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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Jurnal CULTURE (Culture, Language, and Literature Review) Journal of Innovation in Community Empowerment (JICE) Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asthadarma: Jurnal Pengabdian Kepada Masyarakat JER Economic Development Analysis Journal Jurilma Jurnal Ekonomi, Manajemen, Akuntansi Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi dan Studi Pembangunan (JESP) Economics and Digital Business Review
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENINGKATAN KINERJA PEGAWAI PADA PT. KERETA API INDONESIA (PERSERO) DAERAH OPERASI 4 SEMARANG MELALUI LINGKUNGAN KERJA, MOTIVASI KERJA, DAN DISIPLIN KERJA Hadi, Saiful Nur; Haziroh, Awanis Linati; Ikasari, Hertiana; Wibowo, Mochammad Eric Suryakencana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3344

Abstract

Riset ini dilaksanakan dengan tujuan untuk memberikan dampak terhadap lingkungan kerja, motivasi kerja, serta disiplin kerja pada kinerja pegawai. Pendekatan yang diterapkan yaitu kuantitatif dengan metode survei penjelasan, penyebaran kuesioner dipilih sebagai metodepengumpulan data. Purpove sampling diterapkan dalam teknik pengambilan sampel dengan pendekatan sampel jenuh, yang melibatkan 148 responden dari pegawai PT Kereta Api Indonesia (Persero) Daerah Operasi 4 Semarang. Perangkat lunak statistik IBM SPSS versi 26 digunakan untuk mengolah data penelitian melalui analisis regresi berganda linier. Hasil pengujian menunjukkan bahwa disiplin kerja, motivasi kerja, dan variabel lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PT Kereta Api Indonesia (Persero) Daerah Operasi 4 Semarang.
Dampak Job Insecurity, Stres Kerja, Self Efficacy, dan Kompetensi terhadap Kinerja Karyawan Hilal Maulana Prayoga; Mila Sartika; Agus Prayitno; Hertiana Ikasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10094

Abstract

Penelitian ini bertujuan untuk menguji pengaruh job insecurity, stres kerja, self-efficacy, dan kompetensi terhadap kinerja karyawan PT Bank Rakyat Indonesia (Persero) Regional Office Kota Semarang. Metode kuantitatif digunakan dengan 124 responden melalui teknik convenience sampling. Data diperoleh melalui penyebaran kuesioner daring menggunakan media sosial WhatsApp kepada 200 individu, namun hanya 124 responden yang memberikan jawaban dan dapat dianalisis. Analisis data dilakukan dengan regresi linier berganda menggunakan bantuan perangkat lunak SPSS versi 26. Hasilnya menunjukkan bahwa job insecurity, stres kerja, self efficacy dan kompetensi berpengaruh positif dan signifikan terhadap kinerja, dengan kompetensi sebagai faktor paling dominan. Temuan ini menyarankan pentingnya peningkatan kompetensi, pengelolaan stres, penguatan self-efficacy, serta penciptaan rasa aman untuk mendukung kinerja optimal.
Work-Life Balance, Organizational Support, And Job Burnout As Determinants of Turnover Intention In Generation Z Sukandar Nur, Haris; Darmi Astuti, Sih; Ikasari, Hertiana
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1357

Abstract

This study aims to analyze the influence of work-life balance and organizational support on job burnout and its implications for turnover intention among Generation Z educational staff at Esa Unggul University. This study used a quantitative approach with a survey method of 115 Generation Z respondents. The research instrument was a structured questionnaire that had been tested for validity and reliability. The collected data were analyzed using Structural Equation Modeling (SEM-PLS) using SmartPLS 4 software, which allows for simultaneous testing of causal relationships between variables. The results showed that work-life balance had a significant negative effect on job burnout and turnover intention. This means that the higher the level of work-life balance perceived by employees, the lower the risk of burnout and intention to leave. Furthermore, organizational support has been shown to play a significant role in reducing job burnout levels and reducing the likelihood of resignation. Conversely, job burnout has a significant positive effect on turnover intention, indicating that the higher the level of job exhaustion experienced, the greater the likelihood that employees will plan to leave the organization. Theoretically, this study expands the literature on Generation Z dynamics in the workplace, emphasizing the role of work-life balance and organizational support in influencing turnover intention. Furthermore, the results corroborate previous research findings that confirm a strong relationship between burnout and turnover intention. Practically, this study provides strategic recommendations for university management to strengthen employee wellness policies, develop work flexibility, provide career development programs, and build a supportive organizational culture.
Efektivitas Bonus Insentif, Asuransi Kesehatan, dan Hak Cuti terhadap Kesejahteraan Karyawan di PT. KAI DAOP IV Semarang Firnanda, Muhammad Alul; Suryakencana Wibowo, Mochammad Eric; Awanis Linati Haziroh; Hertiana Ikasari
Journal of Management and Bussines (JOMB) Vol. 7 No. 5 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/51gkpj95

