Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

3.592

P-Index

This Author published in this journals

All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ilmu Sosial dan Humaniora International Journal of Social Science and Business Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal Business, Management and Innovation Review International Journal of Business, Marketing, Economics & Leadership

Ni Wayan Ekawati

Fakultas Ekonomi Dan Bisnis, Universitas Udayana

Author-ID : 2941634

Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

Published : 53 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN Ni Made Putri Dewi; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 6 No 9 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.036 KB)

This study was conducted with the aim of explaining the effect of market orientation on competitive advantage, competitive advantage on marketing performance, market orientation to marketing performance and competitive advantage in mediating the influence of market orietation on marketing performance. This research was conducted on the owner or manager of laundry SME in Kecamatan Kuta Selatan. The sample size used in this study was 108 respondents. Determination of sample using technique of NonProbability Sampling with Purposive Sampling. The analytical technique used in this research is Path Analysis and Sobel Test. Based on the results of the data analysis, the overall hypothesis is accepted that market orientation has a positive and significant impact on competitive advantage, competitive advantage has a positive and significant effect on marketing performance, market orientation has positive influence and significant influence on marketing performance, and competitive advantage can positively mediate the effect of market orientation On Marketing performance at SME laundry in Kecamatan Kuta Selatan.

PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN I Putu Eka Astra Prasada; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

ABSTRACT Customer loyalty is a form of customer loyalty to loyal or continue to use products or services from the same company in the future. Obtaining customer loyalty, the company must pay attention to the factors that influence it. One influencing factor is customer satisfaction, customer satisfaction depends on customer perception and expectation. Price greatly affects the quality of goods and purchasing decisions. The purpose of this study is to explain the role of customer satisfaction mediate the perception of price to customer loyalty. This research was conducted on customer of McDonald's product in Denpasar City. The analysis technique used is path analysis. The number of samples used in this study were as many as 120 respondents, with purposive sampling method. The data were collected through questionnaires, interviews, and observations. Based on the results of research conducted, found customer satisfaction is able to mediate the influence of price perceptions on customer loyalty. This is evidenced by the perception of prices have a positive and significant impact on customer loyalty; price perceptions have a positive and significant impact on customer satisfaction; customer satisfaction has a positive and significant impact on customer loyalty; and customer satisfaction acts as a mediating variable between price perceptions and customer loyalty. Keywords: price perception, customer satisfaction, customer loyalty

PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Ni Luh Putu Sari Wulandari; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 4 No 8 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.81 KB)

ABSTRACT Trust associated with a sense of confidence that one has of a product, so that when the product is in accordance with what is promised, it will affect someone's purchase intention. Associated with it, trust can also arise through consumer perception of value is done by evaluating a product, so that the perception of value becomes important determinant in influencing customer trust and intention to buy the product. Determine the effect of perceived value on purchase intentions with confidence role as mediator is tujan of research. The study refers to the green marketing with eco-friendly products, namely Oriflame as research objects and locations in Denpasar research conducted with a sample of 105 respondents. The results of the analysis with path analysis and Sobel techniques prove the existence of a significant positive effect between the perception of value with the intention of purchasing the product, between perception and trust, and the trust with the intention of purchasing the product. Trust plays an important role and is able to mediate the perception of the value of the product purchase intention.

PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH HARGA TERHADAP LOYALITAS KONSUMEN DALAM BERBELANJA CLOTHING ONLINE MELALUI INSTAGRAM Ni Luh Putu Anindya Putri Maharani; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 8 No 9 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Tujuan penelitian ini untuk menjelaskan kepuasan konsumen dan harga sebagai prediktor terhadap loyalitas konsumen dalam berbelanja clothing online di Kota Denpasar. Pengumpulan data ini menggunakan kuesioner dengan teknik purposive sampling pada 88 responden di Kota Denpasar, terdapat 11 indikator dan menggunakan metode analisis Path. Hasil menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap kepuasan konsumen dan loyalitas konsumen pada clothing online, kepuasan konsumen mampu memediasi. Data responden yang secara langsung dapat dilihat yaitu harga memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berperan sebagai variabel intervening antara harga dan loyalitas pelanggan.Kata Kunci : Kepuasan Konsumen, Harga dan Loyalitas Konsumen

