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All Journal Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kesehatan Vokasional International Journal of Social Science and Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Kesehatan MABIS: Manajemen dan Bisnis Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ekonomi Moneter : Jurnal Keuangan dan Perbankan Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health UNBI Mengabdi
Vitalia Fina Carla Rettobjaan
Program Studi Bisnis Digital, Fakultas Bisnis, Sosial, Teknologi Dan Humaniora, Universitas Bali Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Digital Marketing on Consumer Purchase Decisions of Shopee Application Users Rettobjaan, Vitalia Fina Carla; Aristayudha, AA Ngurah Bagus; Astitiani, Ni Luh Putu Surya; Widnyani, Ni Made
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3412

Abstract

The development of e-commerce in Indonesia is increasing, slowly people are starting to abandon conventional shopping habits and switch to online shopping. E-commerce is used as a solution as a buying and selling medium that can save time and costs. Shopee is an e-commerce company that already has a name and is one of the big players in the business world. Purpose: The purpose of this research is to determine the influence of digital marketing on Shopee application users on purchasing decisions. This research is an analytical observational study with a cross sectional approach. The sample used in this research was 100 Bali International University students who were calculated using the Slovin formula. The sampling technique uses Consecutive Sampling. The data collection tool uses a questionnaire and the results are then analyzed using Path Analysis. Validity and reliability tests were carried out to ensure that the instruments used in this research had a high level of accuracy and consistency. Website, search engine marketing, web banner, social network and affiliate marketing variables have a significant influence on consumer purchasing decisions using the Shopee case study application at Bali International University with a total determination value of 0.761. Digital marketing is reaching as many consumers as possible in an efficient manner through various web-based media such as blogs, websites, emails, AdWords or social networks.
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Ni Luh Putu Ayu Savitri Devi; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
Pengaruh Citra Merek, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Mie Kober di Bali I Kadek Sania Putra; Kadek Riyan Putra Richadinata; Vitalia Fina Carla Rettobjaan
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1667

Abstract

Dunia bisnis saat ini sangat berkembang pesat dan memunculkan persaingan yang ketat demi mempertahankan bisnis mereka. Salah satu bisnis yang banyak berkembang saat ini adalah bisnis kuliner. Bisnis kuliner adalah salah satu industri yang tetap bertumbuh. Adapun tujuan dari penelitan ini yaitu : Mengetahui pengaruh citra merek terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh online customer review terhadap keputusan pembelian Mie Kober di Bali. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Penelitian ini dilakukan di Bali pada beberapa kabupaten yaitu kabupaten Gianyar, Badung, dan Denpasar. Dari keseluruhan populasi yang ada, maka sampel dalam penelitian ini diambil yakni sebanyak 96 orang. Analisis data yang dilakukan dalam penelitian ini adalah analisis kuantitatif dan uji statistik. Dimana analisis kuantitatif dan uji statistik dilakukan dengan cara, yaitu : Analisis Regresi Linear Berganda. Hasil analisis menunjukan bahwa variabel citra merek memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel kualitas pelayanan memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel online customer review memiliki hubungan positif pada keputusan pembelian. Hal ini berarti online customer review berpengaruh signifikan pada keputusan pembelian. Simpulan penelitian menunjukan citra merek memiliki hubungan positif pada keputusan pembelian.  kualitas pelayanan berpengaruh signifikan pada keputusan pembelian online customer review berpengaruh signifikan pada keputusan pembelian.
The Role of Telemedicine as Health Promotion Media during the Covid-19 Pandemic in Indonesia: A Systematic Review Made Karma Maha Wirajaya; Vitalia Fina Carla Rettobjaan
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Vol. 11 No. 1 (2023): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educatio
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpk.V11.I1.2023.109-116

Abstract

Background: WHO has declared COVID-19 as a worldwide pandemic in March 2020, which has prompted several countries to take steps to prevent its spread due to the increasing number of cases. One of the policies implemented in Indonesia is the PSBB, so it has an impact on all aspects including access to health services. The rapid development of information technology in the era of the industrial revolution 4.0 has a positive impact, especially for the effectiveness and efficiency of health services, namely the development of e-health which is one component to bring health services closer to the community, one of which is in the form of telemedicine. This study aims to describe the role of telemedicine as health promotion media during the current COVID-19 pandemic. Methods: This research used a literature study approach. This study used 6 reviewed articles. The data was extracted by determining the key variables and then analyzed descriptively which is presented in tabular form. Results: Telemedicine is widely used as a medium of health communication by the public. One of the reasons people use telemedicine in health communication at this time is that the COVID-19 pandemic condition makes patients too afraid and anxious to conduct face-to-face consultations and visit hospitals. Besides that, telemental Counseling on Reducing Adolescent Anxiety Due to Exposure to Covid 19 Information. In addition, telemedicine can also be applied in the field of nutrition in the implementation of nutritional care in hospitals. Conclusion: Telemedicine as a health promotion media can be utilized in various fields such as telegize, telemedicine in midwifery and emergency room, telemental, and telepsychology.
The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.
Transformasi Digital dan Penerapan Pemasaran Berbasis E-Commerce pada Pelaku UMKM Desa Sayan Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Wulandari, Putu Diana; Nurfitria, Dini
Jurnal Peduli Masyarakat Vol 6 No 3 (2024): Jurnal Peduli Masyarakat: September 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i3.4717

Abstract

Kegiatan pengabdian masyarakat bertajuk "Transformasi Digital: Penerapan Pemasaran Berbasis E-commerce pada UMKM Desa Sayan" dilaksanakan untuk membantu pelaku UMKM setempat beradaptasi dengan perkembangan teknologi digital. Tujuan utama dari kegiatan ini adalah meningkatkan literasi digital pelaku usaha dan memperkenalkan platform e-commerce serta strategi pemasaran digital yang efektif. Program yang dilaksanakan pada tanggal 25-30 Agustus 2024 ini mencakup pelatihan penggunaan e-commerce, optimalisasi media sosial, serta pemanfaatan SEO dan analisis data untuk pengambilan keputusan bisnis yang lebih strategis. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan kemampuan pelaku UMKM untuk menggunakan teknologi digital dalam operasional sehari-hari. Beberapa pelaku usaha mulai menerapkan e-commerce dan media sosial untuk memperluas jangkauan pasar mereka, sementara sebagian lainnya mulai memanfaatkan data penjualan dari platform digital untuk menyusun strategi pemasaran yang lebih efektif. Tantangan seperti keterbatasan akses internet dan modal usaha masih menjadi kendala, namun dapat diatasi dengan dukungan berkelanjutan dari pemerintah dan pihak swasta. Kegiatan ini memberikan dampak positif terhadap perekonomian lokal dengan meningkatkan daya saing UMKM Desa Sayan di pasar yang lebih luas. Keberlanjutan program ini sangat penting, mengingat transformasi digital membutuhkan pendampingan yang terus menerus agar pelaku UMKM dapat mempertahankan dan mengembangkan hasil yang telah dicapai. Secara keseluruhan, program ini memberikan dasar yang kuat bagi UMKM untuk bertransformasi digital dan berkembang di era ekonomi digital.
DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
The Impact Work Discipline, Financial Compensation, Organizational Commitment on Employee Performance at Ganesha Utama Kadek, Bramdhika Ada; Rahmat Yanuary; Vitalia Fina Carla Rettobjaan; I Ketut Johny Pramanda Putra
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 6 No. 2 (2024)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v6i2.281.127-145

Abstract

In today's global competition, the world of work requires individuals who are forward-thinking, intelligent, innovative, and able to work with high performance to face the times. This study aims to analyze the factors that influence employee performance at Ganesha Utama Savings and Loan Cooperative (KSP) in Denpasar, focusing on work discipline, financial recovery, and organizational commitment. This research data is primary data obtained through questionnaires, with a total of 33 respondents. The data analysis techniques used include quantitative analysis, classical assumption test, multiple linear regression analysis, F test, and T test. The results of the F test show that work discipline, financial recovery, and organizational commitment simultaneously have a positive and significant effect on the performance of KSP Ganesha Utama employees. The T test results show that the work discipline variable has a positive but insignificant effect on employee performance, while the financial recovery variable has a positive and significant effect. Organizational commitment variables also have a positive but insignificant effect on employee performance. The implications of this study indicate the importance of improving financial aspects in supporting employee performance, although work discipline and organizational commitment remain relevant in efforts to improve performance. These results provide a basis for KSP Ganesha Utama to prioritize strategies to improve financial well-being as well as employee performance.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Putu Febri Candra Dewi; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
Co-Authors A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Agustina, Febyola Anak Agung Ngurah Bagus Arista Yudha Barsilewin, Enjel Merry Bendesa, I.K.G. Candra Dewi, Putu Febri Dewi, Putu Febri Candra Enjel Merry Barsilewin Febyola Agustina I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Kadek Sania Putra I Ketut Johny Pramanda Putra I Ketut Tunas I Komang Gde Bendesa I Komang Gde Bendesa I Made Dhita Prianthara I Putu Prisa Jaya . Kadek, Bramdhika Ada Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Made Karma Maha Wirajaya Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Surya Astitiani Ni Made Widyani Nurfitria, Dini Nyoman Trisna Aryanata Putra, I Kadek Sania Putu Febri Candra Dewi Rahmat Yanuary Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Savitri Devi, Ni Luh Putu Ayu Savitri, Ni Luh Putu Ayu Suandari, Putu Vierda Lya Sugianta, Kadek Arya Wahyuningsih, Luh Gde Nita Sri Widnyani , Ni Made Widnyani, Ni Made Widyani, Ni Made Wirabawa, I Kadek Agus Wulandari, Putu Diana Yudha, A.A. Ngurah Bagus Arista Yudha, Anak Agung Ngurah Bagus Arista