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All Journal Bimbingan dan Konseling Jurnal Keperawatan Padjadjaran JFL : Jurnal Farmasi Lampung Jurnal Pendidikan Akuntansi dan Keuangan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Al-Ahya: Jurnal Pendidikan Biologi SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal Perikanan Annaba: Jurnal Ilmu Jurnalistik Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Lina Karlina
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Digital Marketing Melalui Pembuatan Web Profile dan Rebranding Kelompok Wanita Tani Melati Bojongmanggu Nugroho, Heru; Widaningsih, Sri; Mandasari, Rizza Indah Mega; Umbara, Taufan; Susanty, Ade Irma; karlina, Lina
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6523

Abstract

Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while rebranding became an important strategy. Digital marketing, through media such as the web and Instagram, has proven to be significant for MSME growth. The Bojongmanggu Women Farmers Group which has a programme in the cultivation and processing of sorghum plants into high economic value and healthy consumer products. The focus of this activity is the creation of a web profile, one of which contains a digital catalogue. In addition, facing the increasing intensity of competition through digital platforms, MSMEs are expected to expand their awareness in utilising Instagram as an effective tool to promote products. Although social media is effective, its management requires adequate time and understanding. Academic involvement in community service is key to accelerating the mastery of digital marketing concepts by MSMEs, supporting the sustainable growth of the sector.
REDESAIN KEMASAN DAN PHOTO PRODUK OLAHAN SORGUM UNTUK KATALOG DIGITAL KELOMPOK WANITA TANI MELATI BOJONGMANGGU Nugroho, Heru; Robbi Hendriyanto; Sisilia, Kristina; Setyorini, Retno; Trenggana, Arlin Ferlina Moch.; Karlina, Lina
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.30592

Abstract

Desain kemasan produk memainkan peran penting dalam meningkatkan branding usaha mikro, kecil, dan menengah (UMKM) di lingkungan bisnis yang sangat kompetitif. Persaingan pasar global yang meningkat saat ini mengharuskan UMKM meningkatkan kualitas produk mereka, terutama dalam hal pengemasan. Kemampuan pengemasan yang tidak memadai adalah masalah umum di kalangan mayoritas UMKM di Indonesia. Perbaikan dalam desain kemasan, terutama dalam kaitannya dengan produk makanan, memerlukan perhatian untuk memungkinkan UMKM untuk secara efektif menjangkau basis pelanggan yang lebih besar. Salah satu pendekatan untuk mencapai hal ini adalah melalui pengembangan desain kemasan yang disesuaikan untuk memenuhi kebutuhan dan preferensi pelanggan. Sorgum menjadi alternatif bahan pangan. Sorgum merupakan salah satu jenis seralia dengan kadar protein yang tinggi dibandingkan serealia lainnya. Saat ini Kelompok Wanita Tani Melati (KWT) desa Bojongmanggu telah berhasil melakukan pembudidayaan dan pengolahan tanaman sorgum menjadi produk – produk konsumsi yang bernilai ekonomi tinggi dan sehat. Namun demikan, beberapa produk olahan seperti sistik dan pop perlu dilakukan redesain kemasan. Pengabdian masyakat ini bertujuan melakukan redesain kemasan dan photo produk olahan sorgum untuk katalog digital.
PEMBERDAYAAN MASYARAKAT DALAM PENGADAAN BIBIT MELALUI TEKNIK CABUTAN ALAM DI STASIUN RISET KABUPATEN KUNINGAN PROVINSI JAWA BARAT Adhya, Ilham; Ismail, Agus Yadi; Indra, Dikki; Zakaria, Zein; Karlina, Lina
Jurnal Pintar Abdimas Vol 1 No 1 (2021): VOLUME 1 NOMOR 1 NOVEMBER 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Conservation of biological natural resources is not only the responsibility of the manager of a conservation area but also the responsibility of all elements, including the community around the area. The activities of conserving biological natural resources that are carried out in collaboration will provide maximum results. Communities around the area in particular are the subject of development in an effort to conserve natural resources. The method of implementing community service activities carried out includes training activities and field practice in stages; preparation, implementation and evaluation. Preparatory activities include field observations regarding the need for facilities and infrastructure. Implementation activities are through training and field practice in the technique of making plant seeds with uprooting techniques in nature. Evaluation activities are carried out after the completion of the activity to ensure the sustainability of the activity. The benefits of this activity are expected to increase public knowledge about the role of providing plant seeds in an effort to restore the area of the Research Station of the Faculty of Forestry, Universitas Kuningan in Gunung Ciremai National Park.
Co-Authors Acep Muslim, Acep Ade Irma Susanty Arlin Ferlina Mochamad Trenggana Dani Gunawan Dea Asri Pujiasti Fitria Kasih Hasuri Heru Nugroho Iis Rostini Ilham Adhya Indra, Dikki ISMAIL, AGUS YADI Jamilah Jamilah Junianto Junianto JUNIANTO JUNIANTO Kiki Haetami Kristina Sisilia Murtiningsih M Nugraha Nugraha Rahma Wira Nita Ramadaniati, Hesty Utami Retno Setyorini Risma Nuriyanti Rizza Indah Mega Mandasari Robbi Hendriyanto S. Mardiko, Etty Sri Widaningsih, Sri Sugiharti, Harpa Sumadiria, Haris Syahriani Syahriani Taufan Umbara Utami, Citra Kharisma Yati Sumiyati, Yati Yennie Indriati Widyaningsih Zakaria, Zein Zakiah, Fitri