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All Journal JURNAL SISTEM INFORMASI BISNIS Pixel : Jurnal Ilmiah Komputer Grafis Among Makarti Jurnal Dimensi Jurnal Akuntansi dan Pajak Ekspektra: Jurnal Bisnis & Manajemen Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budimas : Jurnal Pengabdian Masyarakat Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANAJEMEN Journal Of Human And Education (JAHE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Community: Jurnal Pengabdian Pada Masyarakat Goodwood Akuntansi dan Auditing Reviu International Journal of Economics, Business and Innovation Research JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia
Dewi Widyaningsih
Universitas Sains Dan Teknologi Komputer (STEKOM)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
PENGARUH PROFITABILITAS, LEVERAGE, FIRM SIZE TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CSR DAN GCG SEBAGAI VARIABEL MODERATING Widyaningsih, Dewi; Susilowati, Heni; Andriana, Myra
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.303

Abstract

Tujuan penelitian  yang dilakukan untuk mengetahui pengaruh profitabilitas, leverage, firm size terhadap nilai perusahaan dengan pengungkapan CSR dan GCG sebagai variabel moderating untuk perusahaan terdaftar pada indeks LQ45 periode 2017 – 2019. Sampel penelitian terdiri dari 45 perusahaan dan terpilih secara purposive sampling. Analisis data menggunakan analisis regresi linear berganda dan pengolahan datanya menggunakan SPSS. Penelitian diperoleh hasil yang menunjukkan secara simultan  profitabilitas(ROA), leverage(DER)dan firm size(Size)berpengaruh terhadap nilai perusahaan(PBV). Dan secara parsial, leverage dan firm size ada pengaruh positif dan signifikan terhadap nilai perusahaan, untuk profitabilitas ada pengaruh positif tetapi tidak signifikan terhadpa nilai perusahaan. Pada metode uji interaksi Moderate Regression Analysis(MRA) untuk analisis variabel moderating menunjukkan hasil secara simultan pengaruh CSR dan GCG dapat memoderasi pengaruh leverage serta fim size terhadap nilai perusahaan. Namun, hasil berbeda memperlihatkan tidak mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan.
NIAT BISNIS ONLINE MAHASISWA : PERAN BUSINESS EDUCATION, GLOBAL MINDSET MELALUI DIGITAL TECHNOLOGY ADOPTION Widyaningsih, Dewi; Susilowati, Heni; Selvy, Mutiara
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13447

Abstract

Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual business education dan global mindset terhadap online business intentions dengan variabel mediasi digital technology adoption di kalangan mahasiswa prodi S1 Bisnis Universitas STEKOM. Penelitian terbatas pada mahasiswa Prodi S1 Bisnis serta hanya 55 kuesioner valid dari kembalinya. Penelitian dengan pendekatan kuantitatif. Teknik pengumpulan data dengan survei penyebaran kuesioner. Populasi 245 mahasiswa Prodi S1 Bisnis Angkatan 2020-2021, data responden uji instrument valid dijadikan sampel penelitian 55 responden. Alat analisis menggunakan SmartPLS 3. Ringkasan temuan bahwa niat berbisnis online mahasiswa dipengaruhi secara langsung positif signifikan oleh business education(t-statistik 5,622 > 1,673 dan p-value 0,000 1,673 dan p-value 0,012 1,673 (p-value 0,000 1,673 (p-value 0,018 1,673 (p-value 0,043
Determinants of MSME Performance in Karawang Regency Ferina, Lia; Widyaningsih, Dewi
Goodwood Akuntansi dan Auditing Reviu Vol. 4 No. 1 (2025): November
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gaar.v4i1.5639

Abstract

Purpose: The objective of this research is to determine the impact of financial literacy, fiscal intensification, financial capital, and digital adoption on MSME business performance in Karawang Regency. Methodology/approach: A quantitative method was applied in this study using a survey of 60 respondents. The collected data were processed with IBM SPSS Statistics 25 software, employing multiple linear regression along with validity, reliability, and classical assumption testing. Results/findings: Based on the analysis, all research instruments were proven valid and reliable, and the data were normally distributed, heteroscedastic, and free from multicollinearity issues. Each of the four independent variables shows a positive and significant effect on MSME business performance, where digital usage has the highest influence, with a regression coefficient of 0.679. Conclusions: The findings indicate that the combined influence of financial literacy, fiscal intensification, financial capital, and digital adoption significantly enhances MSME business performance. Among these, digital adoption plays the most dominant role, indicating that embracing technology is key to improving competitiveness and business growth. Limitations: Despite the fact that numerous other factors also affect MSME performance, only four variables were used. Additionally, the short study duration makes it impossible to record long-term changes in MSME company dynamics, and the use of a closed-ended questionnaire may induce subjective bias. Contribution: It is projected that this research will generate new contributions to the scientific development of financial management and entrepreneurship while offering a clearer understanding of the key factors impacting MSME performance in the digital age.
Pengaruh Flash Sale dan Affiliate Marketing Tiktok Shop terhadap Pembelian Impulsif Pada Mahasiswa Universitas Sains dan Teknologi Komputer (STEKOM) Siliwangi Shabrina Rahmawati; Dewi Widyaningsih; Myra Andrianan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5686

Abstract

This study aims to determine the effect of flash sales and affiliate marketing on the TikTok Shop platform on impulse buying behavior among students at the University of Computer Science and Technology (STEKOM) Siliwangi. The increasingly prevalent phenomenon of bold shopping through social media, particularly TikTok, has prompted the emergence of new marketing strategies such as flash sales, which offer short-term discounts, and affiliate marketing, which involves individual promoters to attract consumer interest. This study used a quantitative approach with primary data collected through questionnaires. The study population was all STEKOM Siliwangi students, with a sample size of 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with the help of SPSS. The results showed that flash sales had a positive and significant effect on impulse buying. Similarly, TikTok Shop affiliate marketing also had a positive effect on impulse buying. Simultaneously, both variables contributed significantly to driving students' impulsive buying behavior. These findings suggest that interactive and time-based digital marketing strategies can increase consumers' propensity to make impulsive purchases.
Factors Contributing to Buying Interest (Study on Yakult Product Consumers in Solo City) Badruzzaman, Muhammad; Widyaningsih, Dewi; Sumarlin, Tantik
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4832

Abstract

Purpose: The purpose of this study is to determine and examine how field selling tactics, brand perception, customer experience, and social media directly affect consumers' desire to purchase Yakult products in Solo. Methodology/approach: This study employs a quantitative methodology and a survey approach with a questionnaire for data collecting. Purposive sampling was utilized in the sample withdrawal procedure, and 100 respondents who bought Yakult products in Solo were included in the sample. IBM SPSS Statistics 25 was used to analyze the data using multiple linear regression analysis tests. Results/findings: The study found that field selling strategy, brand image, customer experience, and social media each have a significant positive effect on consumer purchase interest in Yakult products. Additionally, these variables collectively influence buying interest in a significant and positive manner.Conclusions: It can be concluded that all four factors—field selling, brand image, customer experience, and social media—play an important role in increasing consumer buying interest. An integrated marketing approach that focuses on these aspects can effectively boost consumer intention to purchase Yakult in Solo. Limitations: Determinants of interest in buying Yakult products, such as field selling strategies, brand image, customer experience, and social media, affect an individual's repurchase interest, even though there are health drink products other than Yakult. Contribution: In this study, it is intended to be able to understand the perceptions and preferences of Generation Z to enable companies to develop effective marketing strategies, strengthen brand image, and increase competitiveness in the market.
THE DETERMINANTS OF BUSINESS SUCCESS IN GROCERY STORES IN SEMARANG CITY Nabilla Zahra Alidya; Dewi Widyaningsih; Haryo Kusumo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18222

Abstract

This research aims to determine the role of business capital, competitors, product diversification, financial management, and digital technology on business success. The research population is Modern Grocery Store operators in Semarang City. Data were collected through questionnaires from 50 respondents as the research sample. The research method is quantitative and data analysis uses multiple linear regression tests. From the results of the hypothesis test, there is a significant positive partial influence of the variables of business capital, competitors, product diversification, financial management and digital technology on business success. Based on the test results, the coefficient of determination is 0.971. In other words, this study model explains 97.1% of the variance in business success, while other variables explain the remaining 2.9%. Novelty: this research focuses on modern grocery stores in Semarang City, areas that have not been researched much in previous research and modern MSME-based grocery stores that adopt the concept of semi-minimarkets and adopt digital technology. Contribution: This study theoretically clarifies the role of factors in the success of MSME-based modern grocery store business and practically by providing strategic insights for grocery store owners and local policymakers to strengthen competitiveness in the modern retail sector.
Peran Inovasi, Adopsi Digital, Customer Experience Terhadap Kepuasan Pelanggan Pada Industri Sablon Cititex Di Kota Semarang Pangestu, Bagas Aryadi; Widyaningsih, Dewi; Kusumajaya, Robby Andika
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 02 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i02.4036

Abstract

Tujuan diadakan studi ini dilakukan untuk mengevaluasi peran inovasi, pemanfaatan teknologi digital, dan customer experience terhadap tingkat kepuasan konsumen pada industri sablon CITITEX di Kota Semarang. Latar belakang kajian ini berangkat dari meningkatnya persaingan di sektor sablon yang menuntut pelaku usaha untuk terus berinovasi, mengadopsi teknologi terkini, serta meningkatkan customer experience demi menjaga kepuasan konsumen. Studi ini dilaksanakan dengan pendekatan kuantitatif menggunakan teknik survei. Hasil pengamatan dikumpulkan dari 96 subjek penelitian pengguna jasa sablon CITITEX dengan menggunakan kuesioner, kemudian dianalisis melalui Studi ini memanfaatkan regresi linier berganda melalui aplikasi SPSS untuk menganalisis data. Hasil analisis mengindikasikan bahwa, diperoleh temuan bahwasanya inovasi, adopsi teknologi digital, dan aspek customer experience secara bersamaan memberikan pengaruh yang memiliki dampak signifikan pada kepuasan pelanggan. Analisis parsial menunjukkan bahwa ketiga variabel tersebut juga memberikan dampak positif yang signifikan. Temuan ini menegaskan bahwa peningkatan inovasi, optimalisasi teknologi digital, serta customer experience positif kepada pelanggan dapat memaksimalkan kepuasan mereka. Implikasi dari penelitian ini adalah perlunya manajemen CITITEX secara konsisten memperkuat inovasi, mengembangkan teknologi digital, dan mengelola customer experience untuk menjaga daya saing perusahaan.
The Role of Content Marketing, FoMo, Social Influencer, and Flash Sale on Gen Z Impulse Buying in Semarang Regency on the TikTok Marketplace Savitri, Sherly Dwi Ditzi; Widyaningsih, Dewi; Andriana, Myra
Ekspektra : Jurnal Bisnis dan Manajemen Vol 9 No 2 (2025)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v9i2.10598

Abstract

This study aimed to investigate the role of content marketing, FoMo (Fear of Missing Out), social influence, and flash sale on impulse buying among Gen Z consumers in Semarang Regency on the TikTok Marketplace. Utilizing an explanatory research design, a purposive sampling technique was employed to select 96 valid and reliable Gen Z participants from Semarang Regency. Data were collected via a questionnaire distributed through Google Forms, and multiple linear regression analysis was applied for data analysis. The findings indicated that content marketing and social influence did not individually affect impulse buying. Conversely, FoMo and flash sales were found to have a positive and significant impact on impulse buying. Furthermore, the combined influence of all independent variables on impulse buying was significant. This research concludes that while some digital marketing strategies may not directly trigger impulse purchases, urgency- and scarcity-driven tactics are highly effective for Gen Z on TikTok. The study's implications suggest that marketers should prioritize leveraging FoMo and flash sales to drive immediate consumer action on social commerce platforms.
Optimalisasi Pemanfaatan Digitalisasi Keuangan UKM Melalui Aplikasi SiApik di Desa Sugihan, Kecamatan Tengaran, Kabupaten Semarang Myra Andriana; Tantik Sumarlin; Dewi Widyaningsih; Arie Atwa Magriyanti; Reni Veliyanti; Puteri Anindya Maulan; Dwi Astutik; Ratnaningrum; Heni Susilowati; Titin Hargyatni; Pemilia Sulistyowati; Zahra Dinul Khaq
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7855

Abstract

The activities of MSME actors are not only carrying out business activities, but are also required to make financial reports to evaluate the development of their business. However, the lack of knowledge of financial management such as accounting records and difficulty in using accounting applications are common obstacles. To overcome this, the community service team in collaboration with the University of Computer Science and Technology and STIE Modern Economic Studies held a digital-based financial management training program by utilizing the SIAPIK application developed by Bank Indonesia. This activity involves theoretical and practical training methods, intensive mentoring, and discussions and evaluations through collecting feedback data to assess participants' abilities in completing basic financial recording tasks. The impact is that MSMEs in Sugihan Village have become more skilled in preparing digital financial reports using the application, thereby increasing the transparency and effectiveness of business financial management.
Co-Authors Adriana, Myra Ady, Pangeran Pandu Bayu Afiza Regita Cahyani Agus Priyadi Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Andik Prakasa Hadi Andriana, Myra Arie Atwa Magriyanti Arta Armilda, Siska Asri Winanti Madyoningrum Badruzzaman, Muhammad Bahar, Anisyah Dani Sasmoko Dewi Widyaningsih Dwi Astutik Dwi Setiawan Edwin Zusrony Edy Jogatama Purhita Ferina, Lia Galih, Taufik Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heni Susilowati Heni Susilowati Indra Ava Dianta Ivan Permana Krisnanda Puji Setiani Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maulana, Putri Anindya Maya Utami Dewi Mutiara Selvy Myra Andriana Myra Andrianan Nabilla Zahra Alidya Nadia Putri Wulandari Pangestu, Bagas Aryadi Pemilia Sulistyowati Permataningsih, Farrah Febryanti Pindo Asti Puteri Anindya Maulan Rafifah, Agustia Salma Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Savitri, Sherly Dwi Ditzi Selvy, Mutiara Seran, Yosefa Maria Shabrina Rahmawati Siswanto, Edy Siti Kholifah Sulistyowati, Pemilia Tantik Sumarlin . Tiara Awanda Putri Titin Hargyatni Titin Hargyatni Tri Purwadi Yedija Peter Aridia Yuli Fitrianto Zahra Dinul Khaq