Articles
<![CDATA[Optimizing government communication on environmental issues: Visual strategies for public engagement ]]>
<![CDATA[Iwan, Iwan]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/jkk.v12i2.57591
<![CDATA[Background: Visual elements in content play a crucial role in influencing user engagement on social media platforms. This study focuses on Instagram, a widely used social media platforms in Indonesia, using the official account of a government institution, that is the Instagram account of the Ministry of Environment and Forestry (MoEF) of the Republic of Indonesia for analysis. It is important to increase public awareness about environmental challenges, such as land degradation and the decline of animal populations, and to disseminate information about preserving Indonesia’s native fauna and flora through conservation programs. Purpose: This study aims to analyze and compare the visual factors in each Instagram post of the MoEF, to evaluate user interaction with the account. Instagram was chosen because the institution is more active on this media platform compared to others. Methods: This study employed a quantitative content analysis, using one-way ANOVA analysis to review potential variations in user interaction across different visual factors. Results: The results revealed variation among categories in terms of content type (F = 8.146; p = 0.001), visual aesthetics (F = 8.299; p = 0.004), and presentation modality (F = 4.341; p = 0.038). This finding suggests that government Instagram accounts need to carefully consider visual factors to enhance user interaction. Implications: This study provides guidance for government institutions on enhancing environmental awareness through effective visual communication strategies on social media, particularly Instagram.]]>
<![CDATA[Indonesian ministry of tourism and creative economy and the crisis frame related to COVID-19 ]]>
<![CDATA[Adiprasetio, Justito]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Fauzi, Muhammad Ilham]]>;
<![CDATA[Aliifa, Dzikrifa Ningtyas]]>
<![CDATA[ PRofesi Humas Vol 7, No 2 (2023): February 2023 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/prh.v7i2.41465
<![CDATA[Background: The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. However, the Indonesian government, particularly the Ministry of Tourism and Creative Economy (Kemenparekraf), has been accused of being incompetent in managing its crisis communications. The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. Even so, no study shows how the Indonesian Ministry of Tourism and Creative Economy crisis communication was carried out in the early phase of the pandemic. Purpose: This study aims to examine how crisis communication was carried out by the Indonesian Ministry of Tourism and Creative Economy in the early phase of the pandemic. Methods: This study used the quantitative framing analysis method to examine the crisis frame in 178 press releases published on the official website of the Kemenparekraf in January 2020-May 2020. Results: The economic frame ranked second only behind the attribution of responsibilities and was more dominant than the human interest and morality frame. There was a public response where the government, especially the Kemenparekraf, is considered as only prioritizing economic over public safety. Conclusion: This study found that in the world’s initial phase of the COVID-19 outbreak, the press release published by the Kemenparekraf did not represent an effort to prevent and control the spread of COVID-19 in Indonesia since it would have a significant impact on the tourism sector. Implications: Furthermore, the Kemenparekraf needed to optimize the call to action message to positively influence the public and tourism actors and assist efforts to respond to the COVID-19 pandemic crisis.]]>
<![CDATA[Analisis Citra Seksual pada Playable Characters Perempuan dalam Game Online Genshin Impact ]]>
<![CDATA[Darmansyah, Sarah Stephanie]]>;
<![CDATA[Wibowo, S. Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ Journal of Animation and Games Studies Vol 10, No 2 (2024): Oktober 2024 ]]>
Publisher : <![CDATA[Institut Seni Indonesia Yogyakarta ]]>
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DOI: 10.24821/jags.v10i2.9970
<![CDATA[Berkaitan dengan maraknya tren dalam generasi muda dan audiens media berusia remaja dalam memainkan game online seiring berkembangnya teknologi, semakin meningkat pula kemungkinan bagi mereka untuk terekspos pada berbagai konten dengan unsur dan doktrin yang terkandung didalamnya. Salah satu topik yang membutuhkan perhatian dan perlu ditelaah lebih lanjut merupakan penggambaran citra seksual pada karakter manusia dalam game online. Diantara sekian banyaknya game online yang digemari oleh generasi muda, salah satu game online yang saat ini telah berhasil menarik semakin banyak pemain merupakan Genshin Impact, sebuah game online berkonsep open-world action role-play. Peneliti bertujuan untuk menganalisis penggambaran citra seksual yang ditampilkan pada playable characters perempuan dalam Genshin Impact dengan mengacu pada teori kognitif sosial. Populasi dari penelitian ini merupakan 43 karakter perempuan yang telah rilis sampai saat ini dan sampel yang akan diteliti berjumlah sebanyak 39 karakter perempuan. Penelitian dilaksanakan dengan mengikuti metode analisis isi secara kuantitatif dan kemudian data diolah dengan menggunakan uji Chi-square pada setiap variabelnya. Temuan yang diperoleh memperlihatkan bahwa Genshin Impact tidak sepenuhnya memperlihatkan citra seksual berlebihan pada karakter perempuan yang dapat dimiliki dan dimainkan oleh penggunanya.]]>
<![CDATA[Analisis Konten Wacana Kesehatan Mental dalam Karya Musik Billie Eilish ]]>
<![CDATA[Bianti, Sabila Riska]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ Journal of Music Science, Technology, and Industry Vol. 7 No. 2 (2024) ]]>
Publisher : <![CDATA[Institut Seni Indonesia Denpasar ]]>
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<![CDATA[Tujuan: artikel ini membahas permasalahan permasalahan kesehatan jiwa yang semakin marak dan sering dialami oleh sejumlah orang. Sebagai salah satu cara katarsis, musik bisa menjadi media untuk melampiaskan emosi seseorang akibat gangguan jiwa. Metode penelitian: dalam penelitian ini penulis menggunakan metode analisis isi kuantitatif untuk menganalisis ada tidaknya wacana kesehatan mental dalam lagu-lagu Billie Eilish. Teknik pengambilan sampel yang digunakan adalah teknik sensus, di mana teknik ini digunakan dengan alasan jumlah populasinya relatif banyak. kecil sehingga membuat peneliti mengambil seluruh populasi menjadi sampel penelitian. Dalam menganalisis hasil penelitian, peneliti menguji data dengan uji Cochran Armitage dan Uji Tabulasi Silang dengan menggunakan SPSS. Uji Cochran Armitage digunakan untuk mengetahui ada tidaknya pola linear peningkatan jumlah wacana kesehatan mental dari tahun ke tahun. Tes Tabulasi Silang digunakan untuk menganalisis kemunculan faktor-faktor yang berkontribusi terhadap wacana kesehatan mental yang ada. Hasil dan pembahasan: analisis ini dilakukan terhadap sejumlah lagu yang menjadi populasi sekaligus sampel penelitian yaitu 59 lagu pada tahun 2016 hingga 2024. terdapat 35 buah lagu yang mengandung wacana kesehatan mental dan 42 buah lirik lagu yang mengandung kategori kecemasan, depresi, bunuh diri, dan metafora. Kemunculan wacana kesehatan mental dianalisis kembali untuk mengetahui faktor penyebabnya. Implikasi: penelitian ini menunjukkan bahwa tidak terdapat pola linear terhadap peningkatan jumlah wacana kesehatan jiwa dari tahun 2016 hingga tahun 2024. Grafik kenaikan dan penurunan cenderung berfluktuasi dengan ketidakstabilan peningkatan setiap tahunnya.]]>
<![CDATA[Representasi Stereotip Gender Tradisional dalam Poster Film Marvel Cinematic Universe ]]>
<![CDATA[Fajar, Hafizhah Ainul]]>;
<![CDATA[Rahmawan, Detta]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 1 (2025): January ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jikom.v14i1.9544
<![CDATA[Penelitian ini mengkaji representasi gender dalam poster film Marvel Cinematic Universe dari tahun 2008 hingga 2023, dengan menyoroti bagaimana laki-laki dan perempuan digambarkan, serta bagaimana dinamika kekuasaan gender tercermin dalam visualisasinya. Khalayak muda membentuk identitas gender dan ekspektasi perilaku gender mereka melalui interaksi sosial dan media massa, termasuk film. Penelitian menggunakan metode analisis isi kuantitatif untuk memeriksa 99 poster film MCU dari tiga situs utama (IMDb, Rotten Tomatoes, dan Metacritic). Hasil uji Chi-Square menunjukkan adanya ketidakseimbangan gender yang signifikan dalam representasi karakter, di mana karakter laki-laki lebih sering muncul dan ditampilkan dengan ukuran relatif lebih besar serta peran sosial yang lebih tinggi dibandingkan karakter perempuan. Penelitian ini juga mengungkapkan bahwa stereotip gender tradisional masih mendominasi dalam poster film MCU, yaitu laki-laki lebih mendominasi dalam poster film Marvel Cinematic Universe dibandingkan dengan perempuan. Penelitian ini memberikan wawasan penting bagi pembuat konten dan pengiklan mengenai pentingnya representasi gender yang seimbang dan inklusif dalam media, di mana adanya kesetaraan dalam penggambaran gender pada film. Temuan ini menyoroti perlunya upaya lebih lanjut untuk mengatasi stereotip gender dalam media dan mengadvokasi representasi yang lebih setara dan adil bagi kedua gender.]]>
<![CDATA[High-End Vs High-Street: Estetika Visual Dan Modalitas Presentasi dalam Komunikasi Merek Kecantikan di Instagram ]]>
<![CDATA[Dafina Shafa Salsabil]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Rahmawan, Detta]]>
<![CDATA[ HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara) ]]>
Publisher : <![CDATA[Yayasan Pengembangan Dan Pemberdayaan Nusantara ]]>
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DOI: 10.62180/56174j54
<![CDATA[Meningkatnya pengaruh media sosial dalam pemasaran digital telah menjadikan estetika visual dan modalitas presentasi sebagai elemen kunci dalam komunikasi merek. Instagram, sebagai platform yang digerakkan secara visual, memiliki dampak yang luar biasa pada persepsi dan keterlibatan konsumen dengan produk kecantikan. Baik merek kecantikan high-end maupun high-street memanfaatkan Instagram untuk meningkatkan visibilitas mereka, tetapi keampuhan pendekatan mereka terhadap presentasi visual mungkin berbeda satu sama lain. Penelitian ini bertujuan untuk menguji penggunaan estetika visual (klasik vs. ekspresif) dan modalitas presentasi (tunggal vs. ganda) dalam unggahan Instagram oleh merek kecantikan high-end dan high-street, serta dampaknya terhadap keterlibatan konsumen. Artikel ini menggunakan analisis konten kuantitatif untuk menganalisis 1.165 unggahan Instagram dari empat merek kosmetik—Dior Beauty, Fenty Beauty, Maybelline, dan NYX Cosmetics—yang diunggah pada kuartal pertama tahun 2023. Hasil penelitian menunjukkan tidak ada perbedaan substansial dalam menyajikan modalitas antara merek kecantikan high-end dan high-street. Namun, estetika visual mempengaruhi keterlibatan konsumen, terutama dalam hal komentar, sementara tidak ada efek signifikan yang diamati untuk likes. Temuan ini membantu merek kecantikan menyesuaikan strategi media sosial mereka dengan menyoroti relevansi estetika visual dalam mendorong keterlibatan konsumen. Penelitian di masa depan disarankan untuk menyelidiki faktor psikologis dan perilaku yang memengaruhi keterlibatan konsumen dengan konten merek.]]>
<![CDATA[The Influence Of Digital Marketing Literacy On Digital Marketing Adoption Of Pangkalpinang MSME Actors ]]>
<![CDATA[Meidita, Chairunnisa Tri]]>;
<![CDATA[Suryana, Asep]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies) ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
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DOI: 10.33751/jhss.v8i3.11524
<![CDATA[This research uses a survey method that will explain a trend, attitude, or opinion of the population that will be described quantitatively and test the relationship of several variables. Seeing the phenomenon related to digitalization faced by MSME, this study aims to measure the level of digital marketing literacy of MSME towards digital marketing adoption through perceived benefits, perceived ease of use, and intention to use digital marketing. The target population of this research is MSME in Pangkalpinang City who have participated in digital marketing training. This study will use path analysis to test the hypothesis and determine the amount of influence of the independent variable on the dependent variable. The results show that overall digital marketing literacy does not have a significant influence on digital marketing adoption through perceived benefits, ease of use and intention to use digital marketing.]]>
<![CDATA[Analisis Isi Penggunaan Facebook dalam Marketing dan Branding Produk Kecantikan Scarlett dan Skin Dewi ]]>
<![CDATA[Yusril Zafallah]]>;
<![CDATA[Kunto Adi Wibowo]]>;
<![CDATA[Ikhsan Fuady]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
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DOI: 10.34007/jehss.v5i2.1364
<![CDATA[Beauty companies Skin Dewi and Scarlett use social media Facebook to promote their products and to interact with consumers. This article examines and discusses how beauty brands use social media, especially Facebook, to increase brand awareness and brand loyalty with viral marketing theory. This study took 159 samples taken by purposive sampling technique. Of the two brands, uploading content about products is the type of upload that is most uploaded. However, the product promotion technique that is often used looks different, Scarlett uses a giveaway technique, while Skin Dewi uses another technique. The two brands also did not specify a specific time to upload their promotions. In terms of engagement, there is a significant difference between the Scarlett and Skin Dewi brands. Brand Scarlett tends to have good and stable engagement, while Skin Dewi has poor engagement.]]>
<![CDATA[Entertainment Satisfaction and Critical Attitudes of West Java Students on 2024 Presidential Election News ]]>
<![CDATA[Salsabil, Dafina Shafa]]>;
<![CDATA[Wibowo, Kunto Adi]]>
<![CDATA[ Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 2 (2025): May: Education and Humanities ]]>
Publisher : <![CDATA[Insan Akademika Publications ]]>
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DOI: 10.35335/jiph.v14i2.133
<![CDATA[In today's digital age, social interaction is heavily influenced by social media as the primary source of information. Social media provides an easy and economical user experience, but it also increases the potential of spreading misinformation. Twitter, which has 60.2% of Indonesian users, serve as the focal point for analyzing misinformation during Indonesia's 2024 presidential election. This research focuses on examining Twitter as a platform for the relationship between several entertainment-driven objectives and sharing false election-related news among users during Indonesia’s 2024 presidential election. Data from 229 university students in West Java were collected and analyzed using a quantitative approach and survey method. The study revealed a significant positive correlation (r =.477, p <.001) between entertainment enjoyment and spreading false election-related news. Respondents were found to share content they perceived as entertaining, even when it turned out to be incorrect, for reasons such as comedy (M = 2.83, SD = 1.362) and enjoyment (M = 2.98, SD = 1.291). The study confirmed the hypothesis that entertainment satisfaction drives the spread of misinformation (t = 8.186, p <.001). These findings highlight the influence of entertainment-driven motivations in spreading misinformation and emphasize the importance of reducing such behavior. This study proposes insights for policymakers and social media platforms into addressing the complex nature of information-sharing behavior in the digital world. Further psychological and contextual factors impacting the spread of fake news dissemination across various demographic groups should be explored in future studies]]>
<![CDATA[The Influence of Interaction and Entertainment Gratification through Ronal Surapradja's Image Perception on the Intention to Vote for West Java Students in the 2024 Regional Elections ]]>
<![CDATA[Simanjuntak, Clesia Sari Mastiur]]>;
<![CDATA[Wibowo, Kunto Adi]]>;
<![CDATA[Fuady, Ikhsan]]>
<![CDATA[ PERSPEKTIF Vol. 14 No. 2 (2025): PERSPEKTIF April ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/perspektif.v14i2.13648
<![CDATA[This article examines the influence of entertainment and interaction through the perception of candidate image on the intention to choose students in West Java in the 2024 Regional Elections, with Ronal Surapradja as the research subject. This research focuses on evaluating social media's effectiveness as an effective campaign strategy in shaping voting intentions, especially in building a candidate's image. This study uses the theory of uses and gratifications with a quantitative approach. Data was collected through a questionnaire, distributed to West Java students, and then analyzed using the PLS-SEM method. The study's results showed that entertainment did not significantly affect the intention to choose Ronal Surapradja, while interaction had a significant negative influence. In addition, the perception of Ronal Surapradja's image was proven to mediate the impact of entertainment on the intention to choose. Still, it did not mediate the effect of interaction on the intention to choose. These findings show the importance of the right communication strategy in building a candidate's image on social media. Thus, it is essential to know the sound management of candidate image and the implementation of effective digital communication strategies to increase connectivity with voters, especially Generation Z, who are active on social media.]]>
