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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Jurnal CULTURE (Culture, Language, and Literature Review) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Economic Development Analysis Journal Jurnal Ekonomi, Manajemen, Akuntansi

Hertiana Ikasari

Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang

Author-ID : 285518

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Effisiensi Produksi Industri Skala Kecil Batik Semarang: Pendekatan Fungsi Produksi Frontier Stokastik Ngatindriatun Ngatindriatun; Hertiana Ikasari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 1 (2011): Jurnal Manajemen Teori dan Terapan - April 2011
Publisher : Universitas Airlangga

Batik is known since 17th century. In 2009, UNESCO took batik as the world heritage. Likewise, Batik Semarang. Batik Semarang is unpopular than other batik’s products on Central Java. Their productivity is on small scale and only for environment surroundings. The small productivity causes the high price on their product selling. The aims of this research are to estimate the function of production and technical efficiency of batik Semarang. Sample is 67 owners of small scale batik Semarang industry. Analysis instrument is Stochastic Frontier Production Function. The measuring of production efficiency are material, support material, labor force, instruments, kerosene, firewood, and large of trade location. The result shows that free variable is found significant and have an appropriate signal. Other result shows that technical efficiency of batik Semarang industry is 88, 9%

AMIR-HASSAN COMPLICATED RELATIONSHIP: (A SOCIO-PSYCHOLOGICAL STUDY IN KHALED HOSSEINI’S THE KITE RUNNER) Hertiana Ikasari
Jurnal CULTURE (Culture, Language, and Literature Review) Vol. 7 No. 1 (2020): Jurnal CULTURE (Culture, Language, and Literature Review)
Publisher : Universitas Aki

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53873/culture.v7i1.210

The Kite Runner presents new idea and color, namely complexity of conflict toward friendship (characters) and other conflicts that happened in Afghanistan during colonization and post colonization era. There are relationships at the heart of The Kite Runner. The friendship between the two main characters, Amir and Hassan and the relationship between father and son are of importance in the novel. The first important relationship in the novel is the one between Amir and Hassan. This relationship is very complex. The objectives of the study are to analyze complicated relationship between Amir and Hassan on The Kite Runner novel and to analyze Socio-Psychological perceived on Amir and Hassan relationship The writer uses qualitative descriptive research. The writer uses the primary data and the secondary data. The primary data source is The Kite Runner novel as the object of the research. The secondary data were taken from books and journal articles supporting the analysis of Amir and Hassan relationship. The result shows that the factors influencing the relationship are similarity, reciprocity of liking and positive quality. The similarity between Amir and Hassan are on three things: family background, preference and complex problem. Based on J.W Thibaut and H.H Kelley’s social exchange theory, Amir and Hassan have good outcome, because it comes from the high rewards and low cost. Finally the value of Amir and Hassan’s relationship is the tied and interdependence relationship. It is represented by the formula: Outcome > CL > CL ALT it means: satisfactory, stable and interdependence. Keywords: Relationship, Socio Psychology, Social Exchange Theory, Satisfactory, Stable

Strategies to Improve the Attractiveness of Sam Poo Kong Temple As Cultural Tourism Site of Semarang City, Central Java, Indonesia Hertiana Ikasari
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Culture plays a significant role in tourism. Indonesian tourism sets its regional cultures as one of its productsâ€™ mainstays. The development of cultural tourism is one of the focuses in national tourism policy. Sam Poo Kong Temple is one of the popular cultural tourism destinations in Semarang city. Besides the many benefits of the existence of Sam Poo Kong temple, there are also some problems with the presence of some tourist complaints. These complaints indicate that there is touristsâ€™ dissatisfaction with Sam Poo Kong temple. When touristsâ€™ satisfaction is not highly concerned, it will reduce the attractiveness of Sam Poo Kong Temple. This study aims to analyze the strategy to improve the attractiveness of Sam Poo Kong Temple as a cultural tourism object in Semarang city. The respondents in this study are domestic tourists. The data will be collected by using a questionnaire. This research was analyzed using Importance-Performance Analysis (IPA). The results obtained show that the first performance priority to be improved is information attributes about the events held in Sam Poo Kong Temple through printed, electronic and social media and employee service quality attributes. This study suggested that, first, it needs to conduct various promotion forms of Sam Poo Kong Temple to improve the performance of attributes whose high priority. One of the easiest and the most inexpensive promotions is through social media. Second, it is necessary to improve the quality of human resources through both formal and informal training and HR development.Keywords: Cultural tourism strategy, importance-performance analysis, Sam Poo Kong Temple, tourism attractiveness, tourist satisfaction.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.01

Culture plays a significant role in tourism. Indonesian tourism sets its regional cultures as one of its products' mainstays. The development of cultural tourism is one of the focuses in national tourism policy. Sam Poo Kong Temple is one of the popular cultural tourism destinations in Semarang city. Besides the many benefits of the existence of Sam Poo Kong temple, there are also some problems with the presence of some tourist complaints. These complaints indicate that there is tourists' dissatisfaction with Sam Poo Kong temple. When tourists' satisfaction is not highly concerned, it will reduce the attractiveness of Sam Poo Kong Temple. This study aims to analyze the strategy to improve the attractiveness of Sam Poo Kong Temple as a cultural tourism object in Semarang city. The respondents in this study are domestic tourists. The data will be collected by using a questionnaire. This research was analyzed using Importance-Performance Analysis (IPA). The results obtained show that the first performance priority to be improved is information attributes about the events held in Sam Poo Kong Temple through printed, electronic and social media and employee service quality attributes. This study suggested that, first, it needs to conduct various promotion forms of Sam Poo Kong Temple to improve the performance of attributes whose high priority. One of the easiest and the most inexpensive promotions is through social media. Second, it is necessary to improve the quality of human resources through both formal and informal training and HR development. Keywords: Cultural tourism strategy, importance-performance analysis, Sam Poo Kong Temple, tourism attractiveness, tourist satisfaction.

Generasi Z dan OTT: Preferensi Konsumen Pada Transformasi Media Dalam Persaingan Dengan TV Tradisional di Kota Semarang Muhammad Helga Rizkiawan; Awanis Linati Haziroh; Hertiana Ikasari; Tito Aditya Perdana
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.948

Munculnya dunia digital di pasar global telah merevolusi berbagai industri terkemuka. Penelitian ini mempunyai tujuan untuk menganalisis faktor-faktor yang mendorong konsumen terutama gen Z di Kota Semarang dalam memilih antara platform TV tradisional dan Over-the-Top (OTT). Faktor-faktor tersebut adalah konten, kenyamanan, persepsi nilai, persepsi harga terhadap preferensi konsumen. Pengambilan sampel menggunakan pendekatan Hair dengan 153 responden yang menjadi sampel dalam penelitian ini. Penelitian ini menggunakan teknik purposive sampling, dengan kriteria seseorang yang mencakup usia 18-26 tahun berdomisili di Kota Semarang, serta pernah menonton TV tradisional dan konsumen platform OTT. Metode Analisis yang di gunakan penilitian ini adalah deskriptif kuantitatif dengan menggunakan regresi linear berganda. Pada hasil penelitian ini, ditunjukkan bahwa variabel konten, kenyamanan, persepsi nilai, dan persepsi harga berpengaruh positif secara signifikan terhadap preferensi konsumen gen Z di Kota Semarang dari TV tradisional ke OTT, baik secara parsial maupun simultan. Penelitian ini menawarkan kesempatan berharga bagi layanan streaming online, video-on-demand, operator TV tradisional, dan produsen konten hiburan untuk lebih memahami dan mengadaptasi diri terhadap preferensi konsumen.

Tourism Industry Competitiveness of Semarang Municipality Hertiana Ikasari; Ida Farida
Economics Development Analysis Journal Vol 9 No 2 (2020): Economics Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v9i2.28938

This study aims to analyze competitiveness level of tourism industry in Semarang Municipality. The data used in this research are secondary data from Central Bureau of Statistics (CBS/BPS) and Culture and Tourism Office of Semarang Municipality. Moreover, this study uses an analytical tool, i.e competitiveness monitor (CM) method. The result shows that Semarang Municipality has several lower indicators of competitiveness calculation than Surakarta Municipality and Magelang Regency, i.e. Human Tourism Indicator (HTI), Environment Indicator (EI), and Human Resources Indicator (HRI). On the other hand, Semarang Municipality also has some higher competitiveness calculation indicators compared to that of Surakarta Municipality and Magelang Regency in Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Openness Indicator (OI) and Social Development Indicator (SDI). The improvement of tourism competitiveness in Semarang Municipality requires synergy from many parties, including the government, business actors in tourism sector (hotel owners, travel bureaus), private sector and academics.

Pengaruh Brand Image, Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Kartu Pascabayar Indosat Di Semarang Rasyad, Galih Bahrul Allam; Ikasari, Hertiana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2490

Contemporary information and technology has progressed at a rapid pace. More sophisticated, user-friendly and reasonably priced communication technologies are in high demand due to their ease of use from a business standpoint. As the need for internet services in Indonesia continues to increase, several operators provide internet cards or quotas at different prices. The operator in question is Indosat. The purpose of this study is as a way to test Brand image, Price, Promotion, and Product Quality on Purchasing Decisions for Indosat postpaid cards in Semarang City. The method used in this research is quantitative. The method for obtaining samples using purposive sampling techniques uses 120 respondents by distributing questionnaires via google form. The data analysis process uses SPSS, and the data analysis tool uses multiple linear regression. The results of data processing state that brand image and product quality have no significant effect on purchasing decisions while price and promotion have a significant influence on purchasing decisions for Indosat postpaid cards in Semarang. Keywords: Brand Image, Price, Promotion, Product Quality, Purchase Decision

LOYALITAS KONSUMEN GORIDE DI KOTA SEMARANG Ikasari, Hertiana; Mahardhika, Fawwaz Shele
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Consumer loyalty is an indication of the performance appraisal of the management of a company or business actor. This also applies to business actors who use internet technology as their marketing base. The proliferation of businesses that use the internet as a marketing method has also penetrated the transportation business. One of these online transportation service companies is Gojek, where GoRide is one type of service. The problem faced by GoRide is that there are several complaints from consumers that must be considered because it will affect the sustainability of using the product and of course it becomes a tendency for customers to be loyal to a certain object. The purpose of this study was to analyze the effect of the variables of trust, consumer satisfaction and promotion on GoRide consumer loyalty in Semarang municipality. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression. The results obtained are the variables of trust, customer satisfaction and promotion have a positive and significant effect on consumer loyalty GoRide in Semarang Municipality.

Pengaruh Viral Marketing, Korean Wave dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare The Originote Misli, Nurul Auliatul; Puspitasari, Diana; Ikasari, Hertiana; Perdana, Tito Aditya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2484

Tujuan riset ini guna mengevaluasi pengaruh viral marketing, korean wave dan kualitas produk pada keputusan pembelian produk skincare The Originote. Peneliti memakai pendekatan kuantitatif, menghimpun data melewati kuesioner yang dikirimkan kepada 112 pelanggan The Originote. Variabel independen yang diteliti ialah viral marketing, korean wave, serta kualitas produk, sedangkan variabel dependennya ialah keputusan pembelian. Peneliti menganalisis data memakai regresi linier berganda. Temuan tersebut mengungkapkan bahwasanya viral marketing dan korean wave tidak berpengaruh significant pada keputusan pembelian produk skincare The Originote. Namun, kualitas produk memperlihatkan pengaruh yang signifikan positif pada keputusan pembelian produk skincare The Originote.

Studi terhadap Minat Beli Ulang pada Hidden Gem Warga Lokal Kafe Bagus Ady Wijaya; Handy Nur Cahya; Hertiana Ikasari; Nanda Adhi Purusa
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17931

Penelitian ini menguji pengaruh kualitas produk, harga, lokasi, dan suasana toko terhadap minat beli ulang konsumen di Warga Lokal Kafe, Semarang. Minat beli ulang sangat penting di tengah persaingan ketat industri kafe. Dengan metode kuantitatif, penelitian ini menyebarkan kuesioner kepada 115 responden yang telah melakukan minimal dua kali pembelian. Data dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa kualitas produk, harga, lokasi, dan suasana toko berpengaruh positif dan signifikan terhadap minat beli ulang, dengan pengaruh terbesar pada lokasi, diikuti oleh harga, suasana toko, dan kualitas produk. Penting bagi Warga Lokal Kafe untuk meningkatkan kualitas produk, penyesuaian harga, aksesibilitas, dan suasana toko untuk menarik serta mempertahankan pelanggan.

Co-Authors Abd. Rasyid Syamsuri AGUS PRAYITNO Ariati Anomsari Awanis Linati Haziroh Azhar, Avantika Zackey Bagus Ady Wijaya Diana Puspitasari Farida, Ida Firnanda, Muhammad Alul Hadi, Saiful Nur Handy Nur Cahya Hilal Maulana Prayoga Ida Farida Ida Farida Izzati, Septifiani Nurulita Mahardhika, Fawwaz Shele Mila Sartika Misli, Nurul Auliatul Muhammad Helga Rizkiawan Nanda Adhi Purusa Ngatindriatun Ngatindriatun Perdana, Tito Aditya Piji Pakarti Rasyad, Galih Bahrul Allam Sih Darmi Astuti Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Wibowo, Mochammad Eric Suryakencana

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