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All Journal Niagawan Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Dimensi Pendidikan dan Pembelajaran IKRA-ITH EKONOMIKA Jurnal Ekonomi Bisnis Manajemen Prima JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Applied Business and Management (AJABM) Journal of Artificial Intelligence and Digital Business Klabat Journal of Management Abdimas Mandalika Ekuitas Jurnal Pnedidikan Ekonomi Economic: Journal Economic and Business
Sabda Dian Nurani Siahaan
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Marketing Digitalization and Its Implications for Business Sustainability and SME Performance in Medan City Sabda Dian Nurani Siahaan; Lenti Susanna Saragih; Dodi Pramana
Indonesian Journal of Business Analytics Vol. 6 No. 5 (2026): October 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i5.17070

Abstract

This study aims to examine the effect of marketing digitalization on business sustainability and the performance of Micro, Small, and Medium Enterprises (SMEs) in Medan City, Indonesia. A quantitative research approach was employed using a survey method involving 56 SME owners selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through simple linear regression with the assistance of SPSS software. The findings reveal that marketing digitalization has a positive and significant effect on both business sustainability and SME performance. The utilization of social media, online marketplaces, and digital promotional activities enhances SMEs' ability to sustain their business operations while improving sales growth, customer acquisition, profitability, and operational efficiency. These findings highlight the strategic importance of marketing digitalization in strengthening SME competitiveness and ensuring long-term business sustainability in the digital economy.
Pemberdayaan Kelompok Wanita Tani Mikekena melalui Integrasi Tata Kelola Keuangan, Teknologi Tepat Guna, dan Pemasaran Digital dalam Pengembangan Usaha Kopi Arabika Choms Gary Ganda Tua Sibarani; Sabda Dian Nurani Siahaan; Hasianna Nopina Situmorang; Juniar Hutahaean; Saronom Silaban; Siti Ulgari; Mena Fadillia Lukman; Purwandari Nur Tristianingsih; Lenti Susanna Saragih
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.22347

Abstract

This community service program aims to strengthen the capacity of the Mikekena Women Farmers Group (Kelompok Wanita Tani [KWT]) in Boangmanalu Village, Pakpak Bharat Regency, Indonesia, to develop its Arabica coffee business through the integration of financial management, appropriate technology adoption, and digital marketing. The program actively engaged 20 group members and adopted a Participatory Action Research (PAR) approach. Data were collected through observations, interviews, documentation, and pre-test and post-test assessments. The data were analyzed using descriptive comparative and percentage analyses. The results indicate improvements in participants' understanding of financial management and digital marketing, with increases of 45.8% and 48.2%, respectively. In terms of production, coffee hulling capacity increased substantially from 40 kg to 90 kg per hour, representing a 125% increase, while working time was reduced by 55.5%. Regarding marketing, the group successfully established and operated official digital marketing channels through Instagram (@mikekenakopi_kwt), Facebook, WhatsApp Business, and an active Shopee store. The integrated program contributed to improved operational efficiency and a shift in the group's sales orientation from raw coffee beans to higher-value processed products. These outcomes are expected to strengthen the group's sustainable economic self-reliance.
Utilization of a Paddy Thresher Machine to Increase Production Capacity of the Makmur Mandiri Farmers’ Group in Boangmanalu Village, Pakpak Bharat Regency Saronom Silaban; Purwandari Nur Tristianingsih; Sabda Dian Nurani Siahaan; Juniar Hutahaen; Siti Ulgari
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.22503

Abstract

Manual rice threshing remains a major bottleneck in rural post-harvest operations, contributing to low operational efficiency, high labor demands, and potential grain losses. This community service program aims to improve post-harvest efficiency and operational capacity among members of the Makmur Mandiri Farmers’ Group in Boangmanalu Village, Pakpak Bharat Regency, by introducing and implementing mechanical rice threshing technology. The program involved 20 farmers and was conducted through five structured stages: socialization, hands-on training, technology implementation, mentoring, and evaluation. The results showed that the use of a mechanical rice thresher increased threshing capacity to approximately 100 kg per hour, achieving a processing rate approximately five times higher than that of traditional manual methods while reducing farmers’ physical workload. Furthermore, collective ownership of the machine reduced the group's dependence on costly external equipment rental services, which typically cost IDR 850,000–1,250,000 per hectare. The formal handover of the equipment, combined with practical training in operation and maintenance, enabled group members to acquire the skills necessary to operate and maintain the technology independently. Overall, the adoption of appropriate post-harvest technology provides tangible benefits in improving agricultural operational efficiency and strengthening the institutional capacity of farmer groups.
Peningkatan Produktivitas Kelompok Tani Kopi Mberasmo Page melalui Implementasi Mesin Pengupas Kulit Kopi dan Pemanfaatan Limbah Juniar Hutahaean; Siti Ulgari; Saronom Silaban; Sabda Dian Nurani Siahaan; Mena Fadillia Lukman; Choms Gary Ganda Tua Sibarani; Hasianna Nopina Situmorang; Lenti Susanna Saragih; Purwandari Nur Tristianingsih; Rien Saputra Simangunsong
Abdimas Mandalika Vol 5, No 6 (2026): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i6.41959

Abstract

Abstract: The Mberasmo Page Coffee Farmer Group in Boangmanalu Village, Pakpak Bharat Regency, faces challenges in post-harvest coffee processing, which is still carried out manually, as well as the suboptimal utilization of coffee husk waste. This community service program aimed to improve post-harvest processing efficiency and farmers' skills through the application of a coffee pulping machine and the utilization of coffee husk waste as compost. The activities consisted of preparation, socialization, training, technology implementation, mentoring, and evaluation. The beneficiaries were members of the Mberasmo Page Coffee Farmer Group. The results showed that the application of the coffee pulping machine increased processing capacity from 4 kg to 100 kg per production cycle, representing a 25-fold increase, while also improving the speed and efficiency of post-harvest processing. In addition, through training and mentoring, 95% of the group members were able to operate the coffee pulping machine, and 95% were able to process coffee husk waste into compost. These results demonstrate that the application of appropriate technology and waste utilization can improve the processing capacity and skills of the farmer group while supporting more efficient and sustainable coffee farming practices.Abstrak: Kelompok Tani Mberasmo Page di Desa Boangmanalu, Kabupaten Pakpak Bharat, menghadapi kendala dalam proses pengolahan pascapanen kopi yang masih dilakukan secara manual serta belum optimalnya pemanfaatan limbah kulit kopi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efisiensi pengolahan pascapanen dan keterampilan mitra melalui penerapan mesin pengupas kulit kopi serta pemanfaatan limbah kulit kopi menjadi pupuk kompos. Metode kegiatan meliputi persiapan, sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan evaluasi. Mitra kegiatan adalah Kelompok Tani Mberasmo Page. Hasil kegiatan menunjukkan bahwa penerapan mesin pengupas kulit kopi meningkatkan kapasitas pengolahan dari 4 kg menjadi 100 kg per sekali produksi atau meningkat 25 kali lipat, serta mempercepat dan meningkatkan efisiensi proses pengolahan pascapanen. Selain itu, melalui pelatihan dan pendampingan, 95% anggota kelompok mitra mampu mengoperasikan mesin pengupas kulit kopi dan 95% mampu mengolah limbah kulit kopi menjadi pupuk kompos. Kegiatan ini menunjukkan bahwa penerapan teknologi tepat guna dan pemanfaatan limbah dapat meningkatkan kapasitas dan keterampilan mitra dalam mendukung pengelolaan usaha kopi yang lebih efisien dan berkelanjutan.
Co-Authors Ahmad Albar Tanjung Al Faiz Ananda Putri Utami Anita Putri Hermawan Ayunda Fadilla Azalia Kartika Rudyani Cahaya Suri Lubis Choms Gary Ganda Tua Sibarani Cinta Rizkia Zahra Lubis Dearmando Novhero Damanik Dede Ruslan Devi Intan Sitompul Dodi Pramana Dziban Ali Ashab Esa Setiana Fahrul Alhamdi Hafiz Fauzia Agustini Fildzah Haryani Harahap Firza Aditya Gaby Romauli Simarmata Gani Pinodana Haga Creis Tentry Haryani Pratiwi Sitompul Hasianna Nopina Situmorang Ika Fitriani Sukur Insania Asyifa Hasibuan Intan Nur’aini Jufri Darma Juniar Hutahaean Juniar Hutahaen Khafi Puddin Lenti Susanna Saragih Lorena Hasibuan Maulana Rizqy Efvarius Melda Siburian Mena Fadillia Lukman Muhammad Ridho Nawawi Novita Indah Hasibuan Purwandari Nur Tristianingsih Putriayu Sryanta Putriku, Aurora Elise Rachel Napitupulu Rachel Rapiana Napitupulu Ranti Octavia Panjaitan Riandi Paskah Wijaya Sagala Rien Saputra Simangunsong Roma Yana Sitanggang Saronom Silaban Selvia Apriani Sindi Chindia Claudia Br Sembiring Siti Ulgari Sixson Roberto Simangunsong Sri Wahyuni Zada Annuri Nabila Zilla Angeliani