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All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Jurnal CULTURE (Culture, Language, and Literature Review) Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Development Analysis Journal International Journal of Economics and Management Sciences Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
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Studi Terhadap Kinerja Pegawai Pusdik Binmas Lemdiklat Polri Banyubiru Hana Riskiani; Nanda Adhi Purusa; Sih Darmi Astuti; Hertiana Ikasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7393

Abstract

This study aims to examine the influence of inclusive work culture, work environment, and work-life balance on employee performance at Pusdik Binmas Lemdiklat Polri Banyubiru. The approach used is quantitative with a survey method through a questionnaire distributed to 100 respondents. The results of the analysis show that the three variables have a positive and significant relationship to employee performance. Inclusive work culture was found to be the most dominant factor in improving performance and productivity, followed by the role of a conducive work environment and the importance of work-life balance. The results of this study indicate that improving employee performance requires support from an inclusive work culture, good relationships between employees, and proportional work time management.
Dampak Pelatihan terhadap Kompetensi Pekerja Blue Collar Perempuan: dengan Motivasi sebagai Mediasi Santoso, Pelangi Laila; Ingsih, Kusni; Ikasari, Hertiana; Perdana, Tito Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10928

Abstract

Job training is an important intervention to improve the competence of blue-collar women workers amid the barriers posed by patriarchal norms and domestic workloads. This study aims to test the influence of job training on worker competence by making work motivation as a mediating variable. The subject of the study was blue-collar female workers who participated in a training program organized by the Central Java Provincial Women's Empowerment Office, with a total of 165 respondents who were selected using purposive sampling techniques. The research was quantitative and analyzed the data using the Partial Least Squares (PLS) method through SmartPLS software. The findings of the study revealed that job training has a positive and significant effect on worker competence, both directly and indirectly through the mediation of work motivation. This proves that the training designed effectively increases work motivation, which in turn significantly strengthens the knowledge, skills, and work attitudes of blue-collar female workers.
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Ayu Khairani, Nazwa; Amron, Amron; Febriana, Artha; Ikasari, Hertiana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
DETERMINAN DIFERENSIASI PRODUK, BRAND IMAGE DAN INOVASI PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LIPSTIK WARDAH DI KOTA SEMARANG Widya, Sukma; Ariati Anomsari; Hertiana Ikasari; Diana Puspitasari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia is growing rapidly as public awareness of appearance increases, encouraging Wardah to innovate and build a strong brand image as a pioneer of halal cosmetics. This success is highly dependent on customer satisfaction as the link between product excellence and customer loyalty. This study uses a quantitative method with primary data from questionnaires and secondary data from relevant literature. The sample, consisting of at least 163 respondents, was purposively selected from the community of Semarang City who use at least three Wardah brand cosmetic and skincare products. Data analysis was performed using Partial Least Square (PLS) with SmartPLS software, including instrument validity and reliability tests, outer model, inner model through R square, hypothesis and mediation tests based on p-value with a significance level of 0.05. Based on the results of the direct effect analysis, it was found that product differentiation, brand image, and product innovation had a significant positive effect on customer satisfaction. In addition, customer satisfaction, product differentiation, and brand image were also found to have a significant positive effect on customer loyalty. However, product innovation did not have a significant effect on customer loyalty. Meanwhile, the results of the indirect effect analysis showed that customer satisfaction can mediate the effect of product differentiation, brand image, and product innovation on customer loyalty.
Peran Mediasi Daya Tarik Perusahaan pada Pengaruh Work-Life Balance dan Kompensasi terhadap Minat Melamar Kerja Generasi Z di Kota Semarang Ma'rifah, Inayatul; Ikasari, Hertiana; Prayitno, Agus; Ulfa, Adilla Kustya
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2178

Abstract

Studi mengkaji fungsi daya tarik perusahaan sebagai variabel perantara dalam hubungan antara work-life balance dan kompensasi terhadap ketertarikan melamar pekerjaan pada Gen Z di Kota Semarang. Fenomena kalangan muda untuk bergabung dengan perusahaan dijadikan sebagai aspek krusial dalam memahami preferensi karier mereka. Pendekatan kuantitatif digunakan dalam riset ini, di mana kuesioner didistribusikan kepada 128 individu generasi Z di Semarang melalui teknik purposive sampling. Analisis data dilakukan dengan menggunakan aplikasi SmartPLS4. Temuan penelitian mengindikasikan work-life balance dan kompensasi memberikan pengaruh positif signifikan terhadap daya tarik organisasi. Akan tetapi, pengaruh work-life balance terhadap minat melamar pekerjaan ditunjukkan bersifat positif namun tidak signifikan secara statistik. Di sisi lain, kompensasi terbukti memberikan dampak signifikan terhadap minat melamar pekerjaan. Dengan demikian, daya tarik organisasi diidentifikasi sebagai variabel perantara dalam hubungan antara work-life balance, kompensasi, dan minat melamar kerja di kalangan generasi Z. Penelitian ini merekomendasikan agar jumlah responden dan variabel diperluas dalam studi berikutnya, serta menyarankan perusahaan untuk meningkatkan aspek pengembangan karier, sistem kompensasi, dan daya tarik perusahaan bagi generasi Z.
Analysis of SERVQUAL Dimensions on Customer Satisfaction in Forming Customer Loyalty at Rainbow Gym, Semarang City Adzim, Leon Islamey; Ikasari, Hertiana; Zakaria, Fakhmi; Damar, Haunan
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.753-766

Abstract

Purpose: This study analyzes the influence of the five SERVQUAL dimensions (tangible, reliability, responsiveness, assurance, and empathy) on customer satisfaction and its subsequent effect on customer loyalty at Rainbow Gym in Semarang, Indonesia. The research is motivated by a significant 37.65% decline in gym membership and negative customer feedback concerning interpersonal service quality. Methodology: A quantitative approach was employed using purposive sampling to gather data from 140 respondents. Data were collected via structured questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4. Results: The analysis shows that all five SERVQUAL dimensions have a positive and significant effect on customer satisfaction, with assurance and empathy being the most influential. Furthermore, customer satisfaction significantly drives loyalty. Findings: The study underscores the dominant role of interpersonal service quality especially assurance and empathy in enhancing satisfaction and fostering loyalty in a gym setting. Originality: This research uniquely explores the application of SERVQUAL in the fitness industry using a PLS-SEM approach, which is still rarely used in this context. Novelty: The study contributes new insights into how interpersonal service dimensions impact loyalty through satisfaction, specifically in the context of weight-training gyms in Indonesia. Conclusions: Rainbow Gym and similar businesses should prioritize enhancing interpersonal service quality through staff training and consistent service delivery to retain members and foster long-term loyalty. Type of Paper:  Quantitative research paper.
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Ayu Khairani, Nazwa; Amron, Amron; Febriana, Artha; Ikasari, Hertiana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
Co-Authors Abd. Rasyid Syamsuri Adelia Shavarani, Siva Adilla Kustya Ulfa Adzim, Leon Islamey AGUS PRAYITNO Agus Prayitno Amron Amron, Amron Ariati Anomsari Ariati Anomsari Awanis Linati Haziroh Ayu Khairani, Nazwa Azhar, Avantika Zackey Bagus Ady Wijaya Chasanah, Amalia Nur Damar, Haunan Diana Puspitasari Diana Puspitasari Farida, Ida Febriana, Artha Firnanda, Muhammad Alul Guruh Taufan Hadi, Saiful Nur Hana Riskiani Handy Nur Cahya Hilal Maulana Prayoga Ida Farida Ida Farida Izzati, Septifiani Nurulita Kusni Ingsih Ma'rifah, Inayatul Mahardhika, Fawwaz Shele Mila Sartika Misli, Nurul Auliatul Muhammad Helga Rizkiawan Mujib, Miftachul Nanda Adhi Purusa Ngatindriatun Ngatindriatun Nurul Aisyah Perdana, Tito Aditya Piji Pakarti Rasyad, Galih Bahrul Allam Santoso, Pelangi Laila Sih Darmi Astuti Sih Darmi Astuti Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Wahyu Arif Hardianto Wibowo, Mochammad Eric Suryakencana Widya, Sukma Zakaria, Fakhmi