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Ethnocentrism and Purchase Intention of Foreign and Domestic Products: A Systematic Review to a Conceptual Framework Kartikasari, Dwi; Almunawar, Mohammad Nabil; Anshari, Muhammad; Sumardi, Wardah Haki Haji
BISNIS Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i1.20072

Abstract

Globalization prompts manufacturers of both international and local products to devise marketing strategies to stimulate the purchase intentions. This research aims to review the underlying theories applied to explain ethnocentrism and purchase intention of foreign and domestic products, as well as the independent and mediating variables, the relationship direction (sign) of major variables to the dependent variables, and the conceptual framework development based on this systematic review. We source the Scopus database and conclude with 31 articles under consideration. We apply a qualitative approach and find that the major theories include the social identity theory and the theory of planned behavior. The central independent variables are consumer ethnocentrism (CET), attitude (ATT), perceived behavior control (PBC), and subjective norms (SUB). The main mediating variable is ATT. We also discover support for relationships between CET, ATT, PBC, SUB, and purchase intentions of domestic or foreign products. We propose a conceptual framework consisting of the major variables. The study implies that CET is more important than ATT to drive the purchase intention of domestic products but not that of foreign products. The study is limited in the context of the countries, product types, and constructs that future research should address.
FINANCIAL PERFORMANCE: SUSTAINABILITY, SIZE, SHARIAH, AND SECTOR EFFECTS IN MUSLIM-MINORITY STOCK EXCHANGES Kartikasari, Dwi
Journal of Islamic Monetary Economics and Finance Vol 9 No 4 (2023)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v9i4.1765

Abstract

Sustainability and halal stocks have become increasingly popular in the digital and globalized world after the COVID-19 pandemic, even in Muslim-minority developed countries. This study examines whether there exist sustainability, size, Shariah compliance, sector, and stock exchange effects in financial performance. We collect the cross-section data for 2022–2023 covering 270 public-listed companies. These include earning-per-share (EPS) representing performance, market capitalization representing firm size, and business sectors from Compustat, halal status and level from Musaffa, and Environmental, Social, and Governance (ESG) rating and risk representing sustainability from Sustainalytics. Using the partial least square structural equation model (PLS-SEM), we discover the significance of sustainability and size but the debatably significant moderating effect of Shariah, sector, and stock exchange on performance. We explain these findings by the Stakeholder Theory and Resource-Based View. These results should prove beneficial to managers in backing their green and Shariah compliance strategies for financial performance.
What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism Kartikasari, Dwi; Zuliarni, Sri; Hati, Shinta Wahyu; Anggraini, Ria; Sari, Desi Ratna; Andayani, Nur Rahmah
Journal of Indonesian Economy and Business Vol 40 No 1 (2025): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i1.9131

Abstract

Introduction: Local businesses and lawmakers in emerging economies are under tremendous pressure to compete with foreign entities and comprehend consumer behavior in the setting of increasing interna­tionalization and the growing significance of e-commerce. Main Objectives: By adding to the theory of planned behavior and consumer ethnocentrism, this study aims to find the factors that affect people's intentions to buy local products in the context of e-commerce, fashion, youth, and Indonesia. Methods: Nonprobability snowball online sampling on social media was conducted to collect 651 valid responses. Findings/Results: We used a variance-based partial least squares structural equation model to show that attitudes, perceived behavioral control, subjective norms, and consumer ethnocentrism, directly and indirectly, affect people's intentions to buy local goods online. Conclusions: In our structural model, we stress how vital consumer ethnocentrism and subjective norms are as internal and external factors for consumers. Implications: We encourage managers of local businesses and future researchers to include these concepts in their marketing plans and research. Novelty: This research shows that consumers react differently to the opposite sign of consumer ethnocentrism when they deal with subjective norms as an outside factor because of competitive mediation. Limitations: The generalizability of our findings to different countries, situations, and product categories is limited, so we suggest future research expand beyond our scope.
Co-Authors Adhitomo Wirawan Adhitomo Wirawan Afrianto Afrianto Agus Supriyadi Alif Fikri Andayani, Nur Rahmah Andi Erna Mulyana Andi Erna Mulyana Angel Aurora Ari Wibowo Arisa Dwi Amalia Atiqotun Nisa Ayu Puspitasari Ayu Puspitasari Ayu Puspitasari, Ayu Bellayanni Sulastri Br Simatupang Citra Mawardika Asellawati Siregar Desi Ratna Sari, Desi Ratna Desi Rotua Sitompul Dian Mulyaningtyas Dian Mulyaningtyas Dina Hidayani Doni Putra Utama Dwi Irianto Elvianto Elvianto Ersya, Ozy Diva Fandy Bestario Harlan Fandy Bestario Harlan Gita Anadia Maulina Harlan, Fandy Bestario Hasanah, Raja Fillandini Nurul Hendrawan, Bambang Ika Saudia Farida Inayaturrochmah Inayaturrochmah Jessica Olifia Junafuji Oka Kastella, Cantika Yosdianti Kintan Benvia Cherny Kurniawan Sabtiadi Larasati Othanindyah Lisa Wardi Marihot Nasution Marihot Nasution Melpa Syari Kristiani Turnip Mia Syafrina Mia Syafrina Mohammad Nabil Almunawar, Mohammad Nabil Muhamad Nabil Almunawar Muhammad Anshari Ali Muhammad Anshari, Muhammad Muhammad Rasyid Ridho Lubis Muhammad Zaenuddin Muhammad Zainuddin Mulyaningtyas, Dian Muslim Ansori Nanik Lestari Nur Annisa Nur Salina Nuzuly Fikri Pandu Agussa Putra Putrhi Pranitha Napitu Rahmat Hidayat Raja Fillandini RIA ANGGRAINI Riesky Saputri Pratama Canover Riri Zelmiyanti, Riri Riza Kurniasari Rusda Irawati S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Septiani Riwanti Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Shinta Wahyu Hati Shinta Wahyu Hati Sinarti, Sinarti Sri Zuliarni Sumardi, Wardah Haki Haji Sutra Intan Suyana Suyana Wardah Hakimah binti Hj Sumardi Widya Presilia Yosi Handayani Yosi Handayani Yulinda