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All Journal KEMADHA KOMUNITAS Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Humaniora Besaung : Jurnal Seni Desain dan Budaya BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Rambideun : Jurnal Pengabdian Kepada Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Teknologi Tepat Guna prosiding seminar nasional Eduvest - Journal of Universal Studies Jurnal Asosiatif Jurnal Komunitas (Komunikasi Tiada Batas) Kemadha Canthing
Evelyne Henny Lukitasari
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Fotografi Produk Sebagai Media Promosi Banyumili Store Rifdan Musyaffa, Muhammad; Lukitasari, Evelyne Henny; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1322

Abstract

Fotografi produk merupakan salah satu faktor yang sangat penting dalam mempromosikan sebuah perusahaan, dengan fotografi yang menarik dapat meningkatkan nilai brand produk baik dalam citra di mata masyarakat maupun perkembangan suatu perusahaan. Melihat betapa pentingnya peranan fotografi produk, maka Banyumili Store yang sedang merintis usaha dalam bidang produk distro di wilayah Ponorogo tentu memerlukannya. Tujuan perancangan ini adalah untuk mengenalkan perusahaan melalui fotografi produk sebagai media promosi kepada masyarakat, sehingga mampu bersaing dengan perusahaan distro lainnya. Fotografi produk Banyumili Store dirancang sesuai dengan visi misi dan citra perusahaan yang ingin ditampilkan sehingga dihasilkan forografi produk yang modern namun tetap tidak meninggalkan ciri khasnya. Metode perancangan yang digunakan dalam perancangan ini adalah kualitatif dengan melakukan pengumpulan data ke lokasi perusahaan dan mewawancarai pemilik perusahaan, hasil perancangan ini menyatakan bahwa Banyumili Store memerlukan fotografi produk sebagai media promosi dalam media visual seperti katalog digital, katalog cetak, x banner, poster dan merchandise.
A ASSISTANCE IN PROMOTIONAL DESIGN CREATION FOR SMEs PAPINE MAS WIRO KADIPIRO DISTRICT, SURAKARTA Lukitasari, Evelyne Henny; Haryanto, Eko Sri; Heriwati, Hesti
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i3.2799

Abstract

This Community-Based Empowerment Scheme community service program seeks to empower MSME groups in Kadipiro Village, Banjarsari District, Surakarta City. The partner of this activity is the PAPINE MAS WIRO MSME Group which engaged in culinary sector, both food and snacks. When it was first established, this group received an enthusiastic response from MSME members and residents. However, its development has declined, so the partner hopes that with this activity the Papine Mas Wiro MSME Group will get a better income. Efforts that were made including design and social media utilization for promotion, online sales as an alternative, designing good packaging, and designing attractive booths to attract visitors in making purchases. The methods used in community service activities are lectures, discussions, training, monitoring, and partner mentoring. Training included creating visual promotional content, creating product promotional videos, and online sales training through the marketplace, as well as copywriter training. The benefits obtained by partners are increased skills, increasing sales turnover and improving the partner's economy. From the implementation of this activity, it was found that: 1) a social media to market Papine Mas Wiro MSME products was established as a means of introducing and marketing products from these MSME actors, and 2) Papine Mas Wiro MSME actors aware of the importance of attractive designs to be uploaded on social media.      
Piktogram Berbasis Design Thinking: Tingkatkan Pengalaman Pengunjung Pasar Jongke Surakarta Lukitasari, Evelyne Henny; Rohhandoyo , Mozes Ardi; Fauzan , Mochammad Armand
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5593

Abstract

Traditional markets are places for socializing, trading, and cultural exchange. They form the foundation of urban communities. The link between the market and local communities creates complexity and dynamics. However, a confusing signage system and layout problems lead to an unorganized market that is difficult for visitors to navigate. These issues show a need for a visual communication system that helps market visitors while showcasing the community's cultural values and identity. This study aims to understand and address the needs of market users by designing functional pictograms using the Design Thinking method. This process involves five phases: empathize, define, ideate, prototype, and test, including market managers, visitors, and traders. Testing with 50 visitors revealed that the new pictograms improved comprehension from an average of 58% to 88%. The time needed to interpret the symbols dropped from 7.2 seconds to 3.1 seconds. Qualitatively, this pictogram design blends local Surakarta cultural values, such as the parang motif and the sogan color, with modern geometric shapes like circles and rounded rectangles. This combination creates a friendly and easily recognizable look. The study concludes that applying Design Thinking is effective for creating a functional visual navigation system and for improving the visual identity of traditional markets. These markets can serve as inclusive public spaces that keep up with urban growth. The novelty of this research lies in merging a human-centered design approach with local cultural aesthetics. This can serve as a model for using visual communication design to revitalize traditional markets in Indonesia.
DESAIN STORY GAME TENTANG BULLYING VERBAL DI KALANGAN REMAJA Kurniawan, Willy; Lukitasari, Evelyne Henny
JURNAL KEMADHA Vol. 15 No. 2 (2025): Jurnal Kemadha Vol. 15 No. 2, Oktober 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i2.2116

Abstract

Bullying verbal di kalangan remaja merupakan permasalahan sosial yang berdampak serius terhadap kesehatan mental, emosional, dan perkembangan karakter korban. Tingginya kasus bullying verbal di Indonesia, yang sering dianggap sekadar candaan, menyebabkan sulitnya identifikasi dan penanganan sehingga korban kerap enggan melapor. Permasalahan ini menunjukkan adanya kebutuhan akan media edukasi yang efektif, interaktif, dan relevan dengan kehidupan remaja. Perancangan ini bertujuan untuk menciptakan story game bertema bullying verbal sebagai sarana sosialisasi dan pembelajaran mengenai dampak negatif perundungan, sekaligus membangun empati dan kesadaran sosial di kalangan pemain. Metode yang digunakan adalah design thinking. Hasil perancangan berupa prototipe story game beralur non-linear dengan gaya visual semi-realistis, yang memungkinkan pemain mengeksplorasi berbagai skenario bullying verbal, membuat pilihan, dan melihat konsekuensi dari setiap tindakan. Karya ini diharapkan dapat menjadi media edukatif yang menarik, memperkuat pesan moral tentang pentingnya saling menghargai, dan berkontribusi dalam upaya pencegahan bullying verbal di kalangan remaja.
DESAIN UIUX DALAM PENGELOLAAN BISNIS DAN PEMASARAN FUNNARA KARANGANYAR Anandika, Adzkia; Lukitasari, Evelyne Henny
JURNAL KEMADHA Vol. 15 No. 2 (2025): Jurnal Kemadha Vol. 15 No. 2, Oktober 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i2.2121

Abstract

Perancangan ini mengangkat tema tentang desain User Interface (UI) dan User Experience (UX) untuk mendukung pengelolaan bisnis dan pemasaran Funnara Karanganyar. Funnara merupakan UMKM fashion keluarga yang menghadapi fluktuasi omzet akibat ketergantungan pada marketplace serta keterbatasan pengelolaan secara mandiri. Permasalahan utama meliputi ketidakstabilan penjualan, penurunan margin keuntungan, penalti pengiriman, dan kurangnya penguatan citra merek. Urgensi perancangan ini terletak pada kebutuhan Funnara akan platform e-commerce mandiri yang memberikan kendali penuh atas strategi pemasaran, manajemen stok, dan interaksi dengan pelanggan. Tujuan perancangan adalah menghasilkan konsep dan prototipe UI/UX yang efektif, responsif, dan mudah digunakan guna meningkatkan efisiensi pengelolaan bisnis sekaligus memperkuat daya saing. Metode yang digunakan adalah design thinking dengan tahapan empati, definisi, ideasi, dan pembuatan prototipe, tanpa uji coba langsung karena desain masih berupa rancangan visual. Hasil perancangan berupa desain UI/UX e-commerce dengan tampilan modern, navigasi terstruktur, kategori produk yang jelas, serta elemen interaktif yang konsisten dengan identitas merek Funnara.
Pendampingan Terpadu Pengrajin Lurik Kecamatan Cawas dalam Pengembangan Produk, Identitas Visual, dan Digitalisasi Pemasaran Yunita Primasanti; Lukitasari, Evelyne Henny; Farid Fitriyadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya tingkat pengenalan dan daya saing lurik khas Kecamatan Cawas akibat keterbatasan efisiensi proses produksi, belum adanya identitas visual yang kuat, serta minimnya pemanfaatan teknologi digital dalam pemasaran. Tujuan kegiatan ini adalah meningkatkan nilai tambah dan daya saing tunik lokal melalui pendampingan terpadu yang mengintegrasikan keilmuan Teknik Industri, Desain Komunikasi Visual, dan Informatika. Metode yang digunakan meliputi pemetaan proses produksi dan perbaikan alur kerja pengrajin, perancangan identitas visual produk (logo, kemasan, dan materi promosi), serta pengembangan dan pelatihan penggunaan media pemasaran digital berbasis web dan media sosial. Pendampingan dilakukan secara partisipatif melalui pelatihan, praktik langsung, dan evaluasi berkala bersama mitra pengrajin. Hasil kegiatan menunjukkan peningkatan efisiensi proses produksi, terbentuknya identitas visual lunik khas Kecamatan Tawas yang konsisten dan mudah dikenali, serta meningkatnya jangkauan pemasaran dan minat konsumen melalui kanal digital, sehingga berkontribusi pada penguatan ekonomi kreatif dan keberlanjutan usaha pengrajin lokal.
STRATEGI KREATIF SIGN SYSTEM UNIVERSITAS SAHID SURAKARTA Evelyne Henny Lukitasari
Canthing Vol. 7 No. 1 (2021)
Publisher : Akademi Seni dan Desain Indonesia Surakarta

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Abstract

Creative strategies are designed by exploring problems in the surrounding environment and compiling creative ideas that are able to create designs that are useful for the community and the environment. Sign system in the context of visual communication design is a series of visual representations that have a purpose as a medium for human interaction in a public space that functions as information and a pointer from a location or place even from an appeal. This is done so that a communication process can be understood and agreed upon by many people on an ongoing basis. The sign system in this case is a wayfinding which is also formed from a pictogram. The pictograms are then used as a means of communicating through visual language. Pictograms through visual language make people see as well as read and analyze the meaning of the displayed image which sees, reads and analyzes pictograms which will develop problem solving habits, sensitivity and discipline awareness.This research is a qualitative study using a descriptive method with a semiotic approach. Methods of data collection using literature study, observation, and interviews. To develop a pictogram it was used to analyze and design wayfinding at Sahid University Surakarta.
STRATEGI VISUAL KARAKTER ABID DAN DINA PENDIDIKAN KARAKTER SDII AL ABIDIN SURAKARTA Evelyne Henny Lukitasari; Satriya Adhi
Canthing Vol. 8 No. 1 (2022)
Publisher : Akademi Seni dan Desain Indonesia Surakarta

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Abstract

Character education prioritizes the formation of students' character which refers to the multiple intelligent method or multiple intelligences. A multiple intelligence is not only seen from one's logical intelligence, but also intelligence in having the ability to solve problems, character education aims at inculcating knowledge, love, sensitivity, discipline awareness, independence and creativity in children, which is to promote the cultivation of noble character in oneself. protege. SDII Al Abidin Surakarta applies a character education curriculum in its teaching and learning process. Elementary school age has sensitivity in receiving information in visual form. Especially visuals in the form of figures, so that in introducing and familiarizing students at SDII Al Abidin Surakarta, they need figures. Figures that represent the character of the students of SDII Al Abidin Surakarta. Based on this, it is necessary to research on the elements forming the character figure of SDII Al Abidin Surakarta character education by using qualitative research methods with data collection techniques by means of interviews.
DESAIN VISUAL BRANDING GITAR TERATE MUSIK MANCASAN BAKI SUKOHARJO Itoh Yosie Prayogo; Evelyne Henny Lukitasari; Arif Yulianto
Canthing Vol. 10 No. 1 (2024): chanting v10n1
Publisher : Akademi Seni dan Desain Indonesia Surakarta

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Abstract

Along with the times, there are also many business opportunities to develop. In the Mancasan area, Baki Sukoharjo is famous for Kampung Gitar. Guitar is a musical instrument made of wood and plywood, Guitar is the most common musical instrument found and played by many people. Local Guitar Products from Mancasan Baki Sukoharjo are not only bought by lovers and stringed music players from Indonesia, original guitars of local craftsmen have managed to attract the attention of the international market. One of them is the Mancasan Baki Sukoharjo Music Terate Guitar craftsman entrepreneur, always maintaining its quality, namely wood and plywood raw materials and always innovating following the development of guitar variant models. And to maintain the Mancasan Baki Sukoharjo Music Terate Guitar product, namely for the purpose of designing this Final Project to produce Visual Branding of the Mancasan Baki Sukoharjo Music Terate Guitar which is applied to logos, t-shirts, roll banners, posters, stickers, hats and guitars. The design method includes 7 stages. Ideas, surveys, briefs, brain storming, creative briefs, design and evaluation. The Visual Design Design Branding of Mancasan Baki Sukoharjo Music Terate Guitar was carried out with a concept shown to strengthen the image of the Mancasan Baki Sukoharjo Music Terate Guitar and convey the superior variant of the Mancasan Baki Sukoharjo Music Terate Guitar. The final result of this final project work is used to promote local products with services from the Mancasan Baki Sukoharjo Music Terate Guitar. Keywords: Guitar Terate Music. Visual Branding Design. Mancasan Baki Sukoharjo
(UI) USER INTERFACE DESAIN PADA WEB MOVE SABLON SRAGEN SEBAGAI MEDIA PROMOSI Christian Dwita Nugraha; Evelyne Henny Lukitasari; Yudi Wibowo
Canthing Vol. 10 No. 1 (2024): chanting v10n1
Publisher : Akademi Seni dan Desain Indonesia Surakarta

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Abstract

Move Screen Printing is a screen printing business established in the city of Sragen which was founded by Arief Mutaqin on December 3 2020, precisely in Bedoro village, Sragen, Central Java. Several entrepreneurs, one of whom is Move Screen Printing, are having difficulty marketing their products. apart from the impact following the COVID 19 pandemic, locations in remote areas are a problem. The solution offered is marketing through a supporting website. A supportive website is a website that makes it easy for users to access it, supported by a good user interface (UI). further developed with creative ideas, design and evaluation in the design process. It is hoped that the user interface (UI) design of this website will become Move Sablon's personal identity and make it easier to purchase and market Move Sablon products. Keywords: Design, UI User Interface, Website, Promotional Media
Co-Authors Adams, Tony Adhi, Satriya Afrizal Raka Avrianto Ahmad Khoirul Anwar Ahmad Khoirul Anwar Alexander Firstian Addo Permana Anandika, Adzkia Anjarsari, Ika Anniez Rachmawati Musslifah Arif Yulianto Arif Yulianto Auriga Hendrawan Bonde, Sekar Ayu Kartikaning Christian Dwita Nugraha Davina, Sabrina Denata, Aurora Dina Margareta Enrico Rizky Fitrananda Erlang Arsa Ridha Putra Fauzan , Mochammad Armand Fitriyadi, Farid Fitriyadi, Farid FX Eryanto Giriani, Arruum Hardiyanti, Tia Haryanto, Eko sri Heriwati, Hesti Heru Prastowo Illona Zamia Lusaka Indah Tri Susilowati Itoh Yosie Prayogo Jefri Pratama Saragih Khoirul Anwar, Ahmad Kurniawan, Willy Laura Zalfatika Azzahra Lucyana Oktaviani Lukas Dicky Septianus Mileneo Prayudyanto Munawar Prihantoro, Wahyu Noviana Dewi Nugraini, Nursita paradita, dea syahnas Puspaningrum, Meisya Dhevanka Rafia, Indy Rahmat Wisudawanto Rifdan Musyaffa, Muhammad Rizky Moulida Rohhandoyo , Mozes Ardi Safitri Nurjannah Safitri Nurjannah Satriya Adhi Shalahuddin, Sayyid Mahdi Shaneabel Azrya Utomo Syaiful Ardi Teo Indrawan, Nielson Vincentius Alvin Resandy Wibowo, Yudi Wisnu Habibi Ali Syahbana Yudi Wibowo Yunita Primasanti