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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal Business, Management and Innovation Review International Journal of Business, Marketing, Economics & Leadership Jurnal Pengabdian Kepada Masyarakat Indonesia
Ni Wayan Ekawati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
Perilaku Belanja Impulsif Secara Online Ni Luh Putu Erma Mertaningrum; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati; Putu Yudi Setiawan
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i3.70463

Abstract

Penelitian ini bertujuan untuk melakukan identifikasi studi-studi terdahulu atau literatur tentang perilaku belanja impulsif yang dilakukan secara online. Penelitian ini menggunakan metode kualitatif melalui narrative literature review. Adapun literatur yang digunakan berbasis data Scopus dengan rentang waktu terbit pada tahun 2019 hingga 2023. Pengumpulan data dilakukan dengan menyaring judul dan abstrak, dan selanjutnya di analisis sesuai dengan tema penelitian. Hasil peneliian menunjukkan bahwa terdapat literatur yang dianalisis dari tahun 2019 hingga 2023 berfokus pada perilaku impulsif yang dilakukan secara online, dimana nilai-nilai intrinsik individu seperti nilai utilitarian dan nilai hedonis dapat merangsang pembelian secara online. Dari kedua nilai tersebut nilai hedonis memberikan dorongan lebih besar terhadap pembelian impulsif. Hasil penelitian ini diharapkan mampu memberikan pemahaman terkait motivasi konsumen dalam melakukan pembelian secara impulsif, sehingga dapat dijadikan acuan dalam mengembangkan strategi pemasaran yang lebih efektif untuk meningkatkan perilaku belanja impulsif konsumen. Penelitian ini melakukan analisis pada artikel-artikel yang membahas pembelian impulsif online pada e-commerce, s-commerce, dan toko online secara umum. Penelitian ini juga menganalisis artikel-artikel yang menguji pengaruh faktor pembentuk perilaku belanja impulsif baik secara internal, eksternal, maupun artikel yang meneliti kedua sekaligus.  Selain itu pada penelitian ini juga membahas pengimplementasian ajaran Tri Kaya Parisudha dalam mendorong perilaku belanja impulsif.
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PENGALAMAN BERWISATA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI (Studi pada Desa Wisata Kertalangu) Ni Luh Gede Sari Marta Kyana; Ni Putu Khrisnia Suandari; Putu Arina Hermarani; Ni Wayan Ekawati; IGAK Giantari
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1125

Abstract

The existence of the Kertalangu Tourism Village as a tourist attraction became increasingly visible when the tourism village received the Nusantara Tourism Village Promotion award in 2022. However, it appeared that the lack of care and maintenance causes damage to tourism support facilities. The results of the pre-survey are that most of the respondents intend to return to Kertalangu Tourism Village with influencing factors, namely the feeling of security and the uniqueness of the tourist village, and 83.33 percent of respondents stated that they get what they want when visiting Kertalangu Tourism Village. Data analysis in this study was the SEM application accompanied by the VAF test on 91 respondents. All variable models in direct hypothesis testing obtain positive Path Coefficient values. In the indirect hypothesis, tourist satisfaction has a positive and significant mediating role in the effect of destination image on revisit intention and the effect of tourist experience on revisit intention.  
Pelatihan Dan Pendampingan Pembuatan Promosi Media Sosial Bagi Usaha Kerajinan Tenun Ikat Tradisional Di Desa Semarapura Tengah Kabupaten Klungkung Yasa, Ni Nyoman Kerti; I G. A. Ketut Giantari; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; I G. A. Dewi Adnyani; I G.N. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti; Ketut Subawa
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2190

Abstract

Craft businesses engaged in traditional ikat weaving in Central Semarapura Village, Klungkung Regency, have faced intense competition in the last three years and have also experienced a decline in sales turnover. One way to overcome this condition is to carry out social media promotion. Based on the results of an initial interview with one of the actors in a fairly large traditional ikat weaving craft business in Central Semarapura Village, namely Mrs. Ketut Sriani, information was obtained about the decline in sales turnover and the solution was that they had carried out social media promotion but it was not optimal. This is due to their limitations in using social media. This condition is what encourages this community service activity to be carried out to equip business people in the traditional ikat weaving craft business in Central Semarapura Village, Klungkung Regency, to understand how important it is to promote products digitally, one of which is using social media optimally, using all existing social media platforms, following trends. consumer behavior in searching for information, and about designing the content of promotions. The aim of this community service is to equip traditional ikat craft business actors about the importance of social media promotion, getting to know the various existing social media platforms, designing promotional content on social media, as well as assisting in the creation of social media in a comprehensive manner including creating Facebook, Instagram, Line, Tik Tok, WhatsApp, in order to increase promotional capabilities and sales turnover.
The Role of Brand Awareness in Mediating Social Media Marketing on Purchase Intention of Converse Shoes I Gede Yuda Hariyawan; Ni Wayan Ekawati; Ni Made Rastini; I Gede Riana
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2635

