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Pengaruh Green Product dan Social Media Advertising Terhadap Keputusan Pembelian Produk Emina Natura Pal Series (Studi pada Konsumen di Kota Semarang) Putri, Amanda Rizkya; Listyorini, Sari; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39786

Kosmetik merupakan industri yang paling pesat peningkatannya dari segi permintaan konsumen dan dengan semakin banyaknya isu kerusakan lingkungan, Natura Pal Series merupakan salah satu produk kosmetik ramah lingkungan yang diluncurkan oleh Emina. Kurangnya pengetahuan dan ketertarikan konsumen akan green product dan iklan di media sosial menjadi salah satu penyebab penurunan penjualan Emina di Kota Semarang, dimana hal tersebut berpengaruh terhadap keputusan pembelian, Penelitian ini bertujuan untuk mengetahui pengaruh green product dan social media advertising terhadap keputusan pembelian Emina Natura Pal Series di Kota Semarang. Tipe penelitian ini adalah explanatory research dan teknik pengambilan sampel non-probability sampling dengan metode accidental dan purposive sampling. Sampel pada penelitian berjumlah 100 responden pengguna Emina Natura Pal Series yang berdomisili di Kota Semarang. Analisis data menggunakan SPSS for Windows Versi 25.0. Hasil penelitian menunjukkan bahwa: (1) green product (X1) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (2) social media advertising (X2) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y), (3) green product dan keputusan pembelian secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Saran dalam penelitian ini adalah Emina dapat mengoptimalkan green product dan social media advertising secara lebih baik agar dapat meningkatkan keputusan pembelian Emina Natura Pal Series.Cosmetics is the fastest increasing industry in terms of consumer demand and with the increasing number of environmental damage issues. Natura Pal Series is one of the environmentally friendly cosmetic products launched by Emina. The lack of knowledge and consumer interest in green products and advertisements on social media is the cause of the decline in sales of Emina in Semarang City, which affects purchasing decisions. This study aims to determine the influence between green products and social media advertising on the purchase decision of Emina Natura Pal Series in Semarang City. This type of research is explanatory research and non-probability sampling techniques with accidental and purposive sampling methods. The sample in the study amounted to 100 respondents of Emina Natura Pal Series users who were domiciled in Semarang City. Data analysis was processed using SPSS for Windows Version 25.0. The results showed that: (1) green product (X1) had a positive and significant influence on the purchase decision (Y), (2) social media advertising (X2) had a positive and significant influence on the purchase decision (Y), (3) green product and purchase decision simultaneously had a positive and significant effect on the purchase decision (Y). The suggestion in this study is that Emina can optimize green product and social media advertising better in order to improve the purchase decision of Emina Natura Pal Series.

The Effect of Brand Trust and Brand Awareness on Bear Brand Dairy Products Purchasing Decisions in the Era of the Covid-19 Pandemic (Study on Bear Brand Milk Consumer in Semarang City) Iman, Clara Monica; Listyorini, Sari; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39746

Pandemi Covid-19 menjadi tantangan besar yang dihadapi setiap negara. Selama puncak gelombang pandemi, masyarakat melakukan panic buying terhadap produk yang dianggap penting untuk menghadapi virus, salah satunya adalah susu Bear Brand. Brand trust dan brand awareness diduga sebagai faktor yang dapat memengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan brand awareness terhadap keputusan pembelian produk susu Bear Brand di Kota Semarang. Tipe penelitian menggunakan explanatory research dengan teknik pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Sampel berjumlah 100 responden yang merupakan konsumen susu Bear Brand di Kota Semarang. Penelitian ini diolah melalui SPSS versi 24.0. Hasil penelitian menunjukkan bahwa variabel brand trust (X1) memiliki pengaruh signifikan dan positif terhadap variabel keputusan pembelian (Y), variabel brand awareness (X2) memiliki pengaruh signifikan dan positif terhadap keputusan pembelian (Y), serta variabel brand trust (X1) dan brand awareness (X2) memiliki pengaruh signifikan dan positif terhadap keputusan pembelian (Y). Saran dalam penelitian ini adalah Bear Brand dapat meningkatkan brand trust dan brand awareness untuk dapat meningkatkan keputusan pembelian.The Covid-19 pandemic is a big challenge faced by every country. During the peak of the pandemic wave, people panic bought products that were considered important to deal with the virus, one of which was Bear Brand milk. Brand trust and brand awareness are thought to be factors that can influence purchasing decisions. This study aims to determine the influence of brand trust and brand awareness on the purchase decision of Bear Brand dairy products in Semarang City. This type of research uses explanatory research with sampling techniques using non-probability sampling using purposive sampling techniques. The sample amounted to 100 respondents who were consumers of Bear Brand milk in Semarang City. This research was processed through SPSS version 24.0. The results showed that the brand trust variable (X1) had a significant and positive influence on the purchase decision variable (Y), the brand awareness variable (X2) had a significant and positive influence on the purchase decision (Y), and the brand trust (X1) and brand awareness (X2) variables had a significant and positive influence on the purchase decision (Y). The suggestion in this study is that Bear Brand can increase brand trust and brand awareness to be able to improve purchasing decisions.

Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Pujiastuti, Natalia Sari; Prabawani, Bulan; Pradhanawati, Ari; Listyorini, Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.

PELATIHAN PENGELOLAAN SAMPAH SEBAGAI WUJUD PENGEMBANGAN EKOWISATA BERBASIS MANGROVE DI PANTAI GLAGAH WANGI KABUPATEN DEMAK Listyorini, Sari; Prabawani, Bulan; Wijayanto, Andi; Pinem, Robetmi Jumpakita
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.6902

Nature tourism requires precision in managing it into a decent destination and has a high attractiveness. The previously owned potential becomes the impetus for better management. Glagah Wangi Beach is a type of marine tourism located in Demak. The attractions are in the form of a beach area, mangroves, and several beach rides. With the development of beaches with many tourist visits, new problems will arise, namely garbage that pollutes the beach area and has not been managed properly by tourism managers. Improvements are made around waste management for the realization of this destination as ecotourism tourism. Community-based management which is the focus of this activity aims to build the capacity of the local village community to continue to exist in the management of the ecotourism tourism industry. This community service is carried out in multi-years for 3 years with the first year's activities being to develop ecotourism potential through tourism waste management awareness through training in the manufacture of liquid fertilizer and composting. The goal is that people are aware of cleanliness and are able to utilize waste and beach waste into useful products. The result of this community service is an increase in knowledge, community insight in waste management, especially the manufacture of liquid fertilizer and composting. Keywords: waste management training; liquid fertilizer; composting; ecotourism

The influence of learning organization on employee performance mediated by employee creativity at pertamina hulu rokan, riau Fauzia, Sabila Hayyu; Wijayanto, Andi; Listyorini, Sari
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the influence of learning organization on employee performance, with creativity as a mediating variable, at PT Pertamina Hulu Rokan in Riau. In facing business challenges in the energy sector that are constantly changing dynamically, companies need to develop a structured knowledge management system to improve the adaptive capabilities and productivity of their human resources. The approach used in this study is a quantitative approach with an explanatory research method, which aims to explain the causal relationship between variables. The sample in this study consisted of 100 respondents who were employees of PT Pertamina Hulu Rokan, selected through purposive sampling techniques. The data collection instrument was a questionnaire with a 5-point Likert scale, and the data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study showed that knowledge management had a positive and significant effect on employee creativity. Creativity has also been shown to have a positive effect on improving employee performance. In addition, knowledge management also directly affects performance, and creativity acts as a partial mediator in the relationship. These findings indicate that the development of a learning organization based on a knowledge system will increase employee creativity, which in turn is able to drive continuous performance improvement. This study contributes both theoretically to the development of literature related to knowledge management and creativity, as well as practically as a basis for managerial decision making in building an innovative and knowledge-based work culture

The Determinant of Furniture Business Performance in Jepara Regency Swasta, Sri; Wijayanto, Andi; Listyorini, Sari
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.199

In the current business context, entrepreneurial orientation (EO) has been highlighted as key to improving firm performance. Despite the overall positive evidence on the association between EO and firm performance, scholars have stressed the importance of taking into account and properly managing intermediate capabilities. This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in Jepara Regency. The sample in this study amounted to 75 Furniture Business Owners. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance. This study makes a novel contribution to the EO kinds of literature as it finds evidence that business model innovation is an effective way to funnel the firm’s entrepreneurial orientation into its innovation processes and to increase the success of new product development. Some suggestions for managers and future lines of research are proposed

OPTIMALISASI SERTIFIKASI INDIKASI GEOGRAFIS SEBAGAI PENGUATAN IDENTITAS KOPI ROBUSTA KENDAL Wibowo, Ardy; Listyorini, Sari; Alfaricha, Tita; Pratama, Hega Bintang
Harmoni: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2025): HARMONI
Publisher : Departemen Linguistik, Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/hm.9.2.%p

Kopi merupakan komoditas unggulan yang memiliki peran penting dalam mendukung perekonomian masyarakat Indonesia. Namun, posisi gepgrafis Desa Gedong, Kecamatan Patean, Kabupaten Kendal yang berbatasan langsung dengan Kabupaten Temagging menyebabkan kopi robusta Kendal cenderung dipasarkan ke wilayah Temanggung. Hal ini menyebabkan hilangnya identitas asal dan belum adanya pasar sendiri di daerah Kendal. Kopi Kendal yang belum dikenal secara luas dan belum memiliki Legalitas Indikasi Geografis (IG) menjadi Kendala identitas dan jaminan mutu menjadi permasalahan tersendiri bagi Desa Gedong. Program pengabdian ini menawarkan solusi melalui penyusunan modul pemetaan geografis sebagai pengajuan sertifikasi. Metode pelaksanaan meliputi kegiatan KKN, pendampingan pembentukan masyarakat perlindungan indikasi geografis (MPIG), focus group discussion (FGD) serta dokumentasi. Hasil kegiatan menunjukkan terbentuknya MPIG Kopi Robusta Kendal sebagai kelembagaan resmi, tersusunnya modul persyaratan IG yang memuat peta batas wilayah, deskripsi karakteristik kopi, standar mutu dan identitas produk. Program pengabdian ini menguatkan identitas kopi robusta Kendal melalui sertifikasi IG berpotensi meningkatkan daya saing, memperluas akses pasar, serta memberikan nilai tambah ekonomi bagi petani dan pelaku usaha lokal.

Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Natalia Sari Pujiastuti; Bulan Prabawani; Ari Pradhanawati; Sari Listyorini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.

PENGARUH CUSTOMER EXPERIENCE DAN BRAND TRUST TERHADAP MINAT BELI ULANG PADA PENGGUNA LAYANAN PESAN ANTAR GRABFOOD Hariffa Mahanani Purwanto; Apriatni Endang Prihatini; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45319

This study aims to determine the influence of customer experience and brand trust on repeat purchase intention for GrabFood users. The research type used is explanatory research with non-probability sampling technique using purposive sampling method. Data collection was conducted by distributing questionnaires to 100 respondents who are GrabFood users. The data analysis method used is quantitative with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple linear regression, and significance test t and f processed using SPSS version 25.0 program. The research results show a positive and significant partial as well as simultaneous influence between customer experience and brand trust variables on repeat purchase intention for GrabFood. The better the customer experience provided by GrabFood and the higher the trust held by consumers, the more it will impact the increased desire of consumers to make repeat purchases on GrabFood.Keywords: Brand Trust; Customer Experience; Repurchase IntentionPenelitian ini bertujuan untuk mengetahui pengaruh customer experience dan brand trust terhadap minat beli ulang pada pengguna GrabFood. Tipe penelitian yang digunakan ialah explanatory research dengan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna layanan GrabFood. Metode analisis data yang digunakan ialah kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sederhana dan berganda, uji signifikan t dan f yang diolah menggunakan program SPSS versi 25.0. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara parsial maupun simultan antara variabel customer experience dan brand trust terhadap minat beli ulang pada layanan GrabFood. Semakin baik pengalaman pelanggan yang diberikan oleh GrabFood dan semakin tinggi kepercayaan yang dimiliki konsumen, maka akan berdampak terhadap semakin tingginya keinginan konsumen untuk melakukan pembelian ulang pada layanan GrabFood.Kata Kunci: Brand Trust; Customer Experience; Minat Beli Ulang

Pengaruh Destination Image Dan Service Quality Terhadap Revisit Intention Melalui Ewom (Studi Pada Umbul Sidomukti Kabupaten Semarang) Natasha Sonia Putri Aurellia; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45623

After the COVID-19 pandemi, several industries began to revive after experiencing a significant decline, one of which was the tourism industry. Tourism is now one of the sectors that plays a big role in building the country's economy. This study aims to determine the correlation between destination image, service quality, EWOM, and revisit intention in Umbul Sidomukti as variables that are closely related to tourism research. A total of 100 respondents were sampled in this study with the criteria of being at least 17 years of age and having made a visit to Umbul Sidomukti in the last three months. Data collection was carried out through questionnaires and processing data with the SPSS Version 26 program. The outcome of this study is that there is a significant positive effect on each independent variable, namely destination image and service quality on the dependent variable, namely revisit intention, both causally and through the mediating variable, named EWOM. Based on the results of the analysis, suggestions can be given to Umbul Sidomukti, such as the lack of development of facilities or rides with new innovations and fast service to tourists.Keyword: Destination Image; Service Quality; Ewom; Revisit IntentionPasca pandemi COVID-19 beberapa industri mulai bangkit kembali setelah mengalami penurunan yang signifikan, salah satunya yaitu industri pariwisata. Pariwisata kini menjadi salah satu sektor yang memiliki peran besar dalam membangun perekonomian negara. Penelitian ini bertujuan untuk mengetahui korelasi antara destination image, service quality, EWOM, dan revisit intention di Umbul Sidomukti sebagai - yang erat dengan penelitian pariwisata. Sebanyak 100 responden menjadi sampel dalam penelitian ini dengan kriteria usia minimal 17 tahun dan melakukan kunjungan ke Umbul Sidomukti dalam tiga bulan terakhir. Pengumpulan data dilakukan melalui penyebaran kuesioner dan pengolahan data dengan program SPSS Versi 26. Hasil dari penelitian ini yaitu terdapat pengaruh signifikan positif pada setiap independen yaitu destination image dan service quality terhadap dependen yaitu revisit intention, baik secara kausal maupun melalui mediasi yaitu EWOM. Berdasar pada hasil analisis dapat diberikan saran untuk Umbul Sidomukti yaitu perlu adanya pengembangan fasilitas atau wahana dengan inovasi baru dan pelayanan yang cepat terhadap wisatawan.Kata Kunci: Destination Image; Service Quality; Ewom; Revisit Intention

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