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S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS STRATEGI MARKETING DAN BRANDING PADA AKUN INSTAGRAM KOPI LOKAL KEKINIAN INDONESIA Arshad Denanindra Hutomo; Ikhsan Fuady; Kunto Adi Wibowo
Jurnal Komunikasi dan Media Vol 4, No 1: November 2023
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v4i1.10402

Abstract

Penelitian bertujuan untuk menganalisis strategi marketing dan branding terhadap lima brand kopi kekinian di Indonesia. Populasi dan sampel pada penelitian ini adalah unggahan Instagram dari lima brand kopi kekinian lokai, yaitu Kopi Kenangan, Kopi Janji Jiwa, Point Coffee, Fore Coffee, dan Kopi Lain Hati. Teori yang digunakan pada penelitian ini adalah teori marketing viral. Teori ini digunakan berdasarkan penelitian terdahulu. Penelitian ini menggunakan metode analisis kuantitatif dengan pengambilan data menggunakan teknik simple random sampling. Penelitian ini menguji reliabilitas menggunakan dua coder, sesuai dengan coding book. Dengan adanya penelitian ini, diharapkan dapat membantu mereka yang mempunyai usaha kopi di Indonesia untuk menentukan strategi marketing yang tepat untuk usaha kopi mereka. Metode penelitian yang digunakan pada artikel ini adalah dengan uji Chi-Square dan One Way. Setelah menganalisis, ditemukan bahwa tidak terdapat perbedaan yang signifikan dalam jenis strategi marketing dan terdapat perbedaan dari engagement antara strategi marketing dan branding pada kelima brand kopi lokal.
Analisis Konten Pesan Kesehatan Mental dalam Karya Musik Group Band Radiohead Naftalene, Eliza; Fuady, Ikhsan; Wibowo, S. Kunto Adi
Tonika: Jurnal Penelitian dan Pengkajian Seni Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Theologia Abdiel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37368/tonika.v6i2.564

Abstract

Pada awal tahun 2000-an hingga 2010-an, masalah yang menyangkut topik kesehatan mental meningkat terutama pada generasi Z. Musik rock merupakan salah satu intervensi yang dapat membantu masalah kesehatan mental tersebut. Tujuan penelitian ini untuk mencari tahu banyaknya referensi masalah kesehatan mental dalam karya musik Radiohead dan juga melihat apakah ada trend linearitas dalam perkembangan referensi kesehatan mental. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dan kuantitatif dengan cara menganalisis jumlah referensi kesehatan mental yang terkandung dalam lirik lagu karya Radiohead. Teknik pengambilan data dalam penelitian ini menggunakan metode purposive sampling. Peneliti menggunakan tahapan uji validitas dan reliabilitas antar-coder. Tahapan analisis data menggunakan analisis frekuensi, uji Cochran-Armitage for trends in linear proportion dan uji cross-tabulations menggunakan aplikasi SPSS. Hasil dari penelitian ini, dari 72 lagu ditemukan 56 lagu yang mengandung referensi kesehatan mental. Referensi kesehatan mental dalam karya musik Radiohead mengalami peningkatan pada tahun 2000 hingga 2003, namun menurun pada tahun 2011 hingga 2016. Referensi kesehatan mental tersebut juga berkaitan dengan faktor-faktor kontributor seperti kondisi universal, kehidupan romansa, dan wewenang otoritas.
Nomophobia and smartphone addiction among college students Fuady, Ikhsan; Wibowo, Kunto Adi; Sutarjo, Moch Armien Syifaa
The International Journal of Politics and Sociology Research Vol. 12 No. 1 (2024): June: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v12i1.252

Abstract

The use of smartphones creates problems of nomophobia and addiction among the younger generation. This study aims (a). to determine the effect of fear of not being able to communicate on smartphone addiction among students; (b). to determine the effect of fear of losing connectedness on smartphone addiction among students; (c). to determine the effect of fear of not being able to access information on smartphone addiction among students; and (d). to determine the effect of fear of not being able to communicate on smartphone addiction among students. This research is designed as a quantitative research with a survey approach. The population of this research is undergraduate students in West Java, while the sampling technique of this research is convenience sampling, and with a sample size of 123 samples. The research data were analyzed using descriptive and inferential statistical tests using multiple linear regression tests. The results showed that overall the fear of not having a smartphone affects smartphone addiction among students. The nomophobia factors that influence dating include the fear of losing connectedness and the fear of losing convenience.
ANALISIS TINDAKAN AGRESI DALAM FILM ANIMASI DISNEY Alyssa, Luthfia Nur; Fuady, Ikhsan; Wibowo, S. Kunto Adi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.2898

Abstract

Film since decades ago has become one of the media consumed by many people to fulfill various needs, from education to entertainment. However, in reality there are many films that feature acts of aggression, one of which is animated films. This study aims to determine what acts of aggression are shown in Disney animated films, whether there are acts of physical, verbal, and indirect aggression, how often acts of physical, indirect, and verbal aggression are shown, what acts of aggression are most often shown, and whether there is a difference in the amount of physical, indirect, and verbal aggression in Disney animated films. This research was conducted using a quantitative approach and content analysis method. All scenes in the Disney animated film Tangled and Luca, totaling 100 scenes, were used as population and samples. Data collection is done by using a coding book. The data that had been coded were analyzed using descriptive statistics and comparatively using the Kruskal Wallis test. This study found that there were acts of physical, indirect, and verbal aggression in Disney animated films with indirect aggression in the form of dirty stares as the most displayed acts of aggression. In addition, this study also found that there was no significant difference in the amount of physical, indirect, and verbal aggressions in Disney animated films.
Penggambaran Penyakit Mental pada Portal Berita Daring selama Pandemi Covid-19: Perbandingan pada Tempo.co dan Kompas.com Izzati, Raihan Sabili; Wibowo, Kunto Adi; Fuady, Ikhsan
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.617

Abstract

Online news portals are widely accessed by the public to get various information. There are two online news portals that are well known by the Indonesian people, namely Tempo.co and Kompas.com. Since 2019, those two news portals have not stopped providing information about the Covid-19 pandemic, especially regarding mental illness due to the pandemic. By using framing theory, this study aims to find out how the differences in the representation of mental illness on Tempo.co and Kompas.com. This study uses quantitative content analysis method to analyze texts on online news portal. Sampling was carried out using probability simple random sampling technique during the PSBB period in Jakarta, from April 10 to June 4, 2020. A sample of 65 news articles on Tempo.co and 100 news articles on Kompas.com were taken based on six keywords, those are “penyakit mental”, “penyakit jiwa”, “gangguan mental”, “gangguan jiwa”, “kesehatan mental”, and “kesehatan jiwa”. Data were analyzed using nonparametric statistical calculations chi square contingency coefficient. The results showed that there were differences in the representation of danger-to-self characteristic on Tempo.co and Kompas.com, but there were no differences in the representations of causes, solutions, and tone of articles on Tempo.co and Kompas.com.
Adoption and use of SATO pan for health promotion in Kigali, Rwanda Theogene, Rutambuka; Wibowo, Kunto Adi
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54998

Abstract

Background: The lack of proper sanitation facilities, including toilets, creates a barrier to fulfilling sanitation needs. Rwanda also experiences challenges in sanitation whereby many citizens use traditional toilets. With its innovative design, the SATO Pan toilet has the potential to address the sanitation challenges many communities face. Few studies on SATO Pans have been conducted in some countries. However, among reviewed studies, no research has been identified in Rwanda as the milestone demonstrating the efficiency and quality of the SATO Pan, its impact on sanitation issues, and contribution to improving sanitation and promoting health practices in Kigali City. Purpose: This research aimed to explore the potential factors for the widespread adoption and use of the SATO Pan toilet and to provide a comprehensive analysis of its efficiency and easy use among Rwanda communities in the City of Kigali. Methods: Data were collected using a questionnaire, and 109 respondents were selected based on a purposive sampling technique. The UTAUT 2 Model was used to assess its efficiency and ease of use. The Partial Least Squares-Structural Equation Modelling (PLS-SEMM) method was used for data analysis with the SmartPLS 3. Results: The findings demonstrated that, among the hypotheses tested, Behavioural Intention influences Usage Behaviour, Effort Expectancy significantly influences Behavioural Intention, and Habit significantly influences Behavioural Intention. Conclusion: SATO Pan can considerably improve community sanitation and promote health initiatives through innovative design and use. Implications: The SATO Pan’s adoption and use bring about significant sanitation practices to promote hygiene and health practices. Due to the hygienic and comfortable toilet options, the SATO Pan can often overcome the undesirable effects of traditional open-pit toilets.
Content Analysis: Portrayals of Partner Aggression In the Novel "It Ends With Us" Brigitta Jocelyn Septiandra; Kunto Adi Wibowo; Ikhsan Fuady
Metacommunication: Journal of Communication Studies Vol 9, No 1 (2024): MARET
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v1i1.13626

Abstract

Gender-based aggression or violence in society can happen to anyone, at any time, and by anyone who commits it. There are several factors that cause physical aggression. One of the novels by Colleen Hoover, namely It Ends With Us, has elements of physical aggression in it. Therefore, this research aims to determine the gender of the perpetrator of aggression, the depiction of the type of aggression in the novel, and the relationship between the type of aggression and how the target responds to the aggression. The population in this study were all chapters or acts in the novel. Researchers used census sampling techniques and produced all 36 chapters as research samples. This research involved two coders for the research process through coding sheets and coding books. Data analysis carried out was an inter-coder reliability test, descriptive analysis, chi-square test, and binary logistic regression test using the SPSS version 25 application. The results of the study showed that there were several categories that dominate and describe aggression, as well as the relationship between aggression and the target response in the novel "It Ends With Us".
Analisis Representasi dan Stereotip Gender dalam Film Animasi Anak Hilmi Dafa Rabani; Kunto Adi Wibowo; Detta Rahmawan
Jurnal Komunikasi Global Vol 13, No 2 (2024)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v13i2.39594

Abstract

Film animasi anak sering kali menjadi media yang kuat dalam membentuk persepsi awal pada anak tentang peran dan stereotip gender. Penelitian ini mengkaji representasi gender dalam film animasi anak, dengan fokus pada atribut fisik, kepribadian, dan sosial karakter-karakter yang ditampilkan. Menggunakan metode analisis isi kuantitatif, penelitian ini menganalisis 100 karakter berbentuk manusia dari tujuh film animasi teratas yang dirilis antara tahun 2021-2023. Temuan menunjukkan representasi gender yang hampir seimbang, dengan karakter perempuan sering memainkan peran protagonis, yang bertentangan dengan stereotip gender tradisional. Meskipun ada kemajuan ini, stereotip fisik masih ada, dengan karakter perempuan digambarkan kurus dan tidak berotot, sementara karakter laki-laki digambarkan tinggi dan berotot. Penggambaran ini sesuai dengan standar kecantikan konvensional, mengaitkan daya tarik fisik dengan popularitas dan sifat positif, sementara karakter yang tidak sesuai dengan norma-norma ini kurang disukai. Penelitian ini menyoroti tantangan yang terus berlanjut dalam penggambaran media dan menyarankan bahwa meskipun peran karakter berkembang, representasi fisik stereotip tetap ada, yang berpotensi mempengaruhi persepsi anak-anak tentang standar tubuh ideal. Children's animated films often serve as a powerful medium in shaping children's early perceptions of gender roles and stereotypes. This study examines gender representation in children's animated films, focusing on the characters' physical, personality, and social attributes. This research analyzed 100 human-like characters from seven top-rated animated films released between 2021-2023 using a quantitative content analysis method. The findings reveal a nearly balanced gender representation, with female characters frequently playing protagonist roles against traditional gender stereotypes. Despite this progress, physical stereotypes persist, with female characters depicted as thin and not muscular, while male characters are portrayed as tall and muscular. These portrayals align with conventional beauty standards, associating physical attractiveness with popularity and positive traits, while characters that do not fit these norms are less favored. This study highlights the ongoing challenges in media portrayals and suggests that while character roles are evolving, stereotypical physical representations remain, potentially influencing children's perceptions of ideal body standards.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DALAM VIDEO ENDORSEMENT INFLUENCER ARIEF MUHAMMAD DAN TASYA FARASYA DI INSTAGRAM FEEDS Hertantiningsih, Tifanny; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7286

Abstract

The high number of Instagram users caused many producers of goods and services choosing to promote their products through endorsement services carried out by social media influencers. This marketing strategies using influencers is so important because it can help producers of goods and services to create a positive product image by word of mouth and can meet business goals between the two parties. Based on this phenomenon, this study aims to determine the marketing strategies used by Influencers Arief Muhammad and Tasya Farasya, then comparing the number of likes and comments in endorsement videos uploaded on Instagram Feeds that using three types of marketing strategies, namely boasting of company, discount codes, and use of product, both verbally and non-verbally. This study observed as many as 57 endorsement video content obtained from the calculation of the Slovin’s formula, and the hypothesis was testing by using descriptive quantitative content analysis methods and non-parametric inferential statistics. The data collection in this study was carried out by observing the upload of influencer's endorsement videos on the use of marketing strategies in Instagram Feeds which were then coded using a coding book.
Analisis Strategi Branding dan Pemasaran Oleh Akun Instagram @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia, dan @peripera.id Suka, Kiran Rianetta Ginting; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 2 (2023): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i2.164-173

Abstract

At the beginning of the 21st century, the phenomenon of social media as one of the needs of companies in marketing their products began to occur. The results of a study in 2013, audiences tend to prefer social media over websites to obtain information related to a brand. Therefore, social media, such as Instagram, is a big opportunity for cosmetic brands from South Korea such as @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia and @peripera.id to reach a wider target market. This study aims to analyze branding and marketing strategies and find out the types of content that are most used by cosmetics Instagram accounts from South Korea in attracting public attention. This research was conducted using a quantitative content analysis technique approach and had passed a reliability test between coders. The results of the research coding were then processed using the Statistical Package for Social Sciences (SPSS). To answer the research hypothesis, a descriptive analysis test and T-test were carried out. The results obtained show that the five accounts are dominated by product information category uploads. This category provides knowledge to consumers about the products they offer. After that the researcher conducted a T-Test which showed that there were differences in engagement between branding and marketing strategies by Barenbliss, A'Pieu, I'm Meme, Holika Holika, and the Indonesian branch of Peripera even though these five accounts often uploaded uploads in the same category, namely product information category.
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Adiprasetio, Justito Akbar, M Aulia Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Arum, Yumna Nahdah Asep Suryana Atwar Bajari Azman Hamdika Syafaat Benazir Bona Pratamawaty Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Cholifah Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Engkus Kuswarno Erlambang, Muhammad Fandy Esther Aurellia Christie Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fauzi, Muhammad Ilham Firjarahman, Muhammad Deryl Khansa Galuh Aulia Ramadhanti Hanif, Raden Muhammad Ciptaning Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Iwan Iwan Izzati, Raihan Sabili Jasmin Jannatania Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Maritza, Regina Maryani, Eni Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Muhammad Irfan Maulana Naftalene, Eliza Najma Najma Pandan Yudhapramesti Priyatna, Adry Alim Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Ramadhina, Az-zahra Mutiara Syofi Rangkuti, Ismaliyah Yusuf Ratih Anbarini Ratmita, Reksa Anggia Rifki Nur Priyansyah Salsabil, Dafina Shafa Shanti, Ni Ketut Rahma Pratiwi Sihite, Manda Chrisencia Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Syafirah, Nuryah Asri Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Winata, Cecilia Liusca Yusril Zafallah