Abstract

Converse is a canvas shoe that is very popular nowadays and is always a trend among young people. This study aims to measure the effectiveness of social media marketing variables on purchase intention by using brand awareness variables as a mediator, so this study uses consumer behavior theory. This study uses a sample of 100 respondents taken using the non-probability sampling method with purposive sampling technique. The data in this study were collected using a questionnaire method that was distributed offline to respondents. The data that has been collected is then analyzed by the classical assumption test, path analysis test, and testing the role of mediating variables using the Sobel test. The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on brand awareness, brand awareness has a positive and significant effect on purchase intention, and brand awareness is able to partially mediate the influence of social media marketing on purchase intention. Converse shoe management is expected to continue to provide complete information about Converse products through social media and maintain brand awareness of Converse shoes to increase purchase intention.
Peran Harga, Variasi Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang Intan Maitri; Ni Wayan Ekawati; Gede Bayu Rahanatha; I Gst. A. Kt. Gd. Suasana
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3457

Abstract

The Paradisein is a brand based in West Denpasar, Bali, that has been producing women’s clothing since 2019 and selling its products online through Shopee e-commerce and Instagram. This study aims to analyze the influence of price, product variety, and brand image on repurchase decisions. The population defined for the research comprises The Paradisein’s customers who have made a minimum of two purchases (repurchase buying). A total of 53 customers met the population criteria. The data analysis techniques used in this study include Validity Tests, Reliability Tests, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, and t-tests. The results show that price has a positive and significant influence on repurchase decisions, product variety has a positive and significant influence on repurchase decisions, and brand image also has a positive and significant influence on repurchase decisions. Recommendations for The Paradisein include evaluating the benefits of its products before setting prices to align pricing policies with product value. Additionally, it is suggested to diversify raw materials to enhance the quality variety of materials used. Regular social media promotions and market research are also recommended to improve company performance.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE, AND PRODUCT QUALITY ON REPURCHASE INTENTION (A CUSTOMER STUDY: ARJ88 STORE IN DENPASAR CITY) Dzikrul Akbar Bayuadi; Ni Wayan Ekawati; I Gusti Made Suwandana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of social media marketing, brand image, and product quality on repurchase intention. The research was conducted on customers of Arj88 Store in Denpasar City, with a sample of 100 respondents. The sampling method used in this study is purposive sampling. Data collection was carried out by distributing offline questionnaires to the respondents. Data analysis in this study employed multiple regression analysis. The results of the study indicate that social media marketing, brand image, and product quality have a positive and significant effect on repurchase intention, both partially and simultaneously.
Mediating Role of Satisfaction in The Influence of Experiential Marketing on Behavioral Intention of Vegan Products Consumers Jasmine Maharani Novriari; Ni Wayan Ekawati; Komang Agus Satria Pramudana; I Gusti Ayu Ketut Giantari
International Journal Business, Management and Innovation Review Vol. 2 No. 1 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i1.84

Abstract

The plant-based food industry is one of the most trending businesses in culinary. This trend is growing along with consumers' health and life sustainability awareness. This research aims to analyze the role of consumer satisfaction in mediating the influence of experiential marketing on consumer behavioral intention. This research is rooted in the framework of experiential learning theory. The distribution of questionnaire links carried out data collection through questionnaires. The research method used is a purposive sampling of 100 respondents. Data were processed using SPSS version 30 to obtain the results of path analysis and Sobel test. The results showed that experiential marketing has a positive and significant effect on satisfaction, experiential marketing has a positive and significant effect on behavioral intentions, and satisfaction can mediate the effect of experiential marketing on behavioral intentions. The practical implications of this study support restaurant vegans in marketing their products and experiences by considering experiential marketing and consumer satisfaction so that they can influence increasing consumer behavioral intentions.
PERAN CUSTOMER ENGAGEMENT MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS PADA E-LEARNING AKU PINTAR Chatarina Puspita Gandhi; Ni Wayan Ekawati; I Gst Ngurah Jaya Agung Widagda K
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.09.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i09.p20

