergence of various small business opportunities within the home industry groups that have the potential to be developed in the future.

Pengaruh Pengembangan Produk Terhadap Volume Penjualan pada Kelompok Industri Tas dan Koper Tanggulangin Sidoarjo artaya, i putu -
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 5 No 2 (2019): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

For a business actor or entrepreneur, plurality of products in the production activities is a key to provide added value to the business undertaken. To create added value requires a breakthrough or continuous innovation in the long term. Through innovation activities, business actors are able to create more new products and be able to increase the fulfillment needs for consumers. This research takes the object of business actor in Intako (bag and luggage industry) area in Tanggulangin Sidoarjo area. From the research results can be seen that there are five things that must be considered business actors in the effort of product development is the bag and suitcase that has been the flagship of Intako Sidoarjo. From the results of the analysis conducted, the results emerged that the three forms of product development that is Initial Development, Improvement Development, and New Use Application results are significant, it means that these three forms of product development worth doing and combined by Intako Sidoarjo in increasing their sales volume.

Peningkatan Kemampuan Adaptasi Lingkungan Internal dan Eksternal dalam Mendukung Perbaikan Manajemen Usaha Mikro di Kabupaten Sidoarjo Artaya, I Putu; Kamisutara, Made; Arimbawa, I Gede
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 1 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i1.612

To increase the ability of micro businesses to compete and develop, strength is needed in adapting to the internal and external environment. For this reason, it is necessary to improve their managerial abilities in controlling the environment in a focused manner. For this reason, expertise and strength are needed to adapt to the internal and external environment. To prove this, a survey was conducted on 43 samples of micro business actors in four sub-districts in Sidoarjo Regency, East Java with a total population of 1,020 business units. The four sub-districts include Prambon, Porong, Jabon and Krembung. Based on the results of data and information collection in the four sub-districts, the results showed that micro business actors have weaknesses in three main areas in the process of developing their business management, namely 8.77% are unable to collaborate with business mitra usaha, 12.39% are less able to implement sales networks , and the last 23.62% problem is inability or lack of expertise in utilizing technological advances in developing businesses. Four sub-districts were chosen because they have the highest number of micro business activities compared to other sub-districts. The data collection process is via Microsoft Forms which can be operated via instant messaging through communities and business communication media. To overcome the three main obstacles above, continuous synergy and training is needed from related parties which includes business management development training, training on cooperation opportunities with business mitra usaha, and training on technology adoption that supports business processes. These 43 micro business actors have innovation value from the products they produce and can be developed further to improve their business. Their products consist of packaged food products, clothing products, craft products, herbal or health products, and beverage products

Empat Pilar Pendukung Daya Saing Pelaku Usaha Mikro Pada Sentra Wisata Kuliner Guminto di Surabaya artaya, i putu -
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 1 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i1.659

This research study took place in Surabaya, precisely in Bulak Banteng Village. The object of the study is a culinary tourism center Guminto located in North Surabaya. The focus of the problem is to improve the competitiveness of the Guminto culinary tourism center. So that they are able to survive in competing with other culinary tourism centers. The total number of business actors engaged in the culinary field is 25 people with various types of food products, both food and beverages. The data collection model consists of interviews and filling out questionnaires. There are four variables used to improve competitiveness, i.e.: improving product quality, product change and innovation, increasing competitive advantage, and ensuring safe prices. The analysis method used is multiple linear regression analysis which aims to find the estimated equation. From the results of multiple linear regression analysis, it was found that the variables of improving product quality, product changes and innovations, and safe price variables turned out to be significant, meaning they were able to support or support the competitive strength of the Guminto culinary tourism center, but for the competitive advantage variable it turned out to be insignificant, meaning that to increase their competitiveness, the management in this case the Bulak Bantenng Village must focus on increasing the competitive advantage of the Guminto culinary tourism center with an approach to improving the capabilities of its human resources or business actors properly by providing training and assistance in the field of technology that is directly related to the culinary business in the Guminto culinary tourism center

