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All Journal Jurnal Penelitian Humaniora DERIVATIF Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Budimas : Jurnal Pengabdian Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Indonesian Journal of Business Analytics (IJBA) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Media Ekonomi Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Cakrawala: Jurnal Pengabdian Masyarakat Global Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Arini Hidayah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Media Ekonomi

 1 
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT PEMBELIAN KRIPIK TEMPE SAWANGAN NO 1 DI PURWOKERTO Widi Ardhiyan Nugroho; Arini Hidayah
Media Ekonomi Media Ekonomi : Vol 15 No 1 Januari 2015
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v15i1.1284

Abstract

This research was entitled “the effects of Product Quality, Price, and Promotion toward the purchasing interest of Kripik Tempe Sawangan No 1 in Purwokerto”. This research aimed to analyze the effects of product quality, price, and promotion toward the purchasing interest of Kripik Tempe. In this research, the data collection was done by questionnaires given to 100 respondents of Kripik Sawangan No 1 in Purwokerto through accidental sampling method to know the respondens response towards each variable. The technique of data analysis used double linear regression analysis that was used to prove the research hypothesis. The data that fulfilled the validity, reliability, classical assumption tests was analyzed to produce the equation of double linear regression. This research results could be concluded that product quality, price, and promotion gave positive effects towards purchasing interest of Kripik Tempe. The test of hypothesis used t-test and showed that product quality, price, and promotion as analyzed variables were significantly proven affected the variable of purchasing interest. Key words: product quality, price, promotion, and purchasing interest.
Analisis Perbandingan Penggunaan Celebrity Endorser Dan Typical-Person Endorser Iklan Televisi Dan Pengaruhnya Terhadap Brand Image Produk Shampo Clear Tri Yunianto; Arini Hidayah
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.166 KB) | DOI: 10.30595/medek.v14i1.1303

Abstract

This study aims to determine the effects difference and typical celebrity endorser endorser in the ad-person sampho Clear and determine the effect of typical celebrity endorser-person and endorser of the brand image of products sampho Clear. This study is a survey with a population of m students Muhammadiyah University of Navan user and Clear shampoo sample of 97 respondents. Data analysis using independent sample t test analysis, multiple linear regression analysis with t test and F test. The results showed that there are differences in usage and the typical endorser Celebrity endorsers in advertising-person sampho Clear. Based on t test results obtained for 2.976 t count bigger than t table 1.653. celebrity endorser significant effect on brand image Clear shampoo brand. Value of 6.041 t count bigger than t table 1.987. typical-person endorser significant effect on brand image Clear shampoo brand. Value of 3.417 t count bigger than t table 1.987. Keywords: Celebrity endorsers, Typical-Person endorser, Brand Image
PENGARUH KARAKTERISTIK PEKERJAAN, KOMPENSASI DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN DEALER SEPEDA MOTOR DI PURBALINGGA Titik Ardiati; Arini Hidayah
Media Ekonomi Media Ekonomi : Vol 14 No 2 Juli 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v14i2.1296

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik pekerjaan, kompensasi dan gaya kepemimpinan terhadap kepuasan kerja karyawan dealer di Purbalingga baik secara parsial maupun simultan. Metode yang digunakan dalam pengambilan sampel adalah dengan cara sensus, yaitu pengambilan sampel yang dilakukan pada seluruh responden. Metode analisis yang digunakan adalah uji regresi linear berganda dengan tingkat signifikan (α) 0,05.Hasil penelitian ini menyimpulkan bahwa karakteristik pekerjaan dan gaya kepemimpinan secara parsial tidak berpengaruh terhadap kepuasan kerja karyawan, sedangkan kompensasi secara parsial berpengaruh terhadap kepuasan kerja karyawan. Karakteristik pekerjaan, kompensasi dan gaya kepemimpinan secara simultan berpengaruh terhadap kinerja. Kata kunci : Karakteristik pekerjaan, kompensasi, gaya kepemimpinan dan kepuasan kerja.
Co-Authors Achmad Mufid Marzuqi Akhmad Darmawan Alfato Yusnar Kharismasyah As'at Pujianto Aulia Izzatunnisa Basalamah, Laila Bondan Pradiptasani Suryawan Budi Purnomo Burhan Feisal Fajri Chusnul Azhar Dina Natasa Salsabilah Dinda Puspa Salsabilla Edi Joko Setyadi Fahriyan Wahyu Nugroho Farah Almas Fadilah Fathurrahman Kamal Fatmah Bagis Ghoffar Ismail Gita Danu Pranata Guntur Nugroho Halda Nurohmah Hengky Widhiandono, M.Si. S.E. Kharismasyah, Alfato Yusnar M Agung Miftahuddin M Agung Miftahudin M. Agung Miftahuddin Maulida Nurul Innayah Meydy Fauziridwan Muchammad Agung Miftahudin Muhammad Aprisal Muslikh Muslikh Naelati Tubastuvi NURUL HIDAYAT Ragil Danu Saputra Ranti Febriyani Restu Frida Utami Roni Caniago Suwarto Suwarto Tendy Rudiyanto Titik Ardiati Totok Haryanto Tri Septin Muji Tri Septin Muji Rahayu Tri Yunianto Ulfah Dian Indrayani Ulfah Dian Indriyani Wida Purwidianti Widi Ardhiyan Nugroho Yoga Aprianto Harsoyo