Abstract

Teknologi di sektor pendidikan berimplikasi pada perubahan gaya pembelajaran yang dulu berfokus pada model pembelajaran tatap muka sekarang dapat dilakukan dengan model pembelajaran e-learning. Aku Pintar menjadi alternatif e-learning pilihan siswa/i namun brand awareness Aku Pintar masih belum sebesar para pesaingnya. Penelitian ini bertujuan menguji dan menjelaskan peran customer engagement memediasi pengaruh social media marketing terhadap brand awareness e-learning Aku Pintar. Data penelitian ini diambil dari kuesioner online kepada 175 responden di Jakarta. Penelitian ini menggunakan metode purposive sampling. Teknik analisis data pada penelitian ini menggunakan Analisis Jalur, Uji Variance Accounted For (VAF), dan Uji Sobel. Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand awareness, social media marketing berpengaruh positif dan signifikan terhadap customer engagement, customer engagement berpengaruh positif dan signifikan terhadap brand awareness, dan customer engagement dinyatakan sebagai pemediasi parsial dalam hubungan social media marketing terhadap brand awareness pada e-learning Aku Pintar. Implikasi penelitian ini bagi Aku Pintar adalah sebagai informasi kepada Aku Pintar untuk mengevaluasi indikator dengan nilai dibawah rata-rata sehingga dapat menyusun strategi social media marketing yang lebih efektif.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, AND PRODUCT INNOVATION ON PURCHASE DECISIONS: (Case Study: Dian’s Rumah Songket and Endek Klungkung Bali) I Made Edi Suryadarma; Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 3 (2025): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the impact of product quality, service quality, and product innovation on the purchasing decisions of customers at Dian's Rumah Songket and Endek. Employing a quantitative research design with an associative framework, the study focuses on the customers of Dian's Rumah Songket and Endek as its population. A total of 100 respondents participated, selected through a purposive non-probability sampling method. data for this research was gathered using a survey method, which included a questionnaire that addressed various aspects of product quality, service quality, product innovation, and purchasing decisions through multiple statements related to these variables. The findings reveal several significant insights: firstly, product quality has a positive and significant effect on purchasing decisions; secondly, service quality similarly influences purchase decisions positively and significantly; and finally, product innovation also has a noteworthy positive impact on customer purchasing decisions.
Co-Authors A.A.S. Kartika Dewi Anak Agung Ayu Sriathi Anggra Lutfi Aprilian Mustofa Bagus Made Adi Suprapta Yasa Chatarina Puspita Gandhi Desak Made Ramya Pranihita Sukma Dewa Ayu Shita Setiari Dewa Ayu Sri Pradnya Wati Dzikrul Akbar Bayuadi Gede Bayu Rahanatha Gede Suparna Henny Rahyuda I Dewa Ayu Kalpika Dewi Utami I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Pt. Riana Pramesti Dewi I G.N. Jaya Agung Widagda I Gede Handre Haryantana I Gede Riana I Gede Sueca Arimbawa I Gede Wardana I Gede Yuda Hariyawan I Gst Ngurah Jaya Agung Widagda K I Gst. A. Kt. Gd. Suasana I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Made Suwandana I Gusti Ngurah Bagus Hagita Indra Mas Setiadi I Gusti Ngurah Friday Palaguna I Ketut Rahyuda I Made Agastya Adiatmika Budhi I Made Edi Suryadarma I Nyoman Aditya Triatmaja I Nyoman Nurcaya I Nyoman Nurcaya I Putu Eka Astra Prasada I Putu Gde Sukaatmadja I Putu Pranadita Artawan I Putu Yudi Andika Putra I.B.K. Surya IGAK Giantari Intan Maitri Jasmine Maharani Novriari Kadek Kumala Dewi Ketut Subawa Komang Agus Satria Pramudana Krismawintari, N.P.D. Made Aryawan Made Caesar Surya Dwi Putra Made Mardhi Winata N.N.K. Yasa Ni Kadek Anggi Pratiwi Ni Kadek Indah Febyanthi Ni Kadek Sri Yunia Wahyuni Ni Ketut Seminari Ni Komang Desi Utami Ni Luh Gede Sari Marta Kyana Ni Luh Putu Anindya Putri Maharani Ni Luh Putu Erma Mertaningrum Ni Luh Putu Sari Wulandari Ni Made Putri Dewi Ni Made Sri Rastini . Ni Nyoman Kerti Yasa Ni Putu Candradita Revita Sudita Ni Putu Isma Cahyanti Ni Putu Khrisnia Suandari Ni Wayan Candra Yani Ni Wayan Sitiari Putu Arina Hermarani Putu Ayu Desy Trisnadewi Putu Laksmita Dewi Rahmayanti Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Ria Karina Ginting S.Pd. M Kes I Ketut Sudiana . Syifa Pramitha Dewani Tjokorda Istri Dwi Pradnyawati Pemayun