Articles
<![CDATA[Entertainment Satisfaction and Critical Attitudes of West Java Students on 2024 Presidential Election News ]]>
<![CDATA[Salsabil, Dafina Shafa]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 2 (2025): May: Education and Humanities ]]>
Publisher : <![CDATA[Insan Akademika Publications ]]>
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DOI: 10.35335/jiph.v14i2.133
<![CDATA[In today's digital age, social interaction is heavily influenced by social media as the primary source of information. Social media provides an easy and economical user experience, but it also increases the potential of spreading misinformation. Twitter, which has 60.2% of Indonesian users, serve as the focal point for analyzing misinformation during Indonesia's 2024 presidential election. This research focuses on examining Twitter as a platform for the relationship between several entertainment-driven objectives and sharing false election-related news among users during Indonesia’s 2024 presidential election. Data from 229 university students in West Java were collected and analyzed using a quantitative approach and survey method. The study revealed a significant positive correlation (r =.477, p <.001) between entertainment enjoyment and spreading false election-related news. Respondents were found to share content they perceived as entertaining, even when it turned out to be incorrect, for reasons such as comedy (M = 2.83, SD = 1.362) and enjoyment (M = 2.98, SD = 1.291). The study confirmed the hypothesis that entertainment satisfaction drives the spread of misinformation (t = 8.186, p <.001). These findings highlight the influence of entertainment-driven motivations in spreading misinformation and emphasize the importance of reducing such behavior. This study proposes insights for policymakers and social media platforms into addressing the complex nature of information-sharing behavior in the digital world. Further psychological and contextual factors impacting the spread of fake news dissemination across various demographic groups should be explored in future studies]]>
<![CDATA[The Influence of Interaction and Entertainment Gratification through Ronal Surapradja's Image Perception on the Intention to Vote for West Java Students in the 2024 Regional Elections ]]>
<![CDATA[Simanjuntak, Clesia Sari Mastiur]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/perspektif.v14i2.13648
<![CDATA[This article examines the influence of entertainment and interaction through the perception of candidate image on the intention to choose students in West Java in the 2024 Regional Elections, with Ronal Surapradja as the research subject. This research focuses on evaluating social media's effectiveness as an effective campaign strategy in shaping voting intentions, especially in building a candidate's image. This study uses the theory of uses and gratifications with a quantitative approach. Data was collected through a questionnaire, distributed to West Java students, and then analyzed using the PLS-SEM method. The study's results showed that entertainment did not significantly affect the intention to choose Ronal Surapradja, while interaction had a significant negative influence. In addition, the perception of Ronal Surapradja's image was proven to mediate the impact of entertainment on the intention to choose. Still, it did not mediate the effect of interaction on the intention to choose. These findings show the importance of the right communication strategy in building a candidate's image on social media. Thus, it is essential to know the sound management of candidate image and the implementation of effective digital communication strategies to increase connectivity with voters, especially Generation Z, who are active on social media.]]>
<![CDATA[Analisis Functional Theory dan Personal Qualities dalam Debat Pilkada Kalimantan Selatan 2024 ]]>
<![CDATA[Shanti, Ni Ketut Rahma Pratiwi]]>;
<![CDATA[Fuady, Ikhsan]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ JPP (Jurnal Politik Profetik) Vol 13 No 2 (2025): December ]]>
Publisher : <![CDATA[Department of Political Science, Universitas Islam Negeri Alauddin Makassar ]]>
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DOI: 10.24252/profetik.v13i2a2
<![CDATA[This study aims to analyze political communication strategies in the 2024 South Kalimantan regional election debate using Benoit’s Functional Theory and Personal Qualities approach. The study employs content analysis with a quantitative approach, examining candidates’ verbal statements in the debate accessed via YouTube. The total units of analysis are 800. The findings show significant differences between the two candidates, as evidenced by the chi-square test results (p < 0.001) in the use of functions (acclaim, attack, defense) and personal qualities (leadership ability and values/principles). Candidate 1 is dominant in using defense and highlighting leadership ability, while Candidate 2 is dominant in using acclaim and attack, emphasizing values/principles. This study complements previous research and contributes new insights to the development of political debate theory, particularly Functional Theory and Personal Qualities. ]]>
<![CDATA[Pengaruh Fake News Terhadap Stress Generasi Z di Jawa Barat ]]>
<![CDATA[Abdullah, Fathan Auzan]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
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DOI: 10.34007/jehss.v8i1.2802
<![CDATA[Penyebaran berita palsu (fake news) di media sosial meningkat pesat selama pandemi COVID-19, seiring dengan tingginya intensitas penggunaan internet oleh masyarakat. Generasi Z, yang dikenal sebagai digital natives, menjadi kelompok paling terdampak akibat paparan informasi yang tidak akurat. Penelitian ini bertujuan untuk menganalisis pengaruh fake news terhadap tingkat stres yang dialami oleh Generasi Z di Provinsi Jawa Barat. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik survei melalui kuesioner daring yang disebarkan kepada 417 responden, dipilih melalui teknik non-probability sampling. Instrumen penelitian mencakup skala fake news dan Perceived Stress Scale (PSS-10) yang dimodifikasi, dengan pengukuran menggunakan skala Likert. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh item instrumen layak digunakan. Analisis regresi linier sederhana menunjukkan bahwa variabel fake news berpengaruh positif dan signifikan terhadap tingkat stres (β = 0,443, p < 0,05), dengan nilai koefisien determinasi (R²) sebesar 0,180. Artinya, 18% variasi stres pada Generasi Z dapat dijelaskan oleh paparan fake news. Temuan ini menegaskan bahwa maraknya informasi palsu di media sosial berdampak nyata terhadap kesehatan mental generasi muda, khususnya di tengah situasi krisis informasi seperti pandemi.]]>
<![CDATA[THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS ]]>
<![CDATA[Fadhia Hayya, Aqiella]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER ]]>
Publisher : <![CDATA[LPPM Univ. Ibn Khaldun Bogor ]]>
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DOI: 10.32832/abdidos.v9i3.3019
<![CDATA[This research aims to examine the influence of perceived playfulness, perceived usefulness, and personalized product recommendations on purchase intention in TikTok Shop among university students. The study involved 217 respondents who completed questionnaires related to demographic characteristics, frequency of TikTok usage, and their purchasing behavior. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between the variables. The findings indicate that all proposed hypotheses were supported. Perceived playfulness and perceived usefulness significantly influence purchase intention, with personalized product recommendations affecting both perceived playfulness and perceived usefulness. The model also demonstrated that personalized recommendations directly influence purchase intention. These results suggest that TikTok Shop's effectiveness in enhancing user experience and increasing purchase intention is significantly driven by the perceived enjoyment and usefulness of the platform, as well as the role of personalized product recommendations. The study contributes to understanding the factors that drive purchase intention in the context of social media-based e-commerce.]]>
<![CDATA[The Influence of Information Sharing Behaviour on the Spread of Fake News about the 2024 Election on Social Media X ]]>
<![CDATA[Arum, Yumna Nahdah]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024 ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/persepsi.v7i1.17930
<![CDATA[The influence of information dissemination behavior on the spread of fake news regarding the 2024 Election on Social Media X is a crucial focal point in the context of political and social dynamics. A comprehensive analysis reveals the complexity of the impacts of this behavior. Firstly, the dissemination of information on social media accelerates and broadens the spread of fake news, threatening the integrity of the electoral process. Secondly, the formation of filter bubbles and echo chambers can reinforce opinion polarization and limit the diversity of perspectives within society. Thirdly, this behavior can affect voter participation and create social instability. The importance of collective efforts to mitigate these negative impacts is evident through recommendations for enhancing digital literacy, enforcing strict regulations on fake news dissemination, and promoting transparency on social media. In conclusion, information dissemination behavior has profound implications for society, demanding serious attention to safeguard democracy and maintain social harmony.]]>
<![CDATA[Prasangka Etnis dan Ujaran Kebencian: Analisis Ujaran Kebencian terhadap Etnis Tionghoa di Twitter (X) ]]>
<![CDATA[Priyatna, Adry Alim]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Syafirah, Nuryah Asri]]>
<![CDATA[ Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi ]]>
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DOI: 10.20885/komunikasi.vol19.iss1.art9
<![CDATA[This study aims to determine the meaning of the text of hate speech targeting ethnic Chinese in Indonesia on Twitter social media. In addition, it also aims to reveal the social cognition and social context of the discourse surrounding the phenomenon of hate speech to Chinese ethnic. This study uses a qualitative method in the form of text analysis with a critical discourse analysis approach of Van Dijk's model. The research findings show that the macrostructure of the hate speech text has a certain theme and Twitter citizens have their definition of the word "China" as social cognition. The developing social context is issues related to government policies, namely the development of the capital city of the Archipelago and the polarization of society after the 2019 presidential election, which are collected in the form of discourses of disliking President Jokowi's government]]>
<![CDATA[REPRESENTASI MEDIA BERDASARKAN GENDER PADA KARAKTER SERIAL ANIMASI “AVATAR: THE LAST AIRBENDER” ]]>
<![CDATA[Ramadhina, Az-zahra Mutiara Syofi]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024 ]]>
Publisher : <![CDATA[Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta ]]>
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DOI: 10.15408/harkat.v20i1.39702
<![CDATA[Abstract. This research was conducted to see how the media presents characters in animated series based on gender roles. The animated series chosen was "Avatar: The Last Airbender" which aired from 2005 to 2008. In the series, there is character development regarding physical strength that can be analyzed more deeply about how gender is represented in the media. Based on the criteria, the resulting sample was 44 characters from a population of 179 characters. This research was conducted with a coding procedure involving coders. After going through the reliability test stage, statistical analysis was then carried out in the form of descriptive analysis, spearman correlation, and chi-square test to see how much the relationship between variables. There was a finding of a relationship between the variables of intelligence and strength. Male characters who appear more often and are portrayed as stronger can reinforce gender stereotypes. Abstrak. Penelitian ini dilakukan untuk melihat bagaimana media menyajikan karakter pada serial animasi berdasarkan peran gender. Serial animasi yang dipilih ialah "Avatar: The Last Airbender" yang tayang pada tahun 2005 hingga 2008. Dalam serial tersebut terdapat pengembangan karakter mengenai kekuatan fisik yang dapat dianalisis lebih dalam tentang bagaimana representasi gender dalam media. Berdasarkan kriteria, sampel yang dihasilkan sebanyak 44 karakter dari jumlah populasi sebesar 179 karakter. Penelitian ini dilakukan dengan prosedur pengkodingan yang melibatkan koder. Setelah melalui tahapan uji reliabilitas, selanjutnya dilakukan analisis statistik berupa analisis deskriptif, korelasi spearman, dan uji chi-square untuk melihat seberapa besar hubungan antarvariabel. Terdapat temuan adanya hubungan antar variabel kecerdasan dan kekuatan. Karakter laki-laki yang lebih sering muncul serta digambarkan lebih kuat dapat memperkuat stereotip gender. ]]>
<![CDATA[ANALISA SEKSISME LINGUISTIK TERBUKA PADA DIALOG PEREMPUAN DALAM FILM “10 THINGS I HATE ABOUT YOU, (500) DAYS OF SUMMER, DAN SUPERBAD ” ]]>
<![CDATA[Sihite, Manda Chrisencia]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024 ]]>
Publisher : <![CDATA[Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta ]]>
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DOI: 10.15408/harkat.v20i1.40727
<![CDATA[Abstract. This study analyzes sexist dialogue directed at female characters in romantic comedy films using a quantitative content analysis method. The research was conducted on three romantic comedies: "10 Things I Hate About You", "(500) Days of Summer", and "Superbad". The study aims to highlight the categories of sexist remarks present in romantic comedies. A reliability test was performed, showing a high agreement among coders in identifying categories of sexist dialogue. This research is expected to raise awareness about the representation of women in films and to identify the distribution of sexist dialogue in the media industry, particularly in the film industry. Abstrak. Penelitian ini menganalisis dialog seksis terhadap karakter perempuan dalam film komedi romantis dengan menggunakan metode analisis isi kuantitatif. Penelitian dilakukan terhadap tiga film komedi romantic yaitu, "10 Things I Hate About You," "(500) Days of Summer," dan "Superbad". Penelitian bertujuan sebagai sarana yang akan memperlihatkan adanya kategori terhadap perkataan seksis dalam film komedi romantic. Uji reliabilitas yang dilakukan, menunjukkan hasil kesepakatan yang tinggi antara para pemberi kode dalam mengidentifikasi kategori dialog seksis. Penelitian ini diharapkan dapat meningkatkan kepekaan terhadap representasi perempuan dalam film dan mengetahui pembagian perkotaan seksis yang diucapkan pada industri media, terutama pada industry film. ]]>
<![CDATA[Literature Review: Digital Marketing Literacy For SME’s In Pangkalpinang City ]]>
<![CDATA[Meidita, Chairunnisa Tri]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi ]]>
Publisher : <![CDATA[Garuda Prestasi Nusantara Consulting ]]>
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DOI: 10.52218/ijbtob.v5i1.361
<![CDATA[This research uses a literature review method, which is employed to identify, evaluate, and interpret existing literature through previously produced works. The aim of this study to identify issues related to digital marketing literacy among MSME’s in Pangkalpinang and to provide research based recommendation regarding digital marketing literacy. The results of the literature review indicate that there are still obstacles in the implementation of digital marketing among MSME’s in Pangkalpinang, primarily due to the lack of knowledge and digital skills possessed by MSME’s. There is a need for more intensive training and guidance related to digital marketing for MSME in Pangkalpinang to support marketing strategies in business activites. Digital marketing literacy plays a crucial role for MSME’s. With good literacy skills, MSME actors can significantly enchance their competitive advantage. Keywords: digital literacy, digital marketing, MSME’s]]>
