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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Journal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science

Nur Maghfirah Aesthetika

Universitas Muhammadiyah Sidoarjo

Author-ID : 3042224

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Single Mother Interpersonal Communications In Shaping Adolescent Children's Confidence (Descriptive Study In Jemirahan Village RT08/RW03 Jabon District, Sidoarjo) Berliana Bestari; Nur Maghfirah Aesthetika
Academia Open Vol 6 (2022): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine and describe the interpersonal communication of single mothers in forming the self-confidence of adolescent children in Jemirahan Village RT08/RW03, Jabon District, Sidoarjo Regency. Data collection methods used in this study were observation and interviews. Observations were made in Jemirahan Village, RT 08/ RW 03, Jabon District, Sidoarjo Regency. Interviews were conducted with 4 (four) informants, namely JR (age 46 years), NH (age 36 years), JY (age 40 years) and NI (age 27 years). The data analysis used in this study consisted of three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study can be explained that there are 4 (four) general qualities of single mother success in forming children's self-confidence, namely 1) openness, 2) empathy, 3) supportiveness, and positive (positive) attitude. In addition, there are other aspects that can make a single mother able to form her child's self-confidence, namely accessibility.

Communication Patterns of Teachers and Parents in Online Learning for the Academic Development of Kindergarten Students Eva Yohana; Nur Maghfirah Aesthetika
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

The study aims to know the patterns of teacher communication and keep up on studying online for the academic development of kindergartners. Khoiru ummah located on a residential garden complex block B2 no.11, fragrant village sukodono district district sidoarjo. The method used for the reception analysis, the theory used was public communication and mass, a refined model of laswell barddock (1958).Then analyzed the wheel communication patterns for the students' academic development results. The data-mining techniques used are observations, interviews, online documentation studies. The results of this research show. The communication patterns of teachers and quehies have not developed for students as they lack sufficient insights into the technology and lack of openness of parental participation in working and collecting online tasks from the school, this is seen when students do not complete the learning test assignments firsthand

Wedding Photography Marketing Communication Analysis Muhammad Yhattaqun; Nur Maghfirah Aesthetika
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

The era of globalization has given birth to increasingly fierce competition among companies, organizations or individuals who are currently doing business or are running a business, whether it's a business in the field of culinary, services, furniture and so on. Efficient and effective communication is needed to be able to convey ideas, thoughts, and feelings to all consumers, including the photography business. The photography business began to mushroom in the community who also needed to capture moments with family, partners or companies. The photo and video production house “Moonrise Photowork” is an example of a photography business that is developing in the community, especially in Sidoarjo Regency and Surabaya City. The purpose of this study was to determine the marketing communications carried out by "Moonrise Photowork". The method used is descriptive qualitative using the theory of IMC (Integrated Marketing Communication). Data collection techniques in this study were interviews and documentation. The result of this research is "Moonrise Photowork" conducts marketing communication using IMC very effectively to support customer loyalty. Highlights: The impact of globalization has intensified competition in various business sectors, including photography, necessitating efficient and effective communication strategies. Moonrise Photowork, a photo and video production house, serves as an example of a photography business thriving in Sidoarjo Regency and Surabaya City, catering to the growing demand for capturing meaningful moments. The study reveals that Moonrise Photowork effectively implements Integrated Marketing Communication (IMC) strategies, leading to enhanced customer loyalty and satisfaction. Keywords: globalization, photography business, marketing communication, Moonrise Photowork, customer loyalty.

Analysis of the Audience's Reception on Creativity in the 5 Minute Craft Channel on Youtube Ridwan Hidayat; Nur Maghfirah Aesthetika
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

This qualitative study investigates the influence of the 5-Minute Craft YouTube channel on audience creativity through audience reception analysis. Using interview techniques, offline interviews were conducted via WhatsApp to gather responses from viewers. The results reveal a dominant hegemonic position, where the majority of the audience perceives the channel as highly useful. However, a negotiating position emerges, emphasizing the need for verbal guidance to facilitate practical implementation. Conversely, an oppositional stance arises, with some viewers expressing difficulty in applying the crafts shown. Overall, the study highlights the significant impact of YouTube as a mass media platform on audience behavior and sheds light on the complex relationship between content consumption and audience engagement. Highlights: The study investigates the impact of the 5-Minute Craft YouTube channel on audience creativity through qualitative audience reception analysis. The research reveals contrasting audience perspectives, with some perceiving the channel as highly useful while others face difficulties in practicing the crafts shown. The findings emphasize the significant influence of YouTube as a mass media platform on audience behavior and highlight the importance of clear instructional guidance for effective audience engagement. Keywords: Audience reception, Creativity, YouTube channel, Qualitative research, Media influence

Netizen Views on Travel Reviews for Trip Selection Rosita, Hartina Ayu; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4687

This study delves into the evolving landscape of information and communication technology in Indonesia, examining the rapid progress and emergence of new technologies within the community. Focusing on Duapao.com, a travel agent utilizing both old and new technologies, the research investigates the influence of customer testimonials on netizens' perceptions of travel experiences. Utilizing Perception theory and qualitative research methods, the study explores five key indicators: essence, attention, expectation, motivation, and memory. The findings reveal that Duapao.com's online presence and positive testimonials significantly attract netizens, fostering interest and influencing their decision to experience the affordable and well-regarded travel promotions offered by the company. Highlights : Digital Influence: Duapao.com leverages the power of online testimonials to attract netizens and shape their perception of travel experiences. Rapid ICT Development: The study highlights the swift progression of Information and Communication Technology in Indonesia, impacting how communities engage with travel services. Affordability and Quality: Positive testimonials create a strong public perception of Duapao.com, emphasizing affordable travel promotions coupled with good service quality. Keywords : Duapao.com, Netizens, Travel Testimonials, Information and Communication Technology, Perception Theory

Promotion Analysis of Mooika Beauty Body Scrub Products Through Tiktokshop Sholichah, Imro'atuz; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4864

This study aims to analyze the promotion of Mooika Beauty's Body Scrub through TikTokshop, employing a qualitative research method. Data collection involved observation and documentation focused on the @moikabeautyofficial TikTokshop account. Utilizing 17 TikTokshop features, the study found optimal utilization in 15 features, with story and highlight features being underutilized. The application of the 7Ps marketing mix revealed comprehensive communication strategies. This research contributes to a deeper understanding of effective promotional practices on TikTokshop and provides insights for marketers seeking to enhance their product promotion strategies in the digital era. Highlights : TikTokshop Utilization: Examines the optimal use of TikTokshop features for promoting Mooika Beauty's Body Scrub, shedding light on effective digital marketing strategies. Qualitative Analysis: Utilizes a qualitative research method to analyze the promotional tactics employed on TikTokshop, providing in-depth insights into the dynamics of online product promotion. 7Ps Marketing Mix: Investigates the application of the 7Ps marketing mix, emphasizing the importance of a comprehensive approach in communication strategies for successful product promotion. Keywords: TikTokshop, Mooika Beauty, Body Scrub, Digital Marketing, Promotional Strategies

The Phenomenon of Jilboobs Clothing on Social Media TikTok in PTR Account @OKLINFIA Hafhida, Farah; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4985

This study investigates the persisting Jilboobs phenomenon within social and cyberspace, specifically focusing on its manifestation through the TikTok account @Oklinfia. Grounded in qualitative research, data was collected through netnography, utilizing Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement as analytical dimensions. The findings reveal that while Jilboobs has become an annual cultural occurrence, @Oklinfia's PTR content imbues this phenomenon with a visual significance leaning towards a sexualized narrative. This intentional direction aims to capture male attention, resulting in increased views and virality on the TikTok platform. The implications of these findings shed light on the evolving nature of cultural trends within digital spaces and the potential impact on societal perceptions of modesty and religious adherence. Highlights : Cultural Evolution: Examining the annual recurrence of the Jilboobs phenomenon highlights its cultural persistence in social and digital spheres. Visual Significance: @Oklinfia's PTR content demonstrates a deliberate visual orientation, incorporating sexualized elements to capture and sustain male attention on TikTok. Netnographic Insight: Utilizing netnography with a focus on Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement provides valuable insights into the evolving landscape of digital cultural trends. Keywords: Jilboobs Phenomenon, TikTok, Netnography, Visual Culture, Social Media Trends

Backpackers' Perception on Instagram Explore Indonesia Account Pratama, Krisna Yudha; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5034

The rapid development of Instagram in Indonesia has catalyzed the swift emergence of creative industries, with consumers increasingly leveraging the platform for innovative purposes. This study employs the uses and gratification analysis method to dissect backpackers' perceptions of the Explore Indonesia Instagram account, focusing on its role as a reference for tourist destinations. Numerous travel accounts, including @exploreindonesia, @exploresidoarjo, @explorejogja, @yoikimalang, and @indoBackpackers, have flourished on the platform. The research reveals that @exploreindonesia has become a primary source of information and reference for backpackers, influencing their travel choices. This study aims to contribute valuable insights into the evolving dynamics of social media's impact on travel behavior, with implications for both researchers and industry professionals. Highlights : Instagram's Role: Examining the influential role of Instagram in shaping backpackers' perceptions and choices in the context of Indonesian tourism. Explore Indonesia Account: Investigating the @exploreindonesia Instagram account as a prominent reference and information source for backpackers seeking travel destinations. Uses and Gratification Analysis: Applying a methodological approach to understand how followers utilize Instagram as a reference for tourist destinations, emphasizing user autonomy and influence in the process. Keywords: Instagram, Backpackers, Explore Indonesia, Tourism, Uses and Gratification Analysis

TikTok Celebrities as Role Models: Imitation or Innovation? Rosadi, Haniyah Febriyanti; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5321

This qualitative study aimed to analyze the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The study used purposive sampling and descriptive qualitative analysis to examine the videos uploaded on the accounts. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting. The TikTok celebrities exhibited a calm demeanor to maintain their online presence and avoid negative feedback from netizens. The motivational quotes shared on the platform were mostly based on personal experiences and aimed to inspire others. The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors. Highlight: The study used purposive sampling and descriptive qualitative analysis to examine the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting. The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors. TikTok has policies regarding inactive accounts and verified accounts. A verified badge means that TikTok has confirmed the account belongs to the person or brand it represents, and an inactive account may have its username reset if it remains inactive for 180 days or more Keywords: TikTok, Purposive sampling,Descriptive qualitative analysis,Trend-following behavior,Role models

Analyzing Consumer Feedback on the Quality of Bus Services in Sidoarjo: A Comprehensive Study Ningsih, Selvia Aprilia; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5353

This research investigates the challenges faced by bus transportation services in Sidoarjo, highlighting the decline in passenger interest over time. Focusing on the year 2015 as a pivotal period for Sidoarjo's bus transportation development, the study employs a qualitative descriptive method to assess service quality through the lenses of reliability, responsiveness, and assurance. Findings reveal that while service officer responsiveness is commendable, improvements are needed in time clarity for reliability, and passenger assurances hinge significantly on the courtesy and friendliness of trans bus service officers. The study aims to provide recommendations for enhancing the appeal of Sidoarjo trans bus services to prevent declining enthusiasm among passengers, emphasizing the importance of comfort factors such as reliability, responsiveness, and assurance. Highlights : Enhancing Service Appeal: Investigating the factors influencing declining passenger interest in Sidoarjo's bus transportation. Reliability and Time Clarity: Identifying the need for improved time clarity to enhance the reliability of the Sidoarjo trans bus system. Assuring Passenger Comfort: Emphasizing the significance of service officer courtesy and friendliness for passenger assurance in bus transportation services Keywords: Bus Transportation, Passenger Satisfaction, Service Quality, Reliability, Responsiveness

Co-Authors Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Ervina Surya Setyowati Eva Yohana Evie Destiana Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Habibur Rohman Hafhida, Farah Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Rachmawati, Aulia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia

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