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All Journal JURNAL SISTEM INFORMASI BISNIS Pixel : Jurnal Ilmiah Komputer Grafis Among Makarti Jurnal Dimensi Jurnal Akuntansi dan Pajak Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budimas : Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANAJEMEN Journal Of Human And Education (JAHE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) International Journal of Entrepreneurship and Sustainability Studies Community: Jurnal Pengabdian Pada Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Indonesia
Dewi Widyaningsih
Universitas Sains Dan Teknologi Komputer (STEKOM)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
PENGARUH PROFITABILITAS, LEVERAGE, FIRM SIZE TERHADAP NILAI PERUSAHAAN DENGAN PENGUNGKAPAN CSR DAN GCG SEBAGAI VARIABEL MODERATING Widyaningsih, Dewi; Susilowati, Heni; Andriana, Myra
Among Makarti Vol 15, No 3 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i3.303

Abstract

Tujuan penelitian  yang dilakukan untuk mengetahui pengaruh profitabilitas, leverage, firm size terhadap nilai perusahaan dengan pengungkapan CSR dan GCG sebagai variabel moderating untuk perusahaan terdaftar pada indeks LQ45 periode 2017 – 2019. Sampel penelitian terdiri dari 45 perusahaan dan terpilih secara purposive sampling. Analisis data menggunakan analisis regresi linear berganda dan pengolahan datanya menggunakan SPSS. Penelitian diperoleh hasil yang menunjukkan secara simultan  profitabilitas(ROA), leverage(DER)dan firm size(Size)berpengaruh terhadap nilai perusahaan(PBV). Dan secara parsial, leverage dan firm size ada pengaruh positif dan signifikan terhadap nilai perusahaan, untuk profitabilitas ada pengaruh positif tetapi tidak signifikan terhadpa nilai perusahaan. Pada metode uji interaksi Moderate Regression Analysis(MRA) untuk analisis variabel moderating menunjukkan hasil secara simultan pengaruh CSR dan GCG dapat memoderasi pengaruh leverage serta fim size terhadap nilai perusahaan. Namun, hasil berbeda memperlihatkan tidak mampu memoderasi pengaruh profitabilitas terhadap nilai perusahaan.
NIAT BISNIS ONLINE MAHASISWA : PERAN BUSINESS EDUCATION, GLOBAL MINDSET MELALUI DIGITAL TECHNOLOGY ADOPTION Widyaningsih, Dewi; Susilowati, Heni; Selvy, Mutiara
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13447

Abstract

Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual business education dan global mindset terhadap online business intentions dengan variabel mediasi digital technology adoption di kalangan mahasiswa prodi S1 Bisnis Universitas STEKOM. Penelitian terbatas pada mahasiswa Prodi S1 Bisnis serta hanya 55 kuesioner valid dari kembalinya. Penelitian dengan pendekatan kuantitatif. Teknik pengumpulan data dengan survei penyebaran kuesioner. Populasi 245 mahasiswa Prodi S1 Bisnis Angkatan 2020-2021, data responden uji instrument valid dijadikan sampel penelitian 55 responden. Alat analisis menggunakan SmartPLS 3. Ringkasan temuan bahwa niat berbisnis online mahasiswa dipengaruhi secara langsung positif signifikan oleh business education(t-statistik 5,622 > 1,673 dan p-value 0,000 1,673 dan p-value 0,012 1,673 (p-value 0,000 1,673 (p-value 0,018 1,673 (p-value 0,043
Pengaruh Flash Sale dan Affiliate Marketing Tiktok Shop terhadap Pembelian Impulsif Pada Mahasiswa Universitas Sains dan Teknologi Komputer (STEKOM) Siliwangi Shabrina Rahmawati; Dewi Widyaningsih; Myra Andrianan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5686

Abstract

This study aims to determine the effect of flash sales and affiliate marketing on the TikTok Shop platform on impulse buying behavior among students at the University of Computer Science and Technology (STEKOM) Siliwangi. The increasingly prevalent phenomenon of bold shopping through social media, particularly TikTok, has prompted the emergence of new marketing strategies such as flash sales, which offer short-term discounts, and affiliate marketing, which involves individual promoters to attract consumer interest. This study used a quantitative approach with primary data collected through questionnaires. The study population was all STEKOM Siliwangi students, with a sample size of 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with the help of SPSS. The results showed that flash sales had a positive and significant effect on impulse buying. Similarly, TikTok Shop affiliate marketing also had a positive effect on impulse buying. Simultaneously, both variables contributed significantly to driving students' impulsive buying behavior. These findings suggest that interactive and time-based digital marketing strategies can increase consumers' propensity to make impulsive purchases.
THE DETERMINANTS OF BUSINESS SUCCESS IN GROCERY STORES IN SEMARANG CITY Nabilla Zahra Alidya; Dewi Widyaningsih; Haryo Kusumo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18222

Abstract

This research aims to determine the role of business capital, competitors, product diversification, financial management, and digital technology on business success. The research population is Modern Grocery Store operators in Semarang City. Data were collected through questionnaires from 50 respondents as the research sample. The research method is quantitative and data analysis uses multiple linear regression tests. From the results of the hypothesis test, there is a significant positive partial influence of the variables of business capital, competitors, product diversification, financial management and digital technology on business success. Based on the test results, the coefficient of determination is 0.971. In other words, this study model explains 97.1% of the variance in business success, while other variables explain the remaining 2.9%. Novelty: this research focuses on modern grocery stores in Semarang City, areas that have not been researched much in previous research and modern MSME-based grocery stores that adopt the concept of semi-minimarkets and adopt digital technology. Contribution: This study theoretically clarifies the role of factors in the success of MSME-based modern grocery store business and practically by providing strategic insights for grocery store owners and local policymakers to strengthen competitiveness in the modern retail sector.
Optimalisasi Pemanfaatan Digitalisasi Keuangan UKM Melalui Aplikasi SiApik di Desa Sugihan, Kecamatan Tengaran, Kabupaten Semarang Myra Andriana; Tantik Sumarlin; Dewi Widyaningsih; Arie Atwa Magriyanti; Reni Veliyanti; Puteri Anindya Maulan; Dwi Astutik; Ratnaningrum; Heni Susilowati; Titin Hargyatni; Pemilia Sulistyowati; Zahra Dinul Khaq
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7855

Abstract

The activities of MSME actors are not only carrying out business activities, but are also required to make financial reports to evaluate the development of their business. However, the lack of knowledge of financial management such as accounting records and difficulty in using accounting applications are common obstacles. To overcome this, the community service team in collaboration with the University of Computer Science and Technology and STIE Modern Economic Studies held a digital-based financial management training program by utilizing the SIAPIK application developed by Bank Indonesia. This activity involves theoretical and practical training methods, intensive mentoring, and discussions and evaluations through collecting feedback data to assess participants' abilities in completing basic financial recording tasks. The impact is that MSMEs in Sugihan Village have become more skilled in preparing digital financial reports using the application, thereby increasing the transparency and effectiveness of business financial management.
Determinant of Purchase Willingness of Teh Kota (Gen Z Consumer Survey in Semarang Regency) Nadia Putri Wulandari; Dewi Widyaningsih; Myra Andriana
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3029

Abstract

Research Objectives: This study looks at how customer experience, motives, reference groups, social class, and payment methods on the purchase willingness of The Kota in Semarang Regency. Research Method: This research uses a quantitative method and follows an explanatory research structure. The research population comprises all Generation Z consumers of The Kota in Semarang Regency. A total of 100 respondents were selected and validated using purposive sampling techniques. Data were collected through an online survey using questionnaires distributed via Google Forms. Using SPSS version 26, a multiple linear regression analysis was carried out. Results: The outcomes indicate that partially customer experience, reference groups, and social class have a positive and significant effect, whereas motives and digital payment do not significantly influence purchase willingness. Simultaneously, customer experience, motives, reference groups, social class, and payment methods have a positive and significant effect on purchase willingness. Implications: It is hoped that the findings will provide information for business actors in establishing more precise and effective marketing strategies for business sustainability. They can also support future researchers in expanding the context, sample size, and input of other variables.
MINAT PENGGUNAAN SHOPEE PAYLATER: DARI SUDUT PANