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All Journal JAM : Jurnal Aplikasi Manajemen Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Indonesian Journal of Global Health research Journal of Sustainable Tourism and Entrepreneurship Proceeding International Seminar of Islamic Studies East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings International Journal of Business and Applied Economics (IJBAE) Mutiara: Multidiciplinary Scientifict Journal Journal of Business Management International Journal of Business, Economics & Financial Studies

Arlina Nurbaity Lubis

Universitas Sumatera Utara

Author-ID : 308989

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Influence of Gamification, User Experience and E-Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable on Tokopedia Consumers in Medan City Sinaga, Iin Angelina; Lubis, Arlina Nurbaity; Absah, Yeni
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.160

The development of information technology has encouraged a shift in consumer behavior from conventional to online shopping. Although the e-commerce industry generally shows growth, Tokopedia, as one of the major platforms, has experienced a decline in the number of visitors. According to data from iPrice, Tokopedia's monthly visitors decreased from 158,136,700 in 2021 to 96,933,334 in 2023. This study aims to examine and analyze the influence of gamification, user experience, and e-service quality on repurchase intention through customer satisfaction as a mediating variable among Tokopedia users in Medan City. This is an associative study using a quantitative approach. The population in this study consists of Tokopedia consumers in Medan City who have the Tokopedia application and have made at least two online transactions through the application, with the exact total population being unknown. The sample comprises 225 respondents selected using purposive sampling, with criteria including a minimum age of 18 years and a minimum education level of senior high school (or equivalent). Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. The results indicate that gamification has a positive but not significant direct effect on customer satisfaction and repurchase intention among Tokopedia users in Medan City. User experience and e-service quality have a positive and significant direct effect on both customer satisfaction and repurchase intention. Additionally, customer satisfaction itself has a positive and significant direct effect on repurchase intention. Indirectly, user experience and e-service quality have a positive and significant influence on repurchase intention through customer satisfaction, while gamification shows a positive but not significant indirect effect through the same mediating variable.

The Effect of Content Marketing on Customer Advocacy with Brand Trust and Customer Engagement as Intervening Variables in the TikTok Application in Medan City Handayani, Erma Florentina; Ginting, Paham; Lubis, Arlina Nurbaity
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9316

This research adopts a quantitative method approach. Primary and secondary data are obtained through documentation studies and online questionnaire collection using the Likert scale. The population for this study comprises all TikTok application users in the city of Medan. Path analysis is used to analyze the data in this research. The results indicate that content marketing positively and significantly affects brand trust. Content marketing also has a positive and significant direct effect on customer engagement. Brand trust has a positive and significant direct effect on customer advocacy. Customer engagement has a positive and significant effect on customer advocacy. The research also reveals that content marketing indirectly has a positive and significant effect on customer advocacy through brand trust, and content marketing has a positive and significant effect on customer advocacy through customer engagement as an intervening variable.

The Influence of Motivation and Work Stress on the Performance of Nurses Sitanggang, Verayanty; Lubis, Arlina Nurbaity; Sudaryati, Etti
Indonesian Journal of Global Health Research Vol 6 No 4 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i4.3548

Nurses have a professional obligation to care for patients in various conditions, including during the COVID-19 pandemic. Carrying out health services in hospitals is very necessary to achieve optimal performance. This study aims to analyze the influence of work motivation and work stress on the performance of nurses in Medan City Hospital type B. The study was cross-sectional. 133 nurses were involved using total sampling. Data were collected using the work motivation questionnaire. Data were analyzed using the Pearson relation test and the multiple linear regression. The results show that there is an influence of work motivation on the performance of executive nurses at Medan City Hospital (α=0.035, p-value <0.05) and there is an influence of work stress on the performance of executive nurses at Medan City Hospital (α=0.040, p-value <0.05). The research results based on the results of multiple regression tests show that there is a significant influence between work motivation and work stress on the performance of implementing nurses in Medan City private hospitals (α=0.000).

PENINGKATAN EKONOMI MASYARAKAT DESA TELUN KENAS MELALUI OPTIMISASI MANAJEMEN USAHA TERNAK KELOMPOK Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Siregar, Hasan Sakti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Potensi usaha desa sangat jarang dimanfaatkan secara maksimal untuk kemakmuran dan kemajuan ekonomi dari masyarakat desa. Umumnya potensi tersebut dimanfaatkan oleh perusahaan besar yang mempekerjakan masyarakat setempat. Langkah ini belum efektif dalam mendorong ekonomi masyarakat desa. Secara keahlian, masyarakat setempat sudah memiliki kemampuan yang diperlukan untuk mengembangkan secara mandiri potensi desa yang ada. Kegiatan pengabdian membuat dua kelompok kecil yang menjalankan usaha ternak berkelanjutan dan hingga saat ini berkembang menjadi tiga kelompok. Tim pengabdian telah memberikan bantuan induk ternak dan kandang untuk masing-masing kelompok mitra. Tim pengabdian akan membagikan ilmu seputar bagaimana melakukan usaha yang berkelanjutan, menciptakan komitmen dalam kelompok, semangat berwirausaha dan saling membantu masyarakat, serta bagaimana menentukan harga jual yang sesuai untuk ternak kelompok serta memberikan buku seputar budidaya ternak. Selanjutnya tim pengabdian akan melakukan monitoring dan evaluasi secara berkala sekaligus memberikan pendampingan dalam prakteknya. Diharapkan kegiatan ini akan semakin membantu masyarakat memperoleh modal yang diperlukan dalam beternak secara mandiri untuk membantu ekonominya sekaligus semangat dalam warga lain yang memerlukan transfer pengetahuan.

PENINGKATAN EKONOMI MASYARAKAT DESA SEI ROTAN MELALUI OPTIMISASI MANAJEMEN USAHA KELOMPOK KERUPUK RENGGINANG Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Beby Kendida; Silalahi, Amlys Syahputra
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Tingginya angka pencari kerja memaksa setiap individu untuk berfikir kreatif mencari lapangan kerja baru. Salah satu lapangan pekerjaan yang dapat mendorong pengurangan angkatan kerja adalah dengan wirausaha. Hanya saja sampai dengan saat ini wirausaha masih didominasi oleh ibu rumah tangga sebagai salah satu cara untuk memperoleh tambahan penghasilan. Dalam kegiatannya ada beberapa kendala yang dihadapi oleh pelaku wirausaha ini yaitu kendala produksi dan kendala pemasaran. Dimana kendala produksi adalah mengenai jumlah produksi yang masih sangat terbatas disebabkan karena alat produksi yang belum memadai. Kendala dari aspek pemasaran adalah kemasan produk yang kurang menarik dan juga masih tebatasnya lokasi pemasaran produk. Kegiatan pengabdian ini mensiyalir peningkatan jumlah produksi mitra dan memperbaiki kualias kemasan serta aktivitas promosi mitra. Tim pengabdian memberikan label dan kartu nama sebagai dasar kegiatan pemasaran mitra. Selain itu mitra juga mempelajari pemasaran secara online. Hasil kegiatan pengabdian secara umum sangat memuaskan. Mitra berkembang dan pendapatan masyarakat meningkat. Mitra mengalami peningkatn baik dari sisi produktivitas maupun permintaan.

Increasing community income with processing of plastic waste in Helvetia village Lumbanraja, Prihatin; Lubis, Arlina Nurbaity; Hasibuan, Bebby Kandida
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The presence of waste in the environment is the root of many contradictions. Garbage can cause a variety of diseases, moving comfort, mosquito nests, and apart damaged view around. The presence of garbage makes the environment not beautiful. Nevertheless, many people have contributed to make waste increasingly pollute the environment. Scavengers are one of the professions that help plastic waste with low economic potential. While behind the negative side of waste, this can still be optimized by management so as to provide good economic value. Processing waste also encourages the level of monitoring of waste in the environment which makes it more beautiful. The dedication activities that have been carried out raise several issues at once. First is the empowerment of community groups who are scavengers without active groups. Second is increasing public awareness to dispose of garbage in landfills and classifying waste disposal so that it can be better and easier to manage others. Third is pollution caused by unmanaged waste, especially non-organic waste such as plastic. Community service activities help increase the economic and financial activities of partners and groups by helping to start a business as an expertise development that is usually done as a scavenger. Science and technology transfers consisting of management, business management, production management, finance, and groups will be given to partners. In addition, this service is a partner of change that helps change the community so that they are aware of waste disposal. This change will also benefit partners who will more easily obtain raw materials for their production.

The Influence of User Experience, Sytem Quality, and Product Quality on Repurchase Intention with User Satisfaction as an Variabel Intervening Among Uniqlo App User Fransiskus, Ronaldo; Lubis, Arlina Nurbaity; Fadli, Fadli
Formosa Journal of Multidisciplinary Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i11.11986

This study aims to assess and analyze how user experience, system quality, and product quality impact repurchase intention, mediated by user satisfaction, among UNIQLO app users. The population includes UNIQLO app users in Medan City, although the exact number is not specified. A sample of 220 respondents was selected, and the analysis was conducted using the SEM-PLS method. Findings reveal that both user experience and product quality have a direct, positive, and significant effect on user satisfaction and repurchase intention. System quality also has a direct, positive, and significant impact on user satisfaction, but its direct influence on repurchase intention is positive yet not significant. Indirectly, user experience, system quality, and product quality positively and significantly affect repurchase intention through user satisfaction among UNIQLO app users.

Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba

The Effect of Instagram Marketing and Customer Experience on Customer Loyalty through Customer Engagement in Mili Kopi Pematang Siantar, Indonesia Siburian, Maretta Selvana; Lubis, Arlina Nurbaity; Situmorang, Syafrizal Helmi
International Journal of Business, Economics & Financial Studies Vol. 1 No. 1 (2023): May 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i1.7

Using social media, such as Instagram, to market products is believed to be more effective and efficient in reaching consumers. The use of social media is closely related to the phenomenon of posting, which is a profitable opportunity for businesses because it can indirectly attract consumers to visit. In addition to social media marketing, creating a good customer experience is crucial as it allows consumers to bond emotionally with the product, ensuring their loyalty. This study aimed to determine and analyze the effect of Instagram Marketing and Customer Experience on customer loyalty, with Customer Engagement as the mediating variable. An associative quantitative method was used with the help of the SPSS program. This research also employed path analysis. The sample of this study consisted of 115 respondents with the criteria of having visited and bought Mili Kopi Café products. The data were collected using questionnaires. The findings suggest that Instagram Marketing and Customer Experience positively affect Customer Loyalty. This study also found that customer engagement is proven to mediate Instagram marketing and customer experience on customer loyalty.

Pengaruh Consumer Education Dan Service Quality Terhadap Kepuasan Dan Loyalitas Pasien Rawat Inap (Studi Pada Rumah Sakit Umum Swasta di Kota Medan) Lubis, Arlina Nurbaity
Jurnal Aplikasi Manajemen Vol. 7 No. 2 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.876 KB)

The progress of business world has noted an amazing development, especially in the service industry that has dominated the market competition. In Indonesia, the service sector has had a fast development as well. It can be seen from the distribution of PDB`s percentage according to business field, showing that the contribution of service sector comes near 50%. One kind of the service industry having a fast development is hospital industry. Along with the development of the globalization of World Trade and the agreement of ASEAN Free Market 2003, APEC 2010, and The World Free Market 2020, therefore the hospital have to start to plan quality improvement program and service given, so that it can vie in this very competitive climate. This research takes the sample in 4 Private Public Hospitals Type B in Medan. They are RSU Haji, RSU Permata Bunda, RSU Methodist, and RSU Herna, with 235 respondents. The research data are primary data, obtained through interviews, observations, and the answering of questionnaires with scale Likert 1-5 to know the respondent`s perception to examined variables, and hospital secondary data documented in the form of reports and brochures. The research data is analyzed with Structural Equation Modelling (SEM) with software AMOS. The result of the analysis shows that consumer education directly effect toward satisfaction, but not loyalty. However, indirectly it has effect toward loyalty through satisfaction. Service quality directly effect toward satisfaction and loyalty. Besides, service quality has effect toward loyalty through satisfaction, furthermore, satisfaction directly effect toward loyalty.

Co-Authors Amlys Syahputra Silalahi B, Mesra Beby Karina Fawzeea Sembiring E.G, Romauli Endang Lestari Endang Sulistya Rini Etti Sudaryati Fadli Fadli Fadli Fransiskus, Ronaldo Handayani, Erma Florentina Hasibuan, Bebby Kandida Hasibuan, Beby Kendida Hutapea, Ayuna Valena Magdalena Rahmawati paham ginting Pakpahan, Efrida Merliana Prihatin Lumbanraja Sembiring, Beby Karina F. Sembiring, Beby Karina Faw zeea Setiawan, Abdi Siburian, Maretta Selvana Silalahi, Amlys Syahputra Sinaga, Iin Angelina Siregar, Hasan Sakti Siregar, Hasan Sakti Siregar, Putri Khalijah Tricahyanti Sitanggang, Verayanty Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Tarigan, Miska Irani Tetty Yuliaty Tinambunan, Mey Ramayanti Wahyuni, Sri Eka yeni absah

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