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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Aptisi Transactions on Technopreneurship (ATT) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics and Management Sciences Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Dharma Tuah Putra Nasution
Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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PENGARUH FAMILIARITAS MEREK DAN DISPLAY PRODUK DI TITIK PENJUALAN TERHADAP MINAT BELI KONSUMEN PRODUK KERIPIK SINGKONG LOKAL STUDI KASUS UD. KREASI LUTVI Umma Padillah; Damar Arasstya; Eric Marfianda; Rini Regierni; Muhammad Dharma Tuah Putra Nasution
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.754

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh dari familiaritas merek dan display produk di titik penjualan terhadap minat beli konsumen untuk membeli keripik singkong lokal, dengan fokus pada UD Kreasi Lutvi di Kota Medan. familiaritas merek dipahami sebagai tingkat pengenalan dan pengalaman yang dimiliki konsumen terhadap sebuah merek, sedangkan display produk mencakup elemen visual seperti pengaturan rak, pencahayaan, warna kemasan, dan posisi produk di toko. Penelitian ini menerapkan pendekatan kualitatif dengan metode studi kasus untuk mendalami pandangan, motivasi, dan pengalaman konsumen dalam lingkungan nyata. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi langsung di lokasi penjualan,dan pengumpulan dokumentasi visual. Hasil dari penelitian ini menunjukkan bahwa familiaritas merek memiliki pengaruh yang signifikan terhadap keputusan pembelian, karena mampu membangun kepercayaan, mengurangi keraguan, dan mempercepat proses keputusan. Konsumen yang pernah mengalami pengalaman positif dengan merek akan cenderung lebih percaya diri dan setia dalam melakukan pembelian. Display produk yang menarik secara visual termasuk pengaturan yang teratur, kemasan yang mencolok, serta pencahayaan yang mendukung berhasil menangkap perhatian dan mendorong pembelian impulsif. Ditemukan juga bahwa familiaritas merek dan display produk memberikan pengaruh yang lebih kuat terhadap minat beli dibandingkan jika hanya satu faktor yang diutamakan.
PRODUCT ASSORTMENT DAN PRODUCT RETURN POLICY SEBAGAI DETERMINAN KEPUASAN DAN LOYALITAS RESELLER UMKM SNACK LOKAL PADA UD. KREASI LUTVI Rapika Sari; Anita br Sinembela; Aksa Cahyadi; Dinda Khalisyah; Muhammad Dharma Tuah Nasution
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.755

Abstract

Penelitian ini bertujuan untuk menganalisis fungsi variasi produk dan kebijakan pengembalian produk sebagai faktor penentu kepuasan serta loyalitas reseller di UD. Kreasi Lutvi, sebuah UMKM yang memproduksi keripik singkong dengan berbagai rasa di Medan, Sumatera Utara. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan studi kasus, di mana data diperoleh melalui wawancara mendalam, observasi lapangan, dan dokumentasi yang dilakukan terhadap pemilik bisnis, staf, dan reseller aktif. Hasil dari penelitian ini menunjukkan bahwa keragaman produk, baik dari aspek rasa maupun kemasan, meningkatkan fleksibilitas dan daya saing di pasar, yang pada gilirannya meningkatkan kepuasan para reseller. Di sisi lain, kebijakan pengembalian yang cepat dan transparan menciptakan rasa aman serta kepercayaan, yang mempengaruhi loyalitas jangka panjang. Temuan ini mendukung teori hubungan pemasaran yang menyatakan bahwa kepuasan dan loyalitas bisa dikembangkan melalui sinergi antara kualitas produk dan layanan purna jual. Oleh karena itu, variasi produk dan kebijakan pengembalian menjadi strategi yang krusial dalam menjaga hubungan mitra usaha di segmen UMKM makanan ringan lokal.
Authentic Food Experience dan Sensory Marketing Dalam Meningkatkan Kepuasan Pengunjung Tenant Nusantara Legend Lestari, Julia Evita; Nasution, Muhammad Dharma Tuah Putra; Ritonga, Husni Muharram
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Authentic Food Experience dan Sensory Marketing terhadap Kepuasan Pengunjung Tenant Nusantara Legend di Medan. Riset ini dilatarbelakangi oleh rendahnya tingkat kepuasan pengunjung terhadap aspek keaslian makanan dan pengalaman sensorik yang ditawarkan tenant. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling kepada 88 responden, serta pengolahan data menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik Authentic Food Experience maupun Sensory Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung secara parsial dan simultan. Nilai koefisien regresi menunjukkan bahwa pengalaman makanan otentik memberikan pengaruh dominan, sedangkan pemasaran sensorik tetap memiliki kontribusi signifikan. Model regresi menjelaskan 54,1% variasi kepuasan pengunjung. Temuan ini menegaskan pentingnya pengelolaan kuliner yang menitikberatkan pada keaslian budaya makanan serta keterlibatan multisensori dalam menciptakan pengalaman kuliner yang bermakna. Penelitian ini merekomendasikan integrasi strategi budaya dan sensorik dalam pengelolaan tenant kuliner guna meningkatkan daya saing dan kepuasan pengunjung secara berkelanjutan.
Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan Oktavia, Monica; Nasution, Muhammad Dharma Tuah Putra
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9066

Abstract

This study aims to analyze the influence of cognitive image and affective image on visitor satisfaction at Pos Bloc Medan, a creative tourism destination that combines art spaces with historical colonial buildings. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS version 4. The sample consisted of 100 visitors selected through purposive sampling. The results showed that cognitive image had a positive and significant effect on visitor satisfaction (path coefficient = 0.481; t-statistic = 5.981), while affective image also had a positive and significant but smaller effect (path coefficient = 0.230; t-statistic = 3.012). The limitations of this study include the relatively small sample size and the scope being limited to one destination. This study contributes to the literature on destination image and tourist experience management, particularly in the context of cultural and creative tourism destinations in Indonesia. The findings offer practical implications for destination managers to emphasize the importance of improving physical attributes and creating deep emotional experiences to sustainably enhance visitor satisfaction.
The Impact of Financial Capability on Well-Being: Serial Mediation by Anxiety and Behavior among Indonesian Retail Investors Rahmadhani, Sari Nuzullina; Nasution , Muhammad Dharma Tuah Putra
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 3 (2025): JIAKES Edisi Juni 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i3.3605

Abstract

In recent years, attention to individual financial well-being has increased significantly, driven by the increasing complexity of financial decisions amidst global economic dynamics. This study examines the relationship between financial capability, financial anxiety, and financial behavior in determining financial well-being among retail investors in the Indonesian capital market. This study uses a quantitative approach utilizing survey data from 200 retail investors and analyzes the data through Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that financial capability negatively impacts financial anxiety while positively impacting financial behavior. Furthermore, financial behavior significantly impacts financial well-being. This study establishes a serial mediation effect where financial capability influences financial well-being through sequential mediation of financial anxiety and financial behavior. This study contributes to the literature by empirically testing a serial mediation model in the context of retail investment and underscoring the important role of psychological factors in individuals' financial decision-making processes in the capital market.
SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN Jhony; Mesra B; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4383

Abstract

The retail industry in Indonesia has undergone a significant transformation, triggered by the penetration of the internet and social media, which have changed consumer behavior. This study aims to analyze how social media and service quality affect customer satisfaction and loyalty at PT. Katiga Ritel Strengindo (K3 Mart) Medan. This study examines the relationship between social media marketing activities, service quality, customer satisfaction, and loyalty using a quantitative approach with a sample of 83 K3 Mart Medan consumers. Data were obtained through a survey and then analyzed using the Partial Least Squares (PLS) method. The results show that social media has a positive effect on customer satisfaction and loyalty, with satisfaction acting as a mediator that strengthens the relationship between social media and loyalty. In addition, service quality has a significant effect on customer satisfaction and loyalty, with satisfaction also acting as a mediator. This study provides a theoretical contribution to enriching the literature on the relationship between social media, service quality, satisfaction, and customer loyalty in the modern retail sector, particularly in the context of lifestyle marts in Indonesia. Practically, the results of this study provide recommendations for K3 Mart management to increase interaction on social media, improve service quality, and improve the physical aspects of the store in order to continuously increase customer satisfaction and loyalty.
ANALYSIS OF STANDARD OPERATING PROCEDURES, SERVICE INNOVATION, AND EMPLOYEE PROFESSIONALISM ON PUBLIC SATISFACTION WITH SERVICE ACCESSIBILITY AS AN INTERVENING VARIABLE INTERVENING IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF CIVIL REGISTRATION OFFI Lasma Uli Simangunsong; Nurafrina Siregar; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4446

Abstract

Population administration services require speed, accuracy, transparency, and ease of access. This study analyzes the influence of Standard Operating Procedures (SOPs), service innovation, and employee professionalism on public satisfaction, with service accessibility as an intervening variable at the Population and Civil Registration Office of Medan City. The research design is a quantitative cross-sectional study using a survey of 96 respondents (Cochran's sample size determination technique). The analysis was conducted using PLS-SEM (SmartPLS). All indicators met convergent validity (outer loading ≥ 0.70) and reliability (Composite Reliability 0.935–0.961; AVE 0.705–0.830). The model had high explanatory power: R² accessibility = 0.864 and R² satisfaction = 0.837. Path testing results showed: SOP → accessibility was positive and significant (β=0.225; p=0.031), but SOP → satisfaction was not significant (β=−0.056; p=0.673); innovation → significant accessibility (β=0.544; p<0.001) and innovation → significant satisfaction (β=0.322; p=0.049); professionalism → significant accessibility (β=0.205; p=0.047) while professionalism → satisfaction was not significant (β=0.221; p=0.118); accessibility → significant satisfaction (β=0.460; p=0.041). The mediation test showed significant mediation in the path of innovation → accessibility → satisfaction (β=0.250; p=0.048), while the mediation of SOP and professionalism through accessibility was not significant. The findings confirm that improving accessibility—driven primarily by service innovation—is key to increasing public satisfaction. Practical implications recommend strengthening needs-based innovation (e.g., online queuing and tracking, mobile services), enforcing SOPs for process consistency, and monitoring digital performance to maintain service accountability.
ANALYSIS OF PERCEIVED CONVENIENCE 4.0 AND DIGITAL EXPERIENCE QUALITY ON CONTINUANCE USAGE BEYOND BASIC FEATURE LIVIN' BY MANDIRI WITH AFFECTIVE TRUST AS MEDIATION IN MEDAN CITY Hambali; Muhammad Dharma Tuah Putra; Dewi Nurmasari Pane
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4620

