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All Journal JURNAL SISTEM INFORMASI BISNIS Pixel : Jurnal Ilmiah Komputer Grafis Among Makarti Jurnal Dimensi Jurnal Akuntansi dan Pajak Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budimas : Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANAJEMEN Journal Of Human And Education (JAHE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Community: Jurnal Pengabdian Pada Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dewi Widyaningsih
Universitas Sains Dan Teknologi Komputer (STEKOM)
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Peran Digital Entrepreneurship Mindset: Keputusan Adopsi Platform Digital Bagi Pelaku Bisnis Dewi Widyaningsih; Edwin Zusrony; Hardi Utomo
Jurnal Sistem Informasi Bisnis Vol 13, No 2 (2023): Volume 13 Nomor 2 Tahun 2023
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol13iss2pp162-171

Abstract

The research was conducted to analyze the influence of developing a digital entrepreneurship mindset as an impact of facing digital transformation for MSME actors by considering digital aptitude factors, digital literacy. Non-random sampling techniques were taken by 120 MSME actors and questionnaire distribution techniques by convenience sampling. Data analysis method to determine the relationship between variables with multiple linear regression and path analysis test (sobel test), data was processed using the IMB SPSS 25 application. Finding the results of digital aptitude t count 5,531 and digital literacy tcount 4,419 > ttable1,980 (level sig. 5%) have a significant effect on DEM and all simultaneous variables 47% influence the development of digital entrepreneurship mindset. Digital aptitude tcount 5,531 and digital literacy tcount 3,215> 1,980 have a significant effect on digital platform adoption decisions and variables simultaneously by 55% have an influence on adopting digital platforms. Meanwhile, the results of the DEM pathway test were significantly able to mediate the influence of digital aptitude Zhitung = 2 and digital literacy Zhitung = 2.854> 1.96 on digital platform adoption decisions.
Type Passion, Family Life, Government Support: Explaining the Success of MSME Women Entrepreneurs Ratnaningrum Ratnaningrum; Heni Susilowati; Titin Hargyatni; Dewi Widyaningsih; Ahmad Zaenuri
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 1 (2023): July 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i1.1263

Abstract

The Covid-19 pandemic is a hard time for entrepreneurs because economic activity will undoubtedly suffer. Women entrepreneurs, in particular, are more vulnerable to the pandemic's adverse effects on their businesses due to their dual role as entrepreneurs and housewives, which limits their movements more than men. This study investigates the impact of passion, family life, and government support on the success of women entrepreneurs. As a statistical analysis tool, the Partial Least Square Structural Equation Modeling method was employed. The findings show that passion and government support have a positive impact on the success of female entrepreneurs, whereas family life has no impact on it. The results are expected taken into account by the government so that the programs and systems put in place to support the success of women entrepreneurs can be maintained and improved.
BUSINESS PERFORMANCE OF WOMEN MSMEs IN SUKOHARJO: THE ROLE OF ATTITUTE TO MONEY AND INSTITUTIONAL SUPPORT Heni Susilowati; Myra Andriana; Titin Hargyatni; Dewi Widyaningsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6358

Abstract

The role of women entrepreneurs is increasing in carrying out entrepreneurial activities. The purpose of this research is to determine the effect of Entrepreneurial Self-Efficacy (ESE) in mediating the relationship between Attitute of Money (AoM) and Institutional Support (IS) on Women's MSMEs. The research population is entrepreneurs at Sukoharjo, Central Java. The data collection is used a questionnaire approach with a Linkert Scale. The sample is selected based on the specified criteria, namely female entrepreneurs who are still active in the last year joining ICSB Sukoharjo. The data is processed using the help of smart PLS software version 4.0. The result showed that AoM and IS have a significant effect on ESE. While AoM does not have a significant effect on the women's business performance but IS has a significant effect on women's MSMEs. The role of ESE appears to be ineffective mediating between AoM and KINBIS at the 5% significance level but at the 10% level it is influential. Meanwhile, the role of ESE is indirectly able to mediate the influence of IS on KINBIS Keywords: Attitute of Money, Entrepreneurial Self-Efficacy, Institutional Support, Women’s SMEs Performance
Job Insecurity, Work Stress, Work Family Conflict, and Employees Turnover Intention Ratnaningrum Ratnaningrum; Tri Purwadi; Heni Susilowati; Titin Hargyatni; Dewi Widyaningsih
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An employee's willingness to willingly and permanently leave an organization is known as turnover intention. A high degree of willingness to change employment implies that the company is having difficulty retaining staff. An overwhelming workload, poor teamwork, and pressure from superiors may all cause stress in employees. Job insecurity is one reason that might lead to a desire to change jobs. Significant work-family conflict can be resolved by leaving your job, according to some employees. This study aims to examine the influence of job insecurity, work stress, and work family conflict to turnover intention in PT. Raja Roti Cemerlang Bekasi. The study employed a cross-sectional survey design. Data from 60 respondents are collected using simple random sampling and analyzed using a regression model to test the hypotheses developed. The results show that job stress, job insecurity have a positive effect, while work-family conflict has no effect on turn over intention. The research has important implications for knowledge managers knowledgesince it shows that increasing workplace stress and job instability would increase workers' intentions to quit their jobs
NIAT BISNIS ONLINE MAHASISWA : PERAN BUSINESS EDUCATION, GLOBAL MINDSET MELALUI DIGITAL TECHNOLOGY ADOPTION Dewi Widyaningsih; Heni Susilowati; Mutiara Selvy
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13447

Abstract

Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual business education dan global mindset terhadap online business intentions dengan variabel mediasi digital technology adoption di kalangan mahasiswa prodi S1 Bisnis Universitas STEKOM. Penelitian terbatas pada mahasiswa Prodi S1 Bisnis serta hanya 55 kuesioner valid dari kembalinya. Penelitian dengan pendekatan kuantitatif. Teknik pengumpulan data dengan survei penyebaran kuesioner. Populasi 245 mahasiswa Prodi S1 Bisnis Angkatan 2020-2021, data responden uji instrument valid dijadikan sampel penelitian 55 responden. Alat analisis menggunakan SmartPLS 3. Ringkasan temuan bahwa niat berbisnis online mahasiswa dipengaruhi secara langsung positif signifikan oleh business education(t-statistik 5,622 > 1,673 dan p-value 0,000 1,673 dan p-value 0,012 1,673 (p-value 0,000 1,673 (p-value 0,018 1,673 (p-value 0,043
Pertumbuhan Bisnis Berkelanjutan melalui Kapasitas Manajemen, Digitalisasi Pemasaran dan Kapasitas Keuangan Digital Widyaningsih, Dewi; Madyoningrum, Asri Winanti; Permataningsih, Farrah Febryanti
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.382

Abstract

This study aims to investigate the relationship between contextual factors of management capacity, digitalization of marketing and digital finance on sustainable business growth among MSMEs. The data was obtained through a survey of 40 MSMEs in Pabelan sub-district, Semarang Regency Data analysis tools were performed using IBM SPSS 25 for multiple linear regression analysis, determinant tests and hypothesis testing. The summary of findings shows the management capacity of the calculated t value of 4.782 > t table 2.021 and sig. Calculate 0.000 < 0.05 and digitize marketing t value calculate 2.134 > t table 2.021 and sig. Calculate 0.040 < 0.05 is concluded to have a significant impact on sustainable business growth Meanwhile, digital finance has no impact on sustainable business growth with a calculated t value of 0.539 < t table 2.021 and SIG. Calculate 0.593 > 0.05. However, the results of simultaneously all three independent variables have an impact on the variable sustainable business growth, the value of Sig. calculate 0.000 < 0.05. Keywords: Management Capacity, Marketing Digitalization, Digital finance adoption capacity, Sustainable Business Growth. Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual kapasitas manajemen, digitalisasi pemasaran dan keuangan digital terhadap pertumbuhan bisnis berkelanjutan di kalangan UMKM. Data diperoleh melalui survei terhadap 40 UMKM di kecamatan Pabelan Kabupaten Semarang. Alat analisis data dilakukan menggunakan IBM SPSS 25 untuk analisis regresi linear berganda, uji determinan dan menguji hipotesis. Ringkasan temuan menunjukkan kapasitas manajemen nilai t hitung 4,782 > t tabel 2,021 serta sig. hitung 0.000 < 0,05 dan digitalisasi pemasaran nilai t hitung 2,134 > t tabel 2,021 serta sig. hitung 0.040 < 0,05 disimpulkan berdampak signifikan terhadap pertumbuhan bisnis berkelanjutan Sedangkan, keuangan digital tidak berdampak pada pertumbuhan bisnis berkelanjutan dengan nilai t hitung 0,539 < t tabel 2,021 serta sig. hitung 0.593 > 0,05. Namun hasil secara simultan ketiga variabel bebas berdampak pada variabel pertumbuhan bisnis berkelanjutan nilai Sig. hitung 0,000 < 0,05. Kata Kunci: Kapasitas Manajemen, Digitalisasi Pemasaran, Kapasitas adopsi keuangan digital, Pertumbuhan Bisnis Berkelanjutan.
Pelatihan Pemasaran Digital dalam Upaya Peningkatan Kemandirian Ekonomi Usaha Mikro Kecil dan Menengah Zusrony, Edwin; Santoso, Agustinus Budi; Widyaningsih, Dewi; Dianta, Indra Ava; Purhita, Edy Jogatama; Sumarlin, Tantik; Aqham, Ahmad Ashifuddin; Andriana, Myra; Fitrianto, Yuli; Kusumaningtyas, Dhevi Dadi
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.4023

Abstract

Tujuan kegiatan pengabdian kepada masyarakat adalah memberikan pelatihan pemasaran digital kepada pelaku Unit Mikro Kecil dan Menengah (UMKM) di Desa Nyamat, Tengaran, Kabupaten Semarang. Pelatihan pemasaran digital menggunakan aplikasi Canva untuk membuat desain media promosi produk UMKM. Pelatihan ini melibatkan 15 orang peserta pada tanggal 16 Oktober 2022 di Balai Desa Nyamat. Setiap kelompok diminta untuk membuat desain media promosi produk UMKM yang dimiliki kemudian memilih design templte pada Canva. Metode yang digunakan dalam pelatihan ini adalah metode ceramah, diskusi, dan praktik secara langsung. Hasil dari kegiatan pengabdian ini adalah terdapat peningkatan keterampilan dan pengetahuan peserta hal mendesain promosi produk menggunakan Canva. Hasil evaluasi dan monitoring memperlihatkan hasil peningkatan pengetahuan dan keterampilan peserta yang mencapai 70%. Implikasi dari kegiatan pengabdian kepada masyarakat dapat meningkatkan pengetahuan baru bagi pelaku UMKM dalam membuat desain media promosi menggunakan aplikasi Canva.
Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention Susilowati, Heni; Ady, Pangeran Pandu Bayu; Widyaningsih, Dewi
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1093

Abstract

Influencer Marketing has changed the way people communicate, interact and engage with each other through social media. Influencers are considered to have the ability to spread information about a product by sharing sponsored content and brand messages so that consumers intend to buy. This research aims to determine the factors that influence the purchasing intentions of Surakarta people on Instagram. The sample selected was 100 respondents domiciled in Surakarta who actively use Instagram. The sampling technique uses nonprobability sampling with an incidental sampling method. Data were collected by distributing a questionnaire consisting of 20 question indicators via Instagram stories; then, the data was measured using a 1-5 Likert scale and processed using Multiple Linear Regression analysis. The findings showed that the variables influencer type, brand familiarity, and sponsorship disclosure are factors that influence the purchasing intentions of Instagram users in Surakarta. Social Media Influencers such as Instagram have an effective impact on marketing strategies.
PENGARUH FINTECH DAN E-COMMERCE TERHADAP KEPUASAN KEUANGAN PADA PELAKU UMKM Ivan Permana; Dewi Widyaningsih; Afiza Regita Cahyani
MANAJEMEN Vol 1 No 2 (2021): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v1i2.146

Abstract

This study aims to see how much influence the financial technology variable with the e-commerce variable has on the financial satisfaction variable in the city of Salatiga, Central Java province. Data collection was carried out for one month using Googleform to find out answers related to research variables and respondent biodata. Respondents consist of SMEs in the city of Salatiga with a total of 100 respondents. The assessment of the answers to the questionnaire uses a Likert scale. The data analysis method used multiple linear regression assisted by SPSS 23 software to process it. The final result shows that financial technology and e-commerce variables have a significant influence on financial satisfaction. The e-commerce variable is the most dominant in achieving optimal financial satisfaction for respondents.
PENGARUH FINTECH DAN E-COMMERCE TERHADAP KEPUASAN KEUANGAN PADA PELAKU UMKM Ivan Permana; Dewi Widyaningsih; Afiza Regita Cahyani
MANAJEMEN Vol. 1 No. 2 (2021): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v1i2.146

Abstract

This study aims to see how much influence the financial technology variable with the e-commerce variable has on the financial satisfaction variable in the city of Salatiga, Central Java province. Data collection was carried out for one month using Googleform to find out answers related to research variables and respondent biodata. Respondents consist of SMEs in the city of Salatiga with a total of 100 respondents. The assessment of the answers to the questionnaire uses a Likert scale. The data analysis method used multiple linear regression assisted by SPSS 23 software to process it. The final result shows that financial technology and e-commerce variables have a significant influence on financial satisfaction. The e-commerce variable is the most dominant in achieving optimal financial satisfaction for respondents.
Co-Authors Adriana, Myra Ady, Pangeran Pandu Bayu Afiza Regita Cahyani Agus Priyadi Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Andik Prakasa Hadi Andriana, Myra Arta Armilda, Siska Asri Winanti Madyoningrum Badruzzaman, Muhammad Dani Sasmoko Dwi Setiawan Edwin Zusrony Edy Jogatama Purhita Galih, Taufik Hardi Utomo Hargyatni, Titin Hendriyani, Ida Heni Susilowati Heni Susilowati Heni Susilowati Indra Ava Dianta Ivan Permana Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maulana, Putri Anindya Mutiara Selvy Myra Andriana Myra Andrianan Permataningsih, Farrah Febryanti Pindo Asti Purhita, Edy Jogatama Rafifah, Agustia Salma Ratnaningrum, Ratnaningrum Selvy, Mutiara Shabrina Rahmawati Siswanto, Edy Siti Kholifah Sulistyowati, Pemilia Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Tri Purwadi Yedija Peter Aridia Yuli Fitrianto