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Brand Image Mediates Product Quality and Electronic Word of Mouth Towards Purchase Decision I Wayan Awi Marwida; Putu Yudy Wijaya; Widani Sugianingrat Ida Ayu Putu
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.2.2023.117-124

Abstract

The purpose of this research was to identify and analyze the role of Brand Image in mediating Product Quality and Electronic Word of Mouth on Purchase Decisions at Taman Prakerti Bhuana consumers. The research population is consumers of Taman Prakerti Bhuana whose number is unknown. The sampling technique used was purposive sampling with 102 respondents. The research instruments used were questionnaires, observation, interviews and literature and analysis methods used were descriptive analysis and inferential analysis with Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results of the research show that product quality, eWOM and brand image have a positive and significant effect on purchase decision, product quality and eWOM have a positive and significant effect on brand image, brand image can positively and significantly mediate the effect of product quality and eWOM on purchase decision. The implication of the research is for Prakerti Bhuana Park to provide the best service as much as possible so that product quality and eWOM are still perceived very well by consumers so that it will have implications for increasing purchase decisions at Prakerti Bhuana Park. Researchers suggest to Prakerti Bhuana Park to be able to evaluate and innovate in efforts to increase product quality and eWOM so that it has implications for increasing consumer purchase decisions.
The Influence of Work Motivation and Work Environment on Turnover Intention with Job Satisfaction as A Mediator Among Cleaning Service Employees at PT. Bringin Karya Sejahtera in Bali I Ketut Mudhiarta; Ida Ayu Putu Widani Sugianingrat; Cokorda Gede Bayu Putra
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.197-209

Abstract

The purpose of this research is to examine the relationship and influence between work motivation and work environment on turnover intention, with job satisfaction as a moderating variable. The subjects of this study are Cleaning Service workers at PT Bringin Karya Sejahtera, Denpasar branch. The total number of respondents is 68 individuals. The analysis techniques used are descriptive analysis and SEM-PLS analysis using Smart-PLS 4.0. The results of this study indicate that work motivation has a negative and significant effect on turnover intention, suggesting that the higher the work motivation of employees, the lower their desire to leave their jobs. The work environment does not have a significant effect on turnover intention, indicating that the work environment does not significantly influence employees' intention to quit their jobs. Work motivation has a positive and significant effect on job satisfaction, meaning that the higher the work motivation of employees, the greater their job satisfaction. The work environment also has a positive and significant effect on job satisfaction, indicating that a more comfortable work environment leads to higher employee satisfaction. Job satisfaction has a negative and significant effect on turnover intention, suggesting that the higher the level of job satisfaction among employees, the lower their desire to leave their jobs. Work motivation and the work environment have an indirect influence on turnover intention with job satisfaction as a mediating variable, indicating that low work motivation and a poor work environment indirectly increase employees' desire to quit.
Data Analysis on Human Resource Management and Development of Village-Owned Enterprises in Improving the Welfare of the Paspan Village Community in Banyuwangi Regency I Gede Wirayasa; Ida Ayu Putu Widani Sugianingrat; I Putu Putra Astawa; Lilik Khomsatin Romadhoni
Jurnal Ekonomi Vol. 15 No. 02 (2026): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

Village-Owned Enterprises (BUM Desa) are a strategic instrument in driving village economic development through the management of local potential and community empowerment. The success of BUM Desa is not only determined by the organizational governance aspect, but also by the ability to develop human resources as the main asset of village development. This study aims to analyze the governance and human resource development carried out by BUM Desa Jaya Makmur in improving the welfare of the community of Paspan Village, Glagah District, Banyuwangi Regency. The study used a qualitative approach with a case study method. Data were obtained through in-depth interviews, observation, and documentation of the Village Head, BUM Desa managers, and community members involved in the BUM Desa program. Data analysis was conducted using the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results show that the governance of BUM Desa Jaya Makmur has fulfilled the principles of participation, policy coherence, reflexivity and adaptability, and democratic institutions. In addition, human resource development is carried out through skills training, empowerment of productive businesses, entrepreneurial mentoring, and increased community participation. These programs contribute to increasing community capacity, expanding business opportunities, increasing income, and strengthening village economic independence. The research findings confirm that good governance and sustainable human resource development are important factors in improving the performance of Village-Owned Enterprises and community welfare.
Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Ian Group Grosir Ni Komang Sri Purnama Dewi; Ida Ayu Putu Widani Sugianingrat; Made Dian Putri Agustina
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol. 18 No. 1 (2026): Jurnal AKSES Juni
Publisher : Universitas Ngurah Rai

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Abstract

Abstract This study aims to analyze the influence of work motivation and the work environment on employee performance at PT IAN Group Grosir. The background of this study is based on suboptimal employee performance, as evidenced by the failure to achieve Key Performance Indicator (KPI) targets, declining employee attendance rates, and the declining quality of the work environment during the study period. This study used a quantitative approach with an associative approach. The population in this study was all 42 employees of PT IAN Group Grosir. The sampling technique used saturated sampling (census), so the entire population was used as respondents. Data collection methods were conducted through questionnaires, interviews, and documentation. Data analysis techniques used were validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results showed that work motivation had a positive and significant effect on employee performance with a significance value of 0.000 < 0.05. The work environment also had a positive and significant effect on employee performance with a significance value of 0.000 < 0.05. Simultaneously, work motivation and the work environment have a positive and significant effect on employee performance, with a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.865 indicates that 86.5% of the variation in employee performance can be explained by work motivation and the work environment, while the remaining 13.5% is influenced by other variables outside the study. Based on the research results, it is recommended that companies increase work motivation by providing rewards and opportunities for self-development, as well as improving the work environment, both physically and non-physically, to optimally enhance employee performance. Keywords: Work Motivation, Work Environment, Employee Performance.Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja karyawan pada PT IAN Group Grosir. Latar belakang penelitian ini didasarkan pada belum optimalnya kinerja karyawan yang terlihat dari belum tercapainya target Key Performance Indicator (KPI), penurunan tingkat kehadiran karyawan, serta menurunnya kualitas lingkungan kerja selama periode penelitian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan PT IAN Group Grosir yang berjumlah 42 orang. Teknik penentuan sampel menggunakan sampel jenuh (sensus), sehingga seluruh populasi dijadikan sebagai responden. Metode pengumpulan data dilakukan melalui kuesioner, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi sebesar 0,000 < 0,05. Lingkungan kerja juga berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi sebesar 0,000 < 0,05. Secara simultan, motivasi kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi sebesar 0,000 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,865 menunjukkan bahwa 86,5% variasi kinerja karyawan dapat dijelaskan oleh motivasi kerja dan lingkungan kerja, sedangkan sisanya sebesar 13,5% dipengaruhi oleh variabel lain di luar penelitian. Berdasarkan hasil penelitian, disarankan agar perusahaan meningkatkan motivasi kerja melalui pemberian penghargaan dan kesempatan pengembangan diri, serta memperbaiki lingkungan kerja baik secara fisik maupun nonfisik guna meningkatkan kinerja karyawan secara optimal. Kata Kunci: Motivasi Kerja, Lingkungan Kerja, Kinerja Karyawan.
Co-Authors Anak Agung Ngurah Gede Sadiartha Astrama, I Made Cokorda Gde Bayu Putra Cokorda Gede Bayu Putra Cokorda Gede Bayu Putra Dewa Nyoman Benni Kusyana Hartati, Putu Sri I Dewa Gede Adi Ambara Yoga I Dewa Gede Adi Ambara Yoga I Gede Agus Ari Eka Budi Pratama I Gede Ariasa I Gede Ariasa I Gede Aryana Mahayasa I Gede Mahardika I Gede Putu Kawiana I Gede Wirayasa I Kadek Anom Suardinatha I Ketut Mudhiarta I Komang Alit Anggara Wijaya Kusuma I Made Astrama I Made Risma M Arsha I Made Roni Armajaya I Putu Putra Astawa I Putu Putra Astawa, I Putu Putra I Wayan Arik Suwitra I Wayan Arik Suwitra I Wayan Awi Marwida I Wayan Budi Satriya Ida Ayu Oka Martini Ida Ayu Putu Sri Mahapatni Ida Ayu Sasmita Dewi Ida Bagus Agung Dharmanegara Ida I Dewa Ayu Yayati Wilyadewi Kadek Candrawati Lilik Khomsatin Romadhoni Lilik Khomsatin Romadhoni Luh Nik Oktarini Made Dian Putri AGUSTINA Made Novia Indriani Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Kadek Suryani Ni Ketut Karwini Ni Komang Sri Purnama Dewi Ni Luh Putu Agustiari Sisca Dewi Ni Nyoman Kerti Yasa Ni Putu Puspa Widyastiti Ni Wayan Alit Erlina Wati Ni Wayan Alit Erlina Wati Ni Wayan Alit Erlinawati Ni Wayan Wina Premayani, Ni Wayan Wina Pande Nyoman Santi Ardani Pande Nyoman Santi Ardani Putra, Ida Bagus Nyoman Bala Putu Atim Purwaningrat Putu Etika Wulandari Putu Etika Wulandari Putu Sri Hartati Putu Yudy Wijaya Rahcmad Budi Suharto Rahmayanti, Putu Laksmita Dewi Sarmawa, I Wayan Gde Sasmita, I Gusti Bagus Nyoman Surya Candra Suryani, Ni Kadek Susanti, Putu Herny Wayan Andhika Putrayasa Wayan Andhika Putrayasa Wijaya, Putu Yudy