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Identifying Antecedents and Consequences of Customer Satisfaction in the Full-Service Airline Industry Berlianto, Margaretha Pink
Jurnal Manajemen Vol 23, No 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.003 KB) | DOI: 10.24912/jm.v23i3.586

Abstract

This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers. The population of this study was individuals who had used Garuda Indonesia airways by distributing questionnaires as many as 200 samples. The sampling technique used was purposive sampling. Data analysis using PLS-SEM. The results of this study indicate that brand image, perceived value, and loyalty programs have a positive effect on satisfaction and satisfaction have a positive effect on customer advocacy. This research has succeeded in contributing to the airline industry regarding the importance of increasing band image, perceived value and organizing loyalty programs and also forming customer advocacy.
PENGARUH KUALITAS LAYANAN, KEPUASAN, KEPERCAYAAN DAN KOMITMEN TERHADAP MINAT BERKUNJUNG KEMBALI PADA INDUSTRI KECANTIKAN Berlianto, Margaretha Pink
Journal of Management and Business Review Vol 15, No 2 (2018)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v15i2.143

Abstract

This study aims to analyze the effect of service quality on satisfaction, and the relationship of satisfaction, trust, and commitment to the revisit intention in the salon industry. There are five hypotheses tested in this study. The samples size that feasible and can be used are 185, by distributing questionnaires to salon customers’ X in Jakarta. Data analysis method in this study used PLS-SEM. The sampling technique used purposive sampling method. The results of this study are service quality has a positive effect on satisfaction, satisfaction has a positive effect on trust and revisit intention, trust has a positive commitment, and commitment has a positive effect on revisit intention. The implications of this research are salon business owner or manager need to pay attention to various aspects, such as using an up to date equipment, employee appearance, salon room have a good visually appealing, reliable, has good responsiveness, guarantees good transactions, a good product knowledge, employees are polite and have empathy. They also have to create satisfaction, trust, and commitment of their customers to encourage revisit intention.
Impact of Motivation, Discipline, Job Satisfaction on Female Lecturer Performance at PH University Meilani, Yohana F Cahaya Palupi; Bernarto, Innocentius; Berlianto, Margaretha Pink
MEC-J (Management and Economics Journal) Vol 4, No 2 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v4i2.8803

Abstract

This study intended to determine the impact of motivation, discipline, job satisfaction to performance of women lecturers of PH private university. The background of this study because women lecturers who have motivation, discipline, job satisfaction is expected to show their best performance. The study was conducted with quantitative methods, using questionnaires with five Likert scales distributed to 100 women lecturer from PH private university. Respondents had worked for at least two years as a permanent employee. This study used convenience random sampling and SEM PLS for data processing purpose. The results showed that motivation, discipline, job satisfaction have a positive effect on the performance of women lecturer PH university. The research is expected to provide input for the university to manage performance through motivation, discipline, job satisfaction of women lecturer
MODERATING EFFECT OF SWITHCING COST ON RELATIONSHIP BETWEEN PERCEIVED VALUE, SATISFACTION, TRUST ON LOYALITY OF YOUNG-AGE CUSTOMER IN TOKOPEDIA Margaretha Pink Berlianto
International Conference On Law, Business and Governance (ICon-LBG) 2016: 3th IConLBG
Publisher : UBL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1072.841 KB)

Abstract

The development of Internet has changed the way consumers purchase goods and services which lead to the rapid growth of e-commerce. In e-commerce, competition might occur in just one click, which raises a question whether the switching cost could be an obstacle for e-commerces in gaining customer loyalty. The purpose of this study is to analyze customer perceived value, customer satisfaction and trust on Tokopedia’s young customers with switching cost as moderator variable on customer loyalty. Customer satisfaction variable consists of five dimensions. There are customer services, order fulfillment, Ease of Use, Product portfolio and security and privacy. This research carried out on young Tokopedia customers living in Jakarta and Tangerang area. The data collection was done by distributing 300 questionnaires to under graduated students. Variables are measured with 5-point Likert scale. Validity testing using factor loading value of ≤ 0.6, Reliability test using the composite reliability with value ≥ 0.7, Cronbach's alpha> 0.7, and the average variance extracted > 0.50. In this study, there are seven hypotheses to be tested. The model fit and hypothesis testing will be done by using PLS analysis in SmartPLS 3.0 software. From seven hypotheses, 6 hypothesis are accepted and 1 hypothesis are rejected. The result findings suggest that Tokopedia management needs to take attention to customer satisfaction. Even though the customers are satisfied but it doesn’t lead them to be a loyalcustomers. Dimension of customer service and privacy showed a small mean value from the other dimensions. Tokopedia management should concern more to improve these dimension so can increase customer loyalty.
PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY] Brittney E. D. Halik; Cindy Octavia; Jefta Julian; Margaretha Pink Berlianto
Indonesian Marketing Journal Vol. 1, No. 2, September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v1i2.5218

Abstract

The purpose of this study is to investigate the effect of brand experience’s dimension which is sensory, affective, behavioral, and intellectual experience on the dimensions of customers’ brand loyalty (willingness to pay more, word of mouth, and repurchase intention) and its impact towards brand equity at the Sushi Tei restaurant located in Supermal Karawaci. This study uses quantitative approach and the data is gathered through the distribution of questionnaire with a sample of 260 respondents. The qualifications of the respondents are customers who ate at Sushi Tei restaurant at least once within the last three months. This study uses a non-probability sample design – purposive sampling. The analysis process used Partial Least Squares-Structural Equation Modeling. The analysis result shown that sensory experience, affective experience, behavioral experience, dan intellectual experience have positive effect on willingness to pay more and word of mouth. Affective experience and intellectual experience have positive effect on repurchase intention. Willingness to pay more, word of mouth and repurchase intention have positive effect on brand equity.  However sensory experience and behavioral experience have no effect repurchase intention.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menginvestigasi pengaruh dimensi-dimensi dari brand experience yaitu sensory, affective, behavioral, dan intellectual experience terhadap dimensi-dimensi dari brand loyalty (willingness to pay more, word of mouth, and repurchase intention) and pengaruh dimensi dari brand loyalty tersebut terhadap brand equity pada restoran Sushi Tei yang berlokasi di Supermal Karawaci. Terdapat 15 hipotesis pada penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif di mana data diperoleh dengan menyebarkan kuisioner sebanyak 260. Penelitian ini menggunakan purposive sampling dengan kriteria individu yang pernah bersantap di Sushi Tei Supermall Karawaci sebanyak sekali dalam kurun waktu tiga bulan terakhir. Metode analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa sensory, affective, behavioral, dan intellectual experience berpengaruh positif terhadap Willingness to pay more dan word of mouth.  Affective experience dan intellectual experience berpengaruh positif terhadap repurchase intention. Willingness to pay more, word of mouth dan repurchase intention berpengaruh positif terhadap brand equity. Akan tetapi sensory experience dan behavioral experience tidak berpengaruh positif terhadap repurchase intention.  
FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS] Jessica Tedja; Margaretha Pink Berlianto
Indonesian Marketing Journal Vol. 1, No. 2, September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v1i2.5219

Abstract

The purpose of this study is to investigate the negative effect of pre-shopping preparation tendency toward impulse buying, the negative effect of positive shopping enjoyment tendency toward positive affect, the positive effect of impulse buying tendency toward urge to purchase, the positive effect of positive affect toward urge to purchase, the negative effect of negative affect toward urge to purchase and the positive effect of urge to purchase toward impulse buying at Ranch Market Jakarta. The population of this research is the customer of Ranch Market Jakarta. The result of this study is pre-shopping preparation tendency has no negative effect toward impulse buying, shopping enjoyment tendency has positive effect toward positive affect, impulse buying tendency has positive effect toward urge to purchase, positive affect has positive effect toward urge to purchase, negative affect has negative effect toward urge to purchase dan urge to purchase has positive effect toward impulse buying.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menginvestigasi pengaruh negatif pre-shopping preparation tendency terhadap impulse buying, pengaruh positive shopping enjoyment tendency terhadap positive affect, pengaruh positive impulse buying tendency berpengaruh positive terhadap urge to purchase, pengaruh positive affect terhadap urge to purchase, pengaruh negative affect terhadap urge to purchase dan pengaruh positive urge to purchase terhadap impulse buying di Ranch Market Jakarta. Populasi dari penelitian ini individu yang pernah berbelanja di Ranch Market Jakarta. Hasil penelitian menemukan bahwa pre-shopping preparation tendency tidak berpengaruh negatif terhadap impulse buying, shopping enjoyment tendency berpengaruh positif terhadap positive affect, impulse buying tendency berpengaruh positif terhadap urge purchase, positive affect berpengaruh positif terhadap urge to purchase, negative affect berpengaruh negatif terhadap urge to purchase dan urge to purchase berpengaruh positif terhadap impulse buying.
ANALISIS PERILAKU KONSUMEN TERHADAP NIAT MEMBELI MELALUI SIKAP DAN INTENTION TO ENGAGE PADA MEDIA SOSIAL Johan Prapta Wijaya; Margaretha Pink Berlianto
Journal of Management and Business Review Vol 17, No 2 (2020)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v17i2.173

Abstract

This study aims to investigate the positive effect of perceived usefulness, compatibility, enjoyment, credibility, peer communication on consumer attitudes, the positive effect of consumer attitudes towards consumers' intention to engage, and the positive effect of consumers intention to engage on consumers' intentions to purchase. This study used a quantitative approach, and the samples of this study were gathered from 215 respondents in the Jabodetabek area. This study uses a non-probability sample design, which is purposive sampling with criteria: an individual who is using social media Instagram and follow at least one retail brand Instagram account. The analysis process used is Partial Least Squares-Structural Equation Modeling (PLS-SEM).  The results of this study shown that perceived usefulness, compatibility, enjoyment, credibility, peer communication have a positive effect on consumer attitudes, consumer attitudes have a positive effect on consumers' intention to engage, and consumers intention have a positive effect on consumers' intentions to purchase. The study contributes to practitioners regarding influence factors on customer's attitudes toward social media and the effect of customer's attitude on customer engagement toward media social and its impacts on purchase intention.
Effect of Price, Health Consciousness, Food-Safety Concern, Prestige, Affordances, Visibility, Trust, and Customer Satisfaction on Repurchase Intention Online Food Delivery (OFD) To Customers in Jakarta Teh Harianto; Margaretha Pink Berlianto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5290

Abstract

The development of the times and technology continues to change as well as the competition that occurs now this has changed corner look company in Fulfill market. The demand for change is a must because only those who are ready to change and innovate survive. Companies must always anticipate happening something change because with change there will be an opportunity for the new and the old will be left behind. By knowing the effect of Price, Health consciousness, Food-safety concern, Prestige, Affordances, and Visibility on repurchase intention online food delivery (OFD) which is mediated by customer satisfaction and trust, it is hoped that this research can provide input that can be used by merchants so that the factors that influence purchase intention can be a focus for improvement. According to Sugiyono (2016), the research method is a scientific way to obtain data with certain goals and uses. In this study, the research method used by the author is quantitative. According to Sugiyono (2016), quantitative research can be defined as a research method based on the philosophy of positivism, used to examine certain populations or samples, collect data with research instruments, analyze data quantitatively/statistically, and aim to test predetermined hypotheses. The results of this study provide support for previous research on customer satisfaction acting as a stronger mediation than trust. This study was conducted to determine the effect of price, health consciousness, food-safety concern, prestige, affordances, and visibility on repurchase intention. online food delivery (OFD) mediated by customer satisfaction and trust in customers in Jakarta.
Anteseden dan Konsekuensi Kepuasan terhadap Penggunaan E-Learning pada Mahasiswa Margaretha Pink Berlianto
Jurnal Ekonomi dan Bisnis Vol 20 No 2 (2017)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.75 KB) | DOI: 10.24914/jeb.v20i2.1023

Abstract

This research aims to analyze the effects of self-efficacy, subjective norms, system accessibility, attitudes, and satisfaction on intention to use e-learning among university students. Accordingly, I propose eight hypotheses and test these these hypotheses using the PLS analysis. The results show the following. Firstly, self-efficacy does not affect attitude and intention to use e-learning. Secondly, subjective norms affect attitude and intention to use e-learning. Thirdly, system accessibility has no effect on attitude and intention to use e-learning. Fourthly, attitude affects e-satisfaction and lastly e-satisfaction affects intention to use e-learning. This study could provide valuable inputs to universities in implementing e-learning system by suggesting that e-learning system fits the norms and values of society and students exhibit positive attitude towards e-learning. Further, system accessibility is no longer a factor that may affect attitudes and intention to use e-learning because currently there are so many places that offer internet access that students can access e-learning system everywhere without having to rely university-provided system.AbstrakTujuan dari penelitian ini adalah menganalis bagaimana self-efficacy, norma subjektif, aksesibilitas sistem, sikap, kepuasan dan niat untuk menggunakan e-learning pada sebuah universitas. Pada penelitian ini terdapat delapan hipotesis yang diuji. Pengujiaan masing-masing variabel diukur dengan 5 skala Likert. Pengujian uji kecocokan model dan hipotesis dilakukan dengan analisis PLS. Hasil dari penelitian ini adalah self-efficacy tidak berpengaruh terhadap sikap dan niat untuk menggunakan, subjek normatif berpengaruh terhadap sikap dan niat untuk menggunakan, aksesibilitas sistem tidak berpengaruh terhadap sikap dan niat untuk menggunakan, sikap berpengaruh terhadap kepuasan dan kepuasan berpengaruh terhadap niat untuk menggunakan. Kontribusi penelitian ini adalah memberikan masukan kepada universitas yang mengimplementasikan sistem pembelajaran e-learning bahwa sistem e-learning sesuai dengan norma dan nilai masyarakat yang berlaku dan mahasiswa memiliki sikap yang positif terhadap e-learning. Aksesibilitas sistem bukan lagi menjadi kendala yang dapat mempengaruhi sikap dan niat untuk menggunakan mahasiswa dikarenakan pada saat ini sudah banyak tempat yang menyediakan akses internet sehingga mahasiswa dapat mengakses sistem e-learning dimana saja tanpa harus mengandalkan sistem dari universitas.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN DAN NIAT MEMBELI KEMBALI PADA KONTEKS E-COMMERCE Margaretha Pink Berlianto
Journal of Business & Applied Management Vol 12, No 2 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.036 KB) | DOI: 10.30813/jbam.v12i2.1823

Abstract

ABSTRACTThe rapid competitive growth in online eco-system drives companies to think of strategies on how to make their firms sustainable. Consumers’ satisfaction is important key for firms’ sustainability. Therefore, this study aims to investigate the effect of effort expectancy, performance expectancy, self-efficacy, trust in satisfaction, and the effect of satisfaction on intention to repurchase. These five hypotheses were built in this study. The population in this study consists of individuals who have shopped at Shopee. The sampling technique used is convenience sampling. There were 240 questionnaires distributed in this study with a response rate of 100%. The data analysis method used is PLS-SEM. The results of this study show that effort expectancy, performance expectancy, and self-efficacy have positive effects on satisfaction, while trust does not affect satisfaction and satisfaction has a positive effect on intention to repurchase. The management implications of this research indicate effort expectancy, performance expectancy, and customer self-efficacy are essential factors that influence satisfaction. Therefore, managers should pay attention to their e-commerce system performance and design user-friendly systems, as well as educate consumers to use e-commerce applications effectively. Business managers must also increase customer satisfaction in order to create repurchase intention.Keywords; effort expectancy, performance expectancy, self-efficacy, satisfaction, repurchase intention ABSTRAKPertumbuhan dan persaingan bisnis online mendorong perusahaan online memikirkan strategi bagaimana membuat bisnisnya dapat bertahan. Kepuasan pelanggan merupakan kunci penting agar perusahaan dapat bertahan. Untuk itu, penelitian ini bertujuan untuk menginvestigasi pengaruh effort expectancy, performance expectancy, self-efficacy dan kepercayaan terhadap kepuasan, dan pengaruh kepuasan terhadap niat untuk membeli kembali. Terdapat lima hipotesis yang dibangun pada penelitian ini. Populasi dari penelitian ini adalah individu yang pernah berbelanja di Shopee. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Terdapat 240 kuisioner yang disebarkan pada penelitian ini dengan tingkat response rate sebesar 100%. Metode analisis data yang digunakan adalah PLS-SEM. Hasil dari penelitian ini adalah dari lima hipotesis yang dibentuk terdapat satu hipotesis yang ditolak. Hasilnya adalah yaitu effort expectancy, performance expectancy dan self-efficacy berpengaruh positif terhadap kepuasan, kepercayaan tidak berpengaruh terhadap kepuasan dan kepuasan berpengaruh positif terhadap niat untuk membeli kembali. Implikasi manajemen dari penelitian ini adalah effort expectancy, performance expectancy dan self-efficacy pelanggan merupakan faktor penting yang memengaruhi kepuasan. Untuk itu, pelaku bisnis harus memperhatikan kinerja sistem e-commerce, merancang sistem yang mudah dan mendidik konsumen agar dapat menggunakan aplikasi e-commerce dengan lancar. Selain itu, pengelola bisnis juga harus meningkatkan kepuasan pelanggan agar tercipta niat untuk berbelanja kembali.Kata Kunci; effort expectancy, performance expectancy, self-efficacy, kepuasan, niat berbelanja kembali.
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng