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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Abdimas Mandiri Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ekonomika Dan Bisnis Journal of Economics and Management Scienties El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ENDLESS : International Journal of Future Studies Pemberdayaan Masyarakat: Jurnal Aksi Sosial Ekopedia: Jurnal Ilmiah Ekonomi
Lina Dameria Siregar
Fakultas Ekonomi, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengembangan Branding pada Produk-Produk Lokal di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir, Sumatera Selatan Hera Febria Mavilinda; Nyimas Dewi Murnila Saputri; Suhartini Karim; Lina Dameria Siregar; Yulia Hamdaini Putri; Fida Muthia; Cean Maria Bella
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 2 (2025): Juni : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i2.1461

Abstract

This Community Service Activity was conducted to develop branding on local products in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency, South Sumatra. This activity was carried out offline. The method of this community service activity was training and mentoring for participants. Participants in the activity were MSME actors engaged in food and beverage processing, convection, and several other fields. The community service activity began with a presentation of material, discussion, and direct practice of using media in making logos. In addition, participants were also directed to use social media to brand their products. The results of the community service activity showed that some participants understood the branding material and could use the Canva application to make their product logos, which will be used in packaging or distributed through social media. Successful branding will build a positive image for consumers, ultimately increasing consumer interest in the product.
Pengaruh Integritas Dan Kompensasi Terhadap Produktivitas Kerja Pegawai Toyota Auto 2000 Tanjung Api Api Aniks, Mufadhal; Hadjri, Muhammad Ichsan; Siregar, Lina Dameria
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2005

Abstract

This research aims to analyze the influence of integrity and compensation on the work productivity of Toyota Auto 2000 Tanjung Api-Api employees. The population of this study were employees of Toyota Auto 2000 Tanjung Api-Api, and the sample for this study was 85 people. The data analyzed comes from answers to questionnaires distributed to respondents. The research results found that integrity and compensation partially or simultaneously influence the work productivity of Toyota Auto 2000 Tanjung Api-Api employees. Based on the results of this research, it is recommended that leaders be able to provide appropriate and fair compensation to employees, as well as provide support such as conducting work evaluations, planning and implementing skills development and paving the way for employees to improve their careers. Meanwhile, employees are expected to try to organize themselves, create high integrity in the work they do so that they can produce good work productivity
Pengaruh Kompensasi Finansial Dan Kepuasan Kerja Terhadap Turnover Intention Karyawan Bank Sumsel Babel Kantor Pusat Andari, Mayang Rizky; Siregar, Lina Dameria; Farla, Wita
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2284

Abstract

To study aims to: (1) To determine and analyze the effect of financial compensation on turnover intention of Bank Sumsel Babel Head Office Employees,(2) To determine and analyze the effect of job satisfaction on turnover intention of Bank Sumsel Babel Head Office Employees. The research was conducted on Bank Employees Sumsel Babel Head Office with a proportionate stratified random sampling method with a sample size of 98 respondents in each division representing a total population of 3.362. This study uses multiple linear analysis techniques with a quantitative approach which shows the results that partially financial compensation and job satisfaction have a negative and significant effect on Employees of Bank Sumsel Babel Head Office. Keywords: Financial Compensation, Job Satisfaction, Turnover Keywords: Financial Compensation, Job Satisfaction, Turnover Intention
Increasing Entrepreneurship Competency Through Digital Marketing Training for the Entrepreneurs in Malaysia Hadjri, Muhammad Ichsan; Isnurhadi; Siregar, Lina Dameria; Mulyadi; Yaacob, Zulnaidi
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 6 No. 3 (2023): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, digital marketing is very important for the growth of businesses and companies. This is of course very relevant considering that currently the number of internet users is increasing. It is felt that digital marketing can help business owners reach customers more easily, increase sales, and make branding easier for all types of businesses (both small and large scale). Internet technology is an instrument that can promote business effectively and efficiently and help business sustainability because it allows businesses to reach a wider market share and this is done quickly. Responsive digital marketing has enabled business owners to promote their products online. The advantages of digital marketing for businesses and companies encompass effortless connectivity with online consumers, enhanced sales conversions tailored to specific target audiences, cost-effective marketing expenditures, real-time consumer service capabilities, and the capacity to augment the sales efficacy of their products. The participants for this community service activity are the entrepreneurs in Malaysia. The number of participants in this community service activity is 30 people in Balik Pulau Area, Penang, Malaysia. Most entrepreneurs in the Balik Pulau Area, Penang, Malaysia have not done digital marketing. They do not have social media to do digital marketing yet. After carrying out community service activities, entrepreneurs already have social media and understand the basics of digital marketing, especially using social media to market their products.
Pengaruh Pelatihan Kerja On The Job Training Terhadap Kinerja Karyawan Pada PT Radio Suara Pesona Indah Palembang Ramli, M. Rafli Rif’at; Karimudin, Yos; Siregar, Lina Dameria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.636

Abstract

This study aims to determine the effect of work training on the job training on employee performance at PT Radio Suara Pesona Indah of the City of Palembang. This research uses quantitative methods. The population in this study were radio broadcasting employees, selected using saturated sampling, so the sample in this study was the entire population of radio broadcasting employees, totaling 39 respondents. The data collection method used in the study was obtained from a questionnaire. The analysis technique used in this study is simple linear regression analysis. Based on the results of the hypothesis analysis (t test), it was concluded that the work training on the job training had a positive and significant effect on the employee performance at PT Radio Suara Indah of the City of Palembang. Keyword: Work Training, Employee Performance.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Tesia Okta Reski Dwi Putri; Nia Meitisari; Lina Dameria Siregar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h6k6p362

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh motivasi dan disiplin kerja terhadap kinerja pegawai pada UPTD Puskesmas Tebat Agung Kabupaten Muara Enim. Jenis penelitian ini adalah kuantitatif. Jumlah sampel sebagai responden pada penelitian ini sebanyak 49 pegawai, diambil dengan menggunakan teknik purposive sampling. Teknik pengumpulan data yang digunakan dengan menyebar kuesioner. Penelitian ini menggunakan teknik analisis regresi linear berganda. Berdasarkan hasil penelitian menunjukkan bahwa motivasi dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada UPTD Puskesmas Tebat Agung Kabupaten Muara Enim.
PELATIHAN MANAJEMEN SDM DAN SAPTA PESONA BAGI MASYARAKAT KELOMPOK SADAR WISATA DI DESA WISATA Siregar, Lina Dameria; WK, Wita Farla; Meitisari, Nia; Rahmatullah, Reska
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.28050

Abstract

Abstrak: Salah satu permasalahan utama pada sektor pariwisata khususnya di daerah ekowisata adalah rendahnya kemampuan SDM dalam melakukan pengelolaan wisata yang ada di wilayah daerah setempat. Desa Wisata Burai juga menghadapi berbagai permasalahan tersebut, antara lain rendahnya literasi manajemen SDMnya tentang pengelolaan dan pengembangan ekowisata dan belum maksimalnya peran kelompok sadar wisata (Pokdarwis) terkait peran, tanggung jawab, dan job desc dalam pengembangan usaha desa ekowisata. Adapun maksud dan tujuan dari dilaksanakannya kegiatan pengabdian ini adalah sebagai upaya untuk meningkatkan pemahaman dan kemampuan Pokdarwis Desa Burai tentang tata kelola organisasi dan manajemen desa wisata. Pelatihan manajemen sdm dan sapata pesona ini diharapkan dapat meningkatkan dan mempertahankan potensi ekonomi di desa wisata Burai. Metode yang dilaksanakan saat melakukan kegiatan pengabdian ini yaitu dengan metode ceramah, presentasi materi dan diskusi bersama mitra. Peserta kegiatan pengabdian yaitu masyarakat Pokdarwis Desa Burai yang berjumlah 25 orang. Dari hasil kuesioner post test kepada peserta menunjukkan terdapat peningkatan sebesar 80% dalam pemahamam masyarakat Pokdarwis setempat tentang sapta pesona desa wisata. Abstract: The main problems found in the tourism sector, especially in ecotourism areas, is the low capacity of tourism management by human resources in the area. Burai Tourism Village also faces various problems, including low human resource management literacy regarding the effort of management and also development of ecotourism and the role of the tourism awareness group (Pokdarwis) which is not optimal regarding roles, responsibilities and job descriptions in developing ecotourism village businesses. This community service activity developed to increase the abilities and knowledge of the Burai Village Pokdarwis regarding organizational governance and tourism village management. It is hoped that this community service activities and training can increase and maintain the economic potential in the Burai tourist village. This community service activity method including lectures, material of community service presentation and discussion methods. Participants in this community service activities were the Pokdarwis community of Burai Village, totaling 25 people. The results of the community service activities showed that there was an increasing number about 80% in the local Pokdarwis community's understanding of Sapta Pesona tourist village.
Pelatihan Penggunaan Artificial Intelligence dalam Pembelajaran untuk Peningkatan Kompetensi Guru SD Islam Mahad Darussalam Palembang Wita Farla; Ahmad Syathiri; Lina Dameria Siregar; Denny Nabawi; Tasmi Tasmi
AKM Vol 7 No 1 (2026): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2026
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v7i1.1739

Abstract

Integrasi Artificial Intelligence (AI) dalam proses pembelajaran merupakan tantangan tersendiri bagi pihak sekolah khususnya guru. Masih terdapat kesenjangan yang signifikan antara perkembangan teknologi berbasis AI dengan kesiapan guru dalam penggunaannya. Tujuan dari pelaksanaan kegiatan ini adalah memberikan pelatihan penggunaan AI bagi guru SD Islam Mahad Darussalam Palembang untuk meningkatkan kompetensi guru dalam proses pembelajaran. Langkah-langkah pelaksanaan kegiatan ini meliputi tahap survey awal dan observasi, diskusi dengan mitra, pelaksanaan kegiatan, dan evaluasi kegiatan. Kegiatan ini dilakukan dalam bentuk pelatihan atau workshop dan simulasi langsung kepada para guru. Materi pelatihan meliputi penjelasan manfaat AI dalam pendidikan serta cara menggunakan AI untuk menunjang kegiatan pembelajaran. Berdasarkan hasil pre-test dan post-test peserta, nilai rata-rata mengalami peningkatan dari pre-test ke post-test. Hal tersebut menunjukkan bahwa setelah dilaksanakan pelatihan, pemahaman peserta mengenai penggunaan AI dalam pembelajaran meningkat. Kegiatan pelatihan ini memberikan implikasi pada peningkatan kompetensi guru terkait pemanfaatan teknologi pembelajaran
Generation Z's Readiness for the Gig Economy: The Role of Digital Literacy, Self-Efficacy, and Career Orientation Reska Rahmatullah; Ghia Subagja; Lina Dameria Siregar; Ahmad Khoirun Najib
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.342

Abstract

Gig economy continues to expand rapidly, reshaping employment patterns among young generations, particularly Generation Z raised in digital environments. This study investigates the effects of digital literacy, self-efficacy, and career orientation on university students’ readiness for the gig economy. A quantitative approach was employed involving 227 Generation Z students from Universitas Sriwijaya. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong validity and reliability, with factor loadings above 0.70, AVE values exceeding 0.50, and composite reliability above 0.90. The structural model showed substantial explanatory power (R² = 0.639; Q² = 0.403). Self-efficacy (β = 0.356) and career orientation (β = 0.358) emerged as the strongest predictors, while digital literacy also had a significant effect (β = 0.195). These findings highlight that gig economy readiness is shaped by the integration of digital competence, psychological capacity, and career clarity, underscoring the importance of strengthening digital literacy, self-efficacy development, and career planning services in higher education.
Self-Concept and Career Maturity in Generation Z in Palembang City: Konsep Diri dan Kematangan Karier pada Generasi Z di Kota Palembang Wita Farla; Nia Meitisari; Lina Dameria Siregar
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2063

Abstract

This research is motivated by the importance of Generation Z having career maturity because it will be related to career decision-making. Generation Z needs to explore themselves to support future career development. The purpose of this study was to empirically analyze the effect of self-concept on the career maturity of Generation Z in Palembang City and to find out the differences in self-concept and career maturity of Generation Z in Palembang City based on gender. The population was Generation Z in Palembang City, which amounted to 138.444 people. The number of samples taken was 100 respondents sing accidental sampling. The data were taken by distributing questionnaires to respondents. The data was processed and analyzed using simple linear regression analysis techniques and the Independent Sample t-test. This study’s results demonstrated that self-concept significantly affected career maturity, and based on gender, there is no significant difference between the self-concept and career maturity of Generation Z in Palembang. Based on the results of this study, Generation Z, both men and women, can improve their ability to assess themselves so that they are able to recognize and evaluate the potentials that exist in themselves. This research can also help organizations in formulating career development policies for Generation Z.
Co-Authors Ahmad Khoirun Najib Ahmad Syathiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Aldani, Dhiya Shofi Andari, Mayang Rizky Andriana, Isni Aniks, Mufadhal Badia Perizade Cean Maria Bella Denny Nabawi Diah, Yuliansyah M Farla, Wita Fida Muthia Ghia Subagja Hera Febria Mavilinda Hera Febria Mavilinda Isnurhadi Karimudin, Yos Kemas Muhammad Husni Thamrin Khamisah, Nur Lestari, Betaria Mavilinda, Hera Febria Mufadhal Aniks Muhammad Ichsan Hadjri MULYADI Nasirun, Noraini Nia Meitisari Nilam Kesuma Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Pratiwi, Trie Sartika Rahmatullah, Reska Ramli, M. Rafli Rif’at Reska Rahmatullah Salsabila, Rania Xena Santati, Parama Saputri, Nyimas Dewi Murnila Suhartini Karim Supardi A Bakri Supardi A. Bakri Tasmi Tasmi Tesia Okta Reski Dwi Putri Thamrin, Kemas Muhammad Husni Umar Hamdan Welly Nailis Yaacob, Zulnaidi Yulia Hamdaini Putri Yuliani Yuliani Yusnaini Yusnaini Zunaidah Zunaidah