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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha MIX : Jurnal Ilmiah Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) WIDYA MANAJEMEN Jurnal Sewaka Bhakti Jurnal Ekuilnomi International Journal of Social Science, Education, Communication and Economics BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Sinergi International Journal of Management and Business Dharma Bhakti Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Ida Ayu Putu Widani Sugianingrat
Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Brand Image Mediates Product Quality and Electronic Word of Mouth Towards Purchase Decision I Wayan Awi Marwida; Putu Yudy Wijaya; Widani Sugianingrat Ida Ayu Putu
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.117-124

Abstract

The purpose of this research was to identify and analyze the role of Brand Image in mediating Product Quality and Electronic Word of Mouth on Purchase Decisions at Taman Prakerti Bhuana consumers. The research population is consumers of Taman Prakerti Bhuana whose number is unknown. The sampling technique used was purposive sampling with 102 respondents. The research instruments used were questionnaires, observation, interviews and literature and analysis methods used were descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results of the research show that product quality, eWOM and brand image have a positive and significant effect on purchase decision, product quality and eWOM have a positive and significant effect on brand image, brand image can positively and significantly mediate the effect of product quality and eWOM on purchase decision. The implication of the research is for Prakerti Bhuana Park to provide the best service as much as possible so that product quality and eWOM are still perceived very well by consumers so that it will have implications for increasing purchase decisions at Prakerti Bhuana Park. Researchers suggest to Prakerti Bhuana Park to be able to evaluate and innovate in efforts to increase product quality and eWOM so that it has implications for increasing consumer purchase decisions.
The Influence of Work Motivation and Work Environment on Turnover Intention with Job Satisfaction as A Mediator Among Cleaning Service Employees at PT. Bringin Karya Sejahtera in Bali I Ketut Mudhiarta; Ida Ayu Putu Widani Sugianingrat; Cokorda Gede Bayu Putra
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.197-209

Abstract

The purpose of this research is to examine the relationship and influence between work motivation and work environment on turnover intention, with job satisfaction as a moderating variable. The subjects of this study are Cleaning Service workers at PT Bringin Karya Sejahtera, Denpasar branch. The total number of respondents is 68 individuals. The analysis techniques used are descriptive analysis and SEM-PLS analysis using Smart-PLS 4.0. The results of this study indicate that work motivation has a negative and significant effect on turnover intention, suggesting that the higher the work motivation of employees, the lower their desire to leave their jobs. The work environment does not have a significant effect on turnover intention, indicating that the work environment does not significantly influence employees' intention to quit their jobs. Work motivation has a positive and significant effect on job satisfaction, meaning that the higher the work motivation of employees, the greater their job satisfaction. The work environment also has a positive and significant effect on job satisfaction, indicating that a more comfortable work environment leads to higher employee satisfaction. Job satisfaction has a negative and significant effect on turnover intention, suggesting that the higher the level of job satisfaction among employees, the lower their desire to leave their jobs. Work motivation and the work environment have an indirect influence on turnover intention with job satisfaction as a mediating variable, indicating that low work motivation and a poor work environment indirectly increase employees' desire to quit.
Co-Authors Anak Agung Ngurah Gede Sadiartha Astrama, I Made Cokorda Gde Bayu Putra Cokorda Gede Bayu Putra Cokorda Gede Bayu Putra Dewa Nyoman Benni Kusyana Hartati, Putu Sri I Dewa Gede Adi Ambara Yoga I Gede Agus Ari Eka Budi Pratama I Gede Ariasa I Gede Aryana Mahayasa I Gede Mahardika I Gede Putu Kawiana I Kadek Anom Suardinatha I Ketut Mudhiarta I Komang Alit Anggara Wijaya Kusuma I Made Astrama I Made Risma M Arsha I Made Roni Armajaya I Putu Putra Astawa, I Putu Putra I Wayan Arik Suwitra I Wayan Arik Suwitra I Wayan Awi Marwida I Wayan Budi Satriya Ida Ayu Oka Martini Ida Ayu Putu Sri Mahapatni Ida Ayu Sasmita Dewi Ida Bagus Agung Dharmanegara Ida I Dewa Ayu Yayati Wilyadewi Kadek Candrawati Lilik Khomsatin Romadhoni Luh Nik Oktarini Made Novia Indriani Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Kadek Suryani Ni Ketut Karwini Ni Luh Putu Agustiari Sisca Dewi Ni Nyoman Kerti Yasa Ni Putu Puspa Widyastiti Ni Wayan Alit Erlina Wati Ni Wayan Alit Erlina Wati Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Pande Nyoman Santi Ardani Pande Nyoman Santi Ardani Putra, Ida Bagus Nyoman Bala Putu Atim Purwaningrat Putu Etika Wulandari Putu Sri Hartati Putu Yudy Wijaya Rahcmad Budi Suharto Rahmayanti, Putu Laksmita Dewi Sarmawa, I Wayan Gde Sasmita, I Gusti Bagus Nyoman Surya Candra Suryani, Ni Kadek Susanti, Putu Herny Wayan Andhika Putrayasa Wayan Andhika Putrayasa Wijaya, Putu Yudy