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All Journal PREMISE: Journal of English Education and Applied Linguistics OKARA: Jurnal Bahasa dan Sastra Ekspektra: Jurnal Bisnis & Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Simki Economic Jurnal Abdimas Akademika MASALIQ: Jurnal Pendidikan dan Sains Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Citra Kuliah Kerja Nyata ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Ulil Albab Dinamika Pendidikan Jurnal Citra Kuliah Kerja Nyata
Rino Sardanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Price, Quality of Service and Location on Purchase Decisions at 3 Putra Flower Shop Baron, Nganjuk Nofian, Bayu; Muslih, Basthoumi; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c3w83141

Abstract

Research Objective:The purpose of this study was to analyze the effect of price, service quality, and location on purchasing decisions at 3 Putra Baron Flower Shop, Nganjuk either partially or simultaneously. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariete analysis, the sample size used is 40 respondents, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. Research Finding: The results showed that price and location had a significant effect, service quality did not have a significant effect, and there was a significant effect between price, service quality, and location simultaneously on purchasing decisions.
Analysis of Branding Strategies in Documentation Services Berdua Pictures to Increase Competitiveness Bakar, Rafael Habib Abu; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/t1j8jf79

Abstract

Research aim: Research aims to find out how to increase competitiveness through branding strategies that have been carried out by Berdua Pictures. Design/Method/Approach: This research is a qualitative descriptive research, with data collection techniques through observation, interviews, and documentation to provide in-depth information about the operational situation of the research object. The subjects of the study involved company owners, employees and one consumer as resource persons who provided information related to the context of this study. Research Finding:  the results of this study documentation services of Berdua pictures have used branding strategies according to gelder such as brand positioning, brand identity, brand personality that makes Berdua pictures known (brand awareness) and have an impression (brand image) by utilizing social media such as Instagram and WhatsApp, which can increase the competitiveness of Berdua pictures, by always evaluating performance results and utilizing their advantages. Theoretical contribution/Originality: Implementing the right branding strategy not only creates added value for the product or service, but also allows the company to differentiate itself from competitors, providing an edge in attracting customers and grabbing a larger market share. Practitionel/Policy implication: branding strategy plays a crucial role in increasing brand awareness. The findings show that the implementation of an effective branding strategy is able to form a strong brand image and identity, increasing the level of brand recognition and understanding among consumers. Research limitation:  the research focuses on branding strategies applied by Berdua pictures that can increase competitiveness in the photography industry.
Analysis of Marketing Mix Strategies to Increase Export Sales Volume in The Kawoel’s Coir Pot Industry Saputra, Dicky Permadi; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nwqp9c87

Abstract

Research aim: The aim of this research is to determine the application of the 7P marketing mix used by the Kawoel's industry to increase the export sales volume of coir pot products. Design/Method/Approach: The type of research used is descriptive research using a qualitative approach. The method used in collecting data is observation, interviews and documentation to describe the industrial situation in its operations. The sources in this research are owners, employees and customers. Research Finding: The research results show that the 7P strategy (product, price, place, promotion, people, Physical Evidence, Process) has been successfully implemented in Kawoel's industry. These products are sold with good quality and contemporary designs. The prices applied are in accordance with the quality provided. The location used is to analyze the market potential of the export destination country. Promotion utilizes social media WhatsApp and Instagram as a tool to market products. This industry has employees who are friendly to consumers so they can serve customers well. Kawoel's industry has raw material suppliers so that making its products does not require a long time and already has adequate tools and facilities so that it can help to increase export sales of coir pots. Kawoel's industry should prioritize which countries have great opportunities and leverage e-commerce platforms and social media applications to increase sales. Theoretical Contribution/Originality: The 7P marketing mix helps the industry more comprehensively design marketing strategies to create a better customer experience. Practitioner/Policy Implications: The 7P marketing mix involves product, price, place, promotion, people, processes and physical evidence so it is necessary to understand how each element can influence business performance and meet customer needs. Research Limitations:This research only focuses on marketing which is used to increase export sales.
The Influence Of Customer Reviews, Customer Trust, And Customer Experience On Facetology Sunscreen Customer Loyalty In Generation Z Pebriyanti, Dwi; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6098

Abstract

Research aim : Examination determine effect customer review, customer trust, and customer experience on sunscreen facetology customer loyalty in generation Z. Design/Methode/Approach : Using a quantitative approach and type of causality analysis. The total sample used was 100 respondents with purposive sampling technique. Data analysis was carried out by classical assumption test, multiple linear regression test, coefficient of determination, and hypothesis testing using IBM SPSS Statistics 22 program. Research Finding : Partially customer review variable, customer trust doess not signnificant effecct on customer loyallty, while custommer experience variable effeect on customer loyallty. Customer review, customer trust, and customer experience simultaneously affect facetology sunscreen customer loyalty in generation Z. Theoretical contribution/Originality : Customer loyalty occurs when individuals are accustomed to purchasing products provided and often interacts and makes purchases within a certain period of time, while remaining loyal to all offers from the company. Practitionel/Policy implication : Examination facetology sunscreen products through shopee in maintaining and increasing customer loyalty.  Research limitation : This research examines strategies for customer loyalty with a focus on customer reviews, customer trust, and customer experience for Facetology sunscreen products for generation Z in Nganjuk Regency through Shopee.
The Influence of Lifestyle, Content Marketing, and Brand Trust on Purchase Decisions for Glad2Glow Moisturizer Zulkarnain, Eka Zuliana; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/vvemye91

Abstract

Research aim : This study aims to determine how lifestyle, marketing content and brand trust influence the decision to purchase Glad2Glow moisturizer. Design/Methode/Approach : Using a quantitative approach with causality techniques. The population in this study were UNP Kediri Faculty of Economics and Business Students Class of 2021 who had purchased and used the Glad2Glow moisturizer product at least once. The sample used was 50 respondents who were taken using a non-probability technique with purposive sampling. The technique used in data collection was using a questionnaire and answered based on a Likert scale. The data analysis technique used a multiple linear regression analysis model with statistical analysis including validity and reliability tests, classical assumption tests, multiple linear regression tests, coefficient of determination tests and hypothesis tests, using SPSS for Windows version 27 software. Research Finding : The results of this study partially show that lifestyle variables have a significant effect on purchasing decisions. Marketing content variables do not have a significant effect on purchasing decisions. Brand trust variables have a significant effect on purchasing decisions. However, simultaneously, lifestyle variables, marketing content, and brand trust have a significant effect on purchasing decisions. Theoretical contribution/Originality : This study can provide theoretical contributions by expanding understanding of the influence of lifestyle, marketing content, and brand trust on purchasing decisions for Glad2Glow moisturizer. Practitionel/Policy implication : This research is expected to add to the academic literature review. And Glad2Glow managers can integrate these three aspects to improve product competitiveness. Research limitation : This study only focuses on lifestyle variables, marketing content, and brand trust on purchasing decisions.
LEAN CANVAS AS AN ANALYSIS TOOL FOR MSMES KITA ROBUSTA COFFEE IN KUNIRAN REGENCY NGAWI FOR BUSINESS DEVELOPMENT Setyaningrum, Kharisma; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/6bmmre86

Abstract

Research aim: The purpose of this study is to examine how Lean Canvas can be used as a strategic tool to support the growth of Kita Robusta Coffee in Dk. Miridoyong, Rt. 03/Rw. 03, Ds. Kuniran, Kec. Sine, Kab. Ngawi, Prov. East Java. Design/Methods/Approach: The research used descriptive qualitative techniques to identify key issues faced by MSME, such as limited manufacturing capacity, poor marketing, and the need for innovative products and packaging. Direct observation, in-depth interviews, and document analysis were used to collect data. Research Finding:The results show that Lean Canvas is effective in identifying and formulating solutions to the core problems faced by this MSME. Through the application of Lean Canvas, Kita Robusta Coffee can better understand their business structure, identify market opportunities, and design more targeted marketing strategies. Theoretical contribution/Originality : This research expands the literature on the application of Lean Canvas in the context of traditional coffee MSMEs in Indonesia, which has not been widely discussed before. Practitionel/Policy implication : The results of this study provide strategic guidance for MSMEs to optimize production capacity, expand market reach through marketing digitalization, and increase product attractiveness through packaging innovation. Research limitation : This study only focuses on one small-scale MSME, so the results cannot be generalized to other sectors. In addition, this study only covers business model analysis without directly evaluating strategy implementation.
Analysis Of Marketing Content Strategies On Instagram Lucky Fit Club Kediri In Increasing Brand Awareness Maharani, Elok Cahya; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9f0epe19

Abstract

Research aim : To analyze how content published on the platform can increase brand awareness among the audience and to determine the effectiveness of various types of content used such as images, videos and stories in attracting attention and building relationships with followers. As well as maintaining increased insight into Instagram features such as number of viewers, likes, shares Design/Methode/Approach : Uses a descriptive qualitative approach to analyze the content marketing strategy implemented by Lucky Fit Club on Instagram in an effort to increase brand awareness. This method was chosen because of its ability to provide deep insight into the audience's experiences and perceptions of the content presented. Data was collected through in-depth interviews with Instagram account managers, observing the type and frequency of content, and analyzing interactions on the platform. The research results show that a content strategy that includes careful planning, the use of attractive visuals, and consistency in posting frequency has proven to be effective in increasing brand awareness, as measured by increasing the number of followers and interactions. These findings provide recommendations for Lucky Fit Club to continue exploring new types of content and conducting regular analysis of content performance. This research is expected to contribute to the development of marketing strategies in the fitness and health industry [1]. Research Finding : In this research, I found that the content marketing strategy implemented by Lucky Fit Club Kediri on Instagram significantly increased brand awareness and audience engagement. With a structured approach, including clear goal setting, precise audience mapping, and relevant content creation, Lucky Fit Club managed to attract attention and build a strong community around their brand [2]. Theoretical contribution/Originality : This research provides an important theoretical contribution by adding insight into the application of content marketing strategies on social media, especially in the context of the fitness industry in Indonesia. The novelty of this research lies in its specific focus on the use of Instagram as a marketing tool, which is still rarely discussed in the existing literature. Thus, this research enriches the understanding of the dynamics of digital marketing in the fitness sector. Practitionel/Policy implication : The practical implications of this research show that fitness industry players and other businesses can utilize Instagram as an effective platform for increasing brand awareness and audience engagement. I recommend that businesses adopt a structured approach to designing and managing content, and undertake ongoing content evaluation and development to maintain relevance in a competitive marketplace [3]. Research limitation : Limitations of this study include limited audience coverage and short study time, which may affect the generalizability of the findings. In addition, this research does not consider external factors that can influence the effectiveness of content marketing strategies. For further research, I plan to expand the audience reach and observe the long-term impact of the strategies implemented, as well as explore the comparison between various social media platforms in a marketing context.
Co-Authors Agel Prakoso, M. Fajar Agung Wicaksono Agustin, Christina Omega Aji Prasojo Aji, Mahendra Puji Permana Al Amin, Chela Al Farizi, Mochammad Aldiana, Selly Aliami, Sri Ana, Wahyu Rizki Ananda Eka Banowati , Fierda Anggoro, Maulana Bayu Aprilika, Selfia Dwi Arely, Benedikta Dea Aulia, Firdias Ayu, Dita Putri Cahyaning Ayuni, Dhelsia Sekar Badrus Zaman Bakar, Rafael Habib Abu Bambang Agus Sumantri Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Cahyo , Moch. Sandy Eka Nur Dewi, Ayu Indra Setya Dian Kusumaningtyas, Dian Dodi Kusuma Hadi Soedjoko DWI PEBRIYANTI, DWI Dwi Wijayanti EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ekananda, Maria Anastazia Elis Irmayanti, Elis Ema Nurzainul Hakimah, Ema Nurzainul Fahriszal, Jevri Fauji, Diah Ayu Septi Fauzi, Moh Farih Ferdiasyah, Riko Ahmad Gunawan, Risky Putri Hadido, Dodi Kusuma Hafdoh, Kholifah Binti Hafidman, Aulia HERY PURNOMO Hery Purnomo Huda, Yudik Koirul Imanudin, M.Handik Indah Yuliana Indriani, Dwi Ayu Irawan, Hebi Jayanti, Risma Dwi Khoiriyah Khoiriyah Lestari, Aprilia Dwi Liansari, Denik Nureta Lubis, Bramasta Aldi Maharani, Elok Cahya Mahardika, Fahmi Cipta Maulana, Elang Maximillian, Stanislaus Meviyawati, Nazhilla Alta Moch. Wahyu Widodo Muhammad Arifin Mukti, Dimas Rhega Gumelar Ningrum, Dwi Nimas Agustia Nofian, Bayu Nofiana, Ika Nofitasari, Diana Nugraha, Galih Punta Indra Nurmala Sari Nurpanto, Nugroho Wisma Nurrahma, Anzalna Pangestu, Tito Pasifa, Abel Kurnia Pradana, Antoni Pratiwi, Amiliya Eka Putra, Cahya Illafi Rochmana Rabiatul Adawiyah Rahayu, Sofia Mei Putri Ramadhan, Dany RESTIN MEILINA Riskitasari, Dea Rahmania Saifudin, Nasrul Samari Samari, Samari Saputra, Cerdas Dwi Saputra, Dicky Permadi Saputra, Fernanda Bagus Saputri, Septia Indri Sauw Fa, Yosulung Putra SB, Sigit Wisnu Setiawan, Ananda Bayu Setyaningrum, Kharisma Sigit Ratnanto Sigit Wisnu Setya Bhirawa Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Sri Harianti, Erica Subagyo Subagyo Subagyo Sugiono, Sugiono Suhendro Suhendro Sulistyani Sulistyani Suprajitno, Edy Djoko Susi Damayanti, Susi Syah, Azriel Akbar Firman Syahputra, Musaqoful Fikri Trimurti, Andi Fajar Trinuraisi, M. Yuda umi fitriani Wahyu Widodo Wardani, Riana Kusuma Wenda, Bellty Delincya Evalda Wibowo, Zidan Febrianto Widi Wulansari, Widi Zainal Arifin Zulistiani Zulistiani, Zulistiani Zulkarnain, Eka Zuliana