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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Animation & Games Studies ProTVF Jurnal Politik Profetik PRofesi Humas Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi SINTECH (Science and Information Technology) Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Common Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Riset Komunikasi Tonika: Jurnal Penelitian dan Pengkajian Seni Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF Tourism Reserch Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Ekobis : Ekonomi Bisnis & Manajemen TECHNO-SOCIO EKONOMIKA Journal of Music Science, Technology, and Industry (JOMSTI) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Jurnal Komunikasi dan Media The International Journal of Politics and Sociology Research Jurnal Komunikasi Global Jurnal Ilmu Pendidikan dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
S. Kunto Adi Wibowo
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Content Analysis: Portrayals of Partner Aggression In the Novel "It Ends With Us" Brigitta Jocelyn Septiandra; Kunto Adi Wibowo; Ikhsan Fuady
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v1i1.13626

Abstract

Gender-based aggression or violence in society can happen to anyone, at any time, and by anyone who commits it. There are several factors that cause physical aggression. One of the novels by Colleen Hoover, namely It Ends With Us, has elements of physical aggression in it. Therefore, this research aims to determine the gender of the perpetrator of aggression, the depiction of the type of aggression in the novel, and the relationship between the type of aggression and how the target responds to the aggression. The population in this study were all chapters or acts in the novel. Researchers used census sampling techniques and produced all 36 chapters as research samples. This research involved two coders for the research process through coding sheets and coding books. Data analysis carried out was an inter-coder reliability test, descriptive analysis, chi-square test, and binary logistic regression test using the SPSS version 25 application. The results of the study showed that there were several categories that dominate and describe aggression, as well as the relationship between aggression and the target response in the novel "It Ends With Us".
Analisis Representasi dan Stereotip Gender dalam Film Animasi Anak Hilmi Dafa Rabani; Kunto Adi Wibowo; Detta Rahmawan
Jurnal Komunikasi Global Vol 13, No 2 (2024)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v13i2.39594

Abstract

Film animasi anak sering kali menjadi media yang kuat dalam membentuk persepsi awal pada anak tentang peran dan stereotip gender. Penelitian ini mengkaji representasi gender dalam film animasi anak, dengan fokus pada atribut fisik, kepribadian, dan sosial karakter-karakter yang ditampilkan. Menggunakan metode analisis isi kuantitatif, penelitian ini menganalisis 100 karakter berbentuk manusia dari tujuh film animasi teratas yang dirilis antara tahun 2021-2023. Temuan menunjukkan representasi gender yang hampir seimbang, dengan karakter perempuan sering memainkan peran protagonis, yang bertentangan dengan stereotip gender tradisional. Meskipun ada kemajuan ini, stereotip fisik masih ada, dengan karakter perempuan digambarkan kurus dan tidak berotot, sementara karakter laki-laki digambarkan tinggi dan berotot. Penggambaran ini sesuai dengan standar kecantikan konvensional, mengaitkan daya tarik fisik dengan popularitas dan sifat positif, sementara karakter yang tidak sesuai dengan norma-norma ini kurang disukai. Penelitian ini menyoroti tantangan yang terus berlanjut dalam penggambaran media dan menyarankan bahwa meskipun peran karakter berkembang, representasi fisik stereotip tetap ada, yang berpotensi mempengaruhi persepsi anak-anak tentang standar tubuh ideal. Children's animated films often serve as a powerful medium in shaping children's early perceptions of gender roles and stereotypes. This study examines gender representation in children's animated films, focusing on the characters' physical, personality, and social attributes. This research analyzed 100 human-like characters from seven top-rated animated films released between 2021-2023 using a quantitative content analysis method. The findings reveal a nearly balanced gender representation, with female characters frequently playing protagonist roles against traditional gender stereotypes. Despite this progress, physical stereotypes persist, with female characters depicted as thin and not muscular, while male characters are portrayed as tall and muscular. These portrayals align with conventional beauty standards, associating physical attractiveness with popularity and positive traits, while characters that do not fit these norms are less favored. This study highlights the ongoing challenges in media portrayals and suggests that while character roles are evolving, stereotypical physical representations remain, potentially influencing children's perceptions of ideal body standards.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DALAM VIDEO ENDORSEMENT INFLUENCER ARIEF MUHAMMAD DAN TASYA FARASYA DI INSTAGRAM FEEDS Hertantiningsih, Tifanny; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Common Vol 6 No 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7286

Abstract

The high number of Instagram users caused many producers of goods and services choosing to promote their products through endorsement services carried out by social media influencers. This marketing strategies using influencers is so important because it can help producers of goods and services to create a positive product image by word of mouth and can meet business goals between the two parties. Based on this phenomenon, this study aims to determine the marketing strategies used by Influencers Arief Muhammad and Tasya Farasya, then comparing the number of likes and comments in endorsement videos uploaded on Instagram Feeds that using three types of marketing strategies, namely boasting of company, discount codes, and use of product, both verbally and non-verbally. This study observed as many as 57 endorsement video content obtained from the calculation of the Slovin’s formula, and the hypothesis was testing by using descriptive quantitative content analysis methods and non-parametric inferential statistics. The data collection in this study was carried out by observing the upload of influencer's endorsement videos on the use of marketing strategies in Instagram Feeds which were then coded using a coding book.
Analisis Strategi Branding dan Pemasaran Oleh Akun Instagram @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia, dan @peripera.id Suka, Kiran Rianetta Ginting; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 2 (2023): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i2.164-173

Abstract

At the beginning of the 21st century, the phenomenon of social media as one of the needs of companies in marketing their products began to occur. The results of a study in 2013, audiences tend to prefer social media over websites to obtain information related to a brand. Therefore, social media, such as Instagram, is a big opportunity for cosmetic brands from South Korea such as @barenbliss_id, @apieu_idn, @immeme_indonesia, @holikaholika_indonesia and @peripera.id to reach a wider target market. This study aims to analyze branding and marketing strategies and find out the types of content that are most used by cosmetics Instagram accounts from South Korea in attracting public attention. This research was conducted using a quantitative content analysis technique approach and had passed a reliability test between coders. The results of the research coding were then processed using the Statistical Package for Social Sciences (SPSS). To answer the research hypothesis, a descriptive analysis test and T-test were carried out. The results obtained show that the five accounts are dominated by product information category uploads. This category provides knowledge to consumers about the products they offer. After that the researcher conducted a T-Test which showed that there were differences in engagement between branding and marketing strategies by Barenbliss, A'Pieu, I'm Meme, Holika Holika, and the Indonesian branch of Peripera even though these five accounts often uploaded uploads in the same category, namely product information category.
Optimizing government communication on environmental issues: Visual strategies for public engagement Iwan, Iwan; Wibowo, Kunto Adi; Rahmawan, Detta
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57591

Abstract

Background: Visual elements in content play a crucial role in influencing user engagement on social media platforms. This study focuses on Instagram, a widely used social media platforms in Indonesia, using the official account of a government institution, that is the Instagram account of the Ministry of Environment and Forestry (MoEF) of the Republic of Indonesia for analysis. It is important to increase public awareness about environmental challenges, such as land degradation and the decline of animal populations, and to disseminate information about preserving Indonesia’s native fauna and flora through conservation programs. Purpose: This study aims to analyze and compare the visual factors in each Instagram post of the MoEF, to evaluate user interaction with the account. Instagram was chosen because the institution is more active on this media platform compared to others. Methods: This study employed a quantitative content analysis, using one-way ANOVA analysis to review potential variations in user interaction across different visual factors. Results: The results revealed variation among categories in terms of content type (F = 8.146; p = 0.001), visual aesthetics (F = 8.299; p = 0.004), and presentation modality (F = 4.341; p = 0.038). This finding suggests that government Instagram accounts need to carefully consider visual factors to enhance user interaction. Implications: This study provides guidance for government institutions on enhancing environmental awareness through effective visual communication strategies on social media, particularly Instagram.
Indonesian ministry of tourism and creative economy and the crisis frame related to COVID-19 Adiprasetio, Justito; Wibowo, Kunto Adi; Fauzi, Muhammad Ilham; Aliifa, Dzikrifa Ningtyas
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41465

Abstract

Background: The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. However, the Indonesian government, particularly the Ministry of Tourism and Creative Economy (Kemenparekraf), has been accused of being incompetent in managing its crisis communications. The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. Even so, no study shows how the Indonesian Ministry of Tourism and Creative Economy crisis communication was carried out in the early phase of the pandemic. Purpose: This study aims to examine how crisis communication was carried out by the Indonesian Ministry of Tourism and Creative Economy in the early phase of the pandemic. Methods: This study used the quantitative framing analysis method to examine the crisis frame in 178 press releases published on the official website of the Kemenparekraf in January 2020-May 2020. Results: The economic frame ranked second only behind the attribution of responsibilities and was more dominant than the human interest and morality frame. There was a public response where the government, especially the Kemenparekraf, is considered as only prioritizing economic over public safety. Conclusion: This study found that in the world’s initial phase of the COVID-19 outbreak, the press release published by the Kemenparekraf did not represent an effort to prevent and control the spread of COVID-19 in Indonesia since it would have a significant impact on the tourism sector. Implications: Furthermore, the Kemenparekraf needed to optimize the call to action message to positively influence the public and tourism actors and assist efforts to respond to the COVID-19 pandemic crisis.
Analisis Citra Seksual pada Playable Characters Perempuan dalam Game Online Genshin Impact Darmansyah, Sarah Stephanie; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Journal of Animation and Games Studies Vol 10, No 2 (2024): Oktober 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jags.v10i2.9970

Abstract

Berkaitan dengan maraknya tren dalam generasi muda dan audiens media berusia remaja dalam memainkan game online seiring berkembangnya teknologi, semakin meningkat pula kemungkinan bagi mereka untuk terekspos pada berbagai konten dengan unsur dan doktrin yang terkandung didalamnya. Salah satu topik yang membutuhkan perhatian dan perlu ditelaah lebih lanjut merupakan penggambaran citra seksual pada karakter manusia dalam game online. Diantara sekian banyaknya game online yang digemari oleh generasi muda, salah satu game online yang saat ini telah berhasil menarik semakin banyak pemain merupakan Genshin Impact, sebuah game online berkonsep open-world action role-play. Peneliti bertujuan untuk menganalisis penggambaran citra seksual yang ditampilkan pada playable characters perempuan dalam Genshin Impact dengan mengacu pada teori kognitif sosial. Populasi dari penelitian ini merupakan 43 karakter perempuan yang telah rilis sampai saat ini dan sampel yang akan diteliti berjumlah sebanyak 39 karakter perempuan. Penelitian dilaksanakan dengan mengikuti metode analisis isi secara kuantitatif dan kemudian data diolah dengan menggunakan uji Chi-square pada setiap variabelnya. Temuan yang diperoleh memperlihatkan bahwa Genshin Impact tidak sepenuhnya memperlihatkan citra seksual berlebihan pada karakter perempuan yang dapat dimiliki dan dimainkan oleh penggunanya.
Analisis Konten Wacana Kesehatan Mental dalam Karya Musik Billie Eilish Bianti, Sabila Riska; Wibowo, Kunto Adi; Rahmawan, Detta
Journal of Music Science, Technology, and Industry Vol. 7 No. 2 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan: artikel ini membahas permasalahan permasalahan kesehatan jiwa yang semakin marak dan sering dialami oleh sejumlah orang. Sebagai salah satu cara katarsis, musik bisa menjadi media untuk melampiaskan emosi seseorang akibat gangguan jiwa. Metode penelitian: dalam penelitian ini penulis menggunakan metode analisis isi kuantitatif untuk menganalisis ada tidaknya wacana kesehatan mental dalam lagu-lagu Billie Eilish. Teknik pengambilan sampel yang digunakan adalah teknik sensus, di mana teknik ini digunakan dengan alasan jumlah populasinya relatif banyak. kecil sehingga membuat peneliti mengambil seluruh populasi menjadi sampel penelitian. Dalam menganalisis hasil penelitian, peneliti menguji data dengan uji Cochran Armitage dan Uji Tabulasi Silang dengan menggunakan SPSS. Uji Cochran Armitage digunakan untuk mengetahui ada tidaknya pola linear peningkatan jumlah wacana kesehatan mental dari tahun ke tahun. Tes Tabulasi Silang digunakan untuk menganalisis kemunculan faktor-faktor yang berkontribusi terhadap wacana kesehatan mental yang ada. Hasil dan pembahasan: analisis ini dilakukan terhadap sejumlah lagu yang menjadi populasi sekaligus sampel penelitian yaitu 59 lagu pada tahun 2016 hingga 2024. terdapat 35 buah lagu yang mengandung wacana kesehatan mental dan 42 buah lirik lagu yang mengandung kategori kecemasan, depresi, bunuh diri, dan metafora. Kemunculan wacana kesehatan mental dianalisis kembali untuk mengetahui faktor penyebabnya. Implikasi: penelitian ini menunjukkan bahwa tidak terdapat pola linear terhadap peningkatan jumlah wacana kesehatan jiwa dari tahun 2016 hingga tahun 2024. Grafik kenaikan dan penurunan cenderung berfluktuasi dengan ketidakstabilan peningkatan setiap tahunnya.
PENGEMBANGAN POTENSI DESA WISATA DAN GERAKAN SADAR WISATA DI KAWASAN  JATIGEDE Evie Ariadne Shinta Dewi; Ditha Prasanti; Sarah Aisha; Jenny Ratna Suminar; Kunto Adi Wibowo
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/qrxaj641

Abstract

The tourism awareness movement is an important aspect that must be developed in realising the development of tourism villages in Jatigede sub-district. This can be realised with the support of the local community. Therefore, the PPM programme carried out by the Communication Science Study Programme is to encourage the potential for increasing the village tourism awareness movement in Jatigede sub-district. In addition, according to the concept of tourism management, tourism in the village can also be institutionalised through the existence of Tourism Awareness Groups which will be an important force in managing tourism potential by collaborating with other parties in the village. This Community Service Programme (PPM) has been carried out in the October-November 2023 period with various series of activities. The purpose of this PPM is to create a Tourism Awareness Group (Pokdarwis) in the Jatigede area in the future. Prodi Ilkom conducted a series of surveys of village potential up to the monitoring and evaluation stage as the final PPM activity. PPM activities run smoothly supported by collaboration with the sub-district and others in the village chosen as the object of PPM Prodi Ilkom. The five villages are Kadujaya village, Cijeungjing village, Jemah village, Karedok village, and Cipicung village. The success indicators of the PPM activities were shown by the enthusiasm of the participants in following the PPM series and the initiation of Tourism Awareness Groups in some of these villages.
Representasi Stereotip Gender Tradisional dalam Poster Film Marvel Cinematic Universe Fajar, Hafizhah Ainul; Rahmawan, Detta; Wibowo, Kunto Adi
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 1 (2025): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i1.9544

Abstract

Penelitian ini mengkaji representasi gender dalam poster film Marvel Cinematic Universe dari tahun 2008 hingga 2023, dengan menyoroti bagaimana laki-laki dan perempuan digambarkan, serta bagaimana dinamika kekuasaan gender tercermin dalam visualisasinya. Khalayak muda membentuk identitas gender dan ekspektasi perilaku gender mereka melalui interaksi sosial dan media massa, termasuk film. Penelitian menggunakan metode analisis isi kuantitatif untuk memeriksa 99 poster film MCU dari tiga situs utama (IMDb, Rotten Tomatoes, dan Metacritic). Hasil uji Chi-Square menunjukkan adanya ketidakseimbangan gender yang signifikan dalam representasi karakter, di mana karakter laki-laki lebih sering muncul dan ditampilkan dengan ukuran relatif lebih besar serta peran sosial yang lebih tinggi dibandingkan karakter perempuan. Penelitian ini juga mengungkapkan bahwa stereotip gender tradisional masih mendominasi dalam poster film MCU, yaitu laki-laki lebih mendominasi dalam poster film Marvel Cinematic Universe dibandingkan dengan perempuan. Penelitian ini memberikan wawasan penting bagi pembuat konten dan pengiklan mengenai pentingnya representasi gender yang seimbang dan inklusif dalam media, di mana adanya kesetaraan dalam penggambaran gender pada film. Temuan ini menyoroti perlunya upaya lebih lanjut untuk mengatasi stereotip gender dalam media dan mengadvokasi representasi yang lebih setara dan adil bagi kedua gender.
Co-Authors Aaliyah Aulia Rivai Abdullah, Fathan Auzan Aceng Abdullah Adiprasetio, Justito Alicia Laurence Efendi Aliifa, Dzikrifa Ningtyas Alyssa, Luthfia Nur Arshad Denanindra Hutomo Asep Suryana Azman Hamdika Syafaat Bianti, Sabila Riska Brigitta Jocelyn Septiandra Catherine Novitasari Sihaloho Dadang Rahmat Hidayat Dafina Shafa Salsabil Darmansyah, Sarah Stephanie Detta Rahmawan Detta Rahmawan, Detta Ditha Prasanti Engkus Kuswarno Eni Maryani Erlambang, Muhammad Fandy Esther Aurellia Christie Evie Ariadne Shinta Dewi Fadhia Hayya, Aqiella Fajar, Hafizhah Ainul Fathan Auzan Abdullah Fauzi, Muhammad Ilham Galuh Aulia Ramadhanti Henny Sri Mulyani Rohayati Hertantiningsih, Tifanny Hilmi Dafa Rabani Ikhsan Fuady Ira Mirawati Iwan Iwan Izzati, Raihan Sabili Jasmin Jannatania Jenny Ratna Suminar Kholifatul Mafiroh Kimberly Batsheva Lasut M Aulia Akbar Maharani Bening Maharani Dewanti Setiaputri Meidita, Chairunnisa Tri Moch Armien Syifaa Sutarjo Muhammad Fandy Erlambang Naftalene, Eliza Najma Najma Nuryah Asri Sjarifah Pandan Yudhapramesti Pudyaning Putri Noor Qolbi Purnomo, Chyntia Dewi Ratih Anbarini Reksa Anggia Ratmita Rifki Nur Priyansyah Salsabil, Dafina Shafa Sarah Aisha Shanti, Ni Ketut Rahma Pratiwi Simanjuntak, Clesia Sari Mastiur Sri Seti Indriani Suka, Kiran Rianetta Ginting Theogene, Rutambuka Wibowo, Damar Dhiyaan Hafidz Yumna Nahdah Arum Yusril Zafallah