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JUMARDI
Ekonomi Syariah, Fakultas Ekonomi Dan Hukum Islam, Institut Agama Islam Muhammadiya Sinjai, Kabupaten Sinjai, Indonesia, 92612
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Journal : Al-Azhar Journal of Islamic Economics

 1 
Analisis Kelayakan Investasi Berbasis Ekonomi Kreatif Di Kota Parepare Muhajir Suni; Jumardi Jumardi; Asyraf Mustamin
Al-Azhar Journal of Islamic Economics VOLUME 3 NOMOR 2, JULI 2021
Publisher : Sekolah Tinggi Agama Islam (STAI) Al-Azhar Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37146/ajie.v3i2.81

Abstract

 Micro, Small and Medium Enterprises (UMKM) based on the creative economy are strategies implemented by the government in the current economic wave of the Industrial Revolution 4.0 era which has great potential to become one of the drivers that can create an independent, just and prosperous Indonesia in accordance with the vision of the development of Golden Indonesia 2045. The purpose of this research is to analyze the feasibility of developing investment based on creative economy in Parepare City based on technical and technological aspects, market and marketing aspects, and financial aspects. This type of research is field research (field research), using a qualitative descriptive approach. This research produces descriptive data which analyzes the feasibility of a business based on creative economy as a basis for making investment decisions using appropriate analysis. The feasibility analysis uses analysis of non-financial aspects in the form of analysis of technical and production aspects and market and marketing aspects. While the analytical tools used for the feasibility of the financial aspects use Payback Period (PP) analysis, Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI). The data used in this study are primary data and secondary data. Primary data obtained from observations and interviews. Secondary data is obtained through documents and related business reports. The results showed that handicraft, fashion/textile, printing/ publishing, and culinary businesses from non-financial aspects (technical and technological aspects and market and marketing aspects) and financial aspects (PP, NPV, IRT, and PI) are said to be feasible to develop, so that it meets the investment eligibility criteria.
Co-Authors Abd Wahid Abidin , Zaenal Adeh Ijam Putri Utami Adriani Firman Agus Ashari Ahmad Sidik Amran Amran Andi Ahmad Akbar Mappasissi Andi Andi Andri Machmury Anjani, Dea Asyraf Mustamin Asyraf Mustamin Asysyuura Asysyuura Ayu Arnita Bahrul Ulum Ilham, Bahrul Ulum Besse Dahliana Dahliana, A.Besse Darma Darma Darma Darma, Darma Dewi Heria Hatifa Madani Didin Rahmat Hidayat DJ, Nursamsi Erika Erika F, Jhosua Eward Fadel Muhammad, Fadel Fadillah, Siti Roudotul Faisal Faisal Fajriani Azis Fakhrezi Fajar FARIDAH Fitriadi Fitriadi Fitriadi Frida, Frida Gobel, Anisa Syamsudin Hani Amer Musa Hasbullah Hasbullah Hasisa Haruna Hasmidar Hasmidar Hasmidar, Hasmidar Hayati, Husna Haykal Saputra, Muhammad Hendra Hendra Hendriko Rajagukguk Hermawan Hermawan Hujemiati Hujemiati, Hujemiati Machmury, Andri Maming Genda Mansur Mansur Marsvira Arham Maswandi Maswandi, Maswandi Mirnawati Mirnawati Moh. Hidayat Muhajir Suni Muhammad Alhan Muhammad Yusran Mulkaida Mustamin, Asyraf Naredi, Hari Nirmawati Darwis Nirwana Nur Rahmah Nur, Fakhriyah Nuradillah, Ainun Nurhayani Nurhayani Nurul Aisyah Asyrah Permata, Srianti Prakasa, Indra Pratama, Cahya Adhitya Putri, Indira Qudratullah, Qudratullah Rahmayanti, Vera Ramli, Satria Rian Christian Sondakh Riansyah, Irji Ahmad Rizkiani, Rizkiani Rosidi, Farid S.Pd. M Kes I Ketut Sudiana . Sabbar Dahham Sabbar Salam Salam, Salam Samsul Samsul Sapriadi, Sapriadi Setyawan, Beny Sitti Hadijah, Sitti Stefani Marina Palimbong Stevanus, Fernando Suhartono Suhartono Sultan Sultan Suyuti DM, Yusnan Syahrul Munir Tahir, Rahmawati Wahidayanti, Wahidayanti Wahyu, Wahyuni Yaya Finayani Zaenal Abidin