Abstract

This study aims to analyze the effect of incentive bonuses, health insurance, and leave entitlements on employee well-being at PT Kereta Api Indonesia DAOP IV Semarang. The research method used a quantitative approach, distributing questionnaires to 100 respondents using quota sampling. The data were then analyzed through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F-test, and t-test. The results showed that incentive bonuses and leave entitlements had a positive and significant effect on employee well-being, while health insurance had a positive but insignificant effect. The conclusion of this study is that company policies emphasizing the provision of incentive bonuses and adequate leave entitlements have been proven to improve employee well-being, while health insurance has not had a significant impact.   Keywords: Incentive Bonus, Health Insurance, Leave Entitlements, Employee Welfare
Pengaruh Brand Image, Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Kartu Pascabayar Indosat Di Semarang Rasyad, Galih Bahrul Allam; Ikasari, Hertiana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2490

Abstract

Contemporary information and technology has progressed at a rapid pace. More sophisticated, user-friendly and reasonably priced communication technologies are in high demand due to their ease of use from a business standpoint. As the need for internet services in Indonesia continues to increase, several operators provide internet cards or quotas at different prices. The operator in question is Indosat. The purpose of this study is as a way to test Brand image, Price, Promotion, and Product Quality on Purchasing Decisions for Indosat postpaid cards in Semarang City. The method used in this research is quantitative. The method for obtaining samples using purposive sampling techniques uses 120 respondents by distributing questionnaires via google form. The data analysis process uses SPSS, and the data analysis tool uses multiple linear regression. The results of data processing state that brand image and product quality have no significant effect on purchasing decisions while price and promotion have a significant influence on purchasing decisions for Indosat postpaid cards in Semarang. Keywords: Brand Image, Price, Promotion, Product Quality, Purchase Decision
Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee Adelia Shavarani, Siva; Nur Chasanah, Amalia; Ikasari, Hertiana; Mujib, Miftachul
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1347

Abstract

Penelitian ini adalah jenis penelitian kuantitatif dengan tujuan untuk menguji pengaruh Instagram advertising, program diskon dan perceived quality terhadap keputusan pembelian. Populasi dalam penelitian ini adalah para pengguna aplikasi shopee yang pernah melakukan pembelian terhadap produk fashion ready to wear. Banyaknya sampel dalam penelitian adalah 150 responden, dengan menggunakan teknik sampel random sampling. Teknik analisis yang digunakan dalam penelitian adalah uji validitas, uji reliabilitas, uji asumsi klasik, statistika deskriptif, analisis regresi linier berganda, uji t, uji f serta koefisien determinasi. Melalui hasil olah data yang telah dilakukan dapat disimpulkan bahwa program diskon dan perceived quality secara parsial berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Sedangkan untuk Instagram advertising secara parsial tidak berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Namun secara simultan Instagram advertising, program diskon dan perceived quality berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Meninjau dari hasil penelitian, maka para pelaku industri produk fashion ready to wear yang bergerak di marketplace shopee diharapkan dapat meningkatkan program diskon dengan berbagai kreativitas serta membentuk perceived quality produk fashion ready to wear dengan sebaik mungkin agar tingkat penjualan menjadi meningkat.
Peran Inovasi Produk, Content Marketing, dan Product Knowledge Dalam Mmepengaruhi Keputusan Pembelian Produk Kays Golden Nest Indonesia Nurul Aisyah; Diana Puspitasari; Hertiana Ikasari; Guruh Taufan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6867

Abstract

Kays Golden Nest is a beverage brand that uses swallow’s nest as the main ingredient and is now increasingly well-known among Indonesian people, especially because of its image as a health drink. The rapid development in this industry reflects the great potential for the swallow’s nest business sector, even though market competition is getting tighter. The swallow’s saliva that has hardened and is then processed into a high-value drink is the source of this product. The purpose of this study was to assess the creative strategies used by Kays Golden Nest to develop its company. This study was conducted through a qualitative descriptive approach, where data were collected through a questionnaire. The result showed that methods such as product innovation, application of product knowledge, and content marketing can significantly help business planning and increase competitiveness. These three strategies are implemented by making updates in marketing techniques and innovations that are aimed at increasing consumer engagement and loyalty.
Studi Terhadap Kinerja Pegawai Pusdik Binmas Lemdiklat Polri Banyubiru Hana Riskiani; Nanda Adhi Purusa; Sih Darmi Astuti; Hertiana Ikasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7393

Abstract

This study aims to examine the influence of inclusive work culture, work environment, and work-life balance on employee performance at Pusdik Binmas Lemdiklat Polri Banyubiru. The approach used is quantitative with a survey method through a questionnaire distributed to 100 respondents. The results of the analysis show that the three variables have a positive and significant relationship to employee performance. Inclusive work culture was found to be the most dominant factor in improving performance and productivity, followed by the role of a conducive work environment and the importance of work-life balance. The results of this study indicate that improving employee performance requires support from an inclusive work culture, good relationships between employees, and proportional work time management.
DETERMINAN DIFERENSIASI PRODUK, BRAND IMAGE DAN INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG Widya, Sukma; Ariati Anomsari; Hertiana Ikasari; Diana Puspitasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia is growing rapidly as public awareness of appearance increases, encouraging Wardah to innovate and build a strong brand image as a pioneer of halal cosmetics. This success is highly dependent on customer satisfaction as the link between product excellence and customer loyalty. This study uses a quantitative method with primary data from questionnaires and secondary data from relevant literature. The sample, consisting of at least 163 respondents, was purposively selected from the community of Semarang City who use at least three Wardah brand cosmetic and skincare products. Data analysis was performed using Partial Least Square (PLS) with SmartPLS software, including instrument validity and reliability tests, outer model, inner model through R square, hypothesis and mediation tests based on p-value with a significance level of 0.05. Based on the results of the direct effect analysis, it was found that product differentiation, brand image, and product innovation had a significant positive effect on customer satisfaction. In addition, customer satisfaction, product differentiation, and brand image were also found to have a significant positive effect on customer loyalty. However, product innovation did not have a significant effect on customer loyalty. Meanwhile, the results of the indirect effect analysis showed that customer satisfaction can mediate the effect of product differentiation, brand image, and product innovation on customer loyalty.
Analysis of SERVQUAL Dimensions on Customer Satisfaction in Forming Customer Loyalty at Rainbow Gym, Semarang City Adzim, Leon Islamey; Ikasari, Hertiana; Zakaria, Fakhmi; Damar, Haunan
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.753-766

Abstract

Purpose: This study analyzes the influence of the five SERVQUAL dimensions (tangible, reliability, responsiveness, assurance, and empathy) on customer satisfaction and its subsequent effect on customer loyalty at Rainbow Gym in Semarang, Indonesia. The research is motivated by a significant 37.65% decline in gym membership and negative customer feedback concerning interpersonal service quality. Methodology: A quantitative approach was employed using purposive sampling to gather data from 140 respondents. Data were collected via structured questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4. Results: The analysis shows that all five SERVQUAL dimensions have a positive and significant effect on customer satisfaction, with assurance and empathy being the most influential. Furthermore, customer satisfaction significantly drives loyalty. Findings: The study underscores the dominant role of interpersonal service quality especially assurance and empathy in enhancing satisfaction and fostering loyalty in a gym setting. Originality: This research uniquely explores the application of SERVQUAL in the fitness industry using a PLS-SEM approach, which is still rarely used in this context. Novelty: The study contributes new insights into how interpersonal service dimensions impact loyalty through satisfaction, specifically in the context of weight-training gyms in Indonesia. Conclusions: Rainbow Gym and similar businesses should prioritize enhancing interpersonal service quality through staff training and consistent service delivery to retain members and foster long-term loyalty. Type of Paper:  Quantitative research paper.
Co-Authors Abd. Rasyid Syamsuri Adelia Shavarani, Siva Adzim, Leon Islamey Agus Prayitno AGUS PRAYITNO Alfina Fiandita Amalia Nur Chasanah Amron Amron Andi Hallang Lewa Andreas Purwo Nugroho Anggraini Putri Widyastuti Ariati Anomsari Ariati Anomsari Aries Setiawan Artha Febriana Awanis Linati Haziroh Azhar, Avantika Zackey Bagus Ady Wijaya Butar Butar, Septama Pamuncak Butar Butar Damar, Haunan Danu Putra Ardiyan Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Diana Puspitasari Farida, Ida Farlin Nabila Mawarni Fawwaz Shele Mahardhika Febriana, Artha Febriana Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Guruh Taufan Hariyadi Guruh Taufan Haryadi Hadi, Saiful Nur Hana Riskiani Handy Nur Cahya Hilal Maulana Prayoga Hilal Maulana Prayoga Ida Farida Ida Farida Imam Nuryanto Izzati, Septifiani Nurulita Jefri, Jefri Bagus Saputra Kusni Ingsih Lely Kusumaningrum Maretta Lailatul Rizqi Nuraini Marvelino Soeparmo Masitha Fahmi Wardhani Mila Sartika Mila Sartika Misli, Nurul Auliatul Mochammad Eric S.W Muhammad Helga Rizkiawan Mujib, Miftachul Mutia Devonsa Rovana Nadhifa Khairunnisa Qatrunnada Nadia Chesya Wulansari Nanda Adhi Purusa Nazwa Ayu Khairani Ngatindriatun Ngatindriatun Ngurah Pandji Mertha Agung Durya Nita Findias Nurul Aisyah Pelangi Laila Santoso Piji Pakarti Pradana Jati Kusuma Purwatiningsih, Aris Puji Purwatiningsih Raden Ayu Aminah Rizkia Puspita Sari Rasyad, Galih Bahrul Allam Sih Darmi Astuti Sih Darmi Astuti Siska Windari Ayuningthyas Siva Adelia Shavarani Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Tito Aditya Perdana Usman Usman Vincent Didiek Wiet Aryanto Wahyu Arif Hardianto Wibowo, Mochammad Eric Suryakencana Widya, Sukma Windari Ayuningthyas, Siska Yohan Wismantoro Zakaria, Fakhmi