Abstract

This study aims to analyze the influence of Perceived Convenience 4.0 and Digital Experience Quality on Continuance Usage Beyond Basic Features among users of the Livin' by Mandiri mobile banking application, with Affective Trust as a mediating variable. This study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained from Livin' user respondents who have used basic features and have accessed features beyond basic. The results show that Perceived Convenience 4.0 and Digital Experience Quality have a significant positive effect on Affective Trust and continued use of advanced features. In addition, Affective Trust is proven to significantly mediate the relationship between convenience and digital experience on continuance usage, so emotional trust plays an important role in encouraging exploration of more complex features. These findings confirm that digital convenience and experience quality are key factors in building users' emotional relationships with the application, which ultimately increases the use of features beyond basic. This study provides theoretical contributions to the development of mobile banking user behavior models as well as practical implications for optimizing experience- and trust-based digital banking strategies.
FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING Diah Sulistia; Muhammad Dharma Tuah Putra; Husni Muharram Ritonga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4878

Abstract

Study This aim explore Factors that influence impulsive buying behavior Students on TikTok Live Streaming Commerce products Skintific with use Stimulus–Organism–Response (SOR) framework . In this model , Interactivity is positioned as the main stimulus , while Affective Engagement and Brand Trust play a role as a mediating organism the influence of stimulus on response in the form of behavior purchase impulsive approach​ quantitative used through Structural Equation Modeling (SEM-PLS) method with involving 300 respondents active students of Panca Budi Development University Medan watch TikTok Live Streaming and have experience shop product beauty online . Research results show that interactivity has an effect significant on affective engagement and brand trust, as well as in a way direct and indirect direct trigger impulsive buying behavior . Findings This confirm that combination real-time interaction , engagement emotional , and trust towards the brand playing role important in push decision purchase spontaneously in the Live Streaming Commerce ecosystem . In theoretical , research This enrich literature about behavior digital consumers , while in a way practical give implications for beauty brands For optimizing communication strategies interactive in increase effectiveness marketing via TikTok Live Streaming.
ANALYSIS OF PROMOTION AND SERVICE QUALITY ON DECISIONS SAVING THROUGH CUSTOMER TRUST IN BANKS WEST JAVA MEDAN BRANCH OFFICE Etrie Septiani Lubis; Slamet Widodo; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4969

Abstract

The increasingly fierce competition in the banking industry requires banks to optimize their promotional strategies and service quality to increase customer savings decisions, particularly by establishing trust. This study aims to analyze the effect of promotion and service quality on savings decisions with customer trust as a mediating variable at Bank Jawa Barat (BJB) Medan Branch. This study uses a quantitative approach with primary data obtained through a questionnaire distributed to 120 savings customers. Data analysis techniques used Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results show that promotion and service quality have a positive and significant effect on savings decisions. In addition, promotion and service quality are also proven to have a positive and significant effect on customer trust. Customer trust itself has a positive and significant effect on savings decisions. The results of the indirect effect test show that customer trust is able to mediate the effect of promotion and service quality on the decision to save. The coefficient of determination (R²) value shows that promotion and service quality are able to explain 48.7% of the variation in customer trust, while promotion, service quality, and customer trust together explain 57.4% of the variation in the decision to save. Based on these findings, it can be concluded that customer trust plays a strategic role in strengthening the influence of promotion and service quality on savings decisions. Therefore, Bank BJB Medan Branch Office is advised to continue improving the quality of informative and consistent promotions and improving service quality, particularly in terms of responsiveness and reliability, to build and maintain customer trust in the long term.
Co-Authors , Wilchan Robain Ahmad Rafiki Aksa Cahyadi Anita br Sinembela Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dewi Nurmasari Pane Diah Sulistia Dinda Khalisyah Dwi Hadi Surya Eric Marfianda Etrie Septiani Lubis Fadli Fadli Fadli Fitriani Tobing Hambali Harahap , Ramadhan Harahap, Ramadhan Husni Muharram Ritonga Irawan Irawan Irawan Irawan Irawan, Irawan Jhony Joko Ramadhani Ku Halim bin Ku Ariffin Lasma Uli Simangunsong Lestari, Julia Evita M. Chaerul Rizky Mesra B Monica Oktavia, Monica Nasution, Thorique Akbar Maulana Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Pakpahan, David Pranata Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rapika Sari Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Slamet Widodo Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Tanjung, Aulia Ramadhan Umma Padillah Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH