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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal Business Administration (JBA): Entrepreneurship and Creative Indutry International Journal of Economics and Management Sciences Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Dharma Tuah Putra Nasution
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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PENGARUH FAMILIARITAS MEREK DAN DISPLAY PRODUK DI TITIK PENJUALAN TERHADAP MINAT BELI KONSUMEN PRODUK KERIPIK SINGKONG LOKAL STUDI KASUS UD. KREASI LUTVI Umma Padillah; Damar Arasstya; Eric Marfianda; Rini Regierni; Muhammad Dharma Tuah Putra Nasution
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.754

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh dari familiaritas merek dan display produk di titik penjualan terhadap minat beli konsumen untuk membeli keripik singkong lokal, dengan fokus pada UD Kreasi Lutvi di Kota Medan. familiaritas merek dipahami sebagai tingkat pengenalan dan pengalaman yang dimiliki konsumen terhadap sebuah merek, sedangkan display produk mencakup elemen visual seperti pengaturan rak, pencahayaan, warna kemasan, dan posisi produk di toko. Penelitian ini menerapkan pendekatan kualitatif dengan metode studi kasus untuk mendalami pandangan, motivasi, dan pengalaman konsumen dalam lingkungan nyata. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi langsung di lokasi penjualan,dan pengumpulan dokumentasi visual. Hasil dari penelitian ini menunjukkan bahwa familiaritas merek memiliki pengaruh yang signifikan terhadap keputusan pembelian, karena mampu membangun kepercayaan, mengurangi keraguan, dan mempercepat proses keputusan. Konsumen yang pernah mengalami pengalaman positif dengan merek akan cenderung lebih percaya diri dan setia dalam melakukan pembelian. Display produk yang menarik secara visual termasuk pengaturan yang teratur, kemasan yang mencolok, serta pencahayaan yang mendukung berhasil menangkap perhatian dan mendorong pembelian impulsif. Ditemukan juga bahwa familiaritas merek dan display produk memberikan pengaruh yang lebih kuat terhadap minat beli dibandingkan jika hanya satu faktor yang diutamakan.
Authentic Food Experience dan Sensory Marketing Dalam Meningkatkan Kepuasan Pengunjung Tenant Nusantara Legend Lestari, Julia Evita; Nasution, Muhammad Dharma Tuah Putra; Ritonga, Husni Muharram
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Authentic Food Experience dan Sensory Marketing terhadap Kepuasan Pengunjung Tenant Nusantara Legend di Medan. Riset ini dilatarbelakangi oleh rendahnya tingkat kepuasan pengunjung terhadap aspek keaslian makanan dan pengalaman sensorik yang ditawarkan tenant. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling kepada 88 responden, serta pengolahan data menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa baik Authentic Food Experience maupun Sensory Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pengunjung secara parsial dan simultan. Nilai koefisien regresi menunjukkan bahwa pengalaman makanan otentik memberikan pengaruh dominan, sedangkan pemasaran sensorik tetap memiliki kontribusi signifikan. Model regresi menjelaskan 54,1% variasi kepuasan pengunjung. Temuan ini menegaskan pentingnya pengelolaan kuliner yang menitikberatkan pada keaslian budaya makanan serta keterlibatan multisensori dalam menciptakan pengalaman kuliner yang bermakna. Penelitian ini merekomendasikan integrasi strategi budaya dan sensorik dalam pengelolaan tenant kuliner guna meningkatkan daya saing dan kepuasan pengunjung secara berkelanjutan.
Cognitive And Affective Image: The Secret Behind The Charm Of Pos Bloc Medan Oktavia, Monica; Nasution, Muhammad Dharma Tuah Putra
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9066

Abstract

This study aims to analyze the influence of cognitive image and affective image on visitor satisfaction at Pos Bloc Medan, a creative tourism destination that combines art spaces with historical colonial buildings. The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM), analyzed with SmartPLS version 4. The sample consisted of 100 visitors selected through purposive sampling. The results showed that cognitive image had a positive and significant effect on visitor satisfaction (path coefficient = 0.481; t-statistic = 5.981), while affective image also had a positive and significant but smaller effect (path coefficient = 0.230; t-statistic = 3.012). The limitations of this study include the relatively small sample size and the scope being limited to one destination. This study contributes to the literature on destination image and tourist experience management, particularly in the context of cultural and creative tourism destinations in Indonesia. The findings offer practical implications for destination managers to emphasize the importance of improving physical attributes and creating deep emotional experiences to sustainably enhance visitor satisfaction.
Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Nasution, Muhammad Dharma Tuah Putra; Qamariah, Inneke; Zulkarnain, Siti Hafsah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Abstract

