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PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA Ratih Indriyani; Alvin Kurnia
Jurnal Manajemen Pemasaran Vol. 16 No. 1 (2022): April 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.16.1.24-31

Abstract

This study aims to observe the effect of marketing capability on innovation capability mediated by business adaptability with the research object of Amplang UKM in Samarinda. Amplang UKM is one of the most popular types of businesses in Samarinda and continues to grow. In this study, research data was obtained by distributing questionnaires to research respondents, namely the owners of Amplang SMEs in Samarinda collected as many as 100 respondents. The data obtained were then processed using data analysis techniques with the PLS model. The results show that marketing capability has an influence on business adaptability and innovation capability. This study also found that business adaptability has no effect on innovation capability. In this study it was also found that there was no mediating effect of business adaptability on the effect of marketing capability on innovation capability. Abstrak: Penelitian ini bertujuan untuk mengamati pengaruh dari marketing capability terhadap innovation capability yang dimediasi oleh business adaptability dengan obyek penelitian UKM Amplang di Samarinda. UKM Amplang merupakan salah satu jenis usaha yang populer di Samarinda dan terus berkembang. Dalam penelitian ini data penelitian diperoleh dengan penyebaran angket kepada responden penelitian yaitu pengelola UKM Amplang di Samarinda sebanyak 100 responden. Data yang diperoleh kemudian diolah menggunakan teknik analisis data dengan model PLS. Hasil penelitian menunjukkan bahwa marketing capability memiliki pengaruh terhadap business adaptability dan innovation capability. Dalam penelitian ini juga didapati bahwa business adaptability tidak berpengaruh terhadap innovation capability. Dalam penelitian ini juga ditemukan bahwa tidak terdapat pengaruh mediasi dari business adaptability terhadap pengaruh marketing capability terhadap innovation capability.
The Effect of Knowledge Sharing and Supply Chain Management on Opportunity Recognition through Management Skill in the Food Industry of SMEs Ratih Indriyani; Anis Eliyana; Achmad Sobirin; Steven Nathanael
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.744 KB)

Abstract

The ability to manage and understand opportunities for business development is necessarily important for the operators of the food industry, supported by knowledge sharing activities between the managers and employees and supply chain management. This study aimed to determine the effect of knowledge sharing and supply chain management on opportunity recognition skill through management skill in the food industry in Surabaya. This study involved 100 food business owners and managers in Surabaya as the research samples. This study was conducted by examining the knowledge sharing, opportunity recognition skill, and management skill, and the data obtained were analyzed using PLS. As a result, knowledge sharing was found to have a significant effect on opportunity recognition skill through management skill.
Pengaruh Entrepreneurship Education Terhadap Entrepreneurial Intention Melalui Entrepreneurial Motivation Sebagai Mediasi Pada Mahasiswa Perguruan Tinggi Swasta Di Surabaya Ratih Indriyani
BISMA (Bisnis dan Manajemen) Vol. 10 No. 1 (2017)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.002 KB) | DOI: 10.26740/bisma.v10n1.p26-46

Abstract

Entrepreneurship education has an important role  throughout all education level, especially in the college , which its purpose to create a young generation of entrepreneur in the future.The purpose of this study were to analyze the influence of Entrepreneurship Education on Entrepreneurial Intention, the influence of Entrepreneurship Education on Entrepreneurial Motivation, and  the influence of Entrepreneurial Intention toward Entrepreneurial Motivation. This study also investigates the mediating role of Entrepreneurial Motivation, related to entrepreneurship education and entrepreneurial intentions.The data analysis technique of this research was SEM, using smart software PLS (Partial Least Square). This study conducted on 150 private university students in Surabaya. The sampling method used in this research was non probability sampling with consecutive sampling method. The results showed that entrepreneurship education significantly influenced entrepreneurial intention with T-Statistic 2,020602, while entrepreneurship education had significant influence on entrepreneurial motivation with T-statistic 3,972756. The other results showed that entrepreneurial motivation had significant influence on entrepreneurial intention with T-statistic 3,651692. The results of the study showed that entrepreneurial motivation was not able to mediate the influence of entrepreneurship education on entrepreneurial intention.
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA MELALUI KOMPETENSI SDM SEBAGAI VARIABEL INTERVENING PADA UKM KERIPIK TEMPE MALANG Ratih Indriyani; Monica Dewi
Jurnal Manajemen Perhotelan Vol. 6 No. 2 (2020): SEPTEMBER 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.177 KB) | DOI: 10.9744/jmp.6.2.53-61

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari lingkungan kerja terhadap kompetensi sumber daya manusia, kompetensi sumber daya manusia terhadap individual performance dan pengaruh dari lingkungan kerja terhadap terhadap individual performance pada UKM Keripik Tempe Sanan Malang. Pengumpulan data menggunakan angket. Sampel yang digunakan 100 orang karyawan UKM Keripik Tempe Sanan, Malang. Teknik pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh signifikan terhadap kompetensi sumber daya manusia, kompetensi sumber daya manusia berpengaruh terhadap individual performance dan lingkungan kerja berpengaruh signifikan terhadap terhadap individual performance
Hasil Work Engagement dari Work Life Balance karyawan: Peran Mediasi Job Crafting noerchoidah noerchoidah; Ratih Indriyani
Jurnal Manajerial Vol 9 No 03 (2022): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v9i03.4265

Abstract

Background - Competition between companies is very competitive to be the best organization must manage human resources and pay serious attention to the behavior, attitudes, and psychological state of employees. The company is expected to only employ competent human resources with a positive work attitude. However, the work-life balance of employees in hotels has not been felt evenly by hotel employees in Surabaya. Therefore, it is necessary to study the factors of work-life balance and work engagement by mediating job crafting for hotel employees in Surabaya. Objectives - To provide empirical evidence related to the direct effect of work-life balance on work engagement, and the indirect effect of using job crafting mediation on hotel employees in Surabaya. Design/method/approach - Quantitative research that is explanatory research is used in this study. A total of 152 hotel employees in Surabaya were used as samples using the purposive sampling technique. The data that has been collected and tabulated is then analyzed using the PLS program. Findings - This study provides evidence that work-life balance has a significant effect on job crafting, work-life balance does not affect work engagement. After that, job crafting influences work engagement. Furthermore, job crafting has a fully mediating role in work-life balance and work engagement. Conclusion - Work life balance can improve work engagement. job crafting is able to mediate between work life balance and work engagement of hotel employees in Surabaya. work life balance allows employees to build a balance between work and family roles. Research Implications - Hospitality management needs to increase work engagement which is much needed for employees in completing their job responsibilities to be better and give their best contribution in achieving organizational goals. Paying attention to the work-life balance of employees between work and family makes employees happy so they are motivated to give their best performance in providing services to hotel guests satisfactorily. Provide support by facilitating employee job crafting to modify the way of working according to the needs of the job. Research Limitations - This research is not free from limitations. This study only examines hotel employees in Surabaya, so further research needs to be carried out in different sectors that have different characteristics. The results of the study which were found to be insignificant between work-life balance and work engagement need further empirical evidence. In addition, it is necessary to further develop factors that affect work engagement, such as work stress and psychological contracts.
PENGARUH ONLINE INNOVATION TERHADAP REPURCHASE INTENTION PADA PENGGUNA SAYURBOX DI WILAYAH JAWA TIMUR MELALUI MEDIASI CUSTOMER EXPERIENCE DAN CUSTOMER TRUST Jovita Nathania Gunawan; Ratih Indriyani
Agora Vol 10, No 2 (2022): Agora, Jurnal Mahasiswa Business Management
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sejak pandemi saat ini, banyak orang telah beralih ke aplikasi e-grocery seperti Sayurbox untuk memenuhi kebutuhan dasar mereka. Tujuan dari penelitian ini adalah Sayurbox diharapkan memperhatikan variabel online innovation, customer experience dan customer trust yang mempengaruhi repurchase intention Sayurbox di Jawa Timur. Jenis penelitian ini menggunakan metode kuantitatif kausal, dengan pengambilan sampel menggunakan teknik purposive sampling dari sebanyak 120 responden di Jawa Timur yang menggunakan Sayurbox. Data yang diterima diolah menggunakan aplikasi SmartPLS 3.0 dan teknik partial least square. Temuan penelitian menunjukkan bahwa online innovation tidak berpengaruh signifikan terhadap repurchase intention, sedangkan customer trust dan customer experience berpengaruh sebagai variabel mediasi antara online innovation dan repurchase intention.
PENGUATAN ENTREPRENEURIAL ORIENTATION PADA UMKM PRODUK PERALATAN RUMAH TANGGA DI INDONESIA Ratih Indriyani Indriyani; Jonathan Jonathan Jonathan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1181

Abstract

The purpose of this study was to examine the effect of social network on entrepreneurial orientation owned by household appliance business actors. This study also aims to examine the influence of entrepreneurial opportunity recognition and entrepreneurial self-efficacy as mediating variables. The type of research used is quantitative research in the survey category with a sample of 100 respondents. Collecting data using a research questionnaire. Data processing techniques use SmartPLS version 3.0. The results of the study show that social network has a positive and significant influence on entrepreneurial orientation through entrepreneurial opportunity recognition and entrepreneurial self-efficacy, while entrepreneurial self-efficacy and entrepreneurial opportunity recognition do not mediate social networks on individual entrepreneurial orientation.
Creative Behavior in the Online Fashion Business Ratih Indriyani; Kevin Christanto
MediaTrend Vol 17, No 2 (2022): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v17i2.10578

Abstract

Fashion secror has been increasing in Indonesia.Creativity is important thing for an online business to be able to survive and compete in the digital market. Some variables that can improve creative behavior are accurate market orientation and effective use of social media. The purpose of the research is to analyze the influence of market orientation and social media usage on creative behavior in online businesses in the fashion sector in Surabaya. By using purposive sampling method, 132 online businesses in the fashion sector in Surabaya have been selected as respondents. This research used quantitative approach of this explanatory using partial least square. Result of this study describe that market orientation  has a significant influence on creative behavior, on the other side, social media usage has usage has a significant influence on creative behavior . This research also show that market orientation  has significant influence on creative behavior throug social media usage  among online businesses fashion sector in Surabaya.
Hubungan Gejala Perilaku Alexithymia dan Gejala Kecemasan Sosia Dengan Kecanduan Pengguna Smartphone Pada Mahasiswa Keperawatan S1: Hubungan Gejala Perilaku Alexithymia dan Gejala Kecemasan Sosia Dengan Kecanduan Pengguna Smartphone Pada Mahasiswa Keperawatan S1l Ratih Indriyani; Supriyadi Supriyadi
Jurnal Perawat Indonesia Vol. 7 No. 3 (2023): November 2023
Publisher : Persatuan Perawat Nasional Indonesia (PPNI) Jawa Tengah.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32584/jpi.v7i3.2359

Abstract

Latar Belakang: Penggunaan ponsel pintar atau smartphone diperkirakan akan terusmeningkat di Indonesia. Dalam enam tahun sejak 2019, penetrasi smartphone Indonesiameningkat sebesar 25,9 persen. Setelah dilakukan screening pada tanggal 15 Febuari padamahasiswa semester akhir di dapatkan sebagian besar mahasiswa mengalami kecanduansmartphone hampir 70 persen dari jumlah populasi. Tujuan: penelitian untuk mengetahuihubungan gejala alexithymia dan gejala kecemasan sosial dengan kecanduan penggunasmartphone pada mahasiswa tingkat akhir keperawatan S1 Universitas MuhammadiyahPurwokerto. Metode: penelitian menggunakan penelitian kuantitatif dengan pendekatan crosssectional. Sampel penelitian adalah Mahasiswa Keperawatan tingkat akhir dengan jumlah 42responden dengan metode simple rondom sampling pada bulan Febuari-Maret 2023. Instrumenpenelitian menggunakan kuesionerdengan uji Chi-Square. Hasil penelitian: didapatkan 71,4persen responden dengan tingkat kecanduan smartphone termasuk kategori tinggi, gejalaalexithymia dengan tingkat tinggi sebesar 54,8 persen dan gejala kecemasan sosial tinggisebesar 42,9 persen.Terdapat hubungan gejala alexithymia dengan kecanduan smartphone (p-value= 0,000) dan terdapat hubungan gejala kecemasan sosial dengan kecanduan smartphone(p- value= 0.003). Kesimpulan: pada penelitian ini bahwa tingkat kecanduan, gejalaalexithymia dan gejala kecemasan sosial termasuk dalam kategori tinggi sehingga terdapathubungan antara gejala alexithymia dan gejala kecemasan sosial dengan kecanduanpenggunaan smartphone.Kata Kunci: Gejala Alexithymia, Gejala Kecemasan Sosial, Kecanduan SmartphoneAbstractIntroduction: The use of smart phones or smartphones is expected to increase in Indonesia. Inthe last six years since 2019, Indonesian smartphone penetration has increased by 25.9%. Afterscreening on February 15, the 8th- semester students found thatalmost 70% of the populationexperienced smartphone addiction. Objective: To determine the correlation betweenalexithymia and social anxiety symptoms with smartphone user addiction amongundergraduate nursing students at Universitas Muhammadiyah Purwokerto. Methods: Thisstudy applied quantitative research with a cross-sectional approach. The sample for this studywas 8th-semester undergraduate nursing students with a total of 42 respondents using thesimple random sampling method from February-March 2023. The research instrument used aquestionnaire sheet with the Chi-Square test. Results: The results of this study obtained 71,4%of respondents were in a high level of addiction, 54,8% of students were in high levels ofalexithymia symptoms, and 42,9% of students were in high social anxiety symptoms. There isa correlation between alexithymia symptoms and smartphone addiction (p-value = 0.000), andthere is a correlation between social anxiety symptoms and smartphone addiction (p-value =0.003).Conclusion: There is a correlation between alexithymia and social anxiety symptomswithsmartphone addiction.Keywords: Alexithymia symptoms, Smartphone addiction, Social anxiety symptoms.
PELATIHAN DAN PENDAMPINGAN DESAIN GRAFIS BAGI SISWA BERKEBUTUHAN KHUSUS Ardianti, Retno; Indriyani, Ratih; Kempa, Sesilya; Malelak, Mariana Ing
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 2 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i2.6548

Abstract

Penggunaan media sosial untuk mendukung kegiatan pemasaran menjadi hal yang sangat penting pada saat ini. Kemampuan untuk membuat desain konten-konten sosial media yang dapat digunakan untuk memasarkan produk menjadi penting bagi siswa, termasuk siswa dengan kebutuhan khusus agar dapat melengkapi mereka dengan kompetensi yang dibutuhkan dalam dunia kerja. Oleh karena itu, dosen dan mahasiswa School of Business and Management Universitas Kristen Petra mengadakan kegiatan pengabdian pada masyarakat dengan metode pelatihan dan pendampingan yang ditujukan bagi siswa AORA, sebuah lembaga kursus dan pelatihan bagi siswa berkebutuhan khusus di Surabaya. Pelatihan dan pendampingan ini diselenggarakan selama kurang lebih 8 minggu dalam kurun waktu Januari-Maret 2024. Secara spesifik, materi yang diberikan adalah desain grafis dengan menggunakan aplikasi canva untuk menghasilkan konten berupa poster, name tag produk, katalog produk dan reels. Secara umum siswa menunjukkan respon yang positif atas kegiatan pelatihan dan pendampingan ini. Mereka mengakui adanya manfaat dan menyatakan kesediaannya untuk mengikut pelatihan lanjutan yang akan direncanakan untuk mereka.