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What Keeps Visitors Coming Back? Factors Shaping Revisit Intention Tanoto, Kevin Richardo; Berlianto, Margaretha Pink
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9692

Abstract

Healthy individuals have a greater capacity to work productively and creatively, which will impact the quality of human resources. This study examines factors that can influence revisit intention, exercise adherence, and word of mouth among members of a clubhouse in Tangerang. The study was conducted quantitatively on 227 respondents who are members of KYZN Clubhouse using a purposive sampling technique. The results show that service quality, service convenience, and exercise satisfaction are factors that can influence word of mouth intention, as well as service quality and exercise satisfaction that can influence revisit intention, and service convenience and exercise satisfaction can influence exercise adherence. It is recommended that companies can pay attention to these three aspects, especially service quality, because it is the most important factor in influencing members' revisit intention.
Empowering Hospital Staff to Enhance Service Excellence: A Community-Based Intervention in Central Java Sylvia Samuel; Hendra Achmadi; Margaretha Pink Berlianto; Dewi Wuisan; Yohana Meilani Palupi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study reports on a community service project conducted at Rumah Sakit Baptis, Central Java, to improve hospital service excellence through staff empowerment. The project addressed key challenges, including weak interdepartmental collaboration, ineffective communication, difficulties in delivering sensitive information, and limited awareness of patient-centered service quality. Using a participatory approach, the intervention included workshops, role-playing exercises, counseling sessions, and the introduction of standardized communication protocols. The results showed clear improvements in staff competencies, particularly in empathy, teamwork, and communication with patients and families. Staff reported greater confidence in handling sensitive conversations, while patients observed a more approachable and responsive service. Cross-departmental collaboration also improved, resulting in reduced delays and enhanced coordination. Initial patient satisfaction surveys indicated a positive shift in perceptions of care quality. These findings highlight that even in resource-limited hospital contexts, meaningful improvements can be achieved through structured training and cultural change. The project contributes both practical recommendations for hospital management and theoretical insights by applying the SERVQUAL and patient-centered care frameworks to the Indonesian healthcare setting.
The Crafting Unforgettable Dining Moments: The Impact of Brand Love, Satisfaction, and Trust on Customer Experience Prasetyo, Stephen Sugiarto; Berlianto, Margaretha Pink; Kho , Ardi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21523

Abstract

Research aim: The purpose of this research is to determine the influence of brand experience on brand love, brand satisfaction, and brand trust, the impact of brand satisfaction on brand love and brand trust, and the influence of brand satisfaction, brand love, and brand trust on brand loyalty. Methods: The research method used was descriptive quantitative with a sample of 160 people. The sampling technique used purposive sampling, using the criteria of individuals who had dined at XYZ restaurant in Jakarta. The data analysis technique uses SmartPLS SEM. Research Finding: This research found that brand experience has a positive effect on brand love, brand satisfaction, and brand trust; brand satisfaction affects brand trust, and brand love affects brand loyalty. Theoretical contribution/Originality: The contribution of this research to academics is that brand experience plays an essential role in brand love, and brand love plays an essential role in customer loyalty. Practitioner/Policy implication: This research contributes to business people in the restaurant industry, who believe there is still a need for a good customer experience amidst post-pandemic conditions and digitalization. Research limitation: Only researched XYZ restaurants in Jakarta
Bahasa Inggris Setyono, Clarissa Angelina; Berlianto, Margaretha Pink
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22880

Abstract

Research aim: This research aims to investigate the effect of utilitarian value, hedonic value, social value, and economic value on trust in product and trust in seller, the effect of trust in product and trust in seller on customer engagement and repurchase intention and the effect of customer engagement on repurchase intention toward Shopee live streaming platform in Indonesia. Methods: This research uses a quantitative approach. The sample of this research are 239 by using purposive sampling method with criteria of all customer in indonesia who have made purchase through Shopee live streaming as the population. Data analysis for this research is using SmartPLS-SEM Finding: The finding reveals that customer perceived values dimension have a partial effect on customer trust. Customer trust has significant impact in both customer engagement and repurchase intention and customer engagement have a positive effect on repurchase intention Theoretical contribution/Originality: This study contributes theoretically by examining the relationship between customer perceived value, consumer trust in customer engagement and repurchase intention. Practitioner/Policy implication: Practically, it suggests that seller’s who use Shopee live streaming platform should pay attention about products utilitarian value, social value and economic value since its effect on customer trust and also pay attention in customer trust in product and seller and customer engagement. Research limitation: The data of this research were collected only via questioner survey on online basis.
Antecedent Factors of Orthodontic’s Patients Satisfaction and Its Impact on Positive Word of Mouth at Private Specialist Dental Clinic X in Tangerang Selatan Priyanto, Benita Novitasari Priyanto; Berlianto, Margaretha Pink
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1413

Abstract

The purpose of this study was to determine the antecedent of orthodontic patient satisfaction and analyze its impact on positive word of mouth recommendations (PWOM) related to orthodontic treatment. This is a quantitative survey study with a cross-sectional data collection method. The questionnaire questions with likert scale 5 points were used and adjusted to questions that already exist in previous literature. Data collection was carried out purposively with a non-probability sampling technique on the population of orthodontic patients who came to the Private Specialist Dental Clinic X in South Tangerang in the period March - April 2025. The total respondents obtained were 140 respondents that were undergoing orthodontic treatment at the clinic. PLS SEM method is used to analyze the collected data and test the hypothesis. The results of this study indicate a significant positive relationship between the variables of Facilities, Cleanliness, Dental Equipment, Dental Supplies, Orthodontist’s Technical Skills, Doctor-Patient Relationship, Staff, Treatment Duration, Location Accessibility, Appointment Scheduling, and Organization Administration and Positive Word of Mouth, mediated by Orthodontic Patient Satisfaction at the Private Specialist Dental Clinic X in South Tangerang. The five variables with the greatest influence on orthodontic patient satisfaction, in order of importance, are Dental Equipment, Organization Administration, Doctor-Patient Relationship, Treatment Duration, and Staff. The results of this study provide managerial implications for every Private Dental Clinic in identifying the antecedent factors of orthodontic patient satisfaction that can enhance word-of-mouth recommendations and ultimately increase the number of new orthodontic patients. However, this study has several limitations, which are followed by recommendations for future research.
The Influence of Dimensions of Relationship Marketing Practices on Patient Satisfaction and Its Impact on Patient Loyalty at XYZ Pratama Clinic Jessica Nethania Arunde; Margaretha Pink Berlianto
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3762

Abstract

This study was conducted to determine the factors that influence the level of outpatient satisfaction at the XYZ Primary Clinic and its impact on patient loyalty. This study involved 195 outpatients. Data collection was carried out by distributing questionnaires containing 5 questions with a Likert Scale of 1-5 based on the judgmental sampling method. Data were analyzed using the SEM PLS method. The results showed that conflict handling, competence and empathy had a significant positive effect on patient satisfaction. Trust, commitment, communication, and social bonds did not affect patient satisfaction. In addition, patient satisfaction had a positive and significant effect on patient loyalty at the XYZ Primary Clinic, where satisfied patients tended to return to use the service and recommend it to others. Patient satisfaction partially mediated each of the influences given by conflict handling, competence, empathy on empathy. The results of importance performance mapping show that empathy and conflict handling are things that are considered important by patients and have been implemented well. This means that empathy and conflict handling are factors that must be maintained. Social bonds and communication are considered important by patients but have not been implemented well. Further research can enlarge the population at other Primary Clinics, take diagnostic data.
Pelatihan Strategi Transformasi dan Siklus Hidup Organisasi bagi Lembaga Pendidikan Dasar dan Menengah dengan Kolaborasi Pemangku Kepentingan Ong Kim Kui, Daniel; Pramono, Rudy; Berlianto, Margaretha Pink; Meilani, Yohana Cahya Palupi; Meranga, Isana; Barry, Rinto Rain
Journal Community Service Consortium Vol 6 No 1 (2026): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v6i1.6093

Abstract

Lembaga pendidikan formal sebagai organisasi nirlaba memiliki kerentanan terhadap penurunan kinerja saat melewati siklus hidup organisasi. Fenomena ini sering kali memaksa sejumlah sekolah untuk berhenti beroperasi tanpa sempat melakukan proses transformasi yang memadai. Padahal, transformasi strategis memungkinkan sekolah untuk bertahan dalam siklus hidupnya serta beradaptasi dengan perubahan lingkungan demi menjaga keberlangsungan misi pendidikan. Menanggapi tantangan tersebut, FEB UPH berkolaborasi dengan mitra sekolah menyelenggarakan pelatihan strategi transformasi dan siklus hidup organisasi sebagai wujud kegiatan pengabdian kepada masyarakat. Program ini ditujukan bagi pengurus sekolah, guru, staf, serta pemangku kepentingan di Purwodadi, Kabupaten Grobogan, Jawa Tengah. Tujuan utama kegiatan ini adalah membekali peserta dengan pemahaman mendalam mengenai siklus organisasi dan langkah awal transformasi sekolah melalui sinergi antarpemangku kepentingan guna menghadirkan pendidikan berkualitas yang berkelanjutan. Metode pelatihan dilaksanakan dalam bentuk pemaparan materi, sesi tanya jawab, serta diskusi interaktif. Untuk mengukur efektivitas program, dilakukan pemeriksaan pemahaman melalui evaluasi sebelum (pre-test) dan sesudah (post-test) pelatihan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta yang signifikan, tecermin dari kenaikan skor rata-rata sebesar 35%. Pelatihan ini juga menghasilkan luaran konkret berupa dokumen Rencana Aksi Transformasi Organisasi Sekolah (RATOS) yang siap diimplementasikan oleh pihak sekolah.
The Effect of Consumer Self-Confidence, Attitude Towards Paid Internet Advertising, and Continuance Search Intention on App-Purchase Decision Fransiska Marieta Dwitasari; Margaretha Pink Berlianto
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8863

Abstract

Paid internet advertising has been widely used in various industries including the healthcare industry. The number of customers using mobile healthcare applications to buy products or services also continues to grow. One of the healthcare applications that is widely used in Indonesia is Halodoc. Purpose: This research aims to study the structural relationship of consumer self-confidence to the app-purchase decision in Halodoc application, using indicators of attitudes towards paid internet advertising, perceived intrusiveness, and continuance search intentions on the internet. Methods: A total of 309 samples were obtained from consumers who had seen Halodoc application advertisements on the internet and had used Halodoc application to purchase products or services provided by the application at least once. Measurements were carried out using PLS-SEM to see the structural relationship between the indicators. Results: Consumer self-confidence has a positive effect towards paid internet advertising (t=7.614, p=0.000), continuance search intention (t=10.009, p=0.000), and app-purchase decision (t=19.972, p=0.000). Consumer self-confidence has no negative impact on perceived intrusiveness (t=1.564, p=0.059). Conclusion: This study shows that consumer self-confidence has a positive effect on attitudes towards paid internet advertising, continuance search intentions, and app-purchase decisions on mobile application.
PENGARUH GAME ELEMENTS TERHADAP CUSTOMER ENGAGEMENT DAN PERCEIVED PLAYFULLNESS DAN DAMPAKNYA TERHADAP BEHAVIORAL INTENTION PADA PENGGUNA APPLIKASI KOPI KENANGAN DI JABODETABEK Dharmawan Freddy Kosasih; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to examine the effect of game elements on customer engagement, perceived playfulness, Attitude, & Behavioral Intention among users of the Kopi Kenangan App in the Greater Jakarta area. This study uses a quantitative, cross-sectional method. The sampling technique is non-probability sampling, specifically purposive sampling. Data were collected through an electronic 5-point Likert-scale questionnaire administered to 250 respondents aged 18–45 years residing in Jabodetabek who have used the Kopi Kenangan App. Data analysis was performed using PLS-SEM with SmartPLS 4.0.9.9. The results show that game elements have a significant positive effect on customer engagement and perceived playfulness. These two variables also have a significant positive effect on improving user Attitude, which ultimately increases Behavioral Intention. F&B app managers are advised to optimize gamification design to increase user enjoyment and engagement, thereby encouraging sustainable usage intentions.
INTERNAL MORAL RESILIENCE AND INSTITUTIONAL INTEGRITY: A DUAL-PILLAR MINDSET OF ANTI-CORRUPTION BEHAVIOR IN INDONESIA Ardi Ardi; Yohana FCP Meilani; Sylvia Samuel; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Corruption persists in many emerging democracies despite institutional reforms and legal enforcement mechanisms. This study develops and empirically tests a Dual-Pillar Mindset integrating internal moral resilience and external Institutional Integrity Systems safeguards as complementary predictors of corruption resistance intention in Indonesia. This study employed a qualitative literature-based approach through secondary data analysis. The research relied on existing academic sources and theoretical frameworks to construct a proposition conceptual and analytical model. The results indicate that Ethical Leadership positively influences Internal Moral Resilience, and Corruption Resistance Intention, exceeding the direct effect of Institutional Integrity Systems positively influences Corruption Resistance Intention. Furthermore, Internal Moral Resilience positively influences Corruption Resistance Intention and mediate the relationship between Ethical Leadership and Corruption Resistance Intention, producing a synergistic effect. Findings suggest that sustainable anti-corruption reform requires synergy between Ethical Leadership based, Moral Resilience, and Institutional Integrity Systems mechanisms.
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Daniel Ong Kim Kui Darlene, Ashley Data Tsabitha Davis, Michael Dharmawan Freddy Kosasih Dwi Saputro Ellen Theodora Elvitriana Intan Novita Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Fransiska Marieta Dwitasari Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Irwanto Halim Isana S. C. Meranga Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Jonathan Albert Julian, Christopher Ryan Kevin Richardo Tanoto Kho , Ardi Leonardo M. Canoy, Jr Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Cahya Palupi Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meranga, Isana Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Pramono, Rudy Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Puty Sherlyta Raymond Ferdinand Richard Andre Sunarjo Richard Andre Sunarjo Richard Andre Sunarjo Rinto Rain Barry Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian Samuel, Sylvia sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Shweta Chandru Bhavnani Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Suryana Litana Simowibowo Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theo Rizaldy Siahaan Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana FCP Meilani Yohana Meilani Palupi Yohana Meilani Palupi Yonathan Hosea Yulisa Halim Wijaya Yunna, Weng