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.
The Impact of Financial Capability on Well-Being: Serial Mediation by Anxiety and Behavior among Indonesian Retail Investors Rahmadhani, Sari Nuzullina; Nasution , Muhammad Dharma Tuah Putra
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 3 (2025): JIAKES Edisi Juni 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i3.3605

Abstract

In recent years, attention to individual financial well-being has increased significantly, driven by the increasing complexity of financial decisions amidst global economic dynamics. This study examines the relationship between financial capability, financial anxiety, and financial behavior in determining financial well-being among retail investors in the Indonesian capital market. This study uses a quantitative approach utilizing survey data from 200 retail investors and analyzes the data through Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that financial capability negatively impacts financial anxiety while positively impacting financial behavior. Furthermore, financial behavior significantly impacts financial well-being. This study establishes a serial mediation effect where financial capability influences financial well-being through sequential mediation of financial anxiety and financial behavior. This study contributes to the literature by empirically testing a serial mediation model in the context of retail investment and underscoring the important role of psychological factors in individuals' financial decision-making processes in the capital market.
ANALYSIS OF STANDARD OPERATING PROCEDURES, SERVICE INNOVATION, AND EMPLOYEE PROFESSIONALISM ON PUBLIC SATISFACTION WITH SERVICE ACCESSIBILITY AS AN INTERVENING VARIABLE INTERVENING IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF CIVIL REGISTRATION OFFI Lasma Uli Simangunsong; Nurafrina Siregar; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4446

Abstract

Population administration services require speed, accuracy, transparency, and ease of access. This study analyzes the influence of Standard Operating Procedures (SOPs), service innovation, and employee professionalism on public satisfaction, with service accessibility as an intervening variable at the Population and Civil Registration Office of Medan City. The research design is a quantitative cross-sectional study using a survey of 96 respondents (Cochran's sample size determination technique). The analysis was conducted using PLS-SEM (SmartPLS). All indicators met convergent validity (outer loading ≥ 0.70) and reliability (Composite Reliability 0.935–0.961; AVE 0.705–0.830). The model had high explanatory power: R² accessibility = 0.864 and R² satisfaction = 0.837. Path testing results showed: SOP → accessibility was positive and significant (β=0.225; p=0.031), but SOP → satisfaction was not significant (β=−0.056; p=0.673); innovation → significant accessibility (β=0.544; p<0.001) and innovation → significant satisfaction (β=0.322; p=0.049); professionalism → significant accessibility (β=0.205; p=0.047) while professionalism → satisfaction was not significant (β=0.221; p=0.118); accessibility → significant satisfaction (β=0.460; p=0.041). The mediation test showed significant mediation in the path of innovation → accessibility → satisfaction (β=0.250; p=0.048), while the mediation of SOP and professionalism through accessibility was not significant. The findings confirm that improving accessibility—driven primarily by service innovation—is key to increasing public satisfaction. Practical implications recommend strengthening needs-based innovation (e.g., online queuing and tracking, mobile services), enforcing SOPs for process consistency, and monitoring digital performance to maintain service accountability.
The Influence of Brand Storytelling on Brand Advocacy in Beauty Products: The Mediating Effect of Emotional Attachment Tobing, Fitriani; Dharma Tuah Putra Nasution, Muhammad; Hafni Sahir, Syafrida; Rossanty, Yossie
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3611

Abstract

In the competitive digital market, brands must foster emotional attachment with consumers through storytelling that conveys their identity and values. This paper aims to examine the influence of brand storytelling on brand advocacy with emotional brand attachment as a mediating variable in the context of the digital beauty industry in Indonesia. The design of this research is quantitative with a descriptive-causal approach, using data from 200 active consumers of local cosmetic brands collected through an online survey. The analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The research results show that brand storytelling has a significant positive effect on emotional brand attachment, and this attachment partially mediates the relationship between brand narrative and advocacy behavior. These findings provide a theoretical contribution by confirming the role of affective mechanisms in shaping loyalty and voluntary support among digital consumers, particularly in the context of emerging market countries. From a practical standpoint, these results recommend that marketers prioritize the development of authentic and emotionally resonant storytelling as a strategy to build psychological closeness and encourage consumers to become active advocates for the brand.
Co-Authors , Wilchan Robain Ahmad Rafiki Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dwi Hadi Surya Eric Marfianda Fadli Fitriani Tobing Harahap , Ramadhan Harahap, Ramadhan Irawan Irawan Irawan Irawan Irawan, Irawan Joko Ramadhani Ku Halim bin Ku Ariffin Lasma Uli Simangunsong Lestari, Julia Evita M. Chaerul Rizky Monica Oktavia, Monica Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Umma Padillah Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH