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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Jurnal CULTURE (Culture, Language, and Literature Review) Journal of Innovation in Community Empowerment (JICE) Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asthadarma: Jurnal Pengabdian Kepada Masyarakat JER Economic Development Analysis Journal Jurilma Jurnal Ekonomi, Manajemen, Akuntansi Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi dan Studi Pembangunan (JESP) Economics and Digital Business Review
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro
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Effisiensi Produksi Industri Skala Kecil Batik Semarang: Pendekatan Fungsi Produksi Frontier Stokastik Ngatindriatun Ngatindriatun; Hertiana Ikasari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 1 (2011): Jurnal Manajemen Teori dan Terapan - April 2011
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.81 KB) | DOI: 10.20473/jmtt.v4i1.2410

Abstract

Batik is known since 17th century. In 2009, UNESCO took batik as the world heritage. Likewise, Batik Semarang. Batik Semarang is unpopular than other batik’s products on Central Java. Their productivity is on small scale and only for environment surroundings. The small productivity causes the high price on their product selling. The aims of this research are to estimate the function of production and technical efficiency of batik Semarang. Sample is 67 owners of small scale batik Semarang industry. Analysis instrument is Stochastic Frontier Production Function. The measuring of production efficiency are material, support material, labor force, instruments, kerosene, firewood, and large of trade location. The result shows that free variable is found significant and have an appropriate signal. Other result shows that technical efficiency of batik Semarang industry is 88, 9%
AMIR-HASSAN COMPLICATED RELATIONSHIP: (A SOCIO-PSYCHOLOGICAL STUDY IN KHALED HOSSEINI’S THE KITE RUNNER) Hertiana Ikasari
Jurnal CULTURE (Culture, Language, and Literature Review) Vol. 7 No. 1 (2020): Jurnal CULTURE (Culture, Language, and Literature Review)
Publisher : Universitas Aki

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53873/culture.v7i1.210

Abstract

The Kite Runner presents new idea and color, namely complexity of conflict toward friendship (characters) and other conflicts that happened in Afghanistan during colonization and post colonization era. There are relationships at the heart of The Kite Runner. The friendship between the two main characters, Amir and Hassan and the relationship between father and son are of importance in the novel. The first important relationship in the novel is the one between Amir and Hassan. This relationship is very complex. The objectives of the study are to analyze complicated relationship between Amir and Hassan on The Kite Runner novel and to analyze Socio-Psychological perceived on Amir and Hassan relationship The writer uses qualitative descriptive research. The writer uses the primary data and the secondary data. The primary data source is The Kite Runner novel as the object of the research. The secondary data were taken from books and journal articles supporting the analysis of Amir and Hassan relationship. The result shows that the factors influencing the relationship are similarity, reciprocity of liking and positive quality. The similarity between Amir and Hassan are on three things: family background, preference and complex problem. Based on J.W Thibaut and H.H Kelley’s social exchange theory, Amir and Hassan have good outcome, because it comes from the high rewards and low cost. Finally the value of Amir and Hassan’s relationship is the tied and interdependence relationship. It is represented by the formula: Outcome > CL > CL ALT it means: satisfactory, stable and interdependence. Keywords: Relationship, Socio Psychology, Social Exchange Theory, Satisfactory, Stable
Strategies to Improve the Attractiveness of Sam Poo Kong Temple As Cultural Tourism Site of Semarang City, Central Java, Indonesia Hertiana Ikasari
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Culture plays a significant role in tourism. Indonesian tourism sets its regional cultures as one of its products’ mainstays. The development of cultural tourism is one of the focuses in national tourism policy. Sam Poo Kong Temple is one of the popular cultural tourism destinations in Semarang city. Besides the many benefits of the existence of Sam Poo Kong temple, there are also some problems with the presence of some tourist complaints. These complaints indicate that there is tourists’ dissatisfaction with Sam Poo Kong temple. When tourists’ satisfaction is not highly concerned, it will reduce the attractiveness of Sam Poo Kong Temple. This study aims to analyze the strategy to improve the attractiveness of Sam Poo Kong Temple as a cultural tourism object in Semarang city. The respondents in this study are domestic tourists. The data will be collected by using a questionnaire. This research was analyzed using Importance-Performance Analysis (IPA). The results obtained show that the first performance priority to be improved is information attributes about the events held in Sam Poo Kong Temple through printed, electronic and social media and employee service quality attributes. This study suggested that, first, it needs to conduct various promotion forms of Sam Poo Kong Temple to improve the performance of attributes whose high priority. One of the easiest and the most inexpensive promotions is through social media. Second, it is necessary to improve the quality of human resources through both formal and informal training and HR development.Keywords: Cultural tourism strategy, importance-performance analysis, Sam Poo Kong Temple, tourism attractiveness, tourist satisfaction.
Tourism Industry Competitiveness of Semarang Municipality Hertiana Ikasari; Ida Farida
Economics Development Analysis Journal Vol 9 No 2 (2020): Economics Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v9i2.28938

Abstract

This study aims to analyze competitiveness level of tourism industry in Semarang Municipality. The data used in this research are secondary data from Central Bureau of Statistics (CBS/BPS) and Culture and Tourism Office of Semarang Municipality. Moreover, this study uses an analytical tool, i.e competitiveness monitor (CM) method. The result shows that Semarang Municipality has several lower indicators of competitiveness calculation than Surakarta Municipality and Magelang Regency, i.e. Human Tourism Indicator (HTI), Environment Indicator (EI), and Human Resources Indicator (HRI). On the other hand, Semarang Municipality also has some higher competitiveness calculation indicators compared to that of Surakarta Municipality and Magelang Regency in Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Openness Indicator (OI) and Social Development Indicator (SDI). The improvement of tourism competitiveness in Semarang Municipality requires synergy from many parties, including the government, business actors in tourism sector (hotel owners, travel bureaus), private sector and academics.
Pengaruh Brand Image, Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Kartu Pascabayar Indosat Di Semarang Rasyad, Galih Bahrul Allam; Ikasari, Hertiana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2490

Abstract

Contemporary information and technology has progressed at a rapid pace. More sophisticated, user-friendly and reasonably priced communication technologies are in high demand due to their ease of use from a business standpoint. As the need for internet services in Indonesia continues to increase, several operators provide internet cards or quotas at different prices. The operator in question is Indosat. The purpose of this study is as a way to test Brand image, Price, Promotion, and Product Quality on Purchasing Decisions for Indosat postpaid cards in Semarang City. The method used in this research is quantitative. The method for obtaining samples using purposive sampling techniques uses 120 respondents by distributing questionnaires via google form. The data analysis process uses SPSS, and the data analysis tool uses multiple linear regression. The results of data processing state that brand image and product quality have no significant effect on purchasing decisions while price and promotion have a significant influence on purchasing decisions for Indosat postpaid cards in Semarang. Keywords: Brand Image, Price, Promotion, Product Quality, Purchase Decision
Pengaruh Viral Marketing, Korean Wave dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare The Originote Misli, Nurul Auliatul; Puspitasari, Diana; Ikasari, Hertiana; Perdana, Tito Aditya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2484

Abstract

Tujuan riset ini guna mengevaluasi pengaruh viral marketing, korean wave dan kualitas produk pada keputusan pembelian produk skincare The Originote. Peneliti memakai pendekatan kuantitatif, menghimpun data melewati kuesioner yang dikirimkan kepada 112 pelanggan The Originote. Variabel independen yang diteliti ialah viral marketing, korean wave, serta kualitas produk, sedangkan variabel dependennya ialah keputusan pembelian. Peneliti menganalisis data memakai regresi linier berganda. Temuan tersebut mengungkapkan bahwasanya viral marketing dan korean wave tidak berpengaruh significant pada keputusan pembelian produk skincare The Originote. Namun, kualitas produk memperlihatkan pengaruh yang signifikan positif pada keputusan pembelian produk skincare The Originote.
Studi terhadap Minat Beli Ulang pada Hidden Gem Warga Lokal Kafe Bagus Ady Wijaya; Handy Nur Cahya; Hertiana Ikasari; Nanda Adhi Purusa
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17931

Abstract

Penelitian ini menguji pengaruh kualitas produk, harga, lokasi, dan suasana toko terhadap minat beli ulang konsumen di Warga Lokal Kafe, Semarang. Minat beli ulang sangat penting di tengah persaingan ketat industri kafe. Dengan metode kuantitatif, penelitian ini menyebarkan kuesioner kepada 115 responden yang telah melakukan minimal dua kali pembelian. Data dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa kualitas produk, harga, lokasi, dan suasana toko berpengaruh positif dan signifikan terhadap minat beli ulang, dengan pengaruh terbesar pada lokasi, diikuti oleh harga, suasana toko, dan kualitas produk. Penting bagi Warga Lokal Kafe untuk meningkatkan kualitas produk, penyesuaian harga, aksesibilitas, dan suasana toko untuk menarik serta mempertahankan pelanggan.
Pengaruh Content Marketing, Product Innovation, Dan Consumer Preference Terhadap Minat Beli Generasi Z Pada Sepatu Bata Azhar, Avantika Zackey; Puspitasari, Diana; Pakarti, Piji; Ikasari, Hertiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2579

Abstract

Industri sepatu merupakan sebuah sektor bisnis di Indonesia yang mempunyai potensi bisnis yang prospektif. Sepatu bata sebagai produsen sepatu yang sudah berdiri sejak lama di Indonesia belakangan ini mengalami penurunan penjualan hingga peningkatan kerugian yang mengakibatkan penutupan salah satu perusahaannya. Riset ini dilakukan tujuannya guna mengetahui pengaruh content marketing, product innovation, dan consumer preference terhadap minat beli generasi Z pada Sepatu Bata. Jenis penelitian ini yaitu kuantitatif dengan metode pengumpulan data melalui kuesioner. Hasil riset ini menyatakan bahwasanya content marketing dan product innovation berpengaruh positif dan signifikan terhadap minat beli generasi Z pada Sepatu Bata, sedangkan consumer preference berpengaruh negatif signifikan terhadap minat beli generasi Z pada Sepatu Bata. Dari hasil riset yang telah dilakukan, penting bagi perusahaan untuk mengevaluasi strategi mereka dan beradaptasi dengan kondisi pasar agar tetap bersaing secara efektif.
Pengruh Brand Ambassador Lee Min Ho dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada Sunscreen Azarine Universitas Dian Nuswantoro Fakultas Ekonomi & Bisnis Izzati, Septifiani Nurulita; Anomsari, Ariati; Ikasari, Hertiana; Farida, Ida
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2902

Abstract

Dengan menggunakan miat beli sebagai variabel intervening, penelitian ini mencoba untuk menguji bagaimana brand ambassador Lee Min Ho dan kualitas produk mempengaruhi keputusan untuk membeli produk tabir surya Azarine. Mahasiswa dari Fakultas Ekonomi & Bisnis Universitas Dian Nuswantoro berpartisipasi dalam penelitian ini dengan menggunakan survei eksplanatori dan teknik pengambilan sampel purposive sampling. SmartPLS digunakan untuk memproses data. oleh karena itu, hasil temuan menyimpulkan yakni kualitas produk mempengaruhi keputusan pembelian secara signifikan melalui variabel mediasi keputusan. Di sisi lain, Brand Ambassador dari Lee Min Ho telah terbukti tidak signifikan. Data menunjukkan bahwa miat beli memediasi hubungan antara kualitas produk dan keputusan pembelian. Namun, tidak bisa berperan sebagai mediator antara Brand Ambassador dan keputusan pembelian. Makai, hasil riset ini telah membuktikan bahwasannya meningkatkan kualitas produk adalah strategi pemasaran yang lebih efektif dari pada hanya mengandalkan Brand Ambassador.
Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee Siva Adelia Shavarani; Amalia Nur Chasanah; Hertiana Ikasari; Miftachul Mujib
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1347

Abstract

Penelitian ini adalah jenis penelitian kuantitatif dengan tujuan untuk menguji pengaruh Instagram advertising, program diskon dan perceived quality terhadap keputusan pembelian. Populasi dalam penelitian ini adalah para pengguna aplikasi shopee yang pernah melakukan pembelian terhadap produk fashion ready to wear. Banyaknya sampel dalam penelitian adalah 150 responden, dengan menggunakan teknik sampel random sampling. Teknik analisis yang digunakan dalam penelitian adalah uji validitas, uji reliabilitas, uji asumsi klasik, statistika deskriptif, analisis regresi linier berganda, uji t, uji f serta koefisien determinasi. Melalui hasil olah data yang telah dilakukan dapat disimpulkan bahwa program diskon dan perceived quality secara parsial berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Sedangkan untuk Instagram advertising secara parsial tidak berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Namun secara simultan Instagram advertising, program diskon dan perceived quality berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Meninjau dari hasil penelitian, maka para pelaku industri produk fashion ready to wear yang bergerak di marketplace shopee diharapkan dapat meningkatkan program diskon dengan berbagai kreativitas serta membentuk perceived quality produk fashion ready to wear dengan sebaik mungkin agar tingkat penjualan menjadi meningkat.
Co-Authors Abd. Rasyid Syamsuri Adelia Shavarani, Siva Adzim, Leon Islamey Agus Prayitno AGUS PRAYITNO Alfina Fiandita Amalia Nur Chasanah Amron Amron Andi Hallang Lewa Andreas Purwo Nugroho Anggraini Putri Widyastuti Ariati Anomsari Ariati Anomsari Aries Setiawan Artha Febriana Awanis Linati Haziroh Azhar, Avantika Zackey Bagus Ady Wijaya Butar Butar, Septama Pamuncak Butar Butar Damar, Haunan Danu Putra Ardiyan Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Diana Puspitasari Farida, Ida Farlin Nabila Mawarni Fawwaz Shele Mahardhika Febriana, Artha Febriana Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Guruh Taufan Hariyadi Guruh Taufan Haryadi Hadi, Saiful Nur Hana Riskiani Handy Nur Cahya Hilal Maulana Prayoga Hilal Maulana Prayoga Ida Farida Ida Farida Imam Nuryanto Izzati, Septifiani Nurulita Jefri, Jefri Bagus Saputra Kusni Ingsih Lely Kusumaningrum Maretta Lailatul Rizqi Nuraini Marvelino Soeparmo Masitha Fahmi Wardhani Mila Sartika Mila Sartika Misli, Nurul Auliatul Mochammad Eric S.W Muhammad Helga Rizkiawan Mujib, Miftachul Mutia Devonsa Rovana Nadhifa Khairunnisa Qatrunnada Nadia Chesya Wulansari Nanda Adhi Purusa Nazwa Ayu Khairani Ngatindriatun Ngatindriatun Ngurah Pandji Mertha Agung Durya Nita Findias Nurul Aisyah Pelangi Laila Santoso Piji Pakarti Pradana Jati Kusuma Purwatiningsih, Aris Puji Purwatiningsih Raden Ayu Aminah Rizkia Puspita Sari Rasyad, Galih Bahrul Allam Sih Darmi Astuti Sih Darmi Astuti Siska Windari Ayuningthyas Siva Adelia Shavarani Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Tito Aditya Perdana Usman Usman Vincent Didiek Wiet Aryanto Wahyu Arif Hardianto Wibowo, Mochammad Eric Suryakencana Widya, Sukma Windari Ayuningthyas, Siska Yohan Wismantoro Zakaria, Fakhmi