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All Journal Signifikan : Jurnal Ilmu Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Hasil Pengabdian Kepada Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JABE (Journal of Applied Business and Economic) Iqtishoduna: Jurnal Ekonomi Islam JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan International Journal of Business Economics (IJBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Law, and Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Fokus Manajemen Asian Journal of Management Analytics KENDALI: Economics and Social Humanities Journal Business Administration (JBA): Entrepreneurship and Creative Indutry International Journal of Economics and Management Sciences Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Dharma Tuah Putra Nasution
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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Entrepreneurial Knowledge, Motivation, Desires, and Intention: A Content Analysis Approach Muhammad Dharma Tuah Putra Nasution; Yossie Rossanty; Ramadhan Harahap; Aulia Ramadhan Tanjung
Jurnal Akuntansi Vol. 14 No. 2 (2024): Accounting Journal
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jakuntansi.14.2.119-140

Abstract

Entrepreneurial marketing is widely recognized for its dynamic nature, characterized by innovation and adaptability in navigating intricate market dynamics. However, a significant gap persists in understanding how entrepreneurial knowledge intersects with market dynamics. This study aims to bridge this gap by exploring the influence of entrepreneurial knowledge on motivation, desires, and intentions. It emphasizes the pivotal role of entrepreneurial knowledge in shaping market outcomes, offering valuable insights for scholars and practitioners alike. Utilizing content analysis as a fundamental research method, the study delves into qualitative data to uncover themes, words, and concepts in entrepreneurship research domains. Through this methodological approach, it meticulously tracks antecedents, mechanisms, impacts, patterns, and trends in entrepreneurship, thus enriching the understanding of entrepreneurial dynamics. Moreover, the study explores the relationship between entrepreneurial knowledge and motivation within the context of entrepreneurship. Drawing on extensive research on entrepreneurial motivation and psychological mechanisms, it elucidates how entrepreneurial knowledge serves as a primary driver of motivation, influencing attitudes, intentions, and actions toward entrepreneurial pursuits. By integrating insights from diverse perspectives, this study contributes to a deeper comprehension of the interplay between knowledge and motivation in shaping entrepreneurial behaviors. Ultimately, the findings underscore the critical importance of fostering entrepreneurial knowledge and addressing socio-cultural influences to promote entrepreneurship across diverse contexts.
How Ambidextrous Marketing Capabilities Mediate the Impact of Market Knowledge Breadth on Innovation Performance: A Conceptual Model Dharma Tuah Putra Nasution, Muhammad; Rossanty, Yossie; Harahap, Ramadhan; Ramadhan Tanjung, Aulia
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.1956

Abstract

This conceptual paper aims to explore the mediating role of ambidextrous marketing capabilities in the relationship between market knowledge breadth and innovation performance within the hospitality sector, specifically in food and beverage establishments. This study addresses a critical gap in the literature by proposing a theoretical framework that links these variables. It conceptualizes how a firm’s breadth of market knowledge—encompassing insights into various market segments and customer needs—can influence its innovation performance, with ambidextrous marketing capabilities acting as a mediating factor. Ambidextrous marketing capabilities are defined in terms of their exploratory (ability to explore new markets and customer segments) and exploitative (ability to leverage existing market knowledge) dimensions. The paper argues that firms with extensive market knowledge are better positioned to develop and apply these capabilities effectively, thus enhancing their innovation outcomes. The proposed framework suggests that market knowledge breadth influences innovation performance both directly and indirectly through ambidextrous marketing capabilities. This conceptual approach aims to provide a foundation for future empirical research and offers theoretical insights into how firms in the hospitality sector can leverage their market knowledge and marketing capabilities to drive innovation.
From Screen to Table: Understanding Customer Intentions in GrabFood Adoption Sandra, Oky Puspita; Nasution, Muhammad Dharma Tuah Putra; Harahap , Ramadhan
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.704

Abstract

This study investigates how perceived usefulness, perceived convenience, and various food choices impact customers' intentions to adopt food delivery services via the GrabFood application. The research methodology involved a survey utilizing questionnaires for data collection. Regression analysis findings reveal that perceived usefulness, perceived convenience, and various food choices significantly influence customer intentions. Both perceived usefulness and convenience positively and significantly affect customer intentions, while various food choices also wield a notable influence. These results contribute to theoretical comprehension by furnishing empirical evidence of the interaction among these factors and customer intentions, thereby advancing the theoretical framework of technology acceptance and consumer behavior. The practical implications are outlined within this study.
Brand Experience and Service Quality: Key Drivers of Customer Satisfaction in Gojek Apps Ningsih, Tasya Septia; Nasution, Muhammad Dharma Tuah Putra; Robain, Wilchan
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.801

Abstract

This study analyzes the impact of brand experience and perceived service quality on customer satisfaction with Gojek and its implications in the context of transportation services. Using a quantitative method, primary data were collected from students at Universitas Pembangunan Panca Budi who used Gojek's services. The analysis indicates that both brand experience and perceived service quality significantly influence customer satisfaction. These findings complement previous research highlighting the crucial role of customer satisfaction in branding. The practical implications of this study underscore the importance for Gojek to focus on brand experience and service quality to enhance customer satisfaction and maintain its competitiveness in the digital transportation service market.
Determinants of Payment Method Selection in E-commerce: An Empirical Analysis of Cash on Delivery (COD) Recipients at PT Pos Indonesia Dwi Hadi Surya; Nasution, Muhammad Dharma Tuah Putra
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13649

Abstract

This study investigates the factors influencing customers' decision to choose Cash on Delivery (COD) as a payment method in e-commerce transactions. Perceived Convenience, Prior Experience, and Perceived Security were identified as key factors shaping customers' preferences. The objective was to analyze the relationship between these factors and the likelihood of choosing COD. A quantitative approach using a survey methodology was employed, with a sample of 153 customers from PT. POS Indonesia. The findings reveal that Perceived Convenience significantly drives customers' decisions to select COD due to its ease and flexibility. Prior Experience also plays a crucial role, as positive past interactions build trust and reduce perceived risks, encouraging repeated use of COD. Additionally, Perceived Security emerged as a significant factor, with customers perceiving COD as a safer payment option, particularly for those concerned about online fraud.
Reassessing Payment Methods in E-Commerce: Why Consumers Prefer Cash on Delivery Nasution, Muhammad Dharma Tuah Putra; Surya, Dwi Hadi
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 4 No. 1 (2025): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v4i1.19089

Abstract

This study investigates the determinants of Cash on Delivery (COD) adoption in e-commerce through the lens of the Theory of Planned Behavior (TPB). Specifically, it examines the roles of perceived convenience, prior experience, and perceived security in shaping consumer behavior. COD remains a critical payment method in emerging markets where digital infrastructure is limited, and trust in online payment systems is low. The study proposes a quantitative framework involving a sample of 563 e-commerce users to test the hypothesized relationships. Measurement items are adapted from established scales, and Partial Least Squares Structural Equation Modeling (PLS-SEM) will be employed for data analysis. The anticipated findings are expected to contribute to consumer behavior literature by offering insights into the psychological and practical drivers of COD adoption. Furthermore, the study aims to provide actionable recommendations for e-commerce platforms to optimize payment strategies in trust-deficient environments.
Unveiling the Impact of Entrepreneurial, Organizational Learning, Innovation, and Customer Orientations on Innovation Performance: A Conceptual Framework Muhammad Dharma Tuah Putra Nasution; Ramadhan Harahap; Irawan; Aulia Ramadhan Tanjung
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6209

Abstract

This study explores the conceptual framework for understanding how entrepreneurial orientation, organizational learning orientation, innovation orientation, and customer orientation potentially impact innovation performance. Addressing the need for a comprehensive theoretical model, this research aims to clarify the roles of these orientations in fostering innovation within organizations. The study employs a conceptual approach, integrating existing literature to propose a model that outlines the relationships between these orientations and their expected effects on innovation performance. The conceptual framework suggests that entrepreneurial orientation drives innovation performance by creating a proactive and risk-taking environment. Organizational learning orientation is posited to enhance innovation performance through the continuous acquisition and application of knowledge. Innovation orientation is proposed to support innovation performance by emphasizing the development of new ideas and processes. Additionally, customer orientation is expected to improve innovation performance by aligning innovations with customer needs and preferences. This framework offers valuable insights for future empirical research and provides a foundation for understanding how these orientations can be effectively managed to boost innovation. Future studies are encouraged to test this model empirically to validate and refine the proposed relationships.
How do Emotional Values and Consumers’ Perceptions of Celebrity Endorsements Relate to Their Overall Satisfaction With a Cafe? Joko Ramadhani; Muhammad Dharma Tuah Putra Nasution; Nurafrina Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3584

Abstract

This study aims to investigate the influence of consumers' perception of celebrity endorsement and their emotional values on customer satisfaction, both partially and simultaneously. Employing a quantitative associative research approach with a cross-sectional design, data were collected through purposive sampling from individuals who visited the Masbrow Café (N = 95). Written questionnaires were utilized as the primary data collection method, employing established instruments derived from prior research to measure customer satisfaction, emotional values, and perceptions of celebrity endorsement. Data analysis, conducted using advanced statistical methods such as regression analysis and ANOVA with SPSS version 25, revealed significant effects of emotional values and celebrity endorsement on customer satisfaction. Both emotional values and celebrity endorsement were found to significantly contribute to customer satisfaction. These findings underscore the importance of considering both emotional appeals and celebrity endorsements in marketing strategies aimed at enhancing customer satisfaction. Implications and limitations of the study are discussed to provide insights for future research and practical applications.
Click, Shop, Smile: How Service Convenience Shapes E-Retail Customer Satisfaction Br Ginting , Nita; Nasution, Muhammad Dharma Tuah Putra
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v20i1.19119

Abstract

In the rapidly evolving world of e-commerce, service convenience has become a key factor influencing customer satisfaction. This study aims to analyze the impact of service convenience dimensions on customer satisfaction in e-retailing services. The examined dimensions include access convenience, search convenience, evaluation convenience, ordering convenience, logistics convenience, and reverse logistics convenience. We collected data using a quantitative approach by distributing a questionnaire to 111 users of the Shopee e-commerce platform. The regression analysis results indicate that all dimensions of service convenience have a positive and significant effect on customer satisfaction, with logistics convenience being the most dominant factor. The managerial implications of this study highlight the need for e-retailers to improve logistics systems, simplify the ordering process, and provide better accessibility to enhance customer experience and loyalty.
Analysis Of Service Quality And Location Towards Customer Satisfaction At J&T Express Ed Saqila Medan Annisa Eka Maghfiroh; Rifky Budi Setiawan; Muhammad Dharma Tuah Putra Nasution
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.878

Abstract

The degree of customer happiness is impacted by the location and quality of the service. Consumers will always remember favorable memories, and they are more likely to suggest the experience to others. The goal of this research is to further explore and comprehend the Analysis of Service Quality and Location on Customer Satisfaction at J&T Express ED Saqila Medan. The study's sample size was 100 people. Quantitative approaches were used in this study. The data analysis method employed in this study was purposive sampling, and the results were analyzed using a statistical formula, specifically multiple linear regression analysis with the help of the SPSS version 26 program. According to the results of this research, customer satisfaction is significantly and positively impacted by service quality. Similarly, the site also has a substantial and beneficial impact on how happy clients are. With a percentage of 51. 8%, it may be deduced that there is a strong correlation between service quality and location with customer satisfaction, and that the remaining 48. 2% may be attributed to other variables not covered in this research.
Co-Authors , Wilchan Robain Ahmad Rafiki Annisa Eka Maghfiroh Aulia Ramadhan Tanjung Aulia Ramadhan Tanjung Beby Sendy Br Ginting , Nita Damar Arasstya Dwi Hadi Surya Eric Marfianda Fadli Fitriani Tobing Harahap , Ramadhan Harahap, Ramadhan Irawan Irawan Irawan Irawan Irawan, Irawan Joko Ramadhani Ku Halim bin Ku Ariffin Lasma Uli Simangunsong Lestari, Julia Evita M. Chaerul Rizky Monica Oktavia, Monica Ningsih, Tasya Septia Nur Asyiqin Binti Abdul Manaf Nurafrina Siregar Pahlufi, Cut Kesuma Qamariah, Inneke Rahmadhani, Sari Nuzullina Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rifky Budi Setiawan Rini Regierni RITONGA, HUSNI MUHARRAM Sandra, Oky Puspita Sari, Pipit Buana SATRIYAS ILYAS Surya, Dwi Hadi Sutan Emir Hidayat Syafrida Hafni Sahir Umma Padillah Vita Cita Emia Tarigan Cita Emia Tarigan Yossie Rossanty ZULKARNAIN, SITI HAFSAH