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MODEL INTENSI PENCARIAN INFORMASI DAN INTENSI PEMBELIAN Muhammad Dharma Tuah Putra Nasution
JUMANT Vol 6 No 1 (2016): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.352 KB)

Abstract

Lenovo company derived from China has successfully acquired IBM in the United States.Lenovo has a superior notebook that was selected as "Best Brand" in Indonesia Best BrandAward 2015. The purpose of this study was to investigate the effect of the country of originimage, product knowledge, and product involvement to search information and purchaseintentions. The study used the model of Structural Equation Modeling. Data was collectedfrom 180 respondents in Medan, Binjai, and Deli Serdang. The study result was found thatthe country of origin image has a positive and significant effect to search information andpurchase intentions. Similarly, consumer product involvement has a positive andsignificant effect to search information and purchase intentions. However, consumerproduct knowledge hasn’t significant effect to search information search and purchaseintentions. We advise using the appropriate media to communicate the informationregarding the products release until to provide knowledge for the society.
UPAYA MENCEGAH KONFLIK DALAM PROSES SUKSESI KEPEMIMPINAN BISNIS KELUARGA DENGAN STRATEGIC COLLABORATION MODEL Muhammad Dharma Tuah Putra Nasution
JUMANT Vol 7 No 1 (2017): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.275 KB)

Abstract

Isu suksesi merupakan berita penting sekiranya terdapat generasi penerus yang terlibat lebih dari satu orang. Tentunya potensi perselisihan yang mungkin terjadi disebabkan adanya perbedaan perspektif dalam menjalankan perusahaan dari setiap putra mahkota. Penelitian yang diusulkan ini bertujuan untuk mengetahui dan membuktikan proses suksesi pada bisnis keluarga melalui Srategic Collaboration Model (SCM). Penelitian ini termasuk penelitian kualitatif deksriptif. Data yang akan dikumpulkan melalui wawancara, yang mana pemilihan informan menggunakan purposive sampling. Dalam penelitian yang diusulkan ini, informan yang digunakan adalah pendiri sekaligus family business leader beserta calon penerus. Hasil penelitian ini diharapkan menjelaskan proses suksesi melalui strategic collaboration model.Terdapat tiga tahapan yang menjadi perhatian dalam proses suksesi yaitu tahap input lebih menekankan pada mentoring, bimbingan, arahan, maupun pelatihan yang diberi kepada calon penerus. Selanjutnya, pada tahap proses, yang mana generasi pendiri mampu mengidentifikasi minat dan bakat calon penerus sehingga diketahui bisnis apakah yang tepat bagi mereka sesuai dengan minat dan bakatnya. Lalu, pada tahap output generasi pendiri beserta generasi penerus membangun bisnis dengan memperhitungkan seberapa besar dana yang diperlukan, seberapa banyak karyawan yang akan digunakan serta dimana lokasi yang tepat. Didalam bisnis keluarga, potensi perselisihan atau konflik dapat saja terjadi sehingga perlu pemisahan bisnis antara generasi pendiri dan generasi penerus.
Bibliometric Analysis and Review of Halal Tourism Sutan Emir Hidayat; Ahmad Rafiki; Muhammad Dharma Tuah Putra Nasution
Signifikan: Jurnal Ilmu Ekonomi Vol 10, No 2 (2021)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v10i2.20270

Abstract

The purpose of this paper is to review the existing works and literature on halal tourism using bibliometric analysis in an attempt to explore the expanding journey of this concept since its conceptualization. Based on a bibliometric analysis of 77 articles retrieved from the Scopus database from 2004 to Sept 2020, this study employs the following bibliometric techniques such as citation, co-citation, and co-occurrence of author keywords. This study finds the nature and direction of research on halal tourism had been conducted over the past decades. It also finds the most dominant authors, journals, institutions, and countries about the works on halal tourism. However, using a single source of the database could be a limitation of this study that, thus expectedly, additional techniques are needed for future researches. For academicians and practitioners, they could get comprehensive insights on the halal tourism concept from this study, which can reference strategic initiatives to encourage Muslim traveler loyalty and obtain Muslim tourist satisfaction.JEL Classification: M31, Z12, Z30, Z30, Z32How to Cite:Hidayat, S. E., Rafiki, A., & Nasution, M. D. T. P. (2021). A Bibliometric Analysis and Review of Halal Tourism. Signifikan: Jurnal Ilmu Ekonomi, 10(2), 177-194. https://doi.org/10.15408/sjie.v10i2.20270.
Visitor Relationship Marketing: A Case Study in Samosir Tourism Area Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2310

Abstract

Visitor Relationship Marketing (VRM) is a critical idea and concept for enhancing marketing communications in order for a company to gain a competitive edge. The study shows correlations between the literature and related theories with the case study's conclusions. According to this qualitative study, COVID-19 instances influenced the VRM approach for hotels in the Samosir area. These issues are related to the Coordinating Ministry for Maritime Affairs and Investment regulations, which have established health standards for natural tourism sites in Indonesia. These measures and regulations are anticipated to increase local tourist visits to the new normal period while avoiding COVID-19 transmission. Health procedures will be implemented at nature-based tourism sites with a strong emphasis on the concepts of cleanliness, health, and safety (CHS). These principles are being implemented in order to boost visitor trust in Indonesia's post-Covid-19 tourism sector. Tourist sites, particularly those in the Samosir area, urgently need trustworthy communication actors, particularly stakeholders who might persuade and ensure that the tourist industry can be depended upon to enhance people's welfare and the national economy. Therefore, tourist sites should be adequately managed, beginning with site preparation and marketing initiatives to attract visitors. In order to promote this tourist destination, relationship marketing as an embodiment of marketing communication is required.VRM, based on the CHS principles, can help tourists establish trust and commitment, select appropriate media, minimise barriers, and actively work to ground the Toba Caldera Geopark tourism sites, which UNESCO has already designated as Global Geopark destinations. In practice, it is anticipated that the local government, as the driving force behind Geopark tourist destinations, will promote further tourism-related activities. Several of them, for instance, conducted training on CHS principles, recruited members who were relationship marketing experts, collaborated with the health department, developed trust with multiple parties to stimulate positive information, and established sponsorships to develop hospitality and tourism for Geopark tourist destinations.
Determinants of Customer Service Quality on Hotel Guest Satisfaction in the Samosir Tourism Area with a Structural Equation Modeling Approach Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1565

Abstract

The purpose of this study is to test the determinants of service quality aspects of Reliability, Responsiveness, Assurance, Empathy and Tangibles on the satisfaction of hotel tourists in the Samosir area. This research test tool using the Structural Equation Modeling model. The results prove that the structural model Reliability to Costomer Satisfaction is significant, meaning that reliability has a significant effect on Costomer Satisfaction. Responsivenes structural model to Costomer Satisfaction is significant, meaning that responsiveness has a significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction.
Sosialisasi Pencegahan Covid 19 bagi Pengunjung Kampung Wisata Sawah Yossie Rossanty; Vita Cita Emia Tarigan Cita Emia Tarigan; Beby Sendy; Muhammad Dharma Tuah Putra Nasution
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 6, No 1 (2021)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.42 KB) | DOI: 10.30596/jp.v6i1.7683

Abstract

Abstrak.  Tujuan Pengabdian internal ini adalah untuk mengedukasi pencegahan Covid 19 bagi pengunjung di Kampung Wisata Sawah di Desa Pematang Johar Kecamatan Labuhan Deli. Efek pandemi covid mempengaruhi seluruh  dunia. Terlebih lagi sektor pariwisata. Agar tempat wisata dapat terus beroperasi, maka pengunjung perlu diedukasi tentang pencegahan Covid 19 ini. Edukasi dilakukan dengan cara sosialisasi secara tatap muka kepada pengunjung disana. Pelaksanaan pengabdian ini melalui beberapa tahap yaitu : 1) tahap perencanaan pengabdian,2) tahap persiapan pengabdian, 3) tahap pelaksanaan penelitian,4) tahap evaluasi pengabdian. Berdasarkan tahapan diatas sosialisasi yang dilakukan mampu untuk mengingatkan pengunjung tentang perlunya menjaga protokoler kesehatan. Hasil akhir dari pengabdian masyarakat ini nantinya dapat menginspirasi dan menjadikan kebiasaan baru bagi pengunjung tempat wisata Kampung Wisata Sawah. Dan nantinya bisa mengurangi penderita Covid -19 hingga pandemi ini berakhir.  
Do Innovativeness, Proactiveness, and Risk-Taking affect Business Performance? : Entrepreneurial insights of FAMAs Entrepreneurs Nur Asyiqin Binti Abdul Manaf; Ku Halim bin Ku Ariffin; Muhammad Dharma Tuah Putra Nasution; Yossie Rossanty
International Journal of Business Economics (IJBE) Vol 3, No 1 (2021): SEPTEMBER - FEBRUARY
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i1.7895

Abstract

The study aimed to investigate the relationship between innovativeness, proactiveness, and risk-taking on the performance of FAMA's entrepreneurs in Malaysia. Following a comprehensive review, the study has proposed the dimensions that would correlate with the performance of FAMA's entrepreneurs include innovativeness, proactiveness, and risk-taking. This study was conducted via the gathering of primary data, and the questionnaire was sent to firms across Kedah state. Approximately 100 sets of questionnaires were distributed and the gathered data was transferred into statistical computing. The study's findings indicated that dimensions such as innovativeness and risk-taking have a strong correlation with the performance of FAMA's entrepreneurs. However, the proactiveness dimension does not have a correlation with business performance. The current study enables firms to investigate key factors that contribute to performance.
EXPLORING CROWDSOURCING FRONTIERS: A POWERFUL APPROACH TO PROBLEM-SOLVING AND INNOVATION Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; Rossanty, Yossie; Irawan, Irawan; Rizky, Muhammad Chaerul
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.21479

Abstract

This study conducts a comprehensive literature review to investigate the impactful utilization of crowdsourcing in problem-solving and innovation, particularly within Small and Medium-sized Enterprises (SMEs). The exploration underscores the capacity of crowdsourcing to leverage collective intelligence, nurture novel product concepts, and facilitate open innovation. Employing a systematic methodology for researching existing literature, the study adheres to a systematic approach to amalgamate knowledge, delineate research trends, and pinpoint future avenues in crowdsourcing, explicitly focusing on content analysis and systematic methodologies. She was acknowledged as a potent instrument for innovation and problem-solving; crowdsourcing bears substantial implications for diverse domains, especially within SMEs. Despite the recognized advantages, unexplored facets and potential challenges persist, necessitating thorough research to comprehend the mechanisms for seamlessly integrating crowdsourcing into SME operations. Future studies should give precedence to exploring the roles of leadership, organizational learning, and the impact of crowdsourcing on SME performance to propel advancements in understanding within this context
Exploring Small and Medium Enterprises' Intention to Adopt AI - Powered Chatbots in Halal Marketing Communications Nasution, Muhammad Dharma Tuah Putra; Rafiki, Ahmad; Rossanty, Yossie; Pahlufi, Cut Kesuma
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2364

Abstract

This study explores the adoption of AI chatbots in marketing communication by SMEs, specifically focusing on Halal contexts. It investigates factors such as perceived usefulness and attitude, which play a crucial role in shaping users' intentions. The mediating role of attitude, particularly in the context of Halal products, is significant, considering culturally sensitive considerations. The research adopts a quantitative approach with a correlational study design, utilizing random sampling to ensure representativeness. Data collection involves structured questionnaires, adapted scales, and 233 completed responses from SME owners/managers. Structural Equation Modeling (SEM) is employed for data analysis, testing complex relationships, and assessing direct and indirect impacts. The study reveals a positive direct effect of perceived usefulness and attitude toward chatbots (ATC) on chatbot adoption intention (CAI) in the Halal marketing context, supporting the hypothesis that both attitude and perceived usefulness significantly influence the intention to adopt AI chatbots. Additionally, the study explores the mediating role of attitude in the relationship between perceived usefulness and adoption intention. The findings contribute to existing literature by highlighting the complex interplay of factors influencing users' attitudes and intentions towards AI chatbots in marketing communication, particularly in the Halal context.
Fueling Rural: The Unseen Forces of Family Background and Psychological Factors on Youth Entrepreneurship Muhammad Dharma Tuah Putra Nasution; Ramadhan Harahap; Irawan Irawan; Aulia Ramadhan Tanjung
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7104

Abstract

Understanding entrepreneurial intentions among rural youth is crucial for fostering economic development; however, this demographic remains underrepresented in entrepreneurship research. This study explores the impact of entrepreneurial family backgrounds and psychological factors-such as self-efficacy, risk-taking propensity, need for achievement, and locus of control-on entrepreneurial intentions among rural youth in Deli Serdang, North Sumatera, Indonesia. A quantitative approach was utilized, employing a cross-sectional survey with data collected from a random sample of 217 rural youth through a structured questionnaire administered in person. Data analysis was conducted using partial least squares structural equation modeling (PLS-SEM). The results demonstrate that both entrepreneurial family background and psychological factors significantly influence entrepreneurial intentions. Specifically, having an entrepreneurial family background positively affects these intentions, while psychological factors also play a significant role. The study validates the research instruments and offers valuable insights into how familial and psychological influences shape entrepreneurial aspirations in rural contexts, reinforcing theories related to entrepreneurial self-efficacy, motivation, and psychological capital. For policymakers, the findings highlight the importance of supporting family-based entrepreneurial initiatives and integrating family involvement into entrepreneurial education. Educators are encouraged to incorporate psychological training to cultivate traits such as self-efficacy and resilience, while practitioners should develop supportive environments that leverage both familial and psychological resources. The study’s limitations include its focus on rural youth, which may restrict generalizability, reliance on self-reported measures, and the lack of exploration into underlying mechanisms or longitudinal effects. Future research should address these limitations by incorporating diverse populations, utilizing objective measures, and examining long-term impacts.