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All Journal Jurnal Hortikultura Indonesia (JHI) MEDIA KONSERVASI Jurnal IPTA Jurnal Kajian Bali Journal of Economics, Business, & Accountancy Ventura Jurnal Antropologi: Isu-Isu Sosial budaya MUDRA Jurnal Seni Budaya EKONOMIS : Journal of Economics and Business Jurnal Riset Akuntansi Kontemporer Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Multidisiplin Madani (MUDIMA) Gema Wisata International Journal of Technology and Education Research Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship E-Jurnal Akuntansi E-Jurnal Ekonomi dan Bisnis Universitas Udayana

I PUTU SUDANA

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950493

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PEMASARAN PAKET WISATA PT. UBS TOUR AND TRAVEL DI DENPASAR BALI Herlita Br. Tarigan; Ni Putu Eka Mahadewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. UBS Tour and Travel merupakan salah satu biro perjalanan wisata yang ada di Bali. Perusahaan ini mengalami fluktuasi dalam penjualan paket wisatanya dan mengalami persaingan yang semakin ketat antar Biro Perjalanan Wisata yang ada di Bali. Dengan permasalahan yang ada dalam perusahaan maka penelitian ini dilakukan untuk mengetahui strategi pemasaran dari PT. UBS Tour and Travel dan menganalisis lingkungan pemasaran serta membuat strategi dan program pemasaran yang dapat diterapkan di perusahaan tersebut.Teknik pengumpulan data yang dilakukan dengan cara observasi, wawancara, studi kepustakaan dan didukung dengan kusioner. Hasil data yang diperoleh dianalisa dengan deskriptif kualitatif yang dipadukan dengan analisis Skala Likert dan analisis SWOT. Hasil dari penelitian ini adalah berdasarkan hasil analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal pada PT. UBS Tour and Travel dan dipadukan dengan analisis SWOT didapat suatu strategi pemasaran yang dapat diterapkan PT. UBS Tour and Travel yaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi, (3) strategi peningkatan sumber daya manusia, (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan produk dan jasa. Saran yang dapat diberikan untuk PT. UBS Tour and Travel yaitu memperbaharui informasi tentang kemasan paket wisata yang menarik, tampilan website yang menarik, menyediakan sarana dan prasarana yang baik, mengkemas paket wisata dalam bentuk brosur yang lebih variatif, mempercepat proses pemesanan paket wisata dan kualitas pelayanan dari PT. UBS Tour and Travel yang selama ini sudah baik perlu dijaga dan ditingkatkan lagi.

ANALISIS POLA PERJALANAN DAN AKTIVITAS WISATAWAN INDONESIA MILENIAL KE SINGAPURA Kiki Savira; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p01

Millennial recently became a trend in tourism. Millennials were born in 1980 to 2004, they grew up as digital natives, and have a consumptive nature where they do not hesitate to spend a certain amount of money to please themselves such as traveling, both at home and abroad. One of the countries that is a favorite destination for millennial Indonesian tourists when traveling abroad is Singapore. In addition to its close location, Singapore also has modern urban tourism attractions and technologies that match the millennial character. These facts became the background of this research; characteristics, travel patterns, and activities of millennial Indonesian tourists while traveling in Singapore. This research uses descriptive qualitative data analysis. The sample was determined purposively, totaling 105 millennial tourists from Indonesia who had traveled to Singapore. The data collection technique was done by using an online questionnaire. The results showed that the characteristics of millennial Indonesian tourists in Singapore were female, aged 21 to 25 years, unmarried, had a Bachelor's degree and were a private employee. Most tourists are first time traveling to Singapore, stay in Singapore 3 to 7 days, come and travel with family, arranging their own trips, using the internet as a source of information and mostly using MRT (Mass Rapid Transit) as a mode of transportation while traveling in Singapore. There are two millennial Indonesian tourists’ travel patterns while traveling in Singapore, which are chaining loop pattern, and base site pattern. The most common millennial Indonesian tourists’ activities in Singapore is doing culinary tourism (75%), the second is shopping (66%), and the third is enjoying local cultures (51%).

STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR I Gede Adhi Suputra Arimbawa PG.; I GPB. Sasrawan Mananda; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN PADA TRAVEL AGENT KENCANA WISATA TANJUNG DUREN JAKARTA Aggy Cariena; Ni Putu Eka Mahadewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The increasing amount of traveler is affecting the tourism sector.The role of tour leader is very significant to support the success of a tour. Tour leader as a front liner of the company is needed to maintain the consumer’s satisfaction which is also affect the consumer’s loyalty to the company. The purpose of this study is to find the effect of Service Quality toward Consumer’s loyalty from Kencana Wisata Tanjung Duren Jakarta. Data was collected by using the questionnaire. The types of data are quantitative which obtained by calculating data from the questionnaire. The method of sampling used purposive with the determination of respondents .The data method analyzed used double regression analysis techniques , double correlation, analysis of determination ,T- test and F-test with significant level of 5 percent .Assisted by using data processing program SPSS ( statistical package for social science ) 15. The research result indicates that service quality of tour leader and consumer’s loyalty has a positive relation partially. Simultaneously,indicates that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) loyalty (Y) with value 0,834 which means significantly affecting consumer’s at travel agent Kencana Wisata Tanjung Duren Jakarta. The writer’s suggestion is Kencana Wisata management should give special attention to maintain the honest behavior and make the tour leader more trustable to boost the consumer’s satisfactian which by the end can affect the consumer’s loyalty to the company.

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MICE MELALUI PT. Y&R KE BALI Ni Putu Masni Nistari; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourism is a global industry sectors and potentially to be developed as a source of government income countries and regions. MICE (Meeting, Incentive, Convention and Exhibition) in Indonesia has great potential and is the flagship product of the tourism industry Indonesia. The purpose of this research is to determine the influence of psychological factors toward MICE tourists visiting decision to Bali through PT. Y&R. Sampling technique used in this research is purposive sampling. Samples are 100 respondents and sampling method is accidental sampling. Test instrument used are validity, reliability and test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. Data were analyzed using multiple linear regression analysis. The results of hypothesis testing psychological factor partially and simultaneously the t test and F test is a significant effect and positive value to the decision of MICE tourists visited through PT. Y & R to Bali. Based on the analysis of multiple test showed that psychological factors have a positive coefficient values consisting of motivation (X1) of 0.216, perception (X2) is 0.298, learning (X3) of 0.370, beliefs and attitudes (X4) of 0.212 against the decision to visit. Value Adjusted R Square of 0.610 or 61.0% of decision variables been influenced by psychological factors, while 39.0% describe by other causes beyond the variables studied.

ANALISIS KEPUASAN WISATAWAN PENGGUNA JASA TRANSPORTASI KOPERASI ANGKUTAN PARIWISATA SURYA KENCANA SANUR Ni Komang Ayu Trisna Dewi; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to determine tourists’ tourist satisfaction analysis of users of tourism transport cooperative services Surya Kencana Sanur. Data was collected using observation method, interview, questionnire, documentation, and literature study. Respondents were determined using purpose sampling method with 18 indicators, and total respondents involved were 108 individuals. Data were analyzed using quantitative descriptive analysis technique with Importance Performance Analysis (IPA) with Likert scale to determine each indicator’s quadrant. Services dimension studied were tangibility, reliability, responsiveness, assurance, and empathy. He results of this research showed that the average of tangibility variable is 88,60% categorized as less satisfied, average of reliability variable is 92,84% categorized as highly satisfied, average of responsiveness variable is 89.13% categorized as less satisfied, average of assurance variable is 89.70% categorized as less satisfied, and average of empathy variable is 89.39% categorized as less satisfied. Overall total of appropriate level is 89.77%. From this research, it is expected that the company improves services which are considered as important by tourists, but drivers’ performances have not met tourists’ expectation. Indicators which have fulfilled tourists’ expectation need to be maintained.

STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Ni Wayan Ayu Sekarningsih; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p16

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

KARAKTERISTIK DAN MOTIVASI WISATAWAN MANCANEGARA BERKUNJUNG KE PANTAI JEMELUK-AMED, DESA PURWAKERTI, KECAMATAN ABANG, KARANGASEM Helmi Cahyana; I Ketut Suwena; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Jemeluk-Amed Beach is a marine tourism destination in the Purwakerti Village. Marine tourism which has a potential in variety of coral reef maintained continuity. Jemeluk-Amed beach has a wide range of tourism activities such as snorkeling, diving, canoeing, and sailing. Travelers who come to visit Jemeluk-Amed Beach certainly has the characteristics and motivations are different from each other. The purpose of this study was to determine the characteristics and motivations of foreign tourists who visited Jemeluk-Amed Beach, Karangasem. The method used to determine the rating by trip characteristics and tourist descriptor, while the tourist motivation is classified into four groups: the physical motivation, cultural motivation, social motivation, motivation fantasy. A total 110 questionnaire were distributed by field research to tourist as a respondent. The results of the questionnaire then processed quantitative presented in the form of tables and analysis of qualitative data in the form of a narrative text according to the research objectives. The research results showed that foreign tourists visited Jemeluk-Amed Beach is dominated by tourists from The Europe Continent with an average age of 26-35 years (53.64%); the average length of stay 1-3 days (78.18%); most of travelers visited is drifter tourists. Tourist motivation mostly physical stated motivation as a reason to visited; partly motivated to exercise (sports) as much as 40.91% of the overall respondents. Travelers visited for fun (28.18%) of the overall respondents. Suggestions of this study are expected to be contribute ideas to The Government of Karangasem and for groups of fishermen Tunas Mekar and Mina Prami.

ANALISIS KUALITAS PELAYANAN PADA ANJUNGAN DKI JAKARTA TAMAN MINI INDONESIA INDAH Ryan Sebastian; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The title of this final report is “ Analysis Of service Quality In jakarta pavilion Taman Mini Indonesia Indah”. The background of this research is the decrease of service provide to tourist . Tourist destination should be able to give good service to the tourist. by giving good service, will creating satisfaction for tourist enjoying attraction and culture in the Jakarta pavilion Taman Mini Indonesia Indah The target of this research is to know about perception of tourist to the service quality of staff or guide in the pavilion Jakarta . Kinds of that are used are qualitative and quantitative, data source are primary data and secondary data, data collection by observation, deep interview, questionnaire and literary study. Technic of data analysis that is used descriptive qualitative and likert scale analysis. The result of the study is perception of tourist to the service quality of staff and guide in the Jakarta pavilion is netral which means is not good or not bad with average of all is 3,45 from 50 respondents. The suggestion that can be given to the management of pavilion Jakarta the effort to the quality of service to improve the staff and guides quality in Jakarta pavilion.

STRATEGI PEMASARAN PAKET WISATA PADA PT. MERRYS TOUR AND TRAVEL SERVICE Aulia Sanggili; I Putu Sudana; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Merry’s Tour and Travel Service merupakan perusahaan yang bergerak dalam bidang jasa, khususnya jasa perjalanan wisata, dalam 4 tahun terakhir dan pada tahun 2015 perusahaan ini mengalami fluktuasi untuk penjualan paket wisata. Untuk itu penulisan ini membahas tentang persepsi wisatawan terhadap lingkungan internal dan eksternal dari PT. Merrys Tour and Travel Service dan juga untuk mengetahui strategi pemasaran yang akan di terapkan sesuai dengan persepsi wisatawan terhadap lingkungan internal dan eksternal dalam memasarkan paket wisatanya. Tehnik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, dan kuisioner sebanyak 50 responden untuk lingkungan internal dari perusahaan dan 4 informan dari pihak manajemen perusahaan, 3 responden dari pihak ASITA, 3 responden dari pihak HPI, untuk analisis lingkungan eksternal sebanyak 10 responden. Hasil data yang sudah diperoleh dianalisis menggunakan deskriptif kualitatif yang di kombinasikan dengan analisis Skala Likert dan analisis SWOT. Berdasarkan analisis Skala Likert yang dilakukan terhadap lingkungan internal dan eksternal PT. Merrys Tour and Travel Service, dan dikombinasikan dengan analisis SWOT, diketahui suatu strategi pemasaran yang dapat diterapkan PT. Merrys Tour and Travel Serviceyaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi (3) strategi peningkatan sumber daya manusia (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan kualitas produk dan jasa.