PENGARUH PROMOSI, ATMOSFER GERAI, DAN MERCHANDISE TERHADAP PEMBELIAN IMPULSIF PADA HARDY'S MALL GATSU DENPASAR Tjokorda Istri Dwi Pradnyawati Pemayun; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 5 No 7 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, atmosfer gerai, dan merchandise terhadap pembelian impulsif. Penelitian ini dilakukan di Hardy’s Mall Gatsu Denpasar. Jumlah sampel yang diambil sebanyak 100 responden, dengan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis yang digunakan adalah regresi linear berganda dengan aplikasi Special Package For Statistis Science (SPSS). Berdasarkan hasil analisis ditemukan bahwa : 1) Promosi, atmosfer gerai, dan merchandise berpengaruh positif dan signifikan secara simultan terhadap pembelian impulsif terhadap keputusan pembelian impulsif. 2) Promosi, atmosfer gerai, dan merchandise berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian impulsif. Agar keputusuan pembelian impulsif pada pelanggan dapat ditingkatkan, Manajemen Hardy’s Mall Gatsu Denpasar disarankan untuk meningkatkan jumlah nominal kupon belanja yang diberikan, menjaga temperatur dalam gerai agar terasa sejuk, menciptakan aroma wangi dalam gerai, dan meningkatkan kebersihan dan kerapian pada produk-produk yang ditawarkan sehingga dapat meningkatkan daya tarik pelanggan untuk melakukan pembelian impulsif.

PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN PERSEPSI KUALITAS TERHADAP NIAT BELI SEPEDA MOTOR HONDA SCOOPY DI KOTA DENPASAR I Gede Handre Haryantana; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 4 No 9 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.708 KB)

The purpose of this study were (1) to determine the influence celebrity endorser influence on purchase intentions Honda Scoopy motorcycle in Denpasar, (2) to determine the effect of brand image influence on purchase intentions Honda Scoopy motorcycle in the city of Denpasar and (3) to determine the effect perceived quality affect the purchase intention Honda Scoopy motorcycle Denpasar.Penelitian City was conducted in Denpasar with a data analysis technique multiple linear regression. The number of samples obtained by using purposive sampling method is a total of 110 respondents. Based on the results of the analysis can be concluded Celebrity endorser, brand image and quality perception positive and significant effect partially on purchase intention Honda Scoopy motorcycle in the city of Denpasar. This indicates that the Celebrity endorser, brand image and perception of quality can increase purchase intention Honda Scoopy motorcycle in Denpasar advice given to manufacturers Honda Scoopy, should the manufacturer Honda Scoopy maintain and pay attention to the quality of Honda Scoopy motorcycle, so that consumer perceptions of quality bicycles Honda Scoopy be better, by doing improvements to minimize the damage to the engine so that the consumer is able to provide an overview on the extent to which the quality of which is owned by Honda Scoopy motorcycle

PERAN GENDER DALAM MENJELASKAN PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP NIAT BELI Bagus Made Adi Suprapta Yasa; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 4 No 6 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.803 KB)

Changing attitudes dan behavior patterns of people in Denpasar are turning to the use of cosmetic products that are healthy dan environmentally friendly than chemical based products, lead to behavior change dan purchase intention. The purpose of this research was conducted to determine the influence of consumer attitudes dan subjective norms, dan to see the gender differences on the intention to buy green cosmetics brdan Oriflame in Denpasar. Data collection was performed using the non-probability sampling method in the form of purposive sampling. These results indicate that the regression models used have met the assumptions of classical test. This study concludes that each variable attitudes dan subjective norms positive dan significant effect on purchase intention, besides there are positive but not significant differences between consumer purchase intentions of women to men on purchase intention.

PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PADA MEREK “ATTACK” DENGAN KEPEDULIAN LINGKUNGAN SEBAGAI VARIABEL MEDIASI Ria Karina Ginting; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 5 No 4 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1214.502 KB)

The purpose of this study is to investigate the role of environmental concern in mediating the effects of environmental knowledge on the intention to buy green products on the brand of “Attack” in Denpasar. The sample of this study is 100 people, with a non-probability sampling method especially purposive sampling. Data collected through questionnaires research where data were then analyzed using path analysis. The results showed that the knowledge of the environment has a positive and significant impact on the intention to buy green products and environmental concern, as well as environmental concern has a positive and significant impact on the intention to buy green products

Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Nasabah Simpan Pinjam Made Mardhi Winata; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 2 No 4 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.308 KB)

This study aimed to determine the effect of the dimensions of service quality on customer satisfaction savings and loans co-operative civil township Bali governor's office. The sample in this study using purposive sampling, processing data using SPSS 15.0 for Windows. The results obtained show that the effect of service quality dimensions simultaneously and partially on customer satisfaction savings and loans co-operative civil township Bali governor's office. Keywords : direct evidence, reliability, responsiveness, assurance, empathy, customer satisfaction

KEBERANIAN MENGAMBIL RISIKO MEMEDIASI PENGARUH EFIKASI DIRI DAN KEBUTUHAN AKAN PRESTASI TERHADAP NIAT BERWIRAUSAHA Anggra Lutfi Aprilian Mustofa; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.454 KB)

Problems such as unemployment, poverty and high population growth are a problem always faced by the State of Indonesia. In overcoming these problems, the role of entrepreneurs in creating employment in order to support the national economy. Therefore, this interesting research is conducted to find out how big the intention of entrepreneurship mahasisiwa non udayana university regular program. This research was conducted in Udayana University's non-regular study program. The number of samples used is 180 respondents, using probability sampling technique, especially Proportionate Stratified Random. The data that have been collected is processed by using path analysis technique (Path Analysis). The results of this study indicate that self efficacy and the need for achievement affect the intention of brwirausaha. However, the mediation variables of courage take the risk of no influence on the intention of entrepreneurship. In addition, the influence of indirect self-efficacy and the need for achievement does not occur because the value of the coefficient of direct relationship is greater than the value of indirect coefficient.

Co-Authors A.A.S. Kartika Dewi Anak Agung Ayu Sriathi Anggra Lutfi Aprilian Mustofa Bagus Made Adi Suprapta Yasa Chatarina Puspita Gandhi Desak Made Ramya Pranihita Sukma Dewa Ayu Shita Setiari Dewa Ayu Sri Pradnya Wati Dzikrul Akbar Bayuadi Gede Bayu Rahanatha Gede Suparna Henny Rahyuda I Dewa Ayu Kalpika Dewi Utami I G. A. Dewi Adnyani I G. A. Ketut Giantari I G. A. Pt. Riana Pramesti Dewi I G.N. Jaya Agung Widagda I Gede Handre Haryantana I Gede Riana I Gede Sueca Arimbawa I Gede Wardana I Gede Yuda Hariyawan I Gst Ngurah Jaya Agung Widagda K I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Made Suwandana I Gusti Ngurah Bagus Hagita Indra Mas Setiadi I Gusti Ngurah Friday Palaguna I Ketut Rahyuda I Made Agastya Adiatmika Budhi I Made Edi Suryadarma I Nyoman Aditya Triatmaja I Nyoman Nurcaya I Nyoman Nurcaya I Putu Eka Astra Prasada I Putu Gde Sukaatmadja I Putu Pranadita Artawan I Putu Yudi Andika Putra I.B.K. Surya IGAK Giantari Intan Maitri Jasmine Maharani Novriari Kadek Kumala Dewi Ketut Subawa Komang Agus Satria Pramudana Krismawintari, N.P.D. Made Aryawan Made Caesar Surya Dwi Putra Made Mardhi Winata N.N.K. Yasa Ni Kadek Anggi Pratiwi Ni Kadek Indah Febyanthi Ni Kadek Sri Yunia Wahyuni Ni Ketut Seminari Ni Komang Desi Utami Ni Luh Gede Sari Marta Kyana Ni Luh Putu Anindya Putri Maharani Ni Luh Putu Erma Mertaningrum Ni Luh Putu Sari Wulandari Ni Made Putri Dewi Ni Made Sri Rastini . Ni Nyoman Kerti Yasa Ni Putu Candradita Revita Sudita Ni Putu Isma Cahyanti Ni Putu Khrisnia Suandari Ni Wayan Candra Yani Ni Wayan Sitiari Putu Arina Hermarani Putu Ayu Desy Trisnadewi Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Ria Karina Ginting S.Pd. M Kes I Ketut Sudiana . Syifa Pramitha Dewani Tjokorda Istri Dwi Pradnyawati Pemayun

Title

Found 53 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 53 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 53 Documents
Search