Articles
<![CDATA[Analisis Functional Theory dan Personal Qualities dalam Debat Pilkada Kalimantan Selatan 2024 ]]>
<![CDATA[Shanti, Ni Ketut Rahma Pratiwi]]>;
<![CDATA[Fuady, Ikhsan]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ JPP (Jurnal Politik Profetik) Vol 13 No 2 (2025): December ]]>
Publisher : <![CDATA[Department of Political Science, Universitas Islam Negeri Alauddin Makassar ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24252/profetik.v13i2a2
<![CDATA[This study aims to analyze political communication strategies in the 2024 South Kalimantan regional election debate using Benoit’s Functional Theory and Personal Qualities approach. The study employs content analysis with a quantitative approach, examining candidates’ verbal statements in the debate accessed via YouTube. The total units of analysis are 800. The findings show significant differences between the two candidates, as evidenced by the chi-square test results (p < 0.001) in the use of functions (acclaim, attack, defense) and personal qualities (leadership ability and values/principles). Candidate 1 is dominant in using defense and highlighting leadership ability, while Candidate 2 is dominant in using acclaim and attack, emphasizing values/principles. This study complements previous research and contributes new insights to the development of political debate theory, particularly Functional Theory and Personal Qualities. ]]>
<![CDATA[Pengaruh Fake News Terhadap Stress Generasi Z di Jawa Barat ]]>
<![CDATA[Abdullah, Fathan Auzan]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.34007/jehss.v8i1.2802
<![CDATA[Penyebaran berita palsu (fake news) di media sosial meningkat pesat selama pandemi COVID-19, seiring dengan tingginya intensitas penggunaan internet oleh masyarakat. Generasi Z, yang dikenal sebagai digital natives, menjadi kelompok paling terdampak akibat paparan informasi yang tidak akurat. Penelitian ini bertujuan untuk menganalisis pengaruh fake news terhadap tingkat stres yang dialami oleh Generasi Z di Provinsi Jawa Barat. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik survei melalui kuesioner daring yang disebarkan kepada 417 responden, dipilih melalui teknik non-probability sampling. Instrumen penelitian mencakup skala fake news dan Perceived Stress Scale (PSS-10) yang dimodifikasi, dengan pengukuran menggunakan skala Likert. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh item instrumen layak digunakan. Analisis regresi linier sederhana menunjukkan bahwa variabel fake news berpengaruh positif dan signifikan terhadap tingkat stres (β = 0,443, p < 0,05), dengan nilai koefisien determinasi (R²) sebesar 0,180. Artinya, 18% variasi stres pada Generasi Z dapat dijelaskan oleh paparan fake news. Temuan ini menegaskan bahwa maraknya informasi palsu di media sosial berdampak nyata terhadap kesehatan mental generasi muda, khususnya di tengah situasi krisis informasi seperti pandemi.]]>
<![CDATA[THE INFLUENCE OF TIKTOK SHOP VIDEO ADS ON CONSUMER PURCHASE INTENTION USING THE TAM2 APPROACH IN UNIVERSITY STUDENTS ]]>
<![CDATA[Fadhia Hayya, Aqiella]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER ]]>
Publisher : <![CDATA[LPPM Univ. Ibn Khaldun Bogor ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32832/abdidos.v9i3.3019
<![CDATA[This research aims to examine the influence of perceived playfulness, perceived usefulness, and personalized product recommendations on purchase intention in TikTok Shop among university students. The study involved 217 respondents who completed questionnaires related to demographic characteristics, frequency of TikTok usage, and their purchasing behavior. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships between the variables. The findings indicate that all proposed hypotheses were supported. Perceived playfulness and perceived usefulness significantly influence purchase intention, with personalized product recommendations affecting both perceived playfulness and perceived usefulness. The model also demonstrated that personalized recommendations directly influence purchase intention. These results suggest that TikTok Shop's effectiveness in enhancing user experience and increasing purchase intention is significantly driven by the perceived enjoyment and usefulness of the platform, as well as the role of personalized product recommendations. The study contributes to understanding the factors that drive purchase intention in the context of social media-based e-commerce.]]>
<![CDATA[The Influence of Information Sharing Behaviour on the Spread of Fake News about the 2024 Election on Social Media X ]]>
<![CDATA[Arum, Yumna Nahdah]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Persepsi: Communication Journal Vol 7, No 1 (2024): Mei 2024 ]]>
Publisher : <![CDATA[UMSU ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30596/persepsi.v7i1.17930
<![CDATA[The influence of information dissemination behavior on the spread of fake news regarding the 2024 Election on Social Media X is a crucial focal point in the context of political and social dynamics. A comprehensive analysis reveals the complexity of the impacts of this behavior. Firstly, the dissemination of information on social media accelerates and broadens the spread of fake news, threatening the integrity of the electoral process. Secondly, the formation of filter bubbles and echo chambers can reinforce opinion polarization and limit the diversity of perspectives within society. Thirdly, this behavior can affect voter participation and create social instability. The importance of collective efforts to mitigate these negative impacts is evident through recommendations for enhancing digital literacy, enforcing strict regulations on fake news dissemination, and promoting transparency on social media. In conclusion, information dissemination behavior has profound implications for society, demanding serious attention to safeguard democracy and maintain social harmony.]]>
<![CDATA[Prasangka Etnis dan Ujaran Kebencian: Analisis Ujaran Kebencian terhadap Etnis Tionghoa di Twitter (X) ]]>
<![CDATA[Priyatna, Adry Alim]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Syafirah, Nuryah Asri]]>
<![CDATA[ Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.20885/komunikasi.vol19.iss1.art9
<![CDATA[This study aims to determine the meaning of the text of hate speech targeting ethnic Chinese in Indonesia on Twitter social media. In addition, it also aims to reveal the social cognition and social context of the discourse surrounding the phenomenon of hate speech to Chinese ethnic. This study uses a qualitative method in the form of text analysis with a critical discourse analysis approach of Van Dijk's model. The research findings show that the macrostructure of the hate speech text has a certain theme and Twitter citizens have their definition of the word "China" as social cognition. The developing social context is issues related to government policies, namely the development of the capital city of the Archipelago and the polarization of society after the 2019 presidential election, which are collected in the form of discourses of disliking President Jokowi's government]]>
<![CDATA[REPRESENTASI MEDIA BERDASARKAN GENDER PADA KARAKTER SERIAL ANIMASI “AVATAR: THE LAST AIRBENDER” ]]>
<![CDATA[Ramadhina, Az-zahra Mutiara Syofi]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024 ]]>
Publisher : <![CDATA[Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15408/harkat.v20i1.39702
<![CDATA[Abstract. This research was conducted to see how the media presents characters in animated series based on gender roles. The animated series chosen was "Avatar: The Last Airbender" which aired from 2005 to 2008. In the series, there is character development regarding physical strength that can be analyzed more deeply about how gender is represented in the media. Based on the criteria, the resulting sample was 44 characters from a population of 179 characters. This research was conducted with a coding procedure involving coders. After going through the reliability test stage, statistical analysis was then carried out in the form of descriptive analysis, spearman correlation, and chi-square test to see how much the relationship between variables. There was a finding of a relationship between the variables of intelligence and strength. Male characters who appear more often and are portrayed as stronger can reinforce gender stereotypes. Abstrak. Penelitian ini dilakukan untuk melihat bagaimana media menyajikan karakter pada serial animasi berdasarkan peran gender. Serial animasi yang dipilih ialah "Avatar: The Last Airbender" yang tayang pada tahun 2005 hingga 2008. Dalam serial tersebut terdapat pengembangan karakter mengenai kekuatan fisik yang dapat dianalisis lebih dalam tentang bagaimana representasi gender dalam media. Berdasarkan kriteria, sampel yang dihasilkan sebanyak 44 karakter dari jumlah populasi sebesar 179 karakter. Penelitian ini dilakukan dengan prosedur pengkodingan yang melibatkan koder. Setelah melalui tahapan uji reliabilitas, selanjutnya dilakukan analisis statistik berupa analisis deskriptif, korelasi spearman, dan uji chi-square untuk melihat seberapa besar hubungan antarvariabel. Terdapat temuan adanya hubungan antar variabel kecerdasan dan kekuatan. Karakter laki-laki yang lebih sering muncul serta digambarkan lebih kuat dapat memperkuat stereotip gender. ]]>
<![CDATA[ANALISA SEKSISME LINGUISTIK TERBUKA PADA DIALOG PEREMPUAN DALAM FILM “10 THINGS I HATE ABOUT YOU, (500) DAYS OF SUMMER, DAN SUPERBAD ” ]]>
<![CDATA[Sihite, Manda Chrisencia]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Jurnal Harkat : Media Komunikasi Gender JURNAL HARKAT : MEDIA KOMUNIKASI GENDER, 20(1), 2024 ]]>
Publisher : <![CDATA[Center for Gender and Child Studies (Pusat Studi Gender dan Anak) LP2M UIN Syarif Hidayatullah Jakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15408/harkat.v20i1.40727
<![CDATA[Abstract. This study analyzes sexist dialogue directed at female characters in romantic comedy films using a quantitative content analysis method. The research was conducted on three romantic comedies: "10 Things I Hate About You", "(500) Days of Summer", and "Superbad". The study aims to highlight the categories of sexist remarks present in romantic comedies. A reliability test was performed, showing a high agreement among coders in identifying categories of sexist dialogue. This research is expected to raise awareness about the representation of women in films and to identify the distribution of sexist dialogue in the media industry, particularly in the film industry. Abstrak. Penelitian ini menganalisis dialog seksis terhadap karakter perempuan dalam film komedi romantis dengan menggunakan metode analisis isi kuantitatif. Penelitian dilakukan terhadap tiga film komedi romantic yaitu, "10 Things I Hate About You," "(500) Days of Summer," dan "Superbad". Penelitian bertujuan sebagai sarana yang akan memperlihatkan adanya kategori terhadap perkataan seksis dalam film komedi romantic. Uji reliabilitas yang dilakukan, menunjukkan hasil kesepakatan yang tinggi antara para pemberi kode dalam mengidentifikasi kategori dialog seksis. Penelitian ini diharapkan dapat meningkatkan kepekaan terhadap representasi perempuan dalam film dan mengetahui pembagian perkotaan seksis yang diucapkan pada industri media, terutama pada industry film. ]]>
<![CDATA[Literature Review: Digital Marketing Literacy For SME’s In Pangkalpinang City ]]>
<![CDATA[Meidita, Chairunnisa Tri]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi ]]>
Publisher : <![CDATA[Garuda Prestasi Nusantara Consulting ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.52218/ijbtob.v5i1.361
<![CDATA[This research uses a literature review method, which is employed to identify, evaluate, and interpret existing literature through previously produced works. The aim of this study to identify issues related to digital marketing literacy among MSME’s in Pangkalpinang and to provide research based recommendation regarding digital marketing literacy. The results of the literature review indicate that there are still obstacles in the implementation of digital marketing among MSME’s in Pangkalpinang, primarily due to the lack of knowledge and digital skills possessed by MSME’s. There is a need for more intensive training and guidance related to digital marketing for MSME in Pangkalpinang to support marketing strategies in business activites. Digital marketing literacy plays a crucial role for MSME’s. With good literacy skills, MSME actors can significantly enchance their competitive advantage. Keywords: digital literacy, digital marketing, MSME’s]]>
<![CDATA[Analisis Marketing Viral dan Branding Produk Lokal Aqua dan Le Minerale di Instagram ]]>
<![CDATA[Abdullah, Fathan Auzan]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.34007/jehss.v7i1.2264
<![CDATA[Perusahaan minuman lokal Aqua dan Le Minerale mempergunakan platform media sosial Instagram sebagai alat untuk mengiklankan produk mereka serta berinteraksi dengan konsumen. Penelitian ini membahas dan meneliti bagaimana brand minuman lokal tersebut memanfaatkan media sosial, terutama Instagram, untuk memperkuat strategi pemasaran mereka, dengan fokus pada penerapan konsep Viral Marketing dari Rayport. Metode penelitian ini menggunakan pendekatan analisis kuantitatif untuk menjawab pertanyaan penelitian, dengan mengambil sampel sebanyak 103 unggahan melalui teknik purposive sampling. Data yang terkumpul dianalisis menggunakan coding book dan coding sheet. Uji Mann-Whitney mengungkapkan perbedaan yang signifikan pada engagement berupa jumlah komentar dan likes antara konten product information dan merupakan konten yang sering di unggah dibandingkan dengan konten lainnya. Strategi promosi yang paling sering digunakan adalah teknik giveaway, kedua brand tersebut menggunakan teknik giveaway, meskipun Aqua lebih banyak menggunakan teknik giveaway dibandingkan Le Minerale. Analisis lebih lanjut menunjukkan perbedaan yang signifikan pada tingkat engagement antara konten event dan entertainment, dimana konten event cenderung memiliki engagement yang lebih tinggi.]]>
<![CDATA[Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram ]]>
<![CDATA[Winata, Cecilia Liusca]]>;
<![CDATA[Wibowo, S. Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32509/pustakom.v7i1.3044
<![CDATA[Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.]]>
