Article Per Year (5 Year)
p-Index From 2020 - 2025
2.943
P-Index
This Author published in this journals
All Journal Value Added : Majalah Ekonomi dan Bisnis JURNAL PERSPEKTIF BEA DAN CUKAI Akademika : Jurnal Keagamaan dan Pendidikan Jurnal Manajemen dan Bisnis Jayakarta Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Solidaritas: Jurnal Pengabdian Dinamika Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Management Research and Economics Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Manajemen Dayasaing Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Agus Sriyanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen Dan Bisnis Ekonomi

 1 
Pengaruh Promosi, Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian (Studi pada Konsumen Toko Buku Gramedia Cabang Plaza Bintaro di Tangerang Selatan) Satrio Widhi Nugroho; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3058

Abstract

The purpose of this study was to determine the effect of promotion, service quality and store atmosphere on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro. The population in this study were consumers of the Gramedia Bookstore in Plaza Bintaro who made purchases. The sample in this study amounted to 100 respondents. The data were processed using the help of the SPSS 26 statistical analysis program and Microsoft Excel 2013. The results of the study were that promotion, service quality and store atmosphere partially had a significant effect on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro.
Pengaruh Promosi, Citra Merek, dan E-Service Quality terhadap Keputusan Pembelian: Studi pada Pengguna Platform Shopee di Jakarta Selatan Abdullah Khalil Mukhtar; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3069

Abstract

This study aims to determine whether promotion influence purchase decisions, brand image influence purchase decisions, e-service quality influence purchase decisions. This research includes quantitative research. The research sample used incidental sampling with a total of 99 respondents. Data were analyzed with SPSS 30. The result of this study were that promotion had an effect on purchase decisions, brand image had an effect on purchase decisions, e-service quality not had an effect on purchase decisions.
Co-Authors Abdullah Khalil Mukhtar Ajeng Larassati Alan Lutfi Gesang Saputra Arif Nur Hidayat Astrid Dita Hakim Budi Sunariyanto Dermawan Chasan Dian Anubhakti Dicky Arisudhana Elizabeth Elyaum Farihah Habib Ismail, Habib Hakam Ali Niazi Hidayat, Ravindra Safitra Ifan Haryanto Iis Torisa Utami Julian Bongsoikrama Khairunisa, Nur Fitra M.Jusmansyah Marsanto Adi Nurcahyo Maruji Pakpahan Muchlisin, Muchammad Arif Muhamad Jusmansyah Nora Adira Brabo Nora Andira Brabo Riko Ulanda SAID Satrio Widhi Nugroho Vildayanti, Rina Ayu Warto Yugi Setyarko Yuni Kasmawati Zahrina Lutfiana