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All Journal JURNAL SAINS PEMASARAN INDONESIA International Conference on Law, Business and Governance (ICon-LBG) Jurnal Manajemen Kesehatan Indonesia Journal of Management and Business Review WIDYAKALA JOURNAL Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Indonesian Marketing Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Journal Community Service Consortium Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Entrepreneurship (IConEnt) JER Widya Cipta : Jurnal Sekretari dan Manajemen
Berlianto, Margaretha Pink
Program Studi Manajemen, Universitas Pelita Harapan
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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The influence of digital transformational leadership on job performance: Job satisfaction and affective commitment as the intervening variables Purba, Mien Shavero; Ardi, Ardi; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1654

Abstract

The era of digitalization demands changes in the way of work and work culture in various industries. This research aims to analyze several factors that can influence the job performance of marketing employee of PT XYZ North Jakarta. The factors analyzed in this study are digital transformational leadership, job satisfaction, and affective commitment. The study used purposive sampling and used questionnaires given directly to respondents. The data processing in this study uses Smart PLS 4.0 software. The results showed that digital transformational leadership has direct effect on job performance and job satisfaction, job satisfaction has direct effect on job performance and affective commitment. This study also found that job satisfaction has intervening effect on the relationship between digital transformational leadership and affective commitment and also between digital transformational leadership and job performance
The influence of age, savings balance, and salary on the amount of customer deposit savings at bank XYZ Wiguna, Nathania; Ardi, Ardi; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1841

Abstract

The increasing number of money supply in society from year to year, in 2020 it has increased by 12.4%. in 2021 it increased by 13.9%, and in 2022 it increased by 8.3%. Increasing money supply in society can trigger effects such as uncontrolled inflation and decrease interest rate especially for deposit savings. This study will find out which variables have a positive influence in making people want to save their money in Bank in long term savings which is time deposit. Data utilized in this research consist of a sample of 400 customers who have deposit savings product. The objective is to analyze the impact of age, account balance, and income on the amount of deposit savings. The independent variables are age, account balance, and income, while the dependent variable is the amount of deposit savings. Data analysis employs Multiple Linear Regression with Microsoft Excel software. Based on the analysis, it can be inferred: (1) Age, account balance, and income positively influence the amount of deposit savings; (2) The value is 34%, signifies the independent variables influences for 34% of the deposit savings amount, with the remaining 66% influenced by other independent variables
Factors influencing purchase intention: empirical study on brand Implora Chandra, Yanto; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1900

Abstract

his study aims to investigate the factors that influence purchase intention for Implora brand products. Employing a quantitative approach, data were collected from a sample of consumers through structured questionnaires distributed online. The research model was constructed based on relevant literature, combines the factors of brand awareness, brand image, brand interactivity, content quality, online advertising, perceived value, trust, and purchase intention. Statistical analyses, including regression analysis and correlation coefficients, were employed to analyze the data. The results explored the influence of perceived value, and brand image on trust. This research also shows the positive and significant impact of content quality and brand interactivity on brand awareness. Online advertising influences brand image positively and significantly. The findings indicate that brand awareness, brand image, and trust have a significant impact on purchase intention for Implora brand products. The study provides valuable insights for marketers and managers to develop effective marketing strategies that can improve customer purchase intention
The role of tiktok live shopping streamer in repurchase decision and impulsive purchase behavior Sanjaya, Mikael; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 14 No. 3 (2024): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i3.1944

Abstract

The COVID-19 pandemic in 2020 triggered changes in consumer behavior and business practices. In response to the market challenges brought about by the pandemic, entrepreneurs and consumers alike shifted to online platforms, utilizing e-commerce as a vital channel for marketing. This research aims to investigate the factors influencing repurchase intentions and impulsive purchase behavior among TikTok live shoppers, specifically focusing on product quality, live streaming experiences, and streaming scenarios. The study was conducted among TikTok users in Indonesia with a sample size of 255 participants, utilizing the SmartPLS method for data analysis. The results indicate that product quality, live streaming experiences, and streaming scenarios significantly influence the TikTok platform's repurchase intentions and impulsive purchase behavior. The implications of this research underscore the importance of considering these factors in designing marketing strategies and product development in the digital era, particularly on social media platforms like TikTok, to enhance user engagement and overall business success
Customer Satisfaction in Indonesia's Retail Industry: Economic Antecedents and Business Consequences Dewi, Sandra; Berlianto, Margaretha Pink
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8398

Abstract

This study wants to find out how things like product variety, perceived price, store design, store atmosphere, customer service, and convenience affect how satisfied customers are. It also looks at how customer satisfaction affects whether they will buy from the store again. This study uses numbers and statistics to do this. The study collected information from 232 people using a questionnaire on Google Forms. These people were customers of Flying Tiger Copenhagen in Indonesia. The study used a method called SEM PLS to analyze the data. This included testing how well the data was measured, the relationships between different factors, and the study's main ideas. The results showed that product variety, perceived price, store atmosphere, customer service, and convenience all make customers satisfied. But store design actually made customers less satisfied. Also, satisfied customers were more likely to buy from the store again.
Determinants of Customer Revisit Intention as a Driver of Microeconomic Development : VT House Billiard Case Pungus, Toar; Berlianto, Margaretha Pink
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8495

Abstract

The sports and recreation industry plays an important role in supporting microeconomic development by generating local business growth and employment opportunities. Billiard facilities, such as VT House Billiard, contribute to this sector by providing a venue for skill development and leisure activities. This study investigates the determinants of customer revisit intention and their broader implications for microeconomic development in the local community. Specifically, it examines how perceived price, service quality, positive emotional experience, and store atmosphere influence customer satisfaction, which in turn affects electronic word of mouth (e-WOM) and revisit intention among VT House Billiard visitors. Data were collected from 259 customers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that all proposed factors positively impact customer satisfaction, which significantly drives both e-WOM and the intention to revisit. These results suggest that enhancing customer experience not only benefits business sustainability but also contributes to the microeconomic growth of the local area through increased patronage and community engagement.
The Role of Influencer’s Characteristic, E-Wom, and Brand on Purchase Intention in Indonesia’s Japanese Restaurant Industry Salim, Nicko Christian; Berlianto, Margaretha Pink; Sobirov, Bobur
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.9136

Abstract

The increasing use of influencers in digital marketing strategies encourages the importance of understanding the factors that shape satisfaction with influencers and their impact on consumer purchase intentions. This study aims to analyze the effect of attractiveness, trustworthiness, expertise, electronic word of mouth (E-WOM), brand trust, and brand image on purchase intention, with influencer satisfaction as a mediating variable. This research method uses a quantitative approach with data collection techniques through a questionnaire survey to 200 Bobby Saputra followers with a convenience sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that attractiveness, expertise, brand trust, and brand image have a positive effect on influencer satisfaction, where visual appeal, expertise, and perception and trust in the brand are key factors in shaping satisfaction with influencers. Conversely, trustworthiness and E-WOM did not show a significant effect on influencer satisfaction, indicating that personal trust and digital communication are not enough to create satisfaction directly. In relation to purchase intention, it was found that attractiveness, E-WOM, brand trust, brand image, and influencer satisfaction have a positive and significant effect, which confirms the importance of visual aspects, brand reputation, and positive experiences with influencers in driving purchase intention. Meanwhile, trustworthiness and expertise do not have a significant effect on purchase intention, indicating that emotional considerations and brand perceptions are more dominant than personal credibility or technical competence.
The Effect of Price, Taste Experience, Viral Marketing Activity, and E-Word of Mouth on Customer Satisfaction and Brand Loyalty on Mixue Products Chandra, Priscillia; Ardi, Ardi; Berlianto, Margaretha Pink
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48393

Abstract

This study aims to examine the influence of Price, Taste Experience, Viral Marketing Activity, and Electronic Word of Mouth (E-WoM) on Customer Satisfaction, as well as its subsequent impact on Brand Loyalty. The research was conducted on Mixue consumers in the Jabodetabek area, involving 149 respondents selected through purposive sampling, a type of non-probability sampling technique. The research model and its hypotheses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected via an online questionnaire distributed through Google Forms, consisting of 32 Likert-scale statements (1–5). The findings indicate that while Price has a positive but statistically insignificant effect on Customer Satisfaction, Taste Experience, Viral Marketing Activity, and E-WoM each have a positive and significant influence. Based on these results, it is recommended that Mixue enhance customer satisfaction by developing more localized and innovative taste offerings and conducting regular flavor testing to meet consumer preferences. Additionally, viral marketing efforts can be optimized by encouraging user-generated content and collaborating with micro-influencers to strengthen engagement and emotional connection with the brand.
E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION Berlianto, Margaretha Pink
Milestone: Journal of Strategic Management Vol. 4 No. 1 April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i1.8306

Abstract

In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.
Brand Characteristics, Materialism, and Brand Addiction: Psychological Impacts on Indonesian K-Pop Fans Albert, Jonathan; Berlianto, Margaretha Pink
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9088

Abstract

The rising popularity of K-Pop culture has influenced consumer behavior in Indonesia, leading to the phenomenon of brand addiction, an extreme emotional attachment to brands. While prior research has explored the origins of addiction to physical goods, research on brand addiction in the entertainment industry, particularly within Asia’s collectivist context, remain limited. This study examines the influence of brand characteristics (hedonism, self-expressiveness, innovativeness, authenticity) and materialism orientation on brand addiction, along with its psychological effects (brand exclusiveness, trash-talking, compulsive buying behavior, irritability) among K-Pop fans in Indonesia, using Social Identity Theory (SIT). A cross-sectional survey of 192 respondents was conducted from February to March 2025, with data analyzed via PLS-SEM. Results indicate that brand self-expressiveness, brand innovativeness, and materialism significantly and positively affect brand addiction, while brand hedonism and authenticity show no significant impact. Furthermore, brand addiction positively and significantly influences brand exclusiveness, trash talking, compulsive buying behavior, and irritability. Theoretically, these findings reinforce SIT’s relevance and highlight the need for a brand addiction model in entertainment contexts like K-Pop. Practically, K-Pop agencies and local entertainment businesses should prioritize self-expressiveness and materialism through identity narratives and exclusive merchandise, while implementing strategies like purchase limits and transparent communication to mitigate negative effects like trash talking without dampening fandom enthusiasm.  
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Daniel Ong Kim Kui Darlene, Ashley Data Tsabitha Davis, Michael Dharmawan Freddy Kosasih Dwi Saputro Ellen Theodora Elvitriana Intan Novita Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Fransiska Marieta Dwitasari Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Irwanto Halim Isana S. C. Meranga Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Jonathan Albert Julian, Christopher Ryan Kevin Richardo Tanoto Kho , Ardi Leonardo M. Canoy, Jr Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Cahya Palupi Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meranga, Isana Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Pramono, Rudy Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Puty Sherlyta Raymond Ferdinand Richard Andre Sunarjo Richard Andre Sunarjo Richard Andre Sunarjo Rinto Rain Barry Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian Samuel, Sylvia sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Shweta Chandru Bhavnani Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Suryana Litana Simowibowo Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theo Rizaldy Siahaan Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana FCP Meilani Yohana Meilani Palupi Yohana Meilani Palupi Yonathan Hosea Yulisa Halim Wijaya Yunna, Weng