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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Jurnal CULTURE (Culture, Language, and Literature Review) Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asthadarma: Jurnal Pengabdian Kepada Masyarakat Economic Development Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi dan Studi Pembangunan (JESP)
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro
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Dampak Pelatihan terhadap Kompetensi Pekerja Blue Collar Perempuan: dengan Motivasi sebagai Mediasi Santoso, Pelangi Laila; Ingsih, Kusni; Ikasari, Hertiana; Perdana, Tito Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10928

Abstract

Job training is an important intervention to improve the competence of blue-collar women workers amid the barriers posed by patriarchal norms and domestic workloads. This study aims to test the influence of job training on worker competence by making work motivation as a mediating variable. The subject of the study was blue-collar female workers who participated in a training program organized by the Central Java Provincial Women's Empowerment Office, with a total of 165 respondents who were selected using purposive sampling techniques. The research was quantitative and analyzed the data using the Partial Least Squares (PLS) method through SmartPLS software. The findings of the study revealed that job training has a positive and significant effect on worker competence, both directly and indirectly through the mediation of work motivation. This proves that the training designed effectively increases work motivation, which in turn significantly strengthens the knowledge, skills, and work attitudes of blue-collar female workers.
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Ayu Khairani, Nazwa; Amron, Amron; Febriana, Artha; Ikasari, Hertiana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
DETERMINAN DIFERENSIASI PRODUK, BRAND IMAGE DAN INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG Widya, Sukma; Ariati Anomsari; Hertiana Ikasari; Diana Puspitasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia is growing rapidly as public awareness of appearance increases, encouraging Wardah to innovate and build a strong brand image as a pioneer of halal cosmetics. This success is highly dependent on customer satisfaction as the link between product excellence and customer loyalty. This study uses a quantitative method with primary data from questionnaires and secondary data from relevant literature. The sample, consisting of at least 163 respondents, was purposively selected from the community of Semarang City who use at least three Wardah brand cosmetic and skincare products. Data analysis was performed using Partial Least Square (PLS) with SmartPLS software, including instrument validity and reliability tests, outer model, inner model through R square, hypothesis and mediation tests based on p-value with a significance level of 0.05. Based on the results of the direct effect analysis, it was found that product differentiation, brand image, and product innovation had a significant positive effect on customer satisfaction. In addition, customer satisfaction, product differentiation, and brand image were also found to have a significant positive effect on customer loyalty. However, product innovation did not have a significant effect on customer loyalty. Meanwhile, the results of the indirect effect analysis showed that customer satisfaction can mediate the effect of product differentiation, brand image, and product innovation on customer loyalty.
Peran Mediasi Daya Tarik Perusahaan pada Pengaruh Work-Life Balance dan Kompensasi terhadap Minat Melamar Kerja Generasi Z di Kota Semarang Ma'rifah, Inayatul; Ikasari, Hertiana; Prayitno, Agus; Ulfa, Adilla Kustya
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2178

Abstract

Studi mengkaji fungsi daya tarik perusahaan sebagai variabel perantara dalam hubungan antara work-life balance dan kompensasi terhadap ketertarikan melamar pekerjaan pada Gen Z di Kota Semarang. Fenomena kalangan muda untuk bergabung dengan perusahaan dijadikan sebagai aspek krusial dalam memahami preferensi karier mereka. Pendekatan kuantitatif digunakan dalam riset ini, di mana kuesioner didistribusikan kepada 128 individu generasi Z di Semarang melalui teknik purposive sampling. Analisis data dilakukan dengan menggunakan aplikasi SmartPLS4. Temuan penelitian mengindikasikan work-life balance dan kompensasi memberikan pengaruh positif signifikan terhadap daya tarik organisasi. Akan tetapi, pengaruh work-life balance terhadap minat melamar pekerjaan ditunjukkan bersifat positif namun tidak signifikan secara statistik. Di sisi lain, kompensasi terbukti memberikan dampak signifikan terhadap minat melamar pekerjaan. Dengan demikian, daya tarik organisasi diidentifikasi sebagai variabel perantara dalam hubungan antara work-life balance, kompensasi, dan minat melamar kerja di kalangan generasi Z. Penelitian ini merekomendasikan agar jumlah responden dan variabel diperluas dalam studi berikutnya, serta menyarankan perusahaan untuk meningkatkan aspek pengembangan karier, sistem kompensasi, dan daya tarik perusahaan bagi generasi Z.
Analysis of SERVQUAL Dimensions on Customer Satisfaction in Forming Customer Loyalty at Rainbow Gym, Semarang City Adzim, Leon Islamey; Ikasari, Hertiana; Zakaria, Fakhmi; Damar, Haunan
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.753-766

Abstract

Purpose: This study analyzes the influence of the five SERVQUAL dimensions (tangible, reliability, responsiveness, assurance, and empathy) on customer satisfaction and its subsequent effect on customer loyalty at Rainbow Gym in Semarang, Indonesia. The research is motivated by a significant 37.65% decline in gym membership and negative customer feedback concerning interpersonal service quality. Methodology: A quantitative approach was employed using purposive sampling to gather data from 140 respondents. Data were collected via structured questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4. Results: The analysis shows that all five SERVQUAL dimensions have a positive and significant effect on customer satisfaction, with assurance and empathy being the most influential. Furthermore, customer satisfaction significantly drives loyalty. Findings: The study underscores the dominant role of interpersonal service quality especially assurance and empathy in enhancing satisfaction and fostering loyalty in a gym setting. Originality: This research uniquely explores the application of SERVQUAL in the fitness industry using a PLS-SEM approach, which is still rarely used in this context. Novelty: The study contributes new insights into how interpersonal service dimensions impact loyalty through satisfaction, specifically in the context of weight-training gyms in Indonesia. Conclusions: Rainbow Gym and similar businesses should prioritize enhancing interpersonal service quality through staff training and consistent service delivery to retain members and foster long-term loyalty. Type of Paper:  Quantitative research paper.
Optimalisasi Pengelolaan SDM UMKM Kuliner Melalui Implementasi Sistem Penjadwalan Kerja dan SOP Pada Ayam Goreng Pak Memed Jefri, Jefri Bagus Saputra; Butar Butar, Septama Pamuncak Butar Butar; Purwatiningsih, Aris Puji Purwatiningsih; Febriana, Artha Febriana; Hertiana Ikasari
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Maret
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarma.v7i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the Indonesian economy, but still face obstacles in human resource management, particularly in terms of work scheduling and the absence of written Standard Operating Procedures (SOPs). This community service activity focuses on optimizing HR management at Pak Memed's Fried Chicken MSME through the implementation of a structured shift work scheduling system and the development of systematic operational SOPs. The implementation method uses the Waterfall model, which includes Planning, Modeling, Implementation, Testing, and Evaluation. This approach allows the management system implementation process to run in a gradual, measurable, and participatory manner with partners. The results of the activity show an increase in employee understanding and ability to implement work schedules and SOPs, which has an impact on increasing operational efficiency, work discipline, and reducing turnover rates. In addition, the implementation of this management system strengthens the internal work structure, facilitates task distribution, and maintains consistent service quality. Recommendations for development include conducting regular evaluations and advanced training to ensure the continued implementation of SOPs and work systems. Overall, this activity has made a real contribution to the application of science and technology in improving the management of culinary MSME human resources, enabling businesses to develop more efficiently, productively, and competitively
The Mediation Role of Job Satisfaction in the Relationship between Career Development and Work Stress on Employee Loyalty: Case Study at BPR Agung Sejahtera Wahyu Arif Hardianto; Hertiana Ikasari
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.335

Abstract

This study aims to analyze and test the mediating role of job satisfaction in the relationship between career development and job stress on employee loyalty at BPR Agung Sejahtera. This study used a quantitative methodology to collect primary data from 90 employees of BPR Agung Sejahtera through questionnaires. Partial Least Squares (PLS) with Structural Equation Modeling (SEM) was used to test the relationship between latent variables. Data testing included validity, reliability, bootstrapping , Adjusted R-Square, Path Coefficient, and Specific Indirect Effects . The results showed that career development had a positive and significant effect on job satisfaction. Conversely, job stress was found to have a negative and significant effect on job satisfaction. Career development also had a positive and significant effect on employee loyalty. Job stress had a negative and significant effect on employee loyalty. Job satisfaction had a positive and significant effect on employee loyalty. However, the mediating role of job satisfaction in the relationship between career development and job stress on employee loyalty proved to be insignificant. This finding indicates that employee loyalty is more influenced by good career development and low levels of job stress than the mediating role of job satisfaction. Overall, these findings conclude that managing career development and work stress through job satisfaction is crucial for increasing employee loyalty. It is hoped that these research findings will help BPR Agung Sejahtera's management better manage its human resources to achieve the company's goals.
Dynamic Competitiveness of Indonesian Commodities in Major Export Destination Hertiana Ikasari
Jurnal Ekonomi dan Studi Pembangunan Vol 16, No 1 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v16i12024p001

Abstract

This study aims to analyze the export competitiveness and market position of the agricultural, manufacturing, and mining sectors in 10 main export destination countries (China, the United States, Japan, India, Singapore, Malaysia, South Korea, Thailand, the Netherlands, and the Philippines). This study uses secondary data sourced from UN COMTRADE for the period of 2013 – 2018. The data is categorized using a 2-digit Harmonized System (HS) classification. This study uses Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) analysis tools. The RCA estimation results show the export competitiveness of Indonesia’s agricultural, industrial, and mining products is still weak and strong in several major export destination countries. Meanwhile, the EPD estimation shows the Indonesia’s exports of agricultural, industry, and mining commodities mostly got rising star positions in some countries but losing opportunity positions in some other countries. The following suggestions proposed are based on the research. In general, the implications of policy to improve the competitiveness of export products in the manufacturing, agriculture, and mining industries are infrastructure improvement, expansion of the export market, improvement in the quality of human resources, and employment, increasing access to finance, increasing the quality and quantity of production in processing, agriculture and mining industries, and maintaining political
Strategies to Improve the Attractiveness of Sam Poo Kong Temple As Cultural Tourism Site of Semarang City, Central Java, Indonesia Ikasari, Hertiana
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.01

Abstract

Culture plays a significant role in tourism. Indonesian tourism sets its regional cultures as one of its products' mainstays. The development of cultural tourism is one of the focuses in national tourism policy. Sam Poo Kong Temple is one of the popular cultural tourism destinations in Semarang city. Besides the many benefits of the existence of Sam Poo Kong temple, there are also some problems with the presence of some tourist complaints. These complaints indicate that there is tourists' dissatisfaction with Sam Poo Kong temple. When tourists' satisfaction is not highly concerned, it will reduce the attractiveness of Sam Poo Kong Temple. This study aims to analyze the strategy to improve the attractiveness of Sam Poo Kong Temple as a cultural tourism object in Semarang city. The respondents in this study are domestic tourists. The data will be collected by using a questionnaire. This research was analyzed using Importance-Performance Analysis (IPA). The results obtained show that the first performance priority to be improved is information attributes about the events held in Sam Poo Kong Temple through printed, electronic and social media and employee service quality attributes. This study suggested that, first, it needs to conduct various promotion forms of Sam Poo Kong Temple to improve the performance of attributes whose high priority. One of the easiest and the most inexpensive promotions is through social media. Second, it is necessary to improve the quality of human resources through both formal and informal training and HR development. Keywords: Cultural tourism strategy, importance-performance analysis, Sam Poo Kong Temple, tourism attractiveness, tourist satisfaction.
Dampak Pelatihan terhadap Kompetensi Pekerja Blue Collar Perempuan: dengan Motivasi sebagai Mediasi Pelangi Laila Santoso; Kusni Ingsih; Hertiana Ikasari; Tito Aditya Perdana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10928

Abstract

Job training is an important intervention to improve the competence of blue-collar women workers amid the barriers posed by patriarchal norms and domestic workloads. This study aims to test the influence of job training on worker competence by making work motivation as a mediating variable. The subject of the study was blue-collar female workers who participated in a training program organized by the Central Java Provincial Women's Empowerment Office, with a total of 165 respondents who were selected using purposive sampling techniques. The research was quantitative and analyzed the data using the Partial Least Squares (PLS) method through SmartPLS software. The findings of the study revealed that job training has a positive and significant effect on worker competence, both directly and indirectly through the mediation of work motivation. This proves that the training designed effectively increases work motivation, which in turn significantly strengthens the knowledge, skills, and work attitudes of blue-collar female workers.
Co-Authors Abd. Rasyid Syamsuri Adelia Shavarani, Siva Adilla Kustya Ulfa Adzim, Leon Islamey AGUS PRAYITNO Agus Prayitno Amalia Nur Chasanah Amron Amron, Amron Ariati Anomsari Ariati Anomsari Awanis Linati Haziroh Ayu Khairani, Nazwa Azhar, Avantika Zackey Bagus Ady Wijaya Butar Butar, Septama Pamuncak Butar Butar Chasanah, Amalia Nur Damar, Haunan Diana Puspitasari Farida, Ida Febriana, Artha Febriana, Artha Febriana Firnanda, Muhammad Alul Guruh Taufan Hadi, Saiful Nur Hana Riskiani Handy Nur Cahya Hilal Maulana Prayoga Ida Farida Ida Farida Izzati, Septifiani Nurulita Jefri, Jefri Bagus Saputra Kusni Ingsih Kusni Ingsih Ma'rifah, Inayatul Mahardhika, Fawwaz Shele Mila Sartika Misli, Nurul Auliatul Muhammad Helga Rizkiawan Mujib, Miftachul Nanda Adhi Purusa Ngatindriatun Ngatindriatun Nurul Aisyah Pelangi Laila Santoso Perdana, Tito Aditya Piji Pakarti Purwatiningsih, Aris Puji Purwatiningsih Rasyad, Galih Bahrul Allam Santoso, Pelangi Laila Sih Darmi Astuti Sih Darmi Astuti Siva Adelia Shavarani Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Wahyu Arif Hardianto Wibowo, Mochammad Eric Suryakencana Widya, Sukma Zakaria, Fakhmi