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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal of Management, Economic, and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics and Management Sciences Jurnal Akuntansi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Muhammad Dharma Tuah Putra Nasution
Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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PRODUCT ASSORTMENT DAN PRODUCT RETURN POLICY SEBAGAI DETERMINAN KEPUASAN DAN LOYALITAS RESELLER UMKM SNACK LOKAL PADA UD. KREASI LUTVI Rapika Sari; Anita br Sinembela; Aksa Cahyadi; Dinda Khalisyah; Muhammad Dharma Tuah Nasution
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities, Juli 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.755

Abstract

Penelitian ini bertujuan untuk menganalisis fungsi variasi produk dan kebijakan pengembalian produk sebagai faktor penentu kepuasan serta loyalitas reseller di UD. Kreasi Lutvi, sebuah UMKM yang memproduksi keripik singkong dengan berbagai rasa di Medan, Sumatera Utara. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan studi kasus, di mana data diperoleh melalui wawancara mendalam, observasi lapangan, dan dokumentasi yang dilakukan terhadap pemilik bisnis, staf, dan reseller aktif. Hasil dari penelitian ini menunjukkan bahwa keragaman produk, baik dari aspek rasa maupun kemasan, meningkatkan fleksibilitas dan daya saing di pasar, yang pada gilirannya meningkatkan kepuasan para reseller. Di sisi lain, kebijakan pengembalian yang cepat dan transparan menciptakan rasa aman serta kepercayaan, yang mempengaruhi loyalitas jangka panjang. Temuan ini mendukung teori hubungan pemasaran yang menyatakan bahwa kepuasan dan loyalitas bisa dikembangkan melalui sinergi antara kualitas produk dan layanan purna jual. Oleh karena itu, variasi produk dan kebijakan pengembalian menjadi strategi yang krusial dalam menjaga hubungan mitra usaha di segmen UMKM makanan ringan lokal.
Authentic Food Experience dan Sensory Marketing Dalam Meningkatkan Kepuasan Pengunjung Tenant Nusantara Legend Lestari, Julia Evita; Nasution, Muhammad Dharma Tuah Putra; Ritonga, Husni Muharram
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Authentic Food Experience dan Sensory Marketing terhadap Kepuasan Pengunjung Tenant Nusantara Legend di Medan. Riset ini dilatarbelakangi oleh rendahnya tingkat kepuasan pengunjung terhadap aspek keaslian makanan dan pengalaman sensorik yang ditawarkan tenant. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling kepada 88 responden, serta pengolahan data menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik Authentic Food Experience maupun Sensory Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung secara parsial dan simultan. Nilai koefisien regresi menunjukkan bahwa pengalaman makanan otentik memberikan pengaruh dominan, sedangkan pemasaran sensorik tetap memiliki kontribusi signifikan. Model regresi menjelaskan 54,1% variasi kepuasan pengunjung. Temuan ini menegaskan pentingnya pengelolaan kuliner yang menitikberatkan pada keaslian budaya makanan serta keterlibatan multisensori dalam menciptakan pengalaman kuliner yang bermakna. Penelitian ini merekomendasikan integrasi strategi budaya dan sensorik dalam pengelolaan tenant kuliner guna meningkatkan daya saing dan kepuasan pengunjung secara berkelanjutan.
Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan Oktavia, Monica; Nasution, Muhammad Dharma Tuah Putra
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9066

Abstract

This study aims to analyze the influence of cognitive image and affective image on visitor satisfaction at Pos Bloc Medan, a creative tourism destination that combines art spaces with historical colonial buildings. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS version 4. The sample consisted of 100 visitors selected through purposive sampling. The results showed that cognitive image had a positive and significant effect on visitor satisfaction (path coefficient = 0.481; t-statistic = 5.981), while affective image also had a positive and significant but smaller effect (path coefficient = 0.230; t-statistic = 3.012). The limitations of this study include the relatively small sample size and the scope being limited to one destination. This study contributes to the literature on destination image and tourist experience management, particularly in the context of cultural and creative tourism destinations in Indonesia. The findings offer practical implications for destination managers to emphasize the importance of improving physical attributes and creating deep emotional experiences to sustainably enhance visitor satisfaction.
The Impact of Financial Capability on Well-Being: Serial Mediation by Anxiety and Behavior among Indonesian Retail Investors Rahmadhani, Sari Nuzullina; Nasution , Muhammad Dharma Tuah Putra
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 3 (2025): JIAKES Edisi Juni 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i3.3605

Abstract

In recent years, attention to individual financial well-being has increased significantly, driven by the increasing complexity of financial decisions amidst global economic dynamics. This study examines the relationship between financial capability, financial anxiety, and financial behavior in determining financial well-being among retail investors in the Indonesian capital market. This study uses a quantitative approach utilizing survey data from 200 retail investors and analyzes the data through Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that financial capability negatively impacts financial anxiety while positively impacting financial behavior. Furthermore, financial behavior significantly impacts financial well-being. This study establishes a serial mediation effect where financial capability influences financial well-being through sequential mediation of financial anxiety and financial behavior. This study contributes to the literature by empirically testing a serial mediation model in the context of retail investment and underscoring the important role of psychological factors in individuals' financial decision-making processes in the capital market.
ANALYSIS OF STANDARD OPERATING PROCEDURES, SERVICE INNOVATION, AND EMPLOYEE PROFESSIONALISM ON PUBLIC SATISFACTION WITH SERVICE ACCESSIBILITY AS AN INTERVENING VARIABLE INTERVENING IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF CIVIL REGISTRATION OFFI Lasma Uli Simangunsong; Nurafrina Siregar; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4446

Abstract

Population administration services require speed, accuracy, transparency, and ease of access. This study analyzes the influence of Standard Operating Procedures (SOPs), service innovation, and employee professionalism on public satisfaction, with service accessibility as an intervening variable at the Population and Civil Registration Office of Medan City. The research design is a quantitative cross-sectional study using a survey of 96 respondents (Cochran's sample size determination technique). The analysis was conducted using PLS-SEM (SmartPLS). All indicators met convergent validity (outer loading ≥ 0.70) and reliability (Composite Reliability 0.935–0.961; AVE 0.705–0.830). The model had high explanatory power: R² accessibility = 0.864 and R² satisfaction = 0.837. Path testing results showed: SOP → accessibility was positive and significant (β=0.225; p=0.031), but SOP → satisfaction was not significant (β=−0.056; p=0.673); innovation → significant accessibility (β=0.544; p<0.001) and innovation → significant satisfaction (β=0.322; p=0.049); professionalism → significant accessibility (β=0.205; p=0.047) while professionalism → satisfaction was not significant (β=0.221; p=0.118); accessibility → significant satisfaction (β=0.460; p=0.041). The mediation test showed significant mediation in the path of innovation → accessibility → satisfaction (β=0.250; p=0.048), while the mediation of SOP and professionalism through accessibility was not significant. The findings confirm that improving accessibility—driven primarily by service innovation—is key to increasing public satisfaction. Practical implications recommend strengthening needs-based innovation (e.g., online queuing and tracking, mobile services), enforcing SOPs for process consistency, and monitoring digital performance to maintain service accountability.
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING Diah Sulistia; Muhammad Dharma Tuah Putra; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4878

Abstract

Study This aim explore Factors that influence impulsive buying behavior Students on TikTok Live Streaming Commerce products Skintific with use Stimulus–Organism–Response (SOR) framework . In this model , Interactivity is positioned as the main stimulus , while Affective Engagement and Brand Trust play a role as a mediating organism the influence of stimulus on response in the form of behavior purchase impulsive approach​ quantitative used through Structural Equation Modeling (SEM-PLS) method with involving 300 respondents active students of Panca Budi Development University Medan watch TikTok Live Streaming and have experience shop product beauty online . Research results show that interactivity has an effect significant on affective engagement and brand trust, as well as in a way direct and indirect direct trigger impulsive buying behavior . Findings This confirm that combination real-time interaction , engagement emotional , and trust towards the brand playing role important in push decision purchase spontaneously in the Live Streaming Commerce ecosystem . In theoretical , research This enrich literature about behavior digital consumers , while in a way practical give implications for beauty brands For optimizing communication strategies interactive in increase effectiveness marketing via TikTok Live Streaming.
Technology-Driven Resource Utilization and Integration to Enhance Firm Performance Nasution, Muhammad Dharma Tuah Putra; Rossanty, Yossie; Harahap, Ramadhan; Tanjung, Aulia Ramadhan; Nasution, Thorique Akbar Maulana
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.472

Abstract

Rapid digital transformation has increased the need for firms to optimize how technological resources are utilized and integrated to enhance performance, particularly among Small and Medium-sized Enterprises (SMEs) facing resource constraints. Although prior research highlights the value of digital adoption, less is known about how resource integration mechanisms convert technology-driven utilization into sustainable performance outcomes. This study aims to examine the effect of technology-driven resource utilization on firm performance and to test the mediating role of resource integration within the Resource-Based View (RBV) framework. A quantitative research design was applied using survey data collected from 233 firms undergoing digital transformation across various industries. The hypothesized relationships were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The analysis followed standard PLS-SEM procedures, including measurement model assessment for reliability and convergent validity, and structural model evaluation to test path significance and mediation effects. The results show that technology-driven resource utilization has a significant positive effect on firm performance. Resource integration also significantly improves firm performance and partially mediates the relationship between resource utilization and performance, indicating that digital resources contribute more effectively when embedded into coordination routines, aligned workflows, and knowledge-sharing mechanisms. This study concludes that dynamic resource integration is a critical capability for translating technology-driven resource utilization into sustainable firm performance, extending RBV by emphasizing integration capability as a strategic asset. Limitations include the cross-sectional design and SME-focused sample; future studies should employ longitudinal designs and broader industry contexts.
Omnichannel Integration Quality, Perceived Personalization, dan Online ‎Customer Experience: Dampaknya terhadap Perceived Brand Authenticity ‎dan Brand Loyalty Pakpahan, David Pranata; Fadli; Nasution, Muhammad Dharma Tuah Putra
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 1 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i1.733

Abstract

Penelitian ini menjelaskan bagaimana kualitas integrasi saluran (omnichannel integration ‎quality/OIQ) dan persepsi personalisasi (perceived personalization/PP) membentuk pengalaman ‎pelanggan daring (online customer experience/OCE), yang pada gilirannya menumbuhkan persepsi ‎keotentikan merek (perceived brand authenticity/PBA) dan loyalitas merek (brand loyalty/BL) pada ‎konteks ritel omnichannel. Model yang diajukan memposisikan OIQ dan PP sebagai anteseden, OCE ‎sebagai mekanisme psikologis yang menyalurkan dampak hulu ke hilir, serta PBA sebagai jembatan ‎makna menuju loyalitas. Penelitian ini menggunakan konstruk yang telah tervalidasi dan menetapkan ‎rencana pengujian dengan pendekatan PLS-SEM, termasuk evaluasi reliabilitas dan validitas, ‎pengendalian bias metode umum, serta uji invariansi pengukuran antarsegmen. Secara teoretis, studi ‎ini menempatkan OCE sebagai penghubung antara integrasi kanal dan personalisasi dengan ‎pembentukan keotentikan merek, serta mengonsolidasikan peran PBA dalam menjelaskan transisi ‎dari pengalaman ke perilaku loyal. Secara manajerial, temuan yang diharapkan menekankan ‎pentingnya integrasi informasi dan proses yang konsisten di semua kanal serta personalisasi yang ‎transparan dan memberi kendali kepada pelanggan, sehingga pengalaman lebih relevan, persepsi ‎autentisitas meningkat, dan loyalitas dapat dipupuk secara berkelanjutan.‎
Peran Digital Customer Relationship Management dalam Meningkatkan ‎Kepuasan dan Loyalitas Pelanggan Pakpahan, David Pranata; Nasution, Muhammad Dharma Tuah Putra; Fadli, Fadli
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 1 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i1.744

Abstract

Di era digital, Customer Relationship Management (CRM) telah berevolusi menjadi Digital CRM ‎‎(DCRM) yang memanfaatkan teknologi digital untuk mengelola interaksi dan data pelanggan secara ‎real-time. Penelitian ini menganalisis peran Digital CRM dalam meningkatkan kepuasan dan loyalitas ‎pelanggan dengan menggunakan pengalaman pelanggan (customer experience) sebagai mediator. Model ‎konseptual menempatkan Digital CRM sebagai konstruk eksogen, pengalaman pelanggan sebagai ‎mekanisme perantara, serta kepuasan dan loyalitas sebagai konstruk keluaran. Data dikumpulkan ‎melalui survei online pada konsumen digital (umum), dengan analisis menggunakan PLS-SEM. Hasil ‎analisis menunjukkan bahwa Digital CRM berpengaruh positif dan signifikan terhadap pengalaman ‎pelanggan, kepuasan pelanggan, dan loyalitas pelanggan. Temuan juga mengonfirmasi bahwa ‎pengalaman pelanggan memediasi pengaruh Digital CRM terhadap kepuasan dan loyalitas pelanggan. ‎Temuan ini konsisten dengan literatur terbaru yang menekankan pentingnya integrasi teknologi digital, ‎personalisasi layanan, serta pengelolaan data yang efektif dalam membangun hubungan jangka panjang ‎dengan pelanggan. Implikasi praktisnya adalah perusahaan perlu mengoptimalisasi penggunaan alat ‎Digital CRM dengan dukungan teknologi mutakhir agar dapat meningkatkan kualitas pengalaman, ‎kepuasan, dan loyalitas pelanggan.‎
The Influence of Brand Storytelling on Brand Advocacy in Beauty Products: The Mediating Effect of Emotional Attachment Tobing, Fitriani; Dharma Tuah Putra Nasution, Muhammad; Hafni Sahir, Syafrida; Rossanty, Yossie
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3611

Abstract

In the competitive digital market, brands must foster emotional attachment with consumers through storytelling that conveys their identity and values. This paper aims to examine the influence of brand storytelling on brand advocacy with emotional brand attachment as a mediating variable in the context of the digital beauty industry in Indonesia. The design of this research is quantitative with a descriptive-causal approach, using data from 200 active consumers of local cosmetic brands collected through an online survey. The analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The research results show that brand storytelling has a significant positive effect on emotional brand attachment, and this attachment partially mediates the relationship between brand narrative and advocacy behavior. These findings provide a theoretical contribution by confirming the role of affective mechanisms in shaping loyalty and voluntary support among digital consumers, particularly in the context of emerging market countries. From a practical standpoint, these results recommend that marketers prioritize the development of authentic and emotionally resonant storytelling as a strategy to build psychological closeness and encourage consumers to become active advocates for the brand.
Co-Authors , Wilchan Robain Ahmad Rafiki Aksa Cahyadi Anita br Sinembela Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dewi Nurmasari Pane Diah Sulistia Dinda Khalisyah Dwi Hadi Surya Eric Marfianda Etrie Septiani Lubis Fadli Fadli Fadli Fitriani Tobing Harahap , Ramadhan Harahap, Ramadhan Husni Muharram Ritonga Irawan Irawan Irawan Irawan Irawan, Irawan Jhony Joko Ramadhani Ku Halim bin Ku Ariffin Lasma Uli Simangunsong Lestari, Julia Evita M. Chaerul Rizky Mesra B Monica Oktavia, Monica Nasution, Thorique Akbar Maulana Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Pakpahan, David Pranata Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rapika Sari Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Slamet Widodo Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Tanjung, Aulia Ramadhan Umma Padillah Varelie, Cyndi Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH