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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Animation & Games Studies ProTVF Jurnal Politik Profetik PRofesi Humas Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi SINTECH (Science and Information Technology) Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Riset Komunikasi Tonika: Jurnal Penelitian dan Pengkajian Seni Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF Tourism Reserch Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Ekobis : Ekonomi Bisnis & Manajemen TECHNO-SOCIO EKONOMIKA Journal of Music Science, Technology, and Industry (JOMSTI) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Jurnal Komunikasi dan Media The International Journal of Politics and Sociology Research Jurnal Komunikasi Global Jurnal Ilmu Pendidikan dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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High-End Vs High-Street: Estetika Visual Dan Modalitas Presentasi dalam Komunikasi Merek Kecantikan di Instagram Dafina Shafa Salsabil; Wibowo, Kunto Adi; Rahmawan, Detta
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/56174j54

Abstract

Meningkatnya pengaruh media sosial dalam pemasaran digital telah menjadikan estetika visual dan modalitas presentasi sebagai elemen kunci dalam komunikasi merek. Instagram, sebagai platform yang digerakkan secara visual, memiliki dampak yang luar biasa pada persepsi dan keterlibatan konsumen dengan produk kecantikan. Baik merek kecantikan high-end maupun high-street memanfaatkan Instagram untuk meningkatkan visibilitas mereka, tetapi keampuhan pendekatan mereka terhadap presentasi visual mungkin berbeda satu sama lain. Penelitian ini bertujuan untuk menguji penggunaan estetika visual (klasik vs. ekspresif) dan modalitas presentasi (tunggal vs. ganda) dalam unggahan Instagram oleh merek kecantikan high-end  dan high-street, serta dampaknya terhadap keterlibatan konsumen. Artikel ini menggunakan analisis konten kuantitatif untuk menganalisis 1.165 unggahan Instagram dari empat merek kosmetik—Dior Beauty, Fenty Beauty, Maybelline, dan NYX Cosmetics—yang diunggah pada kuartal pertama tahun 2023. Hasil penelitian menunjukkan tidak ada perbedaan substansial dalam menyajikan modalitas antara merek kecantikan high-end dan high-street. Namun, estetika visual mempengaruhi keterlibatan konsumen, terutama dalam hal komentar, sementara tidak ada efek signifikan yang diamati untuk likes. Temuan ini membantu merek kecantikan menyesuaikan strategi media sosial mereka dengan menyoroti relevansi estetika visual dalam mendorong keterlibatan konsumen. Penelitian di masa depan disarankan untuk menyelidiki faktor psikologis dan perilaku yang memengaruhi keterlibatan konsumen dengan konten merek.
The Influence Of Digital Marketing Literacy On Digital Marketing Adoption Of Pangkalpinang MSME Actors Meidita, Chairunnisa Tri; Suryana, Asep; Wibowo, Kunto Adi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11524

Abstract

This research uses a survey method that will explain a trend, attitude, or opinion of the population that will be described quantitatively and test the relationship of several variables. Seeing the phenomenon related to digitalization faced by MSME, this study aims to measure the level of digital marketing literacy of MSME towards digital marketing adoption through perceived benefits, perceived ease of use, and intention to use digital marketing. The target population of this research is MSME in Pangkalpinang City who have participated in digital marketing training. This study will use path analysis to test the hypothesis and determine the amount of influence of the independent variable on the dependent variable. The results show that overall digital marketing literacy does not have a significant influence on digital marketing adoption through perceived benefits, ease of use and intention to use digital marketing.
Analisis Isi Penggunaan Facebook dalam Marketing dan Branding Produk Kecantikan Scarlett dan Skin Dewi Yusril Zafallah; Kunto Adi Wibowo; Ikhsan Fuady
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1068.72 KB) | DOI: 10.34007/jehss.v5i2.1364

Abstract

Beauty companies Skin Dewi and Scarlett use social media Facebook to promote their products and to interact with consumers. This article examines and discusses how beauty brands use social media, especially Facebook, to increase brand awareness and brand loyalty with viral marketing theory. This study took 159 samples taken by purposive sampling technique. Of the two brands, uploading content about products is the type of upload that is most uploaded. However, the product promotion technique that is often used looks different, Scarlett uses a giveaway technique, while Skin Dewi uses another technique. The two brands also did not specify a specific time to upload their promotions. In terms of engagement, there is a significant difference between the Scarlett and Skin Dewi brands. Brand Scarlett tends to have good and stable engagement, while Skin Dewi has poor engagement.
Analisis Marketing Viral dan Branding Produk Lokal Aqua dan Le Minerale di Instagram Fathan Auzan Abdullah; Kunto Adi Wibowo; Detta Rahmawan
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i1.2264

Abstract

Perusahaan minuman lokal Aqua dan Le Minerale mempergunakan platform media sosial Instagram sebagai alat untuk mengiklankan produk mereka serta berinteraksi dengan konsumen. Penelitian ini membahas dan meneliti bagaimana brand minuman lokal tersebut memanfaatkan media sosial, terutama Instagram, untuk memperkuat strategi pemasaran mereka, dengan fokus pada penerapan konsep Viral Marketing dari Rayport. Metode penelitian ini menggunakan pendekatan analisis kuantitatif untuk menjawab pertanyaan penelitian, dengan mengambil sampel sebanyak 103 unggahan melalui teknik purposive sampling. Data yang terkumpul dianalisis menggunakan coding book dan coding sheet. Uji Mann-Whitney mengungkapkan perbedaan yang signifikan pada engagement berupa jumlah komentar dan likes antara konten product information dan merupakan konten yang sering di unggah dibandingkan dengan konten lainnya. Strategi promosi yang paling sering digunakan adalah teknik giveaway, kedua brand tersebut menggunakan teknik giveaway, meskipun Aqua lebih banyak menggunakan teknik giveaway dibandingkan Le Minerale. Analisis lebih lanjut menunjukkan perbedaan yang signifikan pada tingkat engagement antara konten event dan entertainment, dimana konten event cenderung memiliki engagement yang lebih tinggi.
Entertainment Satisfaction and Critical Attitudes of West Java Students on 2024 Presidential Election News Salsabil, Dafina Shafa; Wibowo, Kunto Adi
Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 2 (2025): May: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v14i2.133

Abstract

In today's digital age, social interaction is heavily influenced by social media as the primary source of information. Social media provides an easy and economical user experience, but it also increases the potential of spreading misinformation. Twitter, which has 60.2% of Indonesian users, serve as the focal point for analyzing misinformation during Indonesia's 2024 presidential election. This research focuses on examining Twitter as a platform for the relationship between several entertainment-driven objectives and sharing false election-related news among users during Indonesia’s 2024 presidential election. Data from 229 university students in West Java were collected and analyzed using a quantitative approach and survey method. The study revealed a significant positive correlation (r =.477, p <.001) between entertainment enjoyment and spreading false election-related news. Respondents were found to share content they perceived as entertaining, even when it turned out to be incorrect, for reasons such as comedy (M = 2.83, SD = 1.362) and enjoyment (M = 2.98, SD = 1.291). The study confirmed the hypothesis that entertainment satisfaction drives the spread of misinformation (t = 8.186, p <.001). These findings highlight the influence of entertainment-driven motivations in spreading misinformation and emphasize the importance of reducing such behavior. This study proposes insights for policymakers and social media platforms into addressing the complex nature of information-sharing behavior in the digital world. Further psychological and contextual factors impacting the spread of fake news dissemination across various demographic groups should be explored in future studies
The Influence of Interaction and Entertainment Gratification through Ronal Surapradja's Image Perception on the Intention to Vote for West Java Students in the 2024 Regional Elections Simanjuntak, Clesia Sari Mastiur; Wibowo, Kunto Adi; Fuady, Ikhsan
PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i2.13648

Abstract

This article examines the influence of entertainment and interaction through the perception of candidate image on the intention to choose students in West Java in the 2024 Regional Elections, with Ronal Surapradja as the research subject. This research focuses on evaluating social media's effectiveness as an effective campaign strategy in shaping voting intentions, especially in building a candidate's image. This study uses the theory of uses and gratifications with a quantitative approach. Data was collected through a questionnaire, distributed to West Java students, and then analyzed using the PLS-SEM method. The study's results showed that entertainment did not significantly affect the intention to choose Ronal Surapradja, while interaction had a significant negative influence. In addition, the perception of Ronal Surapradja's image was proven to mediate the impact of entertainment on the intention to choose. Still, it did not mediate the effect of interaction on the intention to choose. These findings show the importance of the right communication strategy in building a candidate's image on social media. Thus, it is essential to know the sound management of candidate image and the implementation of effective digital communication strategies to increase connectivity with voters, especially Generation Z, who are active on social media.
Analisis Functional Theory dan Personal Qualities dalam Debat Pilkada Kalimantan Selatan 2024 Shanti, Ni Ketut Rahma Pratiwi; Fuady, Ikhsan; Wibowo, Kunto Adi
JPP (Jurnal Politik Profetik) Vol 13 No 2 (2025): December
Publisher : Department of Political Science, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/profetik.v13i2a2

Abstract

This study aims to analyze political communication strategies in the 2024 South Kalimantan regional election debate using Benoit’s Functional Theory and Personal Qualities approach. The study employs content analysis with a quantitative approach, examining candidates’ verbal statements in the debate accessed via YouTube. The total units of analysis are 800. The findings show significant differences between the two candidates, as evidenced by the chi-square test results (p < 0.001) in the use of functions (acclaim, attack, defense) and personal qualities (leadership ability and values/principles). Candidate 1 is dominant in using defense and highlighting leadership ability, while Candidate 2 is dominant in using acclaim and attack, emphasizing values/principles. This study complements previous research and contributes new insights to the development of political debate theory, particularly Functional Theory and Personal Qualities.  
Pengaruh Fake News Terhadap Stress Generasi Z di Jawa Barat Abdullah, Fathan Auzan; Wibowo, Kunto Adi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2802

Abstract

Penyebaran berita palsu (fake news) di media sosial meningkat pesat selama pandemi COVID-19, seiring dengan tingginya intensitas penggunaan internet oleh masyarakat. Generasi Z, yang dikenal sebagai digital natives, menjadi kelompok paling terdampak akibat paparan informasi yang tidak akurat. Penelitian ini bertujuan untuk menganalisis pengaruh fake news terhadap tingkat stres yang dialami oleh Generasi Z di Provinsi Jawa Barat. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik survei melalui kuesioner daring yang disebarkan kepada 417 responden, dipilih melalui teknik non-probability sampling. Instrumen penelitian mencakup skala fake news dan Perceived Stress Scale (PSS-10) yang dimodifikasi, dengan pengukuran menggunakan skala Likert. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh item instrumen layak digunakan. Analisis regresi linier sederhana menunjukkan bahwa variabel fake news berpengaruh positif dan signifikan terhadap tingkat stres (β = 0,443, p < 0,05), dengan nilai koefisien determinasi (R²) sebesar 0,180. Artinya, 18% variasi stres pada Generasi Z dapat dijelaskan oleh paparan fake news. Temuan ini menegaskan bahwa maraknya informasi palsu di media sosial berdampak nyata terhadap kesehatan mental generasi muda, khususnya di tengah situasi krisis informasi seperti pandemi.
THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS Fadhia Hayya, Aqiella; Wibowo, Kunto Adi; Fuady, Ikhsan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3019

Abstract

This research aims to examine the influence of perceived playfulness, perceived usefulness, and personalized product recommendations on purchase intention in TikTok Shop among university students. The study involved 217 respondents who completed questionnaires related to demographic characteristics, frequency of TikTok usage, and their purchasing behavior. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between the variables. The findings indicate that all proposed hypotheses were supported. Perceived playfulness and perceived usefulness significantly influence purchase intention, with personalized product recommendations affecting both perceived playfulness and perceived usefulness. The model also demonstrated that personalized recommendations directly influence purchase intention. These results suggest that TikTok Shop's effectiveness in enhancing user experience and increasing purchase intention is significantly driven by the perceived enjoyment and usefulness of the platform, as well as the role of personalized product recommendations. The study contributes to understanding the factors that drive purchase intention in the context of social media-based e-commerce.
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Aceng Abdullah Adiprasetio, Justito Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Asep Suryana Azman Hamdika Syafaat Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Ditha Prasanti Engkus Kuswarno Eni Maryani Erlambang, Muhammad Fandy Esther Aurellia Christie Evie Ariadne Shinta Dewi Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fathan Auzan Abdullah Fauzi, Muhammad Ilham Galuh Aulia Ramadhanti Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Iwan Iwan Izzati, Raihan Sabili Jasmin Jannatania Jenny Ratna Suminar Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Naftalene, Eliza Najma Najma Nuryah Asri Sjarifah Pandan Yudhapramesti Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Ratih Anbarini Reksa Anggia Ratmita Rifki Nur Priyansyah Salsabil, Dafina Shafa Sarah Aisha Shanti, Ni Ketut Rahma Pratiwi Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Yumna Nahdah Arum Yusril Zafallah