PEMENUHAN EKSPEKTASI, PERBAIKAN DAN PERUBAHAN, MENCIPTAKAN KEKUATAN, KELAYAKAN USAHA, DAN PENGUASAAN TEKNOLOGI DALAM MENOPANG PENGEMBANGAN USAHA MIKRO DI JAWA TIMUR artaya, i putu -; Kamisutara, Made
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 2 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i2.689

The purpose of this research is to assist micro-entrepreneurs in eight cities: Sidoarjo, Gresik, Tuban, Mojokerto, Pasuruan, Lumajang, Jember, and Situbondo. The main objective is to support their business development to make them more competitive and expand their market. Five variables were used for the business development process: meeting expectations, improving and changing, creating strengths, business feasibility, and technological mastery. The research location was a micro-enterprise center in East Java, a long-established micro-enterprise center that sells various types of products. The population and sample size were the same, i.e. 84 entrepreneurs, and were classified as saturated samples. The data collection method used research instruments distributed using Microsoft Forms via WhatsApp. The analysis method used multiple linear regression analysis, with the aim of estimating the regression equation. Hypothesis testing prioritized partial hypothesis testing of the five variables used. The test results showed that three variables had a significant influence: meeting expectations, improving and changing, creating strengths, and two independent variables, i.e. business feasibility, and technological mastery, turned out to be insignificant. Based on the test results, business actors must focus on two areas, i.e. business feasibility and technology implementation. Insignificant means that these two variables are not optimal and have not provided satisfactory results for these micro business actors.

Co-Authors Achmad Zakki Falani Achmad Zakki Falani Afrianti, Nadya Mei Agung Sihono Agus Sukoco Agus Sukoco Al Atur Ajidio Utomo Alexander Machicky Mayestino Alfa Izza Ramadhani Alie, R.M. Mahrus Alifian Sugeng Prasetyono Alviansyah, M. Khakim Aminuyati Amiranti, Ocsa Nurdiyan Amrun Rosyid Ani Wulandari Arasy Alimudin Arie Indartono Arimbawa, Gede Arimbawa, I Gede Baktiono, Agus Che Zalina bt Zulkifli Che Zalina bt Zulkifli Che Zalina bt Zulkifli Choirul Umam, Choirul Dani Harmanto Deviyanti, IGA Sri Ekki Erlangga Eko Nurmianto Eman Setiawan1 Fadilah, Eka Fadilatus Syifa Firdaus Pratama Wiwoho Firman Aditya Hardian Ningsih Hendramawat Aski Safarizki Hyrnanda Era Dewanti I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I.G.A Sri Deviyanti IGA Sri Deviyanti IGA Sri Deviyanti IGA. Sri Deviyanti Imron Ramdhani Achmad Irwan Mulyadi Joko Suyono Kamisutara, Made Khalifah Imana Cahyaning Putri Latipah Latipah Luh Putu Ratna Sundari Mesakh Yunanto Michael Candra Jaya Mohd Fadzil Bin Arshad Muchayan, Achmad Muhammad Ikhsan Setiawan Muhammad Roesli Nawir Rasidi Prijo Tjahjono Purwanto Purwanto Purworusmiardi, Tubagus Qausya Faviandhani Qausya Faviandhi Rahmat, M. Basuki Rizal Bahaswan ROFIK JALAL ROSYANAFI Sahat Maruli Sengguruh Nilowardono SITI FATIMAH Siti Shafira Siti Sholihatun Mukaromah Soekiman, JFX Susanto Sri Wiwoho Mudjanarko, Sri Wiwoho Sulistyani Eka Lestari Suyono, Joko Syaiful Syaiful Tubagus Purworusmiardi Tubagus Purworusmiardi Tubagus Purworusmiardi Vanessca Vindy Audina Prayogo Wasana Boonsong Wasana Boonsong Yuniningsih Yuniningsih

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