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All Journal JURNAL SISTEM INFORMASI BISNIS Pixel : Jurnal Ilmiah Komputer Grafis Among Makarti Jurnal Dimensi Jurnal Akuntansi dan Pajak Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budimas : Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANAJEMEN Journal Of Human And Education (JAHE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Community: Jurnal Pengabdian Pada Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dewi Widyaningsih
Universitas Sains Dan Teknologi Komputer (STEKOM)
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
PENGARUH PROFITABILITAS, LEVERAGE, FIRM SIZE TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CSR DAN GCG SEBAGAI VARIABEL MODERATING Widyaningsih, Dewi; Susilowati, Heni; Andriana, Myra
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.303

Abstract

Tujuan penelitian  yang dilakukan untuk mengetahui pengaruh profitabilitas, leverage, firm size terhadap nilai perusahaan dengan pengungkapan CSR dan GCG sebagai variabel moderating untuk perusahaan terdaftar pada indeks LQ45 periode 2017 – 2019. Sampel penelitian terdiri dari 45 perusahaan dan terpilih secara purposive sampling. Analisis data menggunakan analisis regresi linear berganda dan pengolahan datanya menggunakan SPSS. Penelitian diperoleh hasil yang menunjukkan secara simultan  profitabilitas(ROA), leverage(DER)dan firm size(Size)berpengaruh terhadap nilai perusahaan(PBV). Dan secara parsial, leverage dan firm size ada pengaruh positif dan signifikan terhadap nilai perusahaan, untuk profitabilitas ada pengaruh positif tetapi tidak signifikan terhadpa nilai perusahaan. Pada metode uji interaksi Moderate Regression Analysis(MRA) untuk analisis variabel moderating menunjukkan hasil secara simultan pengaruh CSR dan GCG dapat memoderasi pengaruh leverage serta fim size terhadap nilai perusahaan. Namun, hasil berbeda memperlihatkan tidak mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan.
NIAT BISNIS ONLINE MAHASISWA : PERAN BUSINESS EDUCATION, GLOBAL MINDSET MELALUI DIGITAL TECHNOLOGY ADOPTION Widyaningsih, Dewi; Susilowati, Heni; Selvy, Mutiara
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13447

Abstract

Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual business education dan global mindset terhadap online business intentions dengan variabel mediasi digital technology adoption di kalangan mahasiswa prodi S1 Bisnis Universitas STEKOM. Penelitian terbatas pada mahasiswa Prodi S1 Bisnis serta hanya 55 kuesioner valid dari kembalinya. Penelitian dengan pendekatan kuantitatif. Teknik pengumpulan data dengan survei penyebaran kuesioner. Populasi 245 mahasiswa Prodi S1 Bisnis Angkatan 2020-2021, data responden uji instrument valid dijadikan sampel penelitian 55 responden. Alat analisis menggunakan SmartPLS 3. Ringkasan temuan bahwa niat berbisnis online mahasiswa dipengaruhi secara langsung positif signifikan oleh business education(t-statistik 5,622 > 1,673 dan p-value 0,000 1,673 dan p-value 0,012 1,673 (p-value 0,000 1,673 (p-value 0,018 1,673 (p-value 0,043
Pengaruh Flash Sale dan Affiliate Marketing Tiktok Shop terhadap Pembelian Impulsif Pada Mahasiswa Universitas Sains dan Teknologi Komputer (STEKOM) Siliwangi Shabrina Rahmawati; Dewi Widyaningsih; Myra Andrianan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5686

Abstract

This study aims to determine the effect of flash sales and affiliate marketing on the TikTok Shop platform on impulse buying behavior among students at the University of Computer Science and Technology (STEKOM) Siliwangi. The increasingly prevalent phenomenon of bold shopping through social media, particularly TikTok, has prompted the emergence of new marketing strategies such as flash sales, which offer short-term discounts, and affiliate marketing, which involves individual promoters to attract consumer interest. This study used a quantitative approach with primary data collected through questionnaires. The study population was all STEKOM Siliwangi students, with a sample size of 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with the help of SPSS. The results showed that flash sales had a positive and significant effect on impulse buying. Similarly, TikTok Shop affiliate marketing also had a positive effect on impulse buying. Simultaneously, both variables contributed significantly to driving students' impulsive buying behavior. These findings suggest that interactive and time-based digital marketing strategies can increase consumers' propensity to make impulsive purchases.
Co-Authors Adriana, Myra Ady, Pangeran Pandu Bayu Afiza Regita Cahyani Agus Priyadi Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Andik Prakasa Hadi Andriana, Myra Arta Armilda, Siska Asri Winanti Madyoningrum Badruzzaman, Muhammad Dani Sasmoko Dwi Setiawan Edwin Zusrony Edy Jogatama Purhita Galih, Taufik Hardi Utomo Hargyatni, Titin Hendriyani, Ida Heni Susilowati Heni Susilowati Heni Susilowati Indra Ava Dianta Ivan Permana Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maulana, Putri Anindya Mutiara Selvy Myra Andriana Myra Andrianan Permataningsih, Farrah Febryanti Pindo Asti Purhita, Edy Jogatama Rafifah, Agustia Salma Ratnaningrum, Ratnaningrum Selvy, Mutiara Shabrina Rahmawati Siswanto, Edy Siti Kholifah Sulistyowati, Pemilia Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Tri Purwadi Yedija Peter Aridia Yuli Fitrianto