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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen Asian Journal of Management Analytics ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar KENDALI: Economics and Social Humanities Journal of Management, Economic, and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics and Management Sciences Jurnal Akuntansi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Muhammad Dharma Tuah Putra Nasution
Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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ANALYSIS OF EDUCATIONAL CONTENT AND WORD OF MOUTH ON THE DECISION TO PAY ZAKAT WITH TRUST AS A VARIABLE INTERVENING IN THE NATIONAL ZAKAT COLLECTION INSTITUTION BAITULMAAL MUAMALAT Budi Syahputra; Mesra B; Muhammad Dharma Tuah Putra Nasution
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of educational content and word of mouth on zakat payment decisions with trust as a mediating variable. The study used the Partial Least Squares approach with 85 respondents. The test results show that educational content has a significant effect on trust with a coefficient value of 0.585 and a direct effect on zakat payment decisions with a coefficient value of 0.448. Word of mouth also has a significant effect on trust with a coefficient value of 0.311 and influences zakat payment decisions with a coefficient value of 0.167. Trust is proven to have a significant influence on zakat payment decisions with a coefficient value of 0.265. The R-Square value for zakat payment decisions is 0.678 while the R-Square value for trust is 0.646 which indicates a strong predictive ability of the model. These findings confirm that educational content and word of mouth have an important role in shaping trust and encouraging muzakki decisions. The implications of the study recommend the need for informative and credible communication strategies to increase trust and zakat participation through formal institutions.
Co-Authors , Wilchan Robain Ahmad Rafiki Aksa Cahyadi Anita br Sinembela Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Budi Syahputra Damar Arasstya Dewi Nurmasari Pane Diah Sulistia Dinda Khalisyah Dwi Hadi Surya Eric Marfianda Etrie Septiani Lubis Fadli Fadli Fadli Fadli Fadli Fitriani Tobing Harahap , Ramadhan Harahap, Ramadhan Husni Muharram Ritonga Irawan Irawan Irawan Irawan Irawan, Irawan Ivo Arfiani Turnip Jhony Joko Ramadhani Ku Halim bin Ku Ariffin Lasma Uli Simangunsong Lestari, Julia Evita M. Chaerul Rizky Mesra B Mesra B Monica Oktavia, Monica Nasution, Thorique Akbar Maulana Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Pakpahan, David Pranata Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rapika Sari Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Rospita Simamora Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Slamet Widodo Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Tanjung, Aulia Ramadhan Umma Padillah Varelie, Cyndi Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH