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All Journal JURNAL ITENAS REKARUPA Panggung Gestalt : Jurnal Desain Komunikasi Visual Wimba: Jurnal Komunikasi Visual Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Panggung Serat Rupa: Journal of Design
Agung Eko Budiwaspada
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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GAYA VISUAL INFOGRAFIK SEBAGAI IDENTITAS HARIAN KOMPAS DI ERA DIGITAL Pandu Lazuardy Patriari; Elda Franzia Jasjfi; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 4 No. 2 (2022): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (881.111 KB)

Abstract

Abstract The mass media, especially newspapers, are starting and adapt to enter digital platforms as a result of industrial revolution 4.0. People change how to reading and that makes the mass media must be able to provide information briefly but clearly, one of which is through visual journalism, represented by infographics. The Kompas Daily Infographic has its own visual style that distinguishes it from others. This visual style become an identity that represents the Kompas Daily brand. This study explores how the visual style of infographics becomes the identity of Kompas Daily in terms of text, production, consumption, to socio-culture. The goal is to understand how visual style becomes identity. The methodology uses Norman Fairclough's critical discourse analysis which dissects a phenomenon with three dimensions. The results of this study show that the visual style of Kompas Daily infographic can be an identity that distinguishes it from other media. Infographic visual style is produced to align its ideology, policies, and consumption. Identity is manifested from a pattern that takes place in a continuous time and is formed by various factors, both directly and indirectly influencing it. Keywords: Mass Media, Infographic, Visual Style, Identity Abstrak Media massa khususnya surat kabar mulai beradaptasi dengan era revolusi industri 4.0 untuk masuk ke dalam platform digital. Pola baca yang ikut berubah menjadikan media massa harus mampu memberikan informasi dengan singkat namun jelas, salah satunya melalui jurnalisme visual yang diwakili salah satunya dengan infografik. Infografik Harian Kompas memiliki gaya visual sendiri yang membedakan dengan infografik media lain. Gaya visual tersebut dapat menjadi identitas yang mewakili brand Harian Kompas. Penelitian ini mengangkat bagaimana gaya visual infografik menjadi identitas Harian Kompas dilihat dari teks, produksi, konsumsi, hingga sosial budaya. Tujuannya untuk memahami bagaimana gaya visual menjadi identitas. Metodologi menggunakan analisis wacana kritis Norman Fairclough yang membedah suatu fenomena dengan tiga dimensi. Hasil penelitian ini menunjukkan gaya visual infografik Harian Kompas dapat menjadi identitas yang membedakan dengan media lain. Gaya visual infografik diproduksi untuk menyelaraskan ideologi, kebijakan, dan konsumsinya. Identitas terwujud dari pola yang berlangsung dalam waktu yang kontinyu dan terbentuk oleh dari berbagai macam faktor baik yang memengaruhi langsung maupun tidak secara langsung. Kata kunci: Media Massa, Infografik, Gaya Visual, Identitas
PRODUKSI DAN KONSUMSI CITRA COFFEE SHOP MELALUI DESAIN PERALATAN MAKAN (STUDI KASUS: EQUATOR COFFEE AND GALLERY) Handayani Madania Insani; Krishna Hutama; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 5 No. 2 (2023): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v5i2.16813

Abstract

Abstract Establishing a Coffee Shop requires an identity as a differentiator with similar products or services. The main function of the Coffee Shop is as a place to eat, so that tableware is the main equipment needed by the Coffee Shop. Differentiation can be made on tableware because it interacts directly with customers. This study raises the issue of the production process in the selection of tableware design and consumption in the form of images generated about Equator Coffee and Gallery through tableware design. The purpose of this study is to generate an understanding of the selection of tableware designs in the production process as an effort to achieve the expected image and to generate an understanding of customer perceptions of the image of the Coffee Shop through the design of tableware. This study uses a qualitative method with critical discourse analysis of the dimensions of Norman Fairclough’s discourse practice. The results of this study, the need to consider the selection in the production process in terms of function, ergonomics, materials, and aesthetics to achieve the expected image.AbstrakMendirikan Coffee Shop memerlukan identitas sebagai pembeda dengan produk atau jasa sejenis. Fungsi utama Coffee Shop sebagai tempat untuk makan, sehingga peralatan makan menjadi peralatan utama yang dibutuhkan Coffee Shop. Pembeda dapat dilakukan pada peralatan makan karena melakukan interaksi secara langsung dengan pelanggan. Penelitian ini mengangkat masalah mengenai proses produksi pada pemilihan desain peralatan makan dan konsumsi berupa citra yang dihasilkan Equator Coffee and Gallery melalui desain peralatan makan. Tujuan penelitian ini untuk menghasilkan pemahaman mengenai pemilihan desain peralatan makan dalam proses produksi sebagai upaya mencapai citra yang diharapkan dan untuk menghasilkan pemahaman mengenai persepsi pelanggan mengenai citra Coffee Shop melalui desain peralatan makan. Penelitian ini menggunakan metode kualitatif dengan analisis wacana kritis dimensi praktik diskursus Norman Fairclough. Hasil penelitian ini, perlunya mempertimbangkan pemilihan dalam proses produksi dari segi fungsi, ergonomi, material, dan estetika untuk mencapai citra yang diharapkan.
MODUL DALAM DESAIN PATTERN MENGGUNAKAN TESSELLATIONS DAN PRINSIP GESTALT Sheilla Puspita; Cama Juli Rianingrum; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 5 No. 2 (2023): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v5i2.16815

Abstract

Abstract Pattern Design Module Using Tesselations and Gestalt, will produce faster pattern design. It will also produce the quality of a dinamic pattern design composition. For the quantity as well, it will produce more of new design pattern in a shorter time. The method is using qualitative research of Hawkins Creation Theory. They are problem eksploration through data analysing, improvisation from theory and data data colecction, and the last step is forming, that is about finding a new way to solve the problem through new module treatment. The last is module applicatio. And it’s summary about pattern design module using tesselation and Gestalt, as an optional recommendation to create a design pattern.  Abstrak Modul Dalam Desain Pattern Menggunakan Tesselations dan Prinsip Gestalt, menghasilkan suatu cara yang lebih cepat untuk menghasilkan desain pattern. Secara kualitas, akan membuat desain pattern dengan komposisi yang lebih dinamis, dan secara kuantitas dapat menghasilkan desain pattern baru yang cukup banyak dalam waktu yang lebih singkat. Metode yang digunakan dengan pendekatan kualitatif adalah metode penciptaan Hawkins yang terdiri dari eksplorasi permasalahan dan pengumpulan data, improvisasi yang merupakan pengembangan atas temuan yang diolah dari data yang ada, dan forming adalah tahap perumusan modul yang dapat digunakan. Sampai modul tersebut diaplikasikan dan didapatkan kesimpulan sebagai temuan cara baru untuk menciptakan pattern.
STRATEGI KREATIF MEMBANGUN KESADARAN PEMBACA PADA MEDIA KAMPANYE SOSIAL (STUDI KASUS: KAMPANYE SOSIAL ANTI BODY SHAMING BAGI ORANG TUA) Milenia Aziz; Wegig Murwonugroho; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 6 No. 2 (2023): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v6i2.17665

Abstract

AbstractCreative Strategies To Build Reader Awareness In Social Media Campaigns. (Case Study: Anti Body Shaming Social Campaign For Parents). Body shaming is an act of harassment that is very easy for most people to do in the form of verbal bullying. Where the perpetrators of body shaming give negative comments to victims whose impact is not good and disturbs the mental and psychological aspects of victims of body shaming or that. Many art activists have come down to participate in anti-bodyshaming campaigns. Starting from organizing seminars, making videos to making posters that are presented to the general public. However, this campaign had different results, some were right on target but some did not reach the message and message to the general public. The results of this work of art need to be studied to find things that are the advantages and disadvantages of the work. In this research, the researcher examined 3 posters that had previously existed using the Design thinking model by applying the Empathize and Define methods. The three posters were distributed to the respondents accompanied by questions packaged in a questionnaire. The first three posters are to measure the success of the visuals in making the audience aware of the treatment of body shaming, and then to measure how effectively the message in the poster is conveyed to the audience. As a result, the visualization of posters that display photography with frontal text makes respondents' awareness increase in understanding the meaning of information on the issue at hand. This is evidenced by the results of the opinions of respondents who feel that posters with these criteria build more awareness of the issues at hand. And delivery of firm messages makes respondents realize that the issues raised prefer certain meanings. Keywords: body shaming, posters, parents, design thinking Abstrak Strategi Kreatif Membangun Kesadaran Pembaca Pada Media Kampanye Sosial. (Studi Kasus: Kampanye Sosial Anti Body Shaming Bagi Orang Tua) Body shaming adalah Tindakan pelecehan yang sangat mudah dilakukan oleh kebanyakan orang dalam bentuk bullying verbal. Dimana pelaku body shaming memberikan komentar negative terhadap korban yang dampaknya tidak baik dan mengganggu mental serta psikis dari korban body shaming atau tersebut. Para pegiat seni sudah banyak yang turun untuk berpartisipasi dalam mengkampanyekan anti body shaming. Mulai dari pengadaan seminar, pembuatan video hingga pembuatan poster yang disajikan untuk khalayak ramai. Namun kampanye ini memiliki hasil yang berbeda, ada yang tepat sasaran namun ada juga yang tidak sampai pesan serta amanatnya kepada khalayak ramai. Dalam penelitian ini, peneliti mengkaji 3 poster yang sudah pernah ada menggunakan model Design thinking dengan menerapkan metode Empathize dan define. Tiga poster tersebut disebarkan ke responden disertai dengan pertanyaan-pertanyaan yang dikemas dalam kuisioner. Tiga poster pertama untuk mengukur keberhasilan visualnya dalam menyadarkan audiens perihal perlakuan body shaming, dan selanjutnya untuk mengukur seberapa efektif penyampaian pesan dalam poster tersebut kepada audiens. Hasilnya, Visualisasi poster yang menampilkan photography dengan teks yang frontal membuat kesadaran responden meningkat dalam memahami makna informasi terhadap isu yang sedang dihadapi. Hal ini dibuktikan dengan adanya hasil pendapat para responden yang merasakan bahwa poster dengan kriteria tersebut lebih membangun kesadaran mereka terhadap isu yang sedang dihadapi. Dan penyampaian pesan yang tegas membuat responden menyadari bahwa isu yang diangkat lebih memilih makna tertentu. Hasil karya seni ini perlu dikaji untuk menemukan hal-hal yang menjadi kekurangan dan kelebihan dari hasil karya tersebut. Kata Kunci: body shaming, poster, orang tua, design thinking
REPRESENTASI SUSTAINABILITY PADA KEMASAN KOSMETIK DALAM RANGKA KOMODIFIKASI : SUSTAINABLE MYTH REPRESENTATION ON INNISFREE COSMETIC PACKAGING IN THE FRAMEWORK OF COMMODIFICATION Dipa Sandi Dewanty; Agung Eko Budiwaspada; Cama Juli Rianingrum
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 7 No. 1 (2024): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v7i1.17670

Abstract

High competition between brands encourages marketers to be more creative in maximizing marketing strategies, one of which is through product packaging design. Some cosmetic manufacturers that use a commodification strategy in packaging design are Innisfree, which uses the concept of sustainable packaging. The emergence of commodification practices in packaging design visualization is studied through the sign system that appears on the packaging to understand the meaning contained therein and understand these signs through the meaning of connotations and myths. How does the sustainable concept, the display of verbal and visual elements in packaging design such as color, logo, typography, and images/illustrations become a product commodification strategy by transforming use value into exchange value through sustainable meanings. The aim of the research is to understand sustainable materials used in packaging structures, and understand sustainable representation through packaging design elements used in packaging as a form of commodification. This research is a type of descriptive qualitative research with a case study method. Data collection was carried out using non-participant observation techniques, documentation and literature study. Data analysis uses SPC's Sustainable Packaging criteria to identify sustainable packaging standards used by cosmetic products. Roland Bathes' theory was used to obtain ideologies and myths, then researchers used commodification theory as an effort to answer the formulation of signs used as a commodification strategy. The results of this research indicate the practice of visual commodification, where commodification is formed from material and narrative differences in the visual elements used. So it can be concluded that the concept of sustainable packaging design can be constructed if the materials and visual elements can represent sustainable products holistically.
PERANCANGAN IDENTITAS VISUAL BRAND MUSEUM BEKASI: THE BEKASI MUSEUM VISUAL BRAND IDENTITY DESIGN Nayla Almira Vasthi; Elda Franzia Jasjfi; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 7 No. 2 (2024): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v7i2.19112

Abstract

The Bekasi Museum Visual Brand Identity Design aims to design a strategy, concept and visual branding identity design for the Bekasi Museum that is in accordance with the image expected by the museum, namely a technology-based history museum. In this design, the method used is the data collection method in the form of observation, interviews, questionnaires and documentation, then the interactive data analysis method (Miles & Hubberman, 1992), and the 5 stage design thinking method consisting of emphatize, define, ideate, prototype, and test. The results of designing the visual identity of the Bekasi Museum brand are the logo, GSM, and its application to the required media.
PENGARUH SELF-CONGRUITY DAN CELEBRITY ATTACHMENT PENONTON VTUBER TERHADAP CONSUMER ENGAGEMENT DI YOUTUBE Aflah Hanif Hariadi; Agung Eko Budiwaspada
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 27 No. 2 (2023): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v27i2.5817

Abstract

Social media engagement is important in building brand equity as a determinant of brand reputation that can be driven through self-congruity and celebrity attachment. However, there has been no research examining the relationship between self-congruity and celebrity attachment and their influence on consumer engagement in the context of VTuber personal brands as a new phenomenon that is popular internationally. This study uses a mixed-methods approach by conducting qualitative research with qualitative text analysis techniques to determine the expressions of self-congruity and celebrity attachment that emerge through viewer comments on YouTube and questionnaires. Quantitative research is conducted using PLS-SEM analysis of questionnaire responses to determine the influence of self-congruity and celebrity attachment on consumer engagement among VTuber viewers in Indonesia on YouTube content. Qualitative research found various forms of self-congruity dominated by cultural similarities between VTubers and viewers rather than personal character similarities between them. Quantitative research confirms this by finding that only social self-congruity has a positive influence on consumer engagement. Additionally, qualitative research found various forms of celebrity attachment from VTuber viewers that confirm celebrity attachment as part of brand equity. Quantitative research also found that celebrity attachment has a positive influence on consumer engagement.
Visualisasi dan Transformasi Kebertubuhan Dalam Film Animasi Planes (Ke Arah Pembentukan Mitos Baru) Acep Iwan Saidi; Agung Eko Budiwaspada
PANGGUNG Vol 25 No 4 (2015): Representasi, Transformasi, Identitas dan Tanda Dalam Karya Seni
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v25i4.41

Abstract

ABSTRACTThis research is entitled “Visualization and Transformation of Embodiment in the Film of Planes Animation”. As an animation film, Planes is interesting because it is using inanimate objects, in this case the planes, as characters. This fact indicates that the character transformation is done by an animator, from the character of inanimate objects in to live character. By using the methods of structural and semiotic analysis, found that the transformation is done not only for personification (it is made as if the inanimate objects becomes alive). In the Planes, “the living things” not only exist in the mind as imagination, but it is exist out of the mind, as an autonomous reality. Based on that, Planes is the animation film which opens space for creating a new myth in the history of culture. Like the fable as a myth in the tradition of primary orality, Planes allows the formation of myth in digital oral tradition.Key Words: Transformation, visualization, embodiment, personification, metaphor, tradition, myth ABSTRAKPenelitian ini bertajuk “Visualisasi dan Transformasi Kebertubuhan dalam Film Animasi Planes”.Sebagai film animasi, Planes menarik karena menggunakan benda-benda mati, dalam hal ini pesawat, sebagai tokoh cerita. Fakta ini mengindikasikan dilakukannya transformasi karakte r ole h animator, yakni dari karakte r “yang mati” ke “yang hidup”.Dengan menggunakan metode analisis structural dan semiotik, ditemukan bahwa transformasi tersebut dilakukan melampaui sarana retorika personifikasi (membuatseolah- olah yang mati menjadi hidup).Di dalam Planes, “yang hidup” itu tidak berada di dalam pikiran dan imajinasi apresiator sebagai yang seolah-olah, melainkan hadir di luar pikiran, berdiri sendiri sebagai realita sotonom. Berdasarkan hal itu, Planes merupakan film animasi yang membuka ruang bagi terciptanya mitos baru dalam sejarah cerita. Jika fable merupakan mitos dalam tradisi kelisanan primer, Planes memungkinkan terbentuknya mitos dalam tradisi lisan digital.Kata kunci: transformasi, visualisasi, kebertubuhan, personifikasi, metafora, tradisi, mitos.
METAFORA VISUAL PADA IKLAN OBAT ANTISEPTIK VIDISEP KAJIAN SEMIOTIKA Riki Himawan Mulyadi; Agung Eko Budiwaspada
Serat Rupa: Journal of Design Vol 5 No 1 (2021): SRJD - JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v5i1.2951

Abstract

One of the ways commonly used to increase the appeal of an advertisement is to use a visual rhetorical approach. Vidisep's antiseptic drug advertisement is an advertisement that uses a visual rhetorical approach. Vidisep's ad won the highest award in the print media advertising category in Citra Pariwara in 2016. This indicates that as a visual work, this ad is considered to have met the requirements in terms of creativity in its visualization. However, it is not known how the correlation between creative advertising and the response from consumers. This research aims to determine the response of consumers to advertisements that use a visual rhetorical approach. The method used in this research is a qualitative method. Data collection was carried out through in-depth interviews. In the early stages, research was carried out aimed at identifying the types of visual rhetoric in Vidisep's advertisements. Meanwhile, the second stage is the main research, namely consumer response alertness to advertisements. The results of the analysis in the first phase of research showed that Vidisep's advertisement used a trope-type rhetorical figurative mode, with destabilization operations. Meanwhile, the results of the second phase of research show consumer responses related to attitudes towards recommending that the manufacturer's reputation can reduce doubts about product quality. Attitude toward the advertisement and its execution can only provide entertainment. The meaning that occurs does not do much to overcome doubts on the brand.
PERANCANGAN JOURNALING BOOK BERTEMA SELF-LOVE UNTUK GEN Z (STUDI KASUS: PEREMPUAN KELAHIRAN 1997-2012): DESIGN OF SELF-LOVE THEMED JOURNALING BOOKS FOR GEN Z (CASE STUDY: WOMEN BORN IN 1997-2012) Annisa Dinar Azahra; Elda Franzia Jasjfi; Agung Eko Budiwaspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.20696

Abstract

Design of Self-Love Themed Journaling Books for Gen Z (Case Study: Women Born In 1997-2012). Gen Z faces a high level of competition in various aspects of their lives, including in education, career, and social. This high level of competition can cause insecurity among Gen Z, one of which is the feeling of insecurity. It is important for people to have boundaries in the way of loving themselves and being grateful for what they have right now. Self-Love is a state of self-appreciation. Journaling is a simple way to improve mental health. Illustration is the highest element as an attraction in the design of a book. Therefore, this study aims to produce a design concept and a journaling book with the theme of Self-Love for Gen Z. The type of research used is a qualitative approach. The data sources used by the researcher are primary and secondary data. The data obtained was collected by the following methods: observation, interviews, documentation, literature studies, and questionnaires. The method for data analysis in this study uses a qualitative data analysis method. After being analyzed, the validity of the data was carried out. The design method in this study uses the design thinking method, namely: Emphatize, Define, Ideate, Prototype, and Test. The design concept generated for this self-love-themed journaling book is "10 Minutes Journaling" with 4 stages of Self-Love. The result of this research is to produce a journaling book with the theme of Self-Love for Gen Z.
Co-Authors Acep Iwan Saidi Acep Iwan Saidi Achmad Syarief Aflah Hanif Hariadi Akmal Anak Agung Ngurah Gede Marhendra Annisa Dinar Azahra Aris Kurnia Wicaksono Bangun Asmo Darmanto Cama Juli Rianingrum Cavin Joo Dauneeaaron Darfi Riskavirwan Dewi Iriani Dipa Sandi Dewanty Dudy Wiyancoko Dwinita Larasati Elda Franzia Jasjfi Faikar Izzani G. PRASETYO ADHITAMA Handayani Madania Insani Joedawinata, Ahadiat Krishna Hutama M Fikri Akbar Milenia Aziz Nayla Almira Vasthi Pandu Lazuardy Patriari Rendy Iswanto Rhomina Hestiningtyas Riki Himawan Mulyadi Sangayu Ketut Laksemi Nilotama Sheilla Puspita Syarifah Arsitadewi Putri Gayanti Utomo, R. Drajatno Widi Wegig Murwonugroho Wijil Susetyo Gunarso