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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Animation & Games Studies ProTVF Jurnal Politik Profetik PRofesi Humas Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi SINTECH (Science and Information Technology) Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Riset Komunikasi Tonika: Jurnal Penelitian dan Pengkajian Seni Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF Tourism Reserch Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Ekobis : Ekonomi Bisnis & Manajemen TECHNO-SOCIO EKONOMIKA Journal of Music Science, Technology, and Industry (JOMSTI) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Jurnal Komunikasi dan Media The International Journal of Politics and Sociology Research Jurnal Komunikasi Global Jurnal Ilmu Pendidikan dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Analisis Marketing dan Branding Produk Kecantikan Make Over dan Y.O.U di Media Sosial Facebook Catherine Novitasari Sihaloho; Ikhsan Fuady; Kunto Adi Wibowo
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1834

Abstract

Dalam mempromosikan produk serta meningkatkan pemasaran, perusahaan kecantikan Make Over dan Y.O.U menggunakan bantuan Facebook sebagai salah satu media sosial mereka. Artikel ini meneliti tentang bagaimana kedua brand kecantikan tersebut menggunakan Facebook untuk meningkatkan pemasaran mereka dengan teori viral marketing. Penelitian ini menggunakan 69 sampel yang ditentukan berdasarkan teknik purposive sampling. Dari kedua brand tersebut, produk merupakan tipe unggahan yang paling popular untuk diunggah. Waktu tertentu untuk mengunggah postingan mereka cukup berbeda. Make Over lebih sering mengunggah pada waktu akhir pekan, sedangka Y.O.U lebih sering mengunggah pada waktu diluar jam kerja. Teknik promosi yang digunakan keduanyapun juga berbeda. Make Over sangat jarang mengunggah teknik promosi. Sedangkan Y.O.U lebih sering menggunakan teknik promosi giveaway. Engagement yang didapatkan juga cukup berbeda. Make Over memiliki engagement yang cukup baik meskipun tidak stabil. Sedangkan Y.O.U memiliki Engagement yang kurang baik
Analisis Penggunaan Facebook Dalam Marketing Dan Branding Produk Kecantikan Estee Lauder Indonesia Dan Somethinc Alicia Laurence Efendi; Ikhsan Fuady; S. Kunto Adi Wibowo
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.7429

Abstract

Pada zaman dengan kemajuan teknologi yang pesat ini, kita memiliki banyak fasilitas untuk mempermudah segala aktivitas kita. Salah satunya adalah media sosial yang memiliki banyak peranan penting untuk berbagai aspek kehidupan kita, termasuk untuk menarik ketertarikan dan perhatian para konsumen terhadap berbagai produk atau merek di dunia. Akibat popularitas dan kemampuan media sosial untuk menghubungkan komunitas virtual dengan orang dan bisnis yang berbeda-beda, beberapa pihak mendorong bisnisnya di media sosial, termasuk di Facebook. Penelitian ini menganalisis bagaimana kedua merek produk kecantikan, yaitu Somethinc dan Estee lauder Indonesia memanfaatkan Facebook untuk branding dan marketing dengan menerapkan teori viral marketing. Sejumlah 396 sampel dengan persebaran 262 unggahan Somethinc dan 134 unggahan Estee Lauder Indonesia dianalisis menggunakan metode analisis isi dengan pendekatan kuantitatif, diikuti dengan uji statistika deskriptif dan statistika inferensial. Penelitian terdahulu menganalisis konten Facebook enam merek produk kecantikan global dengan membagi produk tersebut ke dalam dua kategori, yaitu high-end brand dan department store-counterparts brand. Penelitian ini menemukan perbedaan pemanfaatan Facebook antara kedua merek tersebut.
#BOOKTOKINDONESIA: ANALISIS KONTEN KOMUNITAS PEMBACA BUKU PADA MEDIA SOSIAL TIKTOK Esther Aurellia Christie; Kunto Adi Wibowo; Ikhsan Fuady
Shaut Al-Maktabah : Jurnal Perpustakaan, Arsip dan Dokumentasi Vol. 16 No. 1 (2024): Shaut al-Maktabah
Publisher : Program Studi Diploma Tiga Ilmu Perpustakaan Fakultas Adab dan Humaniora UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/shaut.v16i1.765

Abstract

Books are the windows to the world, by reading books, a lot of new knowledge can be gained. However, it is unfortunate that as time goes by, people's interest in reading is declining. One of the reasons is known to be the rapid development of technology which makes people lazy because they are too dependent on technology. However, technology can also be utilized to promote reading. The results of the analysis of 131 videos with #BookTokIndonesia show that Tere Liye is the most talked about author, especially with his book “Hujan”. The book “Laut Bercerita” became the most popular, with the tendency for content producers to favour fiction books with sad plots. The themes of community and reader identity came up frequently, showing the similarities between them. The majority of video themes did not correlate strongly with the number of likes and comments. ABSTRAK  Buku adalah jendela dunia, dengan membaca buku, banyak pengetahuan baru yang dapat diperoleh. Namun, sangat disayangkan bahwa seiring berjalannya waktu, minat membaca orang-orang semakin menurun. Salah satu penyebabnya diketahui adalah karena pesatnya perkembangan teknologi yang membuat manusia menjadi malas karena terlalu bergantung pada teknologi. Walau begitu, teknologi ternyata juga dapat dimanfaatkan untuk mempromosikan kegiatan membaca. Kemunculan #BookTokIndonesia menjadi harapan bagi bangsa Indonesia karena ternyata cukup banyak orang yang aktif dalam komunitas tersebut Hasil analisis terhadap 131 video dengan #BookTokIndonesia menunjukkan bahwa Tere Liye adalah penulis yang paling banyak dibicarakan, terutama dengan bukunya "Hujan". Buku "Laut Bercerita" menjadi yang paling populer, dengan kecenderungan produser konten menyukai buku fiksi dengan plot sedih. Tema komunitas dan identitas pembaca sering muncul, menunjukkan kesamaan di antara mereka. Mayoritas tema video tidak berkorelasi kuat dengan jumlah likes dan comments.
ANALISIS STRATEGI MARKETING DAN BRANDING PADA AKUN INSTAGRAM KOPI LOKAL KEKINIAN INDONESIA Arshad Denanindra Hutomo; Ikhsan Fuady; Kunto Adi Wibowo
Jurnal Komunikasi dan Media Vol 4, No 1: November 2023
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v4i1.10402

Abstract

Penelitian bertujuan untuk menganalisis strategi marketing dan branding terhadap lima brand kopi kekinian di Indonesia. Populasi dan sampel pada penelitian ini adalah unggahan Instagram dari lima brand kopi kekinian lokai, yaitu Kopi Kenangan, Kopi Janji Jiwa, Point Coffee, Fore Coffee, dan Kopi Lain Hati. Teori yang digunakan pada penelitian ini adalah teori marketing viral. Teori ini digunakan berdasarkan penelitian terdahulu. Penelitian ini menggunakan metode analisis kuantitatif dengan pengambilan data menggunakan teknik simple random sampling. Penelitian ini menguji reliabilitas menggunakan dua coder, sesuai dengan coding book. Dengan adanya penelitian ini, diharapkan dapat membantu mereka yang mempunyai usaha kopi di Indonesia untuk menentukan strategi marketing yang tepat untuk usaha kopi mereka. Metode penelitian yang digunakan pada artikel ini adalah dengan uji Chi-Square dan One Way. Setelah menganalisis, ditemukan bahwa tidak terdapat perbedaan yang signifikan dalam jenis strategi marketing dan terdapat perbedaan dari engagement antara strategi marketing dan branding pada kelima brand kopi lokal.
The Influence of Information Sharing Behaviour on the Spread of Fake News about the 2024 Election on Social Media X Yumna Nahdah Arum; Kunto Adi Wibowo
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17930

Abstract

The influence of information dissemination behavior on the spread of fake news regarding the 2024 Election on Social Media X is a crucial focal point in the context of political and social dynamics. A comprehensive analysis reveals the complexity of the impacts of this behavior. Firstly, the dissemination of information on social media accelerates and broadens the spread of fake news, threatening the integrity of the electoral process. Secondly, the formation of filter bubbles and echo chambers can reinforce opinion polarization and limit the diversity of perspectives within society. Thirdly, this behavior can affect voter participation and create social instability. The importance of collective efforts to mitigate these negative impacts is evident through recommendations for enhancing digital literacy, enforcing strict regulations on fake news dissemination, and promoting transparency on social media. In conclusion, information dissemination behavior has profound implications for society, demanding serious attention to safeguard democracy and maintain social harmony.
Analisis Konten Pesan Kesehatan Mental dalam Karya Musik Group Band Radiohead Naftalene, Eliza; Fuady, Ikhsan; Wibowo, S. Kunto Adi
Tonika: Jurnal Penelitian dan Pengkajian Seni Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Theologia Abdiel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37368/tonika.v6i2.564

Abstract

Pada awal tahun 2000-an hingga 2010-an, masalah yang menyangkut topik kesehatan mental meningkat terutama pada generasi Z. Musik rock merupakan salah satu intervensi yang dapat membantu masalah kesehatan mental tersebut. Tujuan penelitian ini untuk mencari tahu banyaknya referensi masalah kesehatan mental dalam karya musik Radiohead dan juga melihat apakah ada trend linearitas dalam perkembangan referensi kesehatan mental. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dan kuantitatif dengan cara menganalisis jumlah referensi kesehatan mental yang terkandung dalam lirik lagu karya Radiohead. Teknik pengambilan data dalam penelitian ini menggunakan metode purposive sampling. Peneliti menggunakan tahapan uji validitas dan reliabilitas antar-coder. Tahapan analisis data menggunakan analisis frekuensi, uji Cochran-Armitage for trends in linear proportion dan uji cross-tabulations menggunakan aplikasi SPSS. Hasil dari penelitian ini, dari 72 lagu ditemukan 56 lagu yang mengandung referensi kesehatan mental. Referensi kesehatan mental dalam karya musik Radiohead mengalami peningkatan pada tahun 2000 hingga 2003, namun menurun pada tahun 2011 hingga 2016. Referensi kesehatan mental tersebut juga berkaitan dengan faktor-faktor kontributor seperti kondisi universal, kehidupan romansa, dan wewenang otoritas.
Nomophobia and smartphone addiction among college students Fuady, Ikhsan; Wibowo, Kunto Adi; Sutarjo, Moch Armien Syifaa
The International Journal of Politics and Sociology Research Vol. 12 No. 1 (2024): June: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v12i1.252

Abstract

The use of smartphones creates problems of nomophobia and addiction among the younger generation. This study aims (a). to determine the effect of fear of not being able to communicate on smartphone addiction among students; (b). to determine the effect of fear of losing connectedness on smartphone addiction among students; (c). to determine the effect of fear of not being able to access information on smartphone addiction among students; and (d). to determine the effect of fear of not being able to communicate on smartphone addiction among students. This research is designed as a quantitative research with a survey approach. The population of this research is undergraduate students in West Java, while the sampling technique of this research is convenience sampling, and with a sample size of 123 samples. The research data were analyzed using descriptive and inferential statistical tests using multiple linear regression tests. The results showed that overall the fear of not having a smartphone affects smartphone addiction among students. The nomophobia factors that influence dating include the fear of losing connectedness and the fear of losing convenience.
ANALISIS TINDAKAN AGRESI DALAM FILM ANIMASI DISNEY Alyssa, Luthfia Nur; Fuady, Ikhsan; Wibowo, S. Kunto Adi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.2898

Abstract

Film since decades ago has become one of the media consumed by many people to fulfill various needs, from education to entertainment. However, in reality there are many films that feature acts of aggression, one of which is animated films. This study aims to determine what acts of aggression are shown in Disney animated films, whether there are acts of physical, verbal, and indirect aggression, how often acts of physical, indirect, and verbal aggression are shown, what acts of aggression are most often shown, and whether there is a difference in the amount of physical, indirect, and verbal aggression in Disney animated films. This research was conducted using a quantitative approach and content analysis method. All scenes in the Disney animated film Tangled and Luca, totaling 100 scenes, were used as population and samples. Data collection is done by using a coding book. The data that had been coded were analyzed using descriptive statistics and comparatively using the Kruskal Wallis test. This study found that there were acts of physical, indirect, and verbal aggression in Disney animated films with indirect aggression in the form of dirty stares as the most displayed acts of aggression. In addition, this study also found that there was no significant difference in the amount of physical, indirect, and verbal aggressions in Disney animated films.
Penggambaran Penyakit Mental pada Portal Berita Daring selama Pandemi Covid-19: Perbandingan pada Tempo.co dan Kompas.com Izzati, Raihan Sabili; Wibowo, Kunto Adi; Fuady, Ikhsan
Jurnal Riset Komunikasi Vol 6 No 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.617

Abstract

Online news portals are widely accessed by the public to get various information. There are two online news portals that are well known by the Indonesian people, namely Tempo.co and Kompas.com. Since 2019, those two news portals have not stopped providing information about the Covid-19 pandemic, especially regarding mental illness due to the pandemic. By using framing theory, this study aims to find out how the differences in the representation of mental illness on Tempo.co and Kompas.com. This study uses quantitative content analysis method to analyze texts on online news portal. Sampling was carried out using probability simple random sampling technique during the PSBB period in Jakarta, from April 10 to June 4, 2020. A sample of 65 news articles on Tempo.co and 100 news articles on Kompas.com were taken based on six keywords, those are “penyakit mental”, “penyakit jiwa”, “gangguan mental”, “gangguan jiwa”, “kesehatan mental”, and “kesehatan jiwa”. Data were analyzed using nonparametric statistical calculations chi square contingency coefficient. The results showed that there were differences in the representation of danger-to-self characteristic on Tempo.co and Kompas.com, but there were no differences in the representations of causes, solutions, and tone of articles on Tempo.co and Kompas.com.
Adoption and use of SATO pan for health promotion in Kigali, Rwanda Theogene, Rutambuka; Wibowo, Kunto Adi
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54998

Abstract

Background: The lack of proper sanitation facilities, including toilets, creates a barrier to fulfilling sanitation needs. Rwanda also experiences challenges in sanitation whereby many citizens use traditional toilets. With its innovative design, the SATO Pan toilet has the potential to address the sanitation challenges many communities face. Few studies on SATO Pans have been conducted in some countries. However, among reviewed studies, no research has been identified in Rwanda as the milestone demonstrating the efficiency and quality of the SATO Pan, its impact on sanitation issues, and contribution to improving sanitation and promoting health practices in Kigali City. Purpose: This research aimed to explore the potential factors for the widespread adoption and use of the SATO Pan toilet and to provide a comprehensive analysis of its efficiency and easy use among Rwanda communities in the City of Kigali. Methods: Data were collected using a questionnaire, and 109 respondents were selected based on a purposive sampling technique. The UTAUT 2 Model was used to assess its efficiency and ease of use. The Partial Least Squares-Structural Equation Modelling (PLS-SEMM) method was used for data analysis with the SmartPLS 3. Results: The findings demonstrated that, among the hypotheses tested, Behavioural Intention influences Usage Behaviour, Effort Expectancy significantly influences Behavioural Intention, and Habit significantly influences Behavioural Intention. Conclusion: SATO Pan can considerably improve community sanitation and promote health initiatives through innovative design and use. Implications: The SATO Pan’s adoption and use bring about significant sanitation practices to promote hygiene and health practices. Due to the hygienic and comfortable toilet options, the SATO Pan can often overcome the undesirable effects of traditional open-pit toilets.
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Aceng Abdullah Adiprasetio, Justito Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Asep Suryana Azman Hamdika Syafaat Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Ditha Prasanti Engkus Kuswarno Eni Maryani Erlambang, Muhammad Fandy Esther Aurellia Christie Evie Ariadne Shinta Dewi Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fathan Auzan Abdullah Fauzi, Muhammad Ilham Galuh Aulia Ramadhanti Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Iwan Iwan Izzati, Raihan Sabili Jasmin Jannatania Jenny Ratna Suminar Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Naftalene, Eliza Najma Najma Nuryah Asri Sjarifah Pandan Yudhapramesti Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Ratih Anbarini Reksa Anggia Ratmita Rifki Nur Priyansyah Salsabil, Dafina Shafa Sarah Aisha Shanti, Ni Ketut Rahma Pratiwi Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Yumna Nahdah Arum Yusril Zafallah