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All Journal PREMISE: Journal of English Education and Applied Linguistics OKARA: Jurnal Bahasa dan Sastra Ekspektra: Jurnal Bisnis & Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika MASALIQ: Jurnal Pendidikan dan Sains Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Citra Kuliah Kerja Nyata ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Ulil Albab Dinamika Pendidikan Jurnal Citra Kuliah Kerja Nyata
Rino Sardanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROFESIONALISME KERJA DAN KOMITMEN TERHADAP KINERJA KARYAWAN DIVISI PENDIDIKAN PONDOK PESANTREN HAJI YA’QUB LIRBOYO KEDIRI Arifin, Muhammad; Meilina, Restin; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This assessment aims to determine the variables between work professionalism and commitment to employee performance at the Haj Ya'qub Lirboyo Islamic boarding school, Kediri. This study uses a quantitative approach, with primary data distributed directly to the respondents. The sample in this study was the Board of Directors of the Hajj Ya'qub Lirboyo Islamic Boarding School, Kediri, consisting of 50 people. By using validity, reliability, classical assumptions, multiple linear regression analysis, hypothesis testing, by using the t test and F test, with the help of the SPSS 26 program. The results of this study partially state that work professionalism with a sig value of 0.000 has an effect on employee performance and commitment with sig 0.086 has a negative effect on employee performance. Simultaneously work professionalism and commitment affect employee performance with a sig value of 0.000
PENGARUH CONTENT MARKETING, E-WOM, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI PRODUK SOMETHINC PADA PENGIKUT AKUN X @SOMETHINC_OFFICIAL Wenda, Bellty Delincya Evalda; Zulistiani; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WOM), and perceived quality on the purchase intention of Somethinc products on followers of the X account @Somethinc Official. Using a quantitative approach with a survey method to 100 respondents through a purposive sampling technique, the data was analyzed using SPSS 27. The results showed that content marketing and e-WOM had a significant effect on increasing the purchase intention of Somethinc consumers, while the perception of quality did not have a significant effect in the context of marketing through X. This shows that consumers are more influenced by informative content and positive reviews from fellow users in making decisions to purchase local skincare products on social media, compared to the perception of quality factor. The novelty of this study lies in the focus of analyzing the behavior of local skincare consumers through the X platform which is still rarely studied, and emphasizing the importance of utilizing content-based marketing strategies and e-WOM in increasing purchase intention. This study is expected to provide a practical contribution for Somethinc in optimizing digital marketing strategies in order to reach consumers more effectively, while enriching theoretical studies of digital marketing in the local skincare industry in Indonesia.
Co-Authors Agel Prakoso, M. Fajar Agung Wicaksono Agustin, Christina Omega Aji Prasojo Aji, Mahendra Puji Permana Al Amin, Chela Al Farizi, Mochammad Aldiana, Selly Aliami, Sri Ana, Wahyu Rizki Ananda Eka Banowati , Fierda Anggoro, Maulana Bayu Aprilika, Selfia Dwi Arely, Benedikta Dea Aulia, Firdias Ayu, Dita Putri Cahyaning Ayuni, Dhelsia Sekar Badrus Zaman Bakar, Rafael Habib Abu Bambang Agus Sumantri Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Cahyo , Moch. Sandy Eka Nur Dewi, Ayu Indra Setya Dian Kusumaningtyas, Dian Dodi Kusuma Hadi Soedjoko DWI PEBRIYANTI, DWI Dwi Wijayanti EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ekananda, Maria Anastazia Elis Irmayanti, Elis Ema Nurzainul Hakimah, Ema Nurzainul Fahriszal, Jevri Fauji, Diah Ayu Septi Fauzi, Moh Farih Ferdiasyah, Riko Ahmad Gunawan, Risky Putri Hadido, Dodi Kusuma Hafdoh, Kholifah Binti Hafidman, Aulia Hery Purnomo HERY PURNOMO Huda, Yudik Koirul Imanudin, M.Handik Indah Yuliana Indriani, Dwi Ayu Irawan, Hebi Jayanti, Risma Dwi Khoiriyah Khoiriyah Lestari, Aprilia Dwi Liansari, Denik Nureta Lubis, Bramasta Aldi Maharani, Elok Cahya Mahardika, Fahmi Cipta Maulana, Elang Maximillian, Stanislaus Meviyawati, Nazhilla Alta Moch. Wahyu Widodo Muhammad Arifin Mukti, Dimas Rhega Gumelar Ningrum, Dwi Nimas Agustia Nofian, Bayu Nofiana, Ika Nofitasari, Diana Nugraha, Galih Punta Indra Nurmala Sari Nurpanto, Nugroho Wisma Nurrahma, Anzalna Pangestu, Tito Pasifa, Abel Kurnia Pradana, Antoni Pratiwi, Amiliya Eka Putra, Cahya Illafi Rochmana Rabiatul Adawiyah Rahayu, Sofia Mei Putri Ramadhan, Dany RESTIN MEILINA Riskitasari, Dea Rahmania Saifudin, Nasrul Samari Samari, Samari Saputra, Cerdas Dwi Saputra, Dicky Permadi Saputra, Fernanda Bagus Saputri, Septia Indri Sauw Fa, Yosulung Putra SB, Sigit Wisnu Setiawan, Ananda Bayu Setyaningrum, Kharisma Sigit Ratnanto Sigit Wisnu Setya Bhirawa Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Sri Harianti, Erica Subagyo Subagyo Subagyo Sugiono, Sugiono Suhendro Suhendro Sulistyani Sulistyani Suprajitno, Edy Djoko Susi Damayanti, Susi Syah, Azriel Akbar Firman Syahputra, Musaqoful Fikri Trimurti, Andi Fajar Trinuraisi, M. Yuda umi fitriani Wahyu Widodo Wardani, Riana Kusuma Wenda, Bellty Delincya Evalda Wibowo, Zidan Febrianto Widi Wulansari, Widi Zainal Arifin Zulistiani Zulistiani, Zulistiani Zulkarnain, Eka Zuliana