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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Pendidikan Ekonomi Jurnal Dampak Jurnal Matoa Jurnal Penelitian Pembelajaran Fisika KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Membangun Desa dan Pertanian CERMIN: Jurnal Penelitian Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Community Empowerment International Journal of Computer and Information System (IJCIS) Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah Expensive: Jurnal Akuntansi dan Keuangan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Riwayat: Educational Journal of History and Humanities EBID:Ekonomi Bisnis Digital Journal of Innovative and Creativity JIDAN (Jurnal Ilmiah Bidan) Stikes Pelita Ilmu Depok Jurnal Pendidikan MIPA
Leni Leni
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Journal : Riwayat: Educational Journal of History and Humanities

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Analyzing the Impact of store Atmosphere and Location on Consumer Purchase Intention: A Case Study at Opsal Plaza (Sejahtera) Palopo Sasmita, Indra; Silvana, Silvana; Leni, Leni; Nurjannah, Nurjannah; Mahmut, Cici
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47469

Abstract

This study aims to analyze the influence of store atmosphere and location on consumer purchase intention at Opsal Plaza (Sejahtera) Palopo. In the face of growing competition in the modern retail sector, understanding the factors that drive consumer purchasing decisions is increasingly crucial. The research employs a quantitative approach using multiple linear regression to analyze data collected from 30 respondents through questionnaires, observations, and interviews. The results indicate that both store atmosphere and location have a significant partial and simultaneous effect on consumer purchase intention. Among the two, store atmosphere shows a more dominant influence, as reflected in the higher regression coefficient. These findings suggest that a combination of a pleasant store environment and accessible location enhances the consumer shopping experience and increases the likelihood of purchase. This study provides valuable insights for retail management in developing more effective, consumer-centered marketing strategies.
Co-Authors Adi Wibowo Amir, Sakinah Ananto, Purnomo Angga Kurniawan Ansofino Ansofino Basalamah, Hikmah Cahyan, Dewi Cicit Mahmut Dian Artha Kusumaningtyas DINI NURDIANI Erni Yuniarti Goh, Thomas Sumarsan Hasnidar Hasnidar Hastuti Hastuti Jolianis ME S.Pd Kusyanti, Florentina Latifah, Husnah Leza Fidyah Restiana Mardatillah, Regina Mardin, Mardin Moh. Toifur Nur, Ansiha Nurjannah Nurjannah Pramita, Elcy Handayani Puti Sri Komala Putri, Kornelia Regia, Rinda Andhita Sasmita, Indra Septianti, Anthy Silvana, Silvana Suriana Suriana Suripah Suripah SYAMSUL HIDAYAT Syawaluddin Syawaluddin, Syawaluddin Vindi, Wa Ode vitapratiwi, Vita Pratiwi Winingsih, Rosa Yanti, Harti Budi Yenni Ruslinda Yulita Zanaria, Yulita