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Lie Liana .
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH PELAYANAN DAN KUALITAS JASA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN JASA PLN Ricky Novayanto, 05.05.51.0026; liana, Lie
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

This research is a study that evaluated the effects of service and quality of service to customer satisfaction in service firms with services marketing theory perspective. In this study, researchers used a convenience sampling and sample size to obtain a sample of 100 respondents. Data obtained from respondents by distributing questionnaires containing questions about the service, service quality and customer satisfaction. Respondents were then in the testing data validity and reliability. The results showed all the variables valid and reliable. Further analysis using multiple linear regression to describe the relationship between the variables. The result is service and service quality significant positive effect on customer satisfaction. Thus, the higher the service will increase customer satisfaction and higher quality of service to enhance customer satisfaction. This study has limitations that the data sample is 100 respondents and do not consider other variables that could affect customer satisfaction. For further research, in order to expand the research by taking more samples and adding other variables are more than enough to represent the research. Keywords: Service, Service Quality and Customer Satisfaction.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASIONAL DAN KARAKTERISTIK PEKERJAAN TERHADAP KINERJA KARYAWAN (Studi Pada PT. Mitra Saudara Indosengon (MSI) Kendal ) Adi Marwanto, 08.05.51.0107; liana, Lie
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Target of this research to test and analyze influence satisfaction of job, organizational commitment and work characteristic to employees performance at PT. Mitra Saudara Indosengon (MSI) Kendal.Pursuant to the description hence this research take title “Pengaruh Kepuasan Kerja, Komitmen Organisasional Dan Karakteristik Pekerjaan Terhadap Kinerja Karyawan (Studi Pada PT.Mitra Saudara Indosengon (MSI) Kendal )”. Research concerning influence satisfaction of job, organizational commitment and work characteristic to employees performance at PT. Mitra Saudara Indosengon (MSI) Kendal taking sample counted 100 responder. In this research use obtained primary data with questioner. As for data analysis use regression analysis. Pursuant to result of research of satisfaction of job have an effect on positive and significant to employees performance. Employees PT. Mitra Saudara Indosengon (MSI) Kendal have lick lips, this matter is seen fromresponder answer mean which replying agree. Organizational Commitment have an effect on positive and significant to employees performance. Employees PT. Mitra Saudara Indosengon (MSI) Kendal to company still enough, this matter is seen from responder answer mean which replying is neutral. Work characteristic have an effect on positive and significant to employees performance. Work executed by PT. Mitra Saudara Indosengon (MSI) Kendal have according to its membership, this matter is seen from responder answer mean which replying agree. Equal to 55,2 % can be explained by satisfaction of job, organizational commitment and work characteristic to employees performance. While the rest 44,8% explained by other causes outside variable satisfaction of job, organizational commitment and work characteristic like motivation, leadership, environmental of job, training and education.Keywords : Satisfaction of Job, Organizational Commitment, Work Characteristic And Employees Performance.
PENGARUH GAYA KEPEMIMPINAN, KOMITMEN ORGANISASIONAL, DAN KOMPENSASI FINANSIAL TERHADAP KINERJA KARYAWAN (Studi Kasus pada Karyawan Bank bii Cabang Pemuda Kota Semarang) Riski Eka Nanda, 10.05.51.0056; Liana, Lie
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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The purpose of this study was to examine the effect of leadership style, organizational commitment, and financial compensation to the employee at the employees performance bii Bank Youth Semarang. The population in this study were all employees / employee Youth Bii Bank city of Semarang. That amounts to 100 people. The results showed that partially contained significantly and positively influence between leadership style (X1) on the performance of the employee (Y); partial (individual) are significantly and positively influence the organizational commitment (X2) on the performance of the employee (Y); partial (individual) are significantly and positively influence the financial compensation (X3) on the performance of the employee (Y) and Leadership Style variable (X1), Organizational Commitment (X2), and the Financial Compensation (X3) simultaneously (together) the Employee Performance (Y).Keywords : Leadership style, Organizational Commitment, Financial Compensation, and Performance of the employee.
ANALISIS PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ORIFLAME (Studi Kasus Pada Konsumen Oriflame Cabang Semarang ) Maya Rina, 14.05.51.0100; Liana, Lie
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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This research analyzes the influence of price, brand image and product quality on purchasing decision on Oriflame product (case study on Semarang branch of Oriflame consumer). Sampling technique in this study amounted to 100 respondents as a sample with data collection methods using questionnaires by distributing a list of questions to respondents to obtain information. The purpose of this study was formulated to determine the effect of price, brand image and product quality on purchasing decisions on Oriflame products. The collected data were analyzed using factor analysis to test the validity of question items, cronbach alpha formula to test the reliability of each independent variable tested by regression analysis. The results of his research are: Price has a positive and significant influence on the decision of purchasing Oriflame product. Brand image has no effect on the decision of purchasing Oriflame product. And Product quality has a positive and significant influence on the decision of purchasing Oriflame product.Keywords: price, brand image, product quality and purchase decision.
ANALISIS PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ORIFLAME (Studi Kasus Pada Konsumen Oriflame Cabang Semarang ) Maya Rina, 14.05.51.0100; Liana, Lie
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This research analyzes the influence of price, brand image and product quality on purchasing decision on Oriflame product (case study on Semarang branch of Oriflame consumer). Sampling technique in this study amounted to 100 respondents as a sample with data collection methods using questionnaires by distributing a list of questions to respondents to obtain information. The purpose of this study was formulated to determine the effect of price, brand image and product quality on purchasing decisions on Oriflame products. The collected data were analyzed using factor analysis to test the validity of question items, cronbach alpha formula to test the reliability of each independent variable tested by regression analysis. The results of his research are: Price has a positive and significant influence on the decision of purchasing Oriflame product. Brand image has no effect on the decision of purchasing Oriflame product. And Product quality has a positive and significant influence on the decision of purchasing Oriflame product.Keywords: price, brand image, product quality and purchase decision.
PENGARUH KUALITAS LAYANAN, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KERETA API KALIGUNG DI STASIUN KERETA API TEGAL Andri Kurniawan, 14.05.51.0142; Liana, Lie
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of service quality, price and promotion on the satisfaction of Kaligung train customers at the Tegal train station. The object of this study is the Kaligung train customer. The population of this study is the customer of Kaligung train service users. The total population of 560 passengers is taken from the number of passengers of the Kaligung train for one departure. The number of samples used was 100 respondents. The sampling technique uses purposive sampling. Data analysis techniques used include validity test, reliability test, normality test, model test with F test, determination coefficient test (R2) and hypothesis test (t test). The results of the analysis using multiple linear regression that service quality and price variables have a positive and significant effect on customer satisfaction, while the promotion variable does not affect customer satisfaction. Based on the analysis using multiple linear regression, the variable service quality is most dominant in influencing the satisfaction of Kaligung train customers. Keywords: Quality of Service, Price and Promotion
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN CITRA MEREK TERHADAP PROSES KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SEPEDA MOTOR HONDA DI PEKALONGAN) Yusrina Anindita, 14.05.51.0253; Liana, Lie
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

Penelitian ini bertujuan untuk menganalisis perngaruh kualitas produk, persepsi harga dan citra merek terhadap keputusan pembelian sepeda motor. Objek dari penelitian ini adalah konsumen sepeda motor Honda di Pekalongan. Populasi dari penelitian ini adalah konsumen yang sudah membeli unit sepeda motor Honda di Pekalongan dan jumlahnya tidak diketahui. Sampel dalam penelitian ini adalah konsumen yang membeli unit sepeda motor Honda di Pekalongan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji normalitas, uji model dengan uji F, uji koefisien determinasi (R2), dan uji hipotesis (uji t). Hasil analisis menggunakan regresi linear berganda bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap proses keputusan pembelian Sementara variabel kualitas produk dan citra merek tidak berpengaruh terhadap proses keputusan pembelian. Kata Kunci : Kualitas Produk, Persepsi Harga, Citra Merek dan Proses Keputusan Pembelian
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN WAROENG SPESIAL SAMBAL “SS” CABANG SAMPANGAN Dwi Rita Pangestuti, 14.05.51.0118; Liana, Lie
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to test and analyze the effect of product quality, price and quality of service to customer satisfaction on Waroeng Special Sambal branch Sampangan. Analyzer used multiple regression, as for to test hypothesis using t test. Data collection through questionnaires with measurements using Likert scale 5 (five) alternative answers. The object of research on Waroeng Special Sambal "SS" branch Sampangan, with the number of samples 100 respondents by using sampling technique non probability sampling with purposive sampling collection method. The results showed that: The quality of the product has a positive and significant impact on customer satisfaction Price affects negatif and not significant to customer satisfaction Service quality has a positive and significant effect on customer satisfactio Keywords : Product Quality, Price, Service Quality, Customer Satisfaction
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi pada Konsumen Sepeda Motor Honda Beat di Kota Semarang) Wulan Salatri, 15.05.51.0049; Liana, Lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the effect of product quality, brand image, and price on the process of purchasing Honda Beat motorcycles in the city of Semarang. The location of this research is in the city of Semarang. Populasi dalam penelitian ini adalah konsumen yang menggunakan dan membeli sepeda motor Honda Beat di Kota Semarang, karena partisipasi yang sangat besar maka penelitian ini mengambil sampel dengan jumlah 100 responden yang terkait dengan pendapat Roscoe dalam bukunya Ferdinand sampel sampel yang lebih besar dari 30 kurang dari 500 penelitian memadai. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Data yang digunakan dalam penelitian ini merupakan data primer, dengan kuesioner sebagai instrumen penelitian. Data diolah dengan SPSS (Produk Statistik dan Solusi) versi 19 dan alat analisis yang digunakan adalah regresi linier berganda, uji validitas, uji reliabilitas, uji F, uji koefisien determinasi (R²), dan uji t. The results of the study show that product quality does not affect the purchasing decision process, meaning that the quality of the product has no influence on the purchasing decision process. Brand image has a positive and significant effect on the purchasing decision process, meaning that the better the brand image, the process of purchasing decisions will increase. Price has a positive and significant effect on the purchasing decision process, meaning that the better the price offered, the purchasing decision process will increase.
PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Banaran 9 Resto Coffe and Tea Semarang) Lilin Fajriatus Indriyanti, 15.05.51.0240; Liana, Lie
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to test and analyze the effect of price, product quality and service quality on customer satisfaction. The location in this study was at Banaran 9 coffee and tea restaurant Semarang. The population in this study were Banaran 9 customers coffee and tea Semarang restaurants, because the population is very large, this study uses a sample of 100 respondents. The sampling technique with purposive sampling data collection method. The purposive sampling criteria is that you have been a customer for at least 1 year and have income. The data used in this study is primary data, with a questionnaire as a research instrument. Data is processed with SPSS version 19 and the tools used are multiple linear regression, validity test, reliability test, F test, determination coefficient test (R2), and t test. The results of the study show that the price variable does not affect customer satisfaction, product quality and service quality have a positive and significant effect on customer satisfaction.
Co-Authors 05.05.51.0026 Ricky Novayanto 08.05.51.0107 Adi Marwanto 10.05.51.0056 Riski Eka Nanda 12.52.02.0032 Pujiati 12.5202.0015 Kiswati Rahayu Winarni 1252020023 Sudriningsih 1352020036 Edi Topan, 1352020036 1352020037 Samsudin, 1352020037 1352020038 Cipto, 1352020038 Adhi Antono Aditya Putra, Aditya Ahmad Setyawan Aisyah Sarania Ajeng Aquinia Ajeng Aquinia Alimuddin Rizal Andri Kurniawan, 14.05.51.0142 Anissa Aulia, Anissa Antono Adhi Anwar, Amthori Aquinia, Ajeng Astutik, Yesi Puji Bambang Suko Priyono Bambang Suteja Bambang Sutejo Cecilia Dian Sulistyoningsih Devina Labitta Ningtyas Diah Rahayu Dian Kristiawan Nugroho Diva Lenika Sanda Djoko Suwarto Dwi Rita Pangestuti, 14.05.51.0118 Dyah Ayu Paramitha Eka Ni’matul Choiriah, 15.05.51.0226 Eka Tiara Reza Enty Nur Hayati Evitriani Evitriani Firanata, Rizki Al Fikri Fitika Andraini Haerudin Haerudin Heni Pramudita Iqma Efitriana Jamil, Syukron Kasmari . Kis Indriyaningrum Kristina Anindita Hayuningtias Kuntari Kuntari Kurniyanti, Frenti Lilik Lestari Lilin Fajriatus Indriyanti, 15.05.51.0240 Maya Rina, 14.05.51.0100 Maya Rina, 14.05.51.0100 Mochammad Imron Awalludin Muawwanah, Rafita Mugni Jayadi, Ramadhan Muhammad Ali Ma’sum Murwaningsih, Janartika Nona Nur Indah S., 15.05.51.0196 Novina Ardila Rachmadiani Novita Mariana PUJI LESTARI Putra, Zacky Irwandha Putranti, Kurniandri Ryan Putranti, Kurniandri Ryan R.A. Marlien Raharjo, Muji Resty Novitasari Retno Maulana Sari Rina Anindita Rio Rahadyan Utomo Robertus Basiya Santoso, Ignatius Hari Silva Ayu Pramudita, Nadia Sudriyah . Suhana Suhana Sulistiyowati, Hesti Sunarno . Susanto Adi Sutrisno Budi Untara Tasya Vivia Andriana Triana Puji Rahayu Tristiana Rijanti Wahyu Muji Lestari Wicaksono, Yogi Ivan Wilasari, Santi Wulan Salatri, 15.05.51.0049 Ycd Komala Devi, Ycd Komala Yeye Susilowati Yustina Eko Purwaningsih Yusuf Maulana Sudrajat Yusuf, Anita Fitriani Zuliyati Zuliyati