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All Journal Jurnal Komunikasi JURNAL SAINS PEMASARAN INDONESIA Jurnal Harkat : Media Komunikasi Gender Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Animation & Games Studies ProTVF Jurnal Politik Profetik PRofesi Humas MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi SINTECH (Science and Information Technology) Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Riset Komunikasi Tonika: Jurnal Penelitian dan Pengkajian Seni Jurnal Audience Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Ekobis : Ekonomi Bisnis & Manajemen TECHNO-SOCIO EKONOMIKA Journal of Music Science, Technology, and Industry (JOMSTI) Tuturlogi: Journal of Southeast Asian Communication Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik International Journal of Business, Technology, and Organizational Behavior (IJBTOB) COMMENTATE: Journal of Communication Management Jurnal Komunikasi dan Media The International Journal of Politics and Sociology Research Jurnal Ilmu Komunikasi Jurnal Komunikasi Global Jurnal Review Politik Indonesian Journal of Digital Public Relations Jurnal Ilmu Pendidikan dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Research and Innovation in Social Science Education Journal (RISSEJ) JUSTICE: Journal of Social and Political Science HUMANUS : Jurnal Sosiohumaniora Nusantara TRJ (Tourism Research Journal) Jurnal Kajian Sosial dan Humaniora Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS Fadhia Hayya, Aqiella; Wibowo, Kunto Adi; Fuady, Ikhsan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3019

Abstract

This research aims to examine the influence of perceived playfulness, perceived usefulness, and personalized product recommendations on purchase intention in TikTok Shop among university students. The study involved 217 respondents who completed questionnaires related to demographic characteristics, frequency of TikTok usage, and their purchasing behavior. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between the variables. The findings indicate that all proposed hypotheses were supported. Perceived playfulness and perceived usefulness significantly influence purchase intention, with personalized product recommendations affecting both perceived playfulness and perceived usefulness. The model also demonstrated that personalized recommendations directly influence purchase intention. These results suggest that TikTok Shop's effectiveness in enhancing user experience and increasing purchase intention is significantly driven by the perceived enjoyment and usefulness of the platform, as well as the role of personalized product recommendations. The study contributes to understanding the factors that drive purchase intention in the context of social media-based e-commerce.
The Influence of Information Sharing Behaviour on the Spread of Fake News about the 2024 Election on Social Media X Arum, Yumna Nahdah; Wibowo, Kunto Adi
Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i1.17930

Abstract

The influence of information dissemination behavior on the spread of fake news regarding the 2024 Election on Social Media X is a crucial focal point in the context of political and social dynamics. A comprehensive analysis reveals the complexity of the impacts of this behavior. Firstly, the dissemination of information on social media accelerates and broadens the spread of fake news, threatening the integrity of the electoral process. Secondly, the formation of filter bubbles and echo chambers can reinforce opinion polarization and limit the diversity of perspectives within society. Thirdly, this behavior can affect voter participation and create social instability. The importance of collective efforts to mitigate these negative impacts is evident through recommendations for enhancing digital literacy, enforcing strict regulations on fake news dissemination, and promoting transparency on social media. In conclusion, information dissemination behavior has profound implications for society, demanding serious attention to safeguard democracy and maintain social harmony.
Prasangka Etnis dan Ujaran Kebencian: Analisis Ujaran Kebencian terhadap Etnis Tionghoa di Twitter (X) Priyatna, Adry Alim; Wibowo, Kunto Adi; Syafirah, Nuryah Asri
Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss1.art9

Abstract

This study aims to determine the meaning of the text of hate speech targeting ethnic Chinese in Indonesia on Twitter social media. In addition, it also aims to reveal the social cognition and social context of the discourse surrounding the phenomenon of hate speech to Chinese ethnic. This study uses a qualitative method in the form of text analysis with a critical discourse analysis approach of Van Dijk's model. The research findings show that the macrostructure of the hate speech text has a certain theme and Twitter citizens have their definition of the word "China" as social cognition. The developing social context is issues related to government policies, namely the development of the capital city of the Archipelago and the polarization of society after the 2019 presidential election, which are collected in the form of discourses of disliking President Jokowi's government
REPRESENTASI MEDIA BERDASARKAN GENDER PADA KARAKTER SERIAL ANIMASI “AVATAR: THE LAST AIRBENDER” Ramadhina, Az-zahra Mutiara Syofi; Wibowo, Kunto Adi; Rahmawan, Detta
Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024
Publisher : Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/harkat.v20i1.39702

Abstract

Abstract. This research was conducted to see how the media presents characters in animated series based on gender roles. The animated series chosen was "Avatar: The Last Airbender" which aired from 2005 to 2008. In the series, there is character development regarding physical strength that can be analyzed more deeply about how gender is represented in the media. Based on the criteria, the resulting sample was 44 characters from a population of 179 characters. This research was conducted with a coding procedure involving coders. After going through the reliability test stage, statistical analysis was then carried out in the form of descriptive analysis, spearman correlation, and chi-square test to see how much the relationship between variables. There was a finding of a relationship between the variables of intelligence and strength. Male characters who appear more often and are portrayed as stronger can reinforce gender stereotypes. Abstrak. Penelitian ini dilakukan untuk melihat bagaimana media menyajikan karakter pada serial animasi berdasarkan peran gender. Serial animasi yang dipilih ialah "Avatar: The Last Airbender" yang tayang pada tahun 2005 hingga 2008. Dalam serial tersebut terdapat pengembangan karakter mengenai kekuatan fisik yang dapat dianalisis lebih dalam tentang bagaimana representasi gender dalam media. Berdasarkan kriteria, sampel yang dihasilkan sebanyak 44 karakter dari jumlah populasi sebesar 179 karakter. Penelitian ini dilakukan dengan prosedur pengkodingan yang melibatkan koder. Setelah melalui tahapan uji reliabilitas, selanjutnya  dilakukan analisis statistik berupa analisis deskriptif, korelasi spearman, dan uji chi-square untuk melihat seberapa besar hubungan antarvariabel. Terdapat temuan adanya hubungan antar variabel kecerdasan dan kekuatan. Karakter laki-laki yang lebih sering muncul serta digambarkan lebih kuat dapat memperkuat stereotip gender. 
ANALISA SEKSISME LINGUISTIK TERBUKA PADA DIALOG PEREMPUAN DALAM FILM “10 THINGS I HATE ABOUT YOU, (500) DAYS OF SUMMER, DAN SUPERBAD ” Sihite, Manda Chrisencia; Wibowo, Kunto Adi; Rahmawan, Detta
Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024
Publisher : Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/harkat.v20i1.40727

Abstract

Abstract. This study analyzes sexist dialogue directed at female characters in romantic comedy films using a quantitative content analysis method. The research was conducted on three romantic comedies: "10 Things I Hate About You", "(500) Days of Summer", and "Superbad". The study aims to highlight the categories of sexist remarks present in romantic comedies. A reliability test was performed, showing a high agreement among coders in identifying categories of sexist dialogue. This research is expected to raise awareness about the representation of women in films and to identify the distribution of sexist dialogue in the media industry, particularly in the film industry. Abstrak. Penelitian ini menganalisis dialog seksis terhadap karakter perempuan dalam film komedi romantis dengan menggunakan metode analisis isi kuantitatif. Penelitian dilakukan terhadap tiga film komedi romantic yaitu, "10 Things I Hate About You," "(500) Days of Summer," dan "Superbad". Penelitian bertujuan sebagai sarana yang akan memperlihatkan adanya kategori terhadap perkataan seksis dalam film komedi romantic. Uji reliabilitas yang dilakukan, menunjukkan hasil kesepakatan yang tinggi antara para pemberi kode dalam mengidentifikasi kategori dialog seksis. Penelitian ini diharapkan dapat meningkatkan kepekaan terhadap representasi perempuan dalam film dan mengetahui pembagian perkotaan seksis yang diucapkan pada industri media, terutama pada industry film. 
Literature Review: Digital Marketing Literacy For SME’s In Pangkalpinang City Meidita, Chairunnisa Tri; Suryana, Asep; Wibowo, Kunto Adi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v5i1.361

Abstract

This research uses a literature review method, which is employed to identify, evaluate, and interpret existing literature through previously produced works. The aim of this study to identify issues related to digital marketing literacy among MSME’s in Pangkalpinang and to provide research based recommendation regarding digital marketing literacy. The results of the literature review indicate that there are still obstacles in the implementation of digital marketing among MSME’s in Pangkalpinang, primarily due to the lack of knowledge and digital skills possessed by MSME’s. There is a need for more intensive training and guidance related to digital marketing for MSME in Pangkalpinang to support marketing strategies in business activites. Digital marketing literacy plays a crucial role for MSME’s. With good literacy skills, MSME actors can significantly enchance their competitive advantage. Keywords: digital literacy, digital marketing, MSME’s
Analisis Marketing Viral dan Branding Produk Lokal Aqua dan Le Minerale di Instagram Abdullah, Fathan Auzan; Wibowo, Kunto Adi; Rahmawan, Detta
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i1.2264

Abstract

Perusahaan minuman lokal Aqua dan Le Minerale mempergunakan platform media sosial Instagram sebagai alat untuk mengiklankan produk mereka serta berinteraksi dengan konsumen. Penelitian ini membahas dan meneliti bagaimana brand minuman lokal tersebut memanfaatkan media sosial, terutama Instagram, untuk memperkuat strategi pemasaran mereka, dengan fokus pada penerapan konsep Viral Marketing dari Rayport. Metode penelitian ini menggunakan pendekatan analisis kuantitatif untuk menjawab pertanyaan penelitian, dengan mengambil sampel sebanyak 103 unggahan melalui teknik purposive sampling. Data yang terkumpul dianalisis menggunakan coding book dan coding sheet. Uji Mann-Whitney mengungkapkan perbedaan yang signifikan pada engagement berupa jumlah komentar dan likes antara konten product information dan merupakan konten yang sering di unggah dibandingkan dengan konten lainnya. Strategi promosi yang paling sering digunakan adalah teknik giveaway, kedua brand tersebut menggunakan teknik giveaway, meskipun Aqua lebih banyak menggunakan teknik giveaway dibandingkan Le Minerale. Analisis lebih lanjut menunjukkan perbedaan yang signifikan pada tingkat engagement antara konten event dan entertainment, dimana konten event cenderung memiliki engagement yang lebih tinggi.
Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram Winata, Cecilia Liusca; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3044

Abstract

Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.
Political Voice of Gen Z and the Power of Social Media X in 2024 Ramadhina, Az-zahra Mutiara Syofi; Fuady, Ikhsan; Wibowo, Kunto Adi
Jurnal Review Politik Vol. 15 No. 1 (2025): June
Publisher : Fakultas Ushuluddin dan Filsafat UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jrp.2025.15.1.105-121

Abstract

This study aims to identify how social media mechanism X affects the political participation of gen Z during the 2024 elections and how a model can be built to explain this mechanism. Survey method was used by distributing questionnaires with convenience sampling method which resulted in 446 samples. The research framework shows the mediating role of political knowledge, bridging social capital, self-efficacy, and outcome expectation between the use of social media X and gen Z political participation. Model fit was determined using Lisrel 8.50 software, while direct and mediation hypotheses were tested using SmartPLS 3 software. 5 out of 8 direct hypotheses showed significance. On the other hand, 3 out of 5 path analyses were accepted. As a result, the use of social media X has a positive influence on gen Z's political participation with the mediation of bridging social capital, self-efficacy, and outcome expectations.
Pengaruh Behavioral Attitude Terhadap Slacktivism Engagement pengguna media sosial di Jawa Barat Firjarahman, Muhammad Deryl Khansa; Pratamawaty, Benazir Bona; Wibowo, Kunto Adi; Cholifah
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 21 No. 1 (2024): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v21i1.89

Abstract

Penelitian ini melaporkan hasil  pengujian  slacktivism di Jawa Barat, Indonesia, dengan tujuan menggambarkan bagaimana keterlibatan (engagenment) masyarakat terhadap slacktivism dan variabel apa saja yang mempengaruhinya. Penelitian ini merupakan adopsi secara parsial dari penelitian  Noland (2020) dengan judul Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement yang difokuskan mengukur pengaruh behavioral attittude terhadap behavioral intention dan pengaruh behavioral intention terhadap slacktivitsm engagement. Metode yang digunakan ialah survey kepada sampel  yang dipilih dengan teknik purposive sampling dengan  analisis  regresi linier sederhana dan Moderated Regression analysis.  Temuan penelitian menunjukkan bahwa keterlibatan dalam media sosial untuk tujuan politik pada tingkat slacktivsm   dalam kategori rendah, hanya pada nilai di bawah 3 dari skala maksimum 5. Kondisi tersebut  dipengaruhi  behavioral attitude melalui moderasi secara penuh oleh behavioral intention. Hal ini  mengkonfirmasi keberlakukan temuan penelitian Noland (2020), tentang peranan  behavioral intention sebagai moderator, dan menunjukkan pentingnya behavioral intention dalam memahami partisipasi politik online di Indonesia.   
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Abie Besman Adiprasetio, Justito Akbar, M Aulia Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Arum, Yumna Nahdah Asep Suryana Asep Suryana Atwar Bajari Azman Hamdika Syafaat Baby Tiara Karyanto Benazir Bona Pratamawaty Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Chairunnisa Tri Meidita Cholifah Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Engkus Kuswarno Erlambang, Muhammad Fandy Esther Aurellia Christie Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fathia Bixa Orellana Fauzi, Muhammad Ilham Firjarahman, Muhammad Deryl Khansa Galuh Aulia Ramadhanti Hanif, Raden Muhammad Ciptaning Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Ismaliyah Yusuf Rangkuti Iwan Iwan Jasmin Jannatania Jati, Tristy Welas Ulas Kezya Putri Adilah Khaila Irdina Alisya Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Maritza, Regina Maryani, Eni Maulana Irfan Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Muhammad Nabil Syafiq Naftalene, Eliza Najma Najma Naura Azzalya Arjani Pandan Yudhapramesti Priyatna, Adry Alim Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Raihan Sabili Izzati Ramadhina, Az-zahra Mutiara Syofi Ratih Anbarini Ratmita, Reksa Anggia Rifki Nur Priyansyah Salsabil, Dafina Shafa Shanti, Ni Ketut Rahma Pratiwi Sihite, Manda Chrisencia Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Syafirah, Nuryah Asri Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Winata, Cecilia Liusca Yusril Zafallah