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All Journal AGRIEKONOMIKA Agrointek AGRIMOR Jurnal Dinamika Pengabdian (JDP) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agro Bali: Agricultural Journal Jurnal Abdi Insani Jurnal Ilmiah Agribios Mitra Mahajana: Jurnal Pengabdian Masyarakat MALLOMO: Journal of Community Service Jurnal Pengabdian kepada Masyarakat Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Sains Agribisnis International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Agribusiness Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
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Agribusiness Study Program, Faculty Of Agriculture, Fisheries, And Animal Husbandry, University Of Sembilanbelas November Kolaka, Southeast Sulawesi, Indonesia
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STRATEGI PEMASARAN UMKM MARTABAK TA Taswin, Taswin; Masitah, Masitah; Nursalam, Nursalam
Jurnal Sains Agribisnis Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jsa.v5i1.1740

Abstract

Usaha Mikro, Kecil dan Menengah memiliki peranan yang penting dalam upaya pembangunan dan pertumbuhan ekonomi negara. Hal ini dikarenakan peran UMKM yang fleksibilitas mampu menyerap tenaga kerja dengan cepat tanpa memandang tinggi rendahnya pendidikan para tenaga kerjanya sehingga UMKM ini selain berperan penting dalam ekonomi nasional juga berperan menanggulangi tingkat pengangguran. Tujuan penelitian ini untuk menganalisis kondisi internal dan eksternal UMKM Martabak Ta dan bagaimana strategi pemasaran UMKM Martabak Ta. Teknis analisis data yang digunakan untuk strategi pemasaran adalah analisis SWOT. Prosedur penelitian ini adalah pendekatan deskriftif kualitatif. Hasil analisis SWOT didapatkan nilai IFAS sebesar 3,33 dengan nilai EFAS sebesar 3,26 dan posisi UMKM Martabak Ta berada pada kuadran I yang mendukung strategi agresif. Berdasarkan hasil penelitian tersebut strategi pemasaran UMKM Martabak Ta yang dapat digunakan antara lain: Strategi I: Pengembangan jaringan pasar, promosi, inovasi produk serta memanfaatkan tambahan modal dari Pemerintah/Bank, Strategi II: Meningkatkan kualitas SDM dengan pelatihan, Strategi III: Pemanfaatan sosial media guna mempromosikan harga baru, Strategi IV: Mendaftarkan Merk Dagang (Paten).
Tingkat Produksi dan Pendapatan Petani Kakao Pada Program Revitalisasi Kakao Kabupaten Kolaka Utara Masitah, Masitah; Renaldi, Muh; Amin, Muhtar; Bustang, Bustang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19407

Abstract

The objective of this study is to determine the factors influencing cocoa production and income farmers receive from the cocoa revitalization program in Pakue Tengah district, Kolaka North regency. This study was conducted in Pakue Tengah District, Kolaka North Regency, from January to April 2025. The number of participants in this study was determined using the Slovin formula. Data analysis used Cobb-Douglas function analysis to determine the influence of production factors (land area, number of stands, labor, fertilizers and pesticides) on cocoa production and to conduct income analysis. The results of the study show that the coefficient of determination (R2) indicates the magnitude of influence of the variables land area (X1), number of stands (X2), labor (X3), fertilizers (X4) and pesticides (X5) on the dependent variable production (Y) is 0.849. This number is converted into a percentage, which means that the percentage contribution of the influence of the independent variables (land area, number of stands, labor, fertilizers, pesticides) on the dependent variable (production) is 84.9%, while the remaining 15.1% means that there are other factors affecting cocoa production that are not included in the research parameters. The results of the analysis of production factors influencing cocoa production in Pakue Tengah district show that the independent variables (land area, number of stands, labor, fertilizers, and pesticides) have a partially significant influence on the dependent variable (production). Only two variables, namely the number of stands and labor, have a significant impact on cocoa production in Pakue Tengah district, Kolaka North regency. The average income of cocoa farmers in Pakue Tengah district, Kolaka North regency, is IDR 11,207,569.56.
Measurement Of The Level Of Competitiveness And Determinants Of Southeast Sulawesi Cocoa Trade Masitah, Masitah; Bahari, Doddy Ismunandar; Amaliah, Annisa; Prihantini, Campina Illa; Nursalam; Wulandary, Ayu; Khaerunnisa, Khaerunnisa
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.809-828

Abstract

The objective of this research is to see the development of cocoa competitiveness and its determining factors in the Southeast Sulawesi trade. The data used in the study were collected from several institutions, namely Central Statistics Agency, the Ministry of Agriculture, and the International Cocoa Organization (ICCO), in the form of time series data from 2011-2022. The research methodology applied the Revealed Comparative Advantage (RCA) for determining the development of cocoa competitiveness and Multiple Linear Regression Analysis for the determinants of cocoa trade. The results of the analysis show that Southeast Sulawesi's superior cocoa commodity has competitiveness. The RCA value can be seen from 2011 to 2018 and is still quite good. It is proven that the average RCA is above 4, although in the following year the RCA value shows a decreasing trend until 2022. Moreover, the determining factors for the competitiveness of Southeast Sulawesi’s cocoa are land area, production factors, domestic prices and international prices. Only the domestic price variable partially has a notable effect on its competitiveness. This research can be made a reference for the local government to adopt any policies regarding the export of cocoa beans and processed products so that it can encourage and increase the competitiveness of Southeast Sulawesi cocoa through implementing downstreaming, improving infrastructure and national cocoa research and development.
ANALISIS KELAYAKAN USAHA PADA PEMBENIHAN IKAN LALONGGOLOSUA NILA FARM SEBAGAI UPAYA PENGUATAN PERIKANAN BERKELANJUTAN DI KABUPATEN KOLAKA Hasbiadi, Hasbiadi Hasbiadi; Purbaningsih, Yuli; Masitah, Masitah; Prihantini, Campina Illa; Rahim, Rahim
JURNAL AGRIMANSION Vol 26 No 1 (2025): Jurnal Agrimansion April 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i1.1779

Abstract

The potential of Indonesian fisheries cultivation is very promising with an economic value of USD 250 billion per year. One of the fishery commodities that is in demand by both domestic and foreign markets is tilapia. Tilapia is in demand by the community with increasing production and demand trends. Market opportunities are increasingly open, triggering the growth of tilapia fish businesses to develop both breeding, rearing and marketing. The purpose of the study is to analyze the business prospects of the Lalonggolosua Nila Farm fish seed business and to analyze the feasibility of the Lalonggolosua Nila Farm fish seed business in Kolaka Regency. The methods and approaches used are survey research and case studies. To answer the first objective related to business prospects, the IFAS Matrix and the IFAS Matrix Matrix are used. While the second problem related to business feasibility, income analysis, B/C ratio and R/C ratio are used. Research Results: The potential of Lalonggosua Nila Farm is a production of 120,000 per year, increasing to 600,000 per year if an investment is made to add 10 ponds. The projected profit per head is IDR 50-100. The potential for tilapia fish farming reaches 50 ha, especially in Lalonggolosua Village and the potential for marketing tilapia. Lalonggosua Tilapia Farm's income per year reaches Rp. 29,089,500 and this business is feasible with a business feasibility value of B/C ratio 1.167 and R/C ratio 2.167.
Hubungan Antara Adopsi Teknologi Pemanenan Terhadap Tingkat Pendapatan Petani Padi Sawah (Studi Kasus di Kabupaten Kolaka, Sulawesi Tenggara) Prihantini, Campina Illa; Syahrir, Syahrir; Irna, Irna; Masitah, Masitah
AGRIMOR Vol 9 No 1 (2024): AGRIMOR - January 2024
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v9i1.2257

Abstract

The purpose of the study was to examine the differences in the amount of labor costs, farm costs and income of paddy fields with Combine Harvester and Power Thresher harvesting technology in Lamedai Village, Tanggetada District, Kolaka Regency. The method of taking the number of samples by proportionate Stratified Random Sampling method and for the determination of the type of sample by Simple Random Sampling method as many as 52 samples. Each farmer who did farming with Combine Harvester harvesting technology as many as 29 samples and Power Thresher as many as 23 samples. The method of data analysis used in this study is the analysis of different test model independent sampleT-test. The results showed that there was a significant difference in total farming costs and rice revenues with Combine Harvester and Power Thresher harvesting technology in Lamedai Village, Tanggetada District, Kolaka Regency. The results showed that there is a real difference in income received by farmers who use power trasher machine with combine harvester. However,both still provide benefits and deserve to continue their business because the value of RC and BC ratio is positive. The suggestion that can be recommended is that farmers can be more familiar with the combine harvester machine so that the productivity of rice land is higher which also affects the income received by farmers.
Co-Authors A. Mardiana Aan Wilhan Juliatmaja Ahdianti, Asti Ahmad Syariful Jamil Aksal Mursalat Alip Nurjadin Amaliah, Annisa Amin, Muhtar Andika Tangketasik Arwis Syam Bahari, Dodi Ismundar Budimawan Budimawan Bustang Bustang Bustang Bustang Daena, Suwardi Destiarni, Resti Prastika Dewi Dewi Didi Rukmana Dini Solihah Doddy Ismunandar Bahari Dudi Septiadi Erik Hardianti Essa Annisa Syadiah Fachry Abda El Rahman Fahruddin Fahruddin Febrianti Ferawati Ferawati Fitrah Adelina Fitriani Fitriani H. Syahrir Hairmaudiana Hasbiadi Hasbiadi Hasbiadi, Hasbiadi Hasbiadi Helviani, Helviani Husnaeni Husnaeni Iksan Iksan Ilham Antariksa Tasabaramo Irna, Irna Irwandi Irwandi Juhuria Juhuria Kabul Budiman Kabul Budiman Kartomo Khaerunnisa Khaerunnisa, Khaerunnisa Landu, Anti Marlina Mustafa, Marlina Muhtar Amin Neks Triani Nenni Asriani Nurfadila Nurfadila Nurhalisa Nurhalisa Nursalam Nursalam Nursalam Nursalam, Nursalam Nursalam, Nursalam Pariakan, Arman Poresman Mandeva Prihantini, Campina Ila Prihantini, Campina Illa Purbaningsih, Yuli Rahayu Sudianti Rahim, Rahim Rahmawati, Rahmawati Raissa Dina Paridy Ramlah S Ramlah Saleh Renaldi, Muh Rendi Rendi, Rendi Reskiati Wiradhika Anwar Risna Risna Selfiana Marintin Paembonan Suci Ramadani Sudarmin Sudarmin Syahri Wahyuni Syahri, Yolanda Fitria Syahrir Syahrir Syahrir Syahrir Syahrir Syahrir Syahrir Syahrir Syahrir Taswin, Taswin Taufik, Muh. Ilham Teti Estiasih Umbu Joka Wahyu Agung Wahyuni, Syahri wi, De wulandary, ayu Y Erning Indrastuti Yuli Purbaningsih YUNUS MUSA