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PENINGKATAN EKONOMI MASYARAKAT DESA TELUN KENAS MELALUI OPTIMISASI MANAJEMEN USAHA TERNAK KELOMPOK Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Siregar, Hasan Sakti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Potensi usaha desa sangat jarang dimanfaatkan secara maksimal untuk kemakmuran dan kemajuan ekonomi dari masyarakat desa. Umumnya potensi tersebut dimanfaatkan oleh perusahaan besar yang mempekerjakan masyarakat setempat. Langkah ini belum efektif dalam mendorong ekonomi masyarakat desa. Secara keahlian, masyarakat setempat sudah memiliki kemampuan yang diperlukan untuk mengembangkan secara mandiri potensi desa yang ada. Kegiatan pengabdian membuat dua kelompok kecil yang menjalankan usaha ternak berkelanjutan dan hingga saat ini berkembang menjadi tiga kelompok. Tim pengabdian telah memberikan bantuan induk ternak dan kandang untuk masing-masing kelompok mitra. Tim pengabdian akan membagikan ilmu seputar bagaimana melakukan usaha yang berkelanjutan, menciptakan komitmen dalam kelompok, semangat berwirausaha dan saling membantu masyarakat, serta bagaimana menentukan harga jual yang sesuai untuk ternak kelompok serta memberikan buku seputar budidaya ternak. Selanjutnya tim pengabdian akan melakukan monitoring dan evaluasi secara berkala sekaligus memberikan pendampingan dalam prakteknya. Diharapkan kegiatan ini akan semakin membantu masyarakat memperoleh modal yang diperlukan dalam beternak secara mandiri untuk membantu ekonominya sekaligus semangat dalam warga lain yang memerlukan transfer pengetahuan.

PENINGKATAN EKONOMI MASYARAKAT DESA SEI ROTAN MELALUI OPTIMISASI MANAJEMEN USAHA KELOMPOK KERUPUK RENGGINANG Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Beby Kendida; Silalahi, Amlys Syahputra
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Tingginya angka pencari kerja memaksa setiap individu untuk berfikir kreatif mencari lapangan kerja baru. Salah satu lapangan pekerjaan yang dapat mendorong pengurangan angkatan kerja adalah dengan wirausaha. Hanya saja sampai dengan saat ini wirausaha masih didominasi oleh ibu rumah tangga sebagai salah satu cara untuk memperoleh tambahan penghasilan. Dalam kegiatannya ada beberapa kendala yang dihadapi oleh pelaku wirausaha ini yaitu kendala produksi dan kendala pemasaran. Dimana kendala produksi adalah mengenai jumlah produksi yang masih sangat terbatas disebabkan karena alat produksi yang belum memadai. Kendala dari aspek pemasaran adalah kemasan produk yang kurang menarik dan juga masih tebatasnya lokasi pemasaran produk. Kegiatan pengabdian ini mensiyalir peningkatan jumlah produksi mitra dan memperbaiki kualias kemasan serta aktivitas promosi mitra. Tim pengabdian memberikan label dan kartu nama sebagai dasar kegiatan pemasaran mitra. Selain itu mitra juga mempelajari pemasaran secara online. Hasil kegiatan pengabdian secara umum sangat memuaskan. Mitra berkembang dan pendapatan masyarakat meningkat. Mitra mengalami peningkatn baik dari sisi produktivitas maupun permintaan.

Increasing community income with processing of plastic waste in Helvetia village Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Bebby Kandida
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The presence of waste in the environment is the root of many contradictions. Garbage can cause a variety of diseases, moving comfort, mosquito nests, and apart damaged view around. The presence of garbage makes the environment not beautiful. Nevertheless, many people have contributed to make waste increasingly pollute the environment. Scavengers are one of the professions that help plastic waste with low economic potential. While behind the negative side of waste, this can still be optimized by management so as to provide good economic value. Processing waste also encourages the level of monitoring of waste in the environment which makes it more beautiful. The dedication activities that have been carried out raise several issues at once. First is the empowerment of community groups who are scavengers without active groups. Second is increasing public awareness to dispose of garbage in landfills and classifying waste disposal so that it can be better and easier to manage others. Third is pollution caused by unmanaged waste, especially non-organic waste such as plastic. Community service activities help increase the economic and financial activities of partners and groups by helping to start a business as an expertise development that is usually done as a scavenger. Science and technology transfers consisting of management, business management, production management, finance, and groups will be given to partners. In addition, this service is a partner of change that helps change the community so that they are aware of waste disposal. This change will also benefit partners who will more easily obtain raw materials for their production.

The Influence of User Experience, Sytem Quality, and Product Quality on Repurchase Intention with User Satisfaction as an Variabel Intervening Among Uniqlo App User Fransiskus, Ronaldo; Lubis, Arlina Nurbaity; Fadli, Fadli
Formosa Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i11.11986

This study aims to assess and analyze how user experience, system quality, and product quality impact repurchase intention, mediated by user satisfaction, among UNIQLO app users. The population includes UNIQLO app users in Medan City, although the exact number is not specified. A sample of 220 respondents was selected, and the analysis was conducted using the SEM-PLS method. Findings reveal that both user experience and product quality have a direct, positive, and significant effect on user satisfaction and repurchase intention. System quality also has a direct, positive, and significant impact on user satisfaction, but its direct influence on repurchase intention is positive yet not significant. Indirectly, user experience, system quality, and product quality positively and significantly affect repurchase intention through user satisfaction among UNIQLO app users.

Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba

The Effect of Instagram Marketing and Customer Experience on Customer Loyalty through Customer Engagement in Mili Kopi Pematang Siantar, Indonesia Siburian, Maretta Selvana; Lubis, Arlina Nurbaity; Situmorang, Syafrizal Helmi
International Journal of Business, Economics & Financial Studies Vol. 1 No. 1 (2023): May 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i1.7

Using social media, such as Instagram, to market products is believed to be more effective and efficient in reaching consumers. The use of social media is closely related to the phenomenon of posting, which is a profitable opportunity for businesses because it can indirectly attract consumers to visit. In addition to social media marketing, creating a good customer experience is crucial as it allows consumers to bond emotionally with the product, ensuring their loyalty. This study aimed to determine and analyze the effect of Instagram Marketing and Customer Experience on customer loyalty, with Customer Engagement as the mediating variable. An associative quantitative method was used with the help of the SPSS program. This research also employed path analysis. The sample of this study consisted of 115 respondents with the criteria of having visited and bought Mili Kopi Café products. The data were collected using questionnaires. The findings suggest that Instagram Marketing and Customer Experience positively affect Customer Loyalty. This study also found that customer engagement is proven to mediate Instagram marketing and customer experience on customer loyalty.

Pengaruh Consumer Education Dan Service Quality Terhadap Kepuasan Dan Loyalitas Pasien Rawat Inap (Studi Pada Rumah Sakit Umum Swasta di Kota Medan) Lubis, Arlina Nurbaity
Jurnal Aplikasi Manajemen Vol. 7 No. 2 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.876 KB)

The progress of business world has noted an amazing development, especially in the service industry that has dominated the market competition. In Indonesia, the service sector has had a fast development as well. It can be seen from the distribution of PDB`s percentage according to business field, showing that the contribution of service sector comes near 50%. One kind of the service industry having a fast development is hospital industry. Along with the development of the globalization of World Trade and the agreement of ASEAN Free Market 2003, APEC 2010, and The World Free Market 2020, therefore the hospital have to start to plan quality improvement program and service given, so that it can vie in this very competitive climate. This research takes the sample in 4 Private Public Hospitals Type B in Medan. They are RSU Haji, RSU Permata Bunda, RSU Methodist, and RSU Herna, with 235 respondents. The research data are primary data, obtained through interviews, observations, and the answering of questionnaires with scale Likert 1-5 to know the respondent`s perception to examined variables, and hospital secondary data documented in the form of reports and brochures. The research data is analyzed with Structural Equation Modelling (SEM) with software AMOS. The result of the analysis shows that consumer education directly effect toward satisfaction, but not loyalty. However, indirectly it has effect toward loyalty through satisfaction. Service quality directly effect toward satisfaction and loyalty. Besides, service quality has effect toward loyalty through satisfaction, furthermore, satisfaction directly effect toward loyalty.

Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba

Inclusive Economic Empowerment through Halal Product Certification and the Development of a Culinary Center for Women-Led MSMEs in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Dalimunthe, Ritha F; Pujiati; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.348

This community engagement program aims to enhance the village’s economic self-reliance and social resilience through a participatory and collaborative approach involving women-led micro, small, and medium enterprises (MSMEs), youth, children, and the village government as key partners. The implementation stages began with village potential mapping through focus group discussions, followed by business legalization assistance including the issuance of Business Identification Numbers (NIB) and halal product certification along with training in business management, product innovation, and digital marketing. The results demonstrate a significant increase in local capacity and competitiveness: several women-owned MSMEs successfully obtained NIB and halal certificates, the process of establishing a culinary and souvenir center (Pujasera) as a hub for local product promotion was successfully initiated, and a digital marketing network was developed to expand market access, while a more child-friendly and gender-equitable village environment was fostered. These achievements confirm that a participatory and collaborative model can effectively create an inclusive, competitive, and sustainable village ecosystem, while also making a tangible contribution to the advancement of knowledge.

Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Nasution, Eva Syahfitri; Siregar, Hairani; Syarifah; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.359

Denai Sarang Burung Village has an important social issue to consider, namely child protection. One of the challenges faced by the community is cases of bullying that occur among children and adolescents. To anticipate and prevent this, an approach based on local wisdom and cultural arts is needed. The implementation of this community service activity successfully applied a participatory and collaborative approach, which encouraged the active involvement of the community, especially women, children, adolescents, and the village government as the main partners. In the implementation of community service activities, there was an increase in community knowledge, especially related to improving gender and bullying in an effort to strengthen a gender-based inclusive economy through women's empowerment and child protection. The formation of the Youth Monday Dance Studio under the name "Lentera USU Dance Studio" in Denai Sarang Burung Village was inaugurated attended by the Village Head and his staff, Babinsa, Bhabinkamtibmas and all elements of the Denai Sarang Burung Village Community. The selection of the name Lentera USU Dance Studio is expected that this dance studio will bring light and inspiration to children and adolescents in particular and the community in general about the importance of skills for children and adolescents for their future.

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