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INSTITUTIONAL SUPPORT DALAM MENINGKATKAN BUSINESS PERFORMANCE UMKM WANITA: PERAN ENTREPRENEURIAL SELF EFFICACY SEBAGAI VARIABEL MEDIASI Susilowati, Heni; Widyaningsih, Dewi
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6500

Abstract

Kinerja bisnis UMKM perempuan bergantung pada bagaimana lembaga pemerintah memfasilitasi keberhasilan kewirausahaan perempuan. Institusi sebagai pengambil keputusan akan berperan penting dalam pemberdayaan perempuan. Efikasi diri menjadi motor penggerak bagi wirausaha perempuan dalam meningkatkan kinerja usahanya. Tujuan dari penelitian ini adalah untuk menguji bagaimana kekuatan institusi pemerintah mempengaruhi kinerja bisnis perempuan yang dimediasi oleh efikasi diri wirausaha. Penelitian ini bersifat kuantitatif dengan populasi UMKM yang tergabung dalam International Small Business Council (ICSB) di Sukoharjo. Pengambilan sampel menggunakan teknik non-random sampling dengan kriteria responden UMKM yang tergabung dalam ICSB dan telah aktif menjalankan usahanya minimal 1 tahun. Data diperoleh dengan menyebarkan kuesioner melalui Google Form dan mengirimkannya ke WhatsApp grup anggota ICSB sebanyak 80 UMKM wanita. Sebagai alat analisis digunakan smart PLS-PM. Hasil penelitian menunjukkan bahwa: dukungan institusional (IS) berpengaruh positif dan signifikan terhadap kinerja bisnis (BP). IS berpengaruh positif dan signifikan terhadap Entrepreneurial Self Efficacy (ESE). Dan IS berpengaruh positif dan signifikan terhadap BP yang dimediasi oleh ESE. Hasil ini diharapkan dapat menarik perhatian pemerintah untuk mempertahankan dan meningkatkan program dan sistem untuk mendukung kinerja kewirausahaan perempuan agar semakin baik
Peran mediasi behavior finance dalam preferensi berinvestasi Milenial dan Gen Z Widyaningsih, Dewi; Susilowati, Heni; Hargyatni, Titin
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1136

Abstract

This study aims to examine the relationships between financial experience, financial socialization, return, risk, and fintech on investment intention, with behavioral finance as a mediating variable, among Millennials and Gen Z in Semarang Regency. The research adopts a quantitative causal approach, utilizing a survey method with data collected through questionnaires from 100 respondents. The findings reveal that financial experience, risk, and fintech significantly influence behavioral finance, while financial socialization and return do not. Furthermore, financial experience, return, risk, fintech, and behavioral finance have significant effects on investment intention, whereas financial socialization does not. Path analysis indicates that behavioral finance mediates the effects of financial experience, risk, and fintech on investment intention. However, it does not mediate the relationships between financial socialization or return and investment intention. These results highlight the importance of financial experience, risk perception, and fintech adoption in shaping investment intentions and the mediating role of behavioral finance in these relationships.
PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG Hendriyani, Ida; Zusrony, Edwin; Anzie, Luthfy Purnanta; Santoso, Agustinus Budi; Widyaningsih, Dewi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15445

Abstract

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.
Edukasi Cerdas Finansial Melalui Literasi Keuangan, Perencanaan dan Pengelolaan Keuangan Langkah Bijak Menuju Kebebasan Finansial Susilowati, Heni; Hargyatni, Titin; Sulistyowati, Pemilia; Widyaningsih, Dewi; Kusumaningsih, Dhevi Dadi; Kustami, Endang; Maulana, Putri Anindya
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2187

Abstract

Individual or family finances are a crucial aspect of daily life that will affect family welfare. Financial literacy, good financial planning and management enable individuals to make wise financial decisions. The aim of this service activity is to provide financial intelligence education through financial literacy, financial planning and management, wise steps towards financial freedom. Financially intelligent education was provided to residents of Gladagsari Boyolali Village accompanied by 22 literacy activists. The method for carrying out service activities is by giving lectures in the form of education about financial literacy which consists of financial knowledge and financial behavior as well as personal/family financial planning which consists of preparing budgets, planning and managing routine needs, savings, debt and investments. As a result of this Community Service activity, participants can better understand financial literacy and can implement ways to plan and manage family finances.
PENGARUH FLASH SALE DAN GRATIS ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE E – COMMERCE SHOPEE DI KECAMATAN BANYUMANIK Rafifah, Agustia Salma; Andriana, Myra; Widyaningsih, Dewi
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.759

Abstract

Mengetahui bagaimana penjualan kilat Shopee dan gratis pengiriman memengaruhi pelanggan untuk membeli adalah tujuan utama penelitian ini. Seratus orang berperan sebagai sampel untuk penelitian ini. Data dikumpulkan melalui penggunaan kuesioner Google Form, dengan menggunakan metode purposive sampling dan perangkat lunak seperti SPSS 27 dan Excel dari Microsoft. Digunakan sebuah metode untuk analisis yang dikenal sebagai analisis regresi linier berganda. Hasilnya menunjukkan bahwa pembelian konsumen dipengaruhi secara positif dan signifikan oleh promosi kilat. Pilihan untuk membeli dipengaruhi secara positif dan signifikan oleh adanya pengiriman gratis. Ada dampak yang menguntungkan ketika Penjualan Kilat dan Pengiriman Gratis ditawarkan pada saat yang bersamaan.
Analisis Literasi Perpajakan, Sosialisasi Perpajakan, Sanksi Pajak dan Tax Morale Terhadap Kepatuhan Pajak UMKM di Kabupaten Boyolali Arta Armilda, Siska; Budi Santoso, Agustinus; Widyaningsih, Dewi
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 1 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/n9ab5w02

Abstract

This research aims to partially and simultaneously determine the role of tax literacy, tax socialization, tax sanctions, and tax morale on UMKM tax compliance in Boyolali Regency. Quantitative descriptive methods were used in the research. All UMKM registered with the Boyolali Regency Diskopnaker Office, totaling 48,362 business units, are included in the population of this study. A sample of 100 respondents was collected through random sampling techniques, namely randomly from the population without paying attention to differences in social strata. Data was collected through a questionnaire with a linkert scale to measure respondents answers. Data analysis techniques with multiple linear regression statistical analysis, F test, t test, and determination coefficient. This study proves that tax literacy, tax sanctions, and tax morale partially have a significant positive effect on UMKM tax compliance in Boyolali Regency, while tax socialization has no effect on tax compliance as indicated by insignificant negative results. The variables tax literacy, tax sanctions, tax socialization, and tax morale amounted to 52.4% contributing to tax compliance. 
PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG Hendriyani, Ida; Zusrony, Edwin; Anzie, Luthfy Purnanta; Santoso, Agustinus Budi; Widyaningsih, Dewi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.
ANALISIS MOTIVASI KERJA, DISIPLIN KERJA, LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN PT. CHOICE PLUS MAKMUR Galih, Taufik; Widyaningsih, Dewi; Andriana, Myra
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.31995

Abstract

Adapun penelitian dilakukan guna menguji apakah variabel disiplin, motivasi dan lingkungan kerja berpengaruh terhadap kepuasan kerja dan kinerja karyawan PT. Choice Plus Makmur. Populasi penelitian adalah karyawan PT. Choice Plus Makmur. Sampling purposive digunakan untuk mengumpulkan 50 responden, dengan kriteria sampel hanya karyawan unit produksi. Metode yang diterapkan pada penelitian adalah teknik regresi linear berganda. Temuan riset pertama mengungkapkan disiplin, lingkungan, dan motivasi kerja secara parsial mempengaruhi kepuasan kerja pegawai, Kajian kedua menemukan bahwa disiplin dan lingkungan kerja berdampak signifikan pada kinerja karyawan, sedangkan motivasi dan kepuasan kerja tidak berdampak signifikan pada kinerja karyawan.
Pengaruh Product Quality, Customer Review dan Promotion Terhadap Keputusan Pembelian pada E-Commerce Shopee Yedija Peter Aridia; Dewi Widyaningsih; Edwin Zusrony; Robby Andika Kusumajaya
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 2 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v8i2.45648

Abstract

Riset dilaksanakan untuk menguji apakah terdapat pengaruh kualitas produk, ulasan pelanggan, dan promosi pada pengambilan keputusan pembelian produk di e-commerce Shopee. Populasi riset adalah masyarakat yang tinggal di Kecamatan Bandungan, Kabupaten Semarang. Teknik sampling memakai metode accidental sampling dengan jumlah sampel sebesar 50 responden dengan rentang usia 17-59 tahun. Data didapatkan memakai kuesioner secara online menggunakan Googleform dengan teknik survei. Data dianalisis menggunakan regresi linier berganda serta dibantu dengan perangkat lunak SPSS versi 29. Pengujian secara parsial dan simultan variabel kualitas produk, ulasan pelanggan, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian produk di e-commerce Shopee. Variabel product quality memiliki pengaruh dominan dengan nilai t hitung sebesar 3.351.
Factors Contributing to Buying Interest (Study on Yakult Product Consumers in Solo City) Badruzzaman, Muhammad; Widyaningsih, Dewi; Sumarlin, Tantik
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4832

Abstract

Purpose: The purpose of this study is to determine and examine how field selling tactics, brand perception, customer experience, and social media directly affect consumers' desire to purchase Yakult products in Solo. Methodology/approach: This study employs a quantitative methodology and a survey approach with a questionnaire for data collecting. Purposive sampling was utilized in the sample withdrawal procedure, and 100 respondents who bought Yakult products in Solo were included in the sample. IBM SPSS Statistics 25 was used to analyze the data using multiple linear regression analysis tests. Results/findings: The study found that field selling strategy, brand image, customer experience, and social media each have a significant positive effect on consumer purchase interest in Yakult products. Additionally, these variables collectively influence buying interest in a significant and positive manner.Conclusions: It can be concluded that all four factors—field selling, brand image, customer experience, and social media—play an important role in increasing consumer buying interest. An integrated marketing approach that focuses on these aspects can effectively boost consumer intention to purchase Yakult in Solo. Limitations: Determinants of interest in buying Yakult products, such as field selling strategies, brand image, customer experience, and social media, affect an individual's repurchase interest, even though there are health drink products other than Yakult. Contribution: In this study, it is intended to be able to understand the perceptions and preferences of Generation Z to enable companies to develop effective marketing strategies, strengthen brand image, and increase competitiveness in the market.