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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal Business, Management and Innovation Review International Journal of Business, Marketing, Economics & Leadership Jurnal Pengabdian Kepada Masyarakat Indonesia
Ni Wayan Ekawati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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ANTESEDEN TRUST DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA PT AGUNG AUTOMALL DENPASAR Desak Made Ramya Pranihita Sukma; I Putu Gde Sukaatmadja; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 14 No 4 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i4.p01

Abstract

Industri otomotif mobil berkembang sesuai perubahan kebutuhan dan preferensi konsumen. Mobil kini bukan hanya alat transportasi, tetapi juga gaya hidup serta status sosial. Penelitian ini dilakukan di PT Agung Automall Denpasar. Tujuan penelitian ini adalah menguji peran trust dalam memediasi pengaruh kualitas produk dan brand image terhadap keputusan pembelian mobil. Penelitian melibatkan konsumen yang membeli Toyota Avanza dalam lima tahun terakhir, menggunakan 100 sampel yang dipilih secara purposive sampling. Pengumpulan data dilakukan melalui kuesioner offline dan secara online menggunakan Google Form. Instrumen penelitian berupa kuesioner diukur dengan skala Likert 5 poin. Analisis data menggunakan SEM-PLS menunjukkan bahwa kualitas produk dan brand image berpengaruh positif signifikan terhadap trust dan keputusan pembelian, dengan trust memediasi sebagian pengaruh tersebut. Hasil ini mendukung penelitian terdahulu secara teoretis. Implikasi praktisnya, PT Agung Automall Denpasar harus fokus pada layanan pelanggan, kualitas produk, dan citra positif perusahaan. Perusahaan perlu meningkatkan layanan pelanggan, memastikan kualitas mobil yang dijual, dan mempromosikan citra positif. Penelitian selanjutnya dapat menambahkan variabel lain yang memengaruhi keputusan pembelian serta memperluas lingkup atau mengganti lokasi penelitian. The automotive industry is evolving in line with changes in consumer needs and preferences. Cars are now not only a means of transportation, but also a lifestyle and social status. This study was conducted at PT Agung Automall Denpasar. The purpose of this study was to examine the role of trust in mediating the influence of product quality and brand image on car purchasing decisions. The study involved consumers who purchased Toyota Avanza in the last five years, using 100 samples selected by purposive sampling. Data collection was carried out through offline questionnaires and online using Google Form. The research instrument in the form of a questionnaire was measured using a 5-point Likert scale. Data analysis using SEM-PLS showed that product quality and brand image had a significant positive effect on trust and purchasing decisions, with trust mediating some of the influence. These results support previous research theoretically. The practical implication is that PT Agung Automall Denpasar must focus on customer service, product quality, and positive company image. Companies need to improve customer service, ensure the quality of cars sold, and promote a positive image. Further research can add other variables that influence purchasing decisions and expand the scope or change the location of the study.
The Mediating Role of Brand Awareness in the Effect of Advertising Appeal on Purchase Intention (A Study on Dear Me Beauty Cosmetic Products) Ni Kadek Indah Febyanthi; Ni Wayan Ekawati
International Journal of Economics, Management and Accounting Vol. 2 No. 4 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i4.819

Abstract

The rapid growth of the beauty industry, particularly in Indonesia, has created a potential market for entrepreneurs while simultaneously intensifying business competition. Aligned with the development of the internet and information technology, companies are encouraged to leverage these advances through advertising on social media, including platforms such as TikTok. One local cosmetic brand that utilizes TikTok for product promotion is Dear Me Beauty. This phenomenon has led to a study that examines the mediating role of brand awareness in the relationship between advertising appeal and purchase intention. The purpose of this research is to analyze the influence of advertising appeal and brand awareness on the purchase intention of Dear Me Beauty’s cosmetic products, and to investigate the mediating role of brand awareness in that relationship. This study was conducted in Denpasar City with a sample size of 100 respondents using a non-probability sampling method and purposive sampling technique. The analysis techniques employed include descriptive analysis and inferential analysis, specifically path analysis and the Sobel test. The results show that advertising appeal has a positive and significant effect on purchase intention; advertising appeal has a positive and significant effect on brand awareness; brand awareness positively and significantly influences purchase intention; and brand awareness mediates the effect of advertising appeal on purchase intention for Dear Me Beauty products.
The Mediating Role of Brand Trust in The Influence of Celebrity Endorser Credibility on Purchase In-tention: A Study on Luxcrime Cosmetic Products in Denpasar Syifa Pramitha Dewani; Ni Wayan Ekawati
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.334

Abstract

The rapid growth of the Indonesian beauty industry has intensified competition among local brands, including Luxcrime, which faces challenges in increasing purchase intention. This study aims to examine the mediating role of brand trust in the relationship between celebrity endorser credibility and purchase intention among potential consumers of Luxcrime in Denpasar. The research applies the Stimulus-Organism-Response (SOR) theory as the theoretical foundation. A quantitative approach was used with purposive sampling, involving 110 respondents who had never purchased Luxcrime products. Data were collected through questionnaires and analyzed using path analysis and the Sobel test for mediation. The findings show that celebrity endorser credibility has a significant positive effect on purchase intention, both directly and indirectly through brand trust. Furthermore, brand trust significantly mediates the effect of celebrity endorser credibility on purchase intention. These results suggest that credible public figures not only directly influence consumers’ buying intentions but also strengthen brand trust, which in turn increases purchase intention. This study contributes theoretically to the understanding of the SOR framework in beauty marketing and offers practical insights for cosmetic brands in leveraging credible celebrity endorsements to build consumer trust and drive purchase decisions.
Pelatihan Dan Pendampingan Penyusunan Laporan Keuangan Bagi Wirausaha Muda (WIDA) Feb UNUD Ni Nyoman Kerti Yasa; I G. A. K. Giantari; Henny Rahyuda; I G. A Dewi Adnyani; Ni Wayan Ekawati; I Gst. Ngr. Jaya Agung Widagda; Putu Laksmita Dewi Rahmayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1478

Abstract

This community service was carried out against a background of conditions where Young Entrepreneurs (WIDA) of the Faculty of Economics and Business, Udayana University were not skilled in compiling Financial Report documents. This Financial Report document should be owned by every businessman in order to guide business managers in running their business so as to achieve high performance. This Financial Report document includes calculations about cash flow, preparation of General Ledgers, Balance Sheets, Profit/Loss Reports. Based on this phenomenon, it is felt necessary to prepare WIDA FEB Unud so that they have the ability to prepare Financial Report documents in a professional manner. The purpose of this community service is to build WIDA FEB's ability to prepare its Financial Statements. This service is in the form of one day training with resource persons: Dr. I Gusti Ngurah Agung Suaryana, SE, Msi, Ak, and continued with weekly consultations or assistance after 4 times. This service took place at FEB Unud, Floor 2 of the MM Building, by inviting 20 members of WIDA FEB Unud so that they were able to prepare and have Financial Report Documents for each business. After the dedication was carried out, WIDA FEB Unud was able to compile financial reports as a guideline for managing its assets and liabilities in order to be able to achieve higher financial performance.
Co-Authors A.A.S. Kartika Dewi Anak Agung Ayu Sriathi Anggra Lutfi Aprilian Mustofa Bagus Made Adi Suprapta Yasa Chatarina Puspita Gandhi Desak Made Ramya Pranihita Sukma Dewa Ayu Shita Setiari Dewa Ayu Sri Pradnya Wati Dzikrul Akbar Bayuadi Gede Bayu Rahanatha Gede Suparna Henny Rahyuda I Dewa Ayu Kalpika Dewi Utami I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Pt. Riana Pramesti Dewi I G.N. Jaya Agung Widagda I Gede Handre Haryantana I Gede Riana I Gede Sueca Arimbawa I Gede Wardana I Gede Yuda Hariyawan I Gst Ngurah Jaya Agung Widagda K I Gst. A. Kt. Gd. Suasana I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Made Suwandana I Gusti Ngurah Bagus Hagita Indra Mas Setiadi I Gusti Ngurah Friday Palaguna I Ketut Rahyuda I Made Agastya Adiatmika Budhi I Made Edi Suryadarma I Nyoman Aditya Triatmaja I Nyoman Nurcaya I Nyoman Nurcaya I Putu Eka Astra Prasada I Putu Gde Sukaatmadja I Putu Pranadita Artawan I Putu Yudi Andika Putra I.B.K. Surya IGAK Giantari Intan Maitri Jasmine Maharani Novriari Kadek Kumala Dewi Ketut Subawa Komang Agus Satria Pramudana Krismawintari, N.P.D. Made Aryawan Made Caesar Surya Dwi Putra Made Mardhi Winata N.N.K. Yasa Ni Kadek Anggi Pratiwi Ni Kadek Indah Febyanthi Ni Kadek Sri Yunia Wahyuni Ni Ketut Seminari Ni Komang Desi Utami Ni Luh Gede Sari Marta Kyana Ni Luh Putu Anindya Putri Maharani Ni Luh Putu Erma Mertaningrum Ni Luh Putu Sari Wulandari Ni Made Putri Dewi Ni Made Sri Rastini . Ni Nyoman Kerti Yasa Ni Putu Candradita Revita Sudita Ni Putu Isma Cahyanti Ni Putu Khrisnia Suandari Ni Wayan Candra Yani Ni Wayan Sitiari Putu Arina Hermarani Putu Ayu Desy Trisnadewi Putu Laksmita Dewi Rahmayanti Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Ria Karina Ginting S.Pd. M Kes I Ketut Sudiana . Syifa Pramitha Dewani Tjokorda Istri Dwi Pradnyawati Pemayun