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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam JAM : Jurnal Aplikasi Manajemen JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Indonesian Journal of Global Health research Journal of Sustainable Tourism and Entrepreneurship Proceeding International Seminar of Islamic Studies East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings International Journal of Business and Applied Economics (IJBAE) Neo Journal of economy and social humanities Mutiara: Multidiciplinary Scientifict Journal Journal of Business Management International Journal of Business, Economics & Financial Studies
Arlina Nurbaity Lubis
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra) Hutapea, Ayuna Valena; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.152

Abstract

In today's digital era, human life cannot be separated from the internet network, even now the internet has become one of the needs for everyone, starting from simply searching for information through social media, news, to doing business is also very dependent on the internet. The internet has experienced very rapid development and changed the business world significantly, namely the emergence of e-commerce such as the presence of marketplaces or online stores that bring a new phenomenon among the community, namely online shopping. The purpose of this study was to analyze the effect of price discounts and shopping lifestyles on impulsive buying through positive emotions in Shopee e-commerce users. This study was conducted at the Faculty of Economics and Business, University of North Sumatra with a sample of 165 respondents. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The results of the study showed that directly price discounts had a positive and significant effect on positive emotions, shopping lifestyle had a positive and significant effect on positive emotions, price discounts had a positive and significant effect on impulsive buying, shopping lifestyle had a positive and significant effect on impulsive buying, and positive emotions had a positive and significant effect on impulsive buying. Indirectly, price discounts had a positive and significant effect on impulsive buying through positive emotions, and shopping lifestyle had a positive and significant effect on impulsive buying through positive emotions.
The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City Tinambunan, Mey Ramayanti; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.154

Abstract

This study aims to determine and analyze the effect of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. This type of research is associative research using quantitative data. The population in this study was Apple product users at Ibox Plaza Medan Fair, Ibox Manhattan Times Square Medan, and Ibox Mall Deli Park, with a sample of 180 respondents. The sampling technique used was purposive sampling with the criteria of respondents who had used Apple products for at least two months and used various shopping channels (web, application, marketplace, physical stores). Data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results of the study showed that direct service quality and omnichannel marketing have a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. In the results of the study, indirectly, service quality and omnichannel marketing have a positive and significant effect on customer loyalty through customer satisfaction.
Entertainment Factor and Relatability’s Effect on Gen Z and Millennial’s Interaction in Medan Through Their Emotion Siwi Hariyati, Ayu Nur Utami; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Mutiara: Multidiciplinary Scientifict Journal Vol. 2 No. 1 (2024): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v2i1.115

Abstract

The fashion industry experiences rapid development in today’s era and intense competition to attract consumer interaction cannot be avoided. High consumer interaction can secure a high interest for a company and high interaction is needed to remain relevant and achieve desired targets. This study aims to determine and analyze the effect of entertainment factors and relatability in fashion brands’ social media marketing content on consumer interaction through personal emotion on Genz and Millennial in Medan. This research is quantitative and associative, with data collected from the documented study and a questionnaire. The population in this study were all online shopping consumers from age 18 to 35 who have one social media account on Facebook/X/Instagram/TikTok and live in Medan. The sampling method used in this study is non-probability convenience sampling, with 180 respondents taken from five areas in Medan. This study used path analysis to analyze the data. The results from this study show that the entertainment factor has a significant effect on personal emotion, both positive and negative, but no significant effect on consumer interaction. However, the entertainment factor indirectly affects consumer interaction through negative personal emotions, not positive ones. Relatability has a significant effect on positive emotion, which also has a direct significant effect on consumer interaction and a significant effect mediated through positive personal emotion, yet relatability does not influence the negative one, directly and indirectly. Personal emotions, both positive and negative, have a significant effect on consumer interaction.
Inclusive Economic Empowerment through Halal Product Certification and the Development of a Culinary Center for Women-Led MSMEs in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Dalimunthe, Ritha F; Pujiati; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.348

Abstract

This community engagement program aims to enhance the village’s economic self-reliance and social resilience through a participatory and collaborative approach involving women-led micro, small, and medium enterprises (MSMEs), youth, children, and the village government as key partners. The implementation stages began with village potential mapping through focus group discussions, followed by business legalization assistance including the issuance of Business Identification Numbers (NIB) and halal product certification along with training in business management, product innovation, and digital marketing. The results demonstrate a significant increase in local capacity and competitiveness: several women-owned MSMEs successfully obtained NIB and halal certificates, the process of establishing a culinary and souvenir center (Pujasera) as a hub for local product promotion was successfully initiated, and a digital marketing network was developed to expand market access, while a more child-friendly and gender-equitable village environment was fostered. These achievements confirm that a participatory and collaborative model can effectively create an inclusive, competitive, and sustainable village ecosystem, while also making a tangible contribution to the advancement of knowledge.
The Influence of Gamification, User Experience and E-Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable on Tokopedia Consumers in Medan City Sinaga, Iin Angelina; Lubis, Arlina Nurbaity; Absah, Yeni
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.160

Abstract

The development of information technology has encouraged a shift in consumer behavior from conventional to online shopping. Although the e-commerce industry generally shows growth, Tokopedia, as one of the major platforms, has experienced a decline in the number of visitors. According to data from iPrice, Tokopedia's monthly visitors decreased from 158,136,700 in 2021 to 96,933,334 in 2023. This study aims to examine and analyze the influence of gamification, user experience, and e-service quality on repurchase intention through customer satisfaction as a mediating variable among Tokopedia users in Medan City. This is an associative study using a quantitative approach. The population in this study consists of Tokopedia consumers in Medan City who have the Tokopedia application and have made at least two online transactions through the application, with the exact total population being unknown. The sample comprises 225 respondents selected using purposive sampling, with criteria including a minimum age of 18 years and a minimum education level of senior high school (or equivalent). Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. The results indicate that gamification has a positive but not significant direct effect on customer satisfaction and repurchase intention among Tokopedia users in Medan City. User experience and e-service quality have a positive and significant direct effect on both customer satisfaction and repurchase intention. Additionally, customer satisfaction itself has a positive and significant direct effect on repurchase intention. Indirectly, user experience and e-service quality have a positive and significant influence on repurchase intention through customer satisfaction, while gamification shows a positive but not significant indirect effect through the same mediating variable.
The Effect of Content Marketing on Customer Advocacy with Brand Trust and Customer Engagement as Intervening Variables in the TikTok Application in Medan City Handayani, Erma Florentina; Ginting, Paham; Lubis, Arlina Nurbaity
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9316

Abstract

This research adopts a quantitative method approach. Primary and secondary data are obtained through documentation studies and online questionnaire collection using the Likert scale. The population for this study comprises all TikTok application users in the city of Medan. Path analysis is used to analyze the data in this research. The results indicate that content marketing positively and significantly affects brand trust. Content marketing also has a positive and significant direct effect on customer engagement. Brand trust has a positive and significant direct effect on customer advocacy. Customer engagement has a positive and significant effect on customer advocacy. The research also reveals that content marketing indirectly has a positive and significant effect on customer advocacy through brand trust, and content marketing has a positive and significant effect on customer advocacy through customer engagement as an intervening variable.
Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village Lubis, Arlina Nurbaity; Nasution, Eva Syahfitri; Siregar, Hairani; Syarifah; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.359

Abstract

Denai Sarang Burung Village has an important social issue to consider, namely child protection. One of the challenges faced by the community is cases of bullying that occur among children and adolescents. To anticipate and prevent this, an approach based on local wisdom and cultural arts is needed. The implementation of this community service activity successfully applied a participatory and collaborative approach, which encouraged the active involvement of the community, especially women, children, adolescents, and the village government as the main partners. In the implementation of community service activities, there was an increase in community knowledge, especially related to improving gender and bullying in an effort to strengthen a gender-based inclusive economy through women's empowerment and child protection.  The formation of the Youth Monday Dance Studio under the name "Lentera USU Dance Studio" in Denai Sarang Burung Village was inaugurated attended by the Village Head and his staff, Babinsa, Bhabinkamtibmas and all elements of the Denai Sarang Burung Village Community. The selection of the name Lentera USU Dance Studio is expected that this dance studio will bring light and inspiration to children and adolescents in particular and the community in general about the importance of skills for children and adolescents for their future.
The Influence of Motivation and Work Stress on the Performance of Nurses Sitanggang, Verayanty; Lubis, Arlina Nurbaity; Sudaryati, Etti
Indonesian Journal of Global Health Research Vol 6 No 4 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i4.3548

Abstract

Nurses have a professional obligation to care for patients in various conditions, including during the COVID-19 pandemic. Carrying out health services in hospitals is very necessary to achieve optimal performance. This study aims to analyze the influence of work motivation and work stress on the performance of nurses in Medan City Hospital type B. The study was cross-sectional. 133 nurses were involved using total sampling. Data were collected using the work motivation questionnaire. Data were analyzed using the Pearson relation test and the multiple linear regression. The results show that there is an influence of work motivation on the performance of executive nurses at Medan City Hospital (α=0.035, p-value <0.05) and there is an influence of work stress on the performance of executive nurses at Medan City Hospital (α=0.040, p-value <0.05). The research results based on the results of multiple regression tests show that there is a significant influence between work motivation and work stress on the performance of implementing nurses in Medan City private hospitals (α=0.000).
PENINGKATAN EKONOMI MASYARAKAT DESA TELUN KENAS MELALUI OPTIMISASI MANAJEMEN USAHA TERNAK KELOMPOK Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Siregar, Hasan Sakti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.19 KB) | DOI: 10.32734/abdimastalenta.v3i2.4125

Abstract

Potensi usaha desa sangat jarang dimanfaatkan secara maksimal untuk kemakmuran dan kemajuan ekonomi dari masyarakat desa. Umumnya potensi tersebut dimanfaatkan oleh perusahaan besar yang mempekerjakan masyarakat setempat. Langkah ini belum efektif dalam mendorong ekonomi masyarakat desa. Secara keahlian, masyarakat setempat sudah memiliki kemampuan yang diperlukan untuk mengembangkan secara mandiri potensi desa yang ada. Kegiatan pengabdian membuat dua kelompok kecil yang menjalankan usaha ternak berkelanjutan dan hingga saat ini berkembang menjadi tiga kelompok. Tim pengabdian telah memberikan bantuan induk ternak dan kandang untuk masing-masing kelompok mitra. Tim pengabdian akan membagikan ilmu seputar bagaimana melakukan usaha yang berkelanjutan, menciptakan komitmen dalam kelompok, semangat berwirausaha dan saling membantu masyarakat, serta bagaimana menentukan harga jual yang sesuai untuk ternak kelompok serta memberikan buku seputar budidaya ternak. Selanjutnya tim pengabdian akan melakukan monitoring dan evaluasi secara berkala sekaligus memberikan pendampingan dalam prakteknya. Diharapkan kegiatan ini akan semakin membantu masyarakat memperoleh modal yang diperlukan dalam beternak secara mandiri untuk membantu ekonominya sekaligus semangat dalam warga lain yang memerlukan transfer pengetahuan.
PENINGKATAN EKONOMI MASYARAKAT DESA SEI ROTAN MELALUI OPTIMISASI MANAJEMEN USAHA KELOMPOK KERUPUK RENGGINANG Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Beby Kendida; Silalahi, Amlys Syahputra
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (824.655 KB) | DOI: 10.32734/abdimastalenta.v3i2.4134

Abstract

Tingginya angka pencari kerja memaksa setiap individu untuk berfikir kreatif mencari lapangan kerja baru. Salah satu lapangan pekerjaan yang dapat mendorong pengurangan angkatan kerja adalah dengan wirausaha. Hanya saja sampai dengan saat ini wirausaha masih didominasi oleh ibu rumah tangga sebagai salah satu cara untuk memperoleh tambahan penghasilan. Dalam kegiatannya ada beberapa kendala yang dihadapi oleh pelaku wirausaha ini yaitu kendala produksi dan kendala pemasaran. Dimana kendala produksi adalah mengenai jumlah produksi yang masih sangat terbatas disebabkan karena alat produksi yang belum memadai. Kendala dari aspek pemasaran adalah kemasan produk yang kurang menarik dan juga masih tebatasnya lokasi pemasaran produk. Kegiatan pengabdian ini mensiyalir peningkatan jumlah produksi mitra dan memperbaiki kualias kemasan serta aktivitas promosi mitra. Tim pengabdian memberikan label dan kartu nama sebagai dasar kegiatan pemasaran mitra. Selain itu mitra juga mempelajari pemasaran secara online. Hasil kegiatan pengabdian secara umum sangat memuaskan. Mitra berkembang dan pendapatan masyarakat meningkat. Mitra mengalami peningkatn baik dari sisi produktivitas maupun permintaan.
Co-Authors Amlys Syahputra Silalahi B, Mesra beby karina fawzeea Beby Karina Fawzeea Sembiring Dalimunthe, Ritha F. E.G, Romauli Endang Lestari Endang Sulistya Rini Etti Sudaryati Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Fransiskus, Ronaldo Handayani, Erma Florentina Hasibuan, Bebby Kandida Hasibuan, Beby Kendida Hutapea, Ayuna Valena Magdalena Rahmawati paham ginting Pakpahan, Efrida Merliana Prihatin Lumbanraja Pujiati Ramadani Sembiring, Beby Karina F. Sembiring, Beby Karina Faw zeea Setiawan, Abdi Siburian, Maretta Selvana Silalahi, Amlys Syahputra Sinaga, Iin Angelina Siregar, Hairani Siregar, Hasan Sakti Siregar, Hasan Sakti Sitanggang, Verayanty Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Syarifah Tarigan, Miska Irani Tetty Yuliaty Tinambunan, Mey Ramayanti Wahyuni, Sri Eka yeni absah