Co-Authors Aggy Cariena Ahmad Irfan Setiawan Aji Muhammad Fariz Akhmad Farrkhan Farrabi Azra Aldu, Maria Pricilla Cahyavika Anak Agung Ayu Intan Wulandari Anak Agung Gde Putu Widanaputra Anak Agung Gde Putu Widanaputra Aulia Sanggili Ayu Kusuma Bambang Dharwiyanto Putro Bulu, Stevania Hendrika Camelia Agatha Mahayu Putri Cening Suprani Gama Charles Bertomi Cipta Mulyana Cokorda Gede Alit Semarajaya Danang Purnomo Deva, Pande Made Devasmara Dewi, LGLK. Eka Ardhani Sisdyani Eka Putri Suryantari Erick Kevin Perangin-Angin Erika Arifin GEDE WIJANA Gusti Ayu Made Tasya Paradista Hadi, Aneisya Audeslina Helly Gantara Helmi Cahyana Hens, Angela Novelin Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Adhi Suputra Arimbawa PG. I Gusti Agung Ayu Rai Asmiwyati I Gusti Ayu Manuati Dewi I Gusti Putu Bagus Sasrawan Mananda I Ketut Sujana I Ketut Surya Diarta I Ketut Suwena I Ketut Yadnyana I Komang Deya Pradnyana I Made Adhi Wirayana I Made Sendra I NYOMAN RAI I Nyoman Sudiarta I Nyoman Surya Maha Putra I Wayan Ary Mahendra Putra I Wayan Putra Aditya I Wayan Renold Tino I WAYAN WIRAATMAJA Ida Bagus Gde Pujaastawa Irena Hersi Kristanti Kadek Agus Arya Wibawa Kadek Utami Wirya A. Kedisan, A.A Vidyaswari Kiki Savira Luh Gede Leli Kusuma Dewi Luh Putu Swandewi Lury Sevita Yusiana MADE KUSUMA NEGARA Made Surya Wijaya Marni Aruan Marulina Sitohang N.G.A.S. Dewi NGAS. Dewi Ni Kadek Devi Somiari Ni Ketut Rasmini Ni Ketut Wiriani Merta Ni Komang Alit Astiari Ni Komang Ayu Trisna Dewi Ni Luh Putu Wiagustini Ni Luh Putu Wiagustini Ni Made Ayu Diah Utari NI MADE CLASSIA SUKENDAR Ni Made Dwi Ratnadi Ni Made Oka Karini Ni Made Reni Istarini Ni Made Sofia Wijaya Ni Nyoman Padmi Triyanti Ni Putu Diah Narayani Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Putu Masni Nistari Ni Putu Melia Andriani Ni Putu Sri Harta Mimba Ni Putu Yessy Christina Ni Wayan Ayu Sekarningsih Ni Wayan Diasputri SJ Ni Wayan Tia Deviyanti Noviesya Yosal Nurman Hadipratama Primadani, Ni Putu Sri Rahayu Putu Agus Wikanatha Sagita Putu Doddy Pramana Putu Geni Jaya Ksamawan Putu Sucita Yanthy Rahmawati, Erika Rama Ady Pranata Rasmini, Ketut Riandewi W, Ni Luh Ricky Iddham Permana Ryan Sebastian Sarfina, Eminilda Winona Adelia Bianda Pangaribuan Yasa, Ferina Khusumadewi Yayu Indrawati Yogantara, Komang Yohanes Kristianto Yohanes Sunu Dwi Aldrianto Yundari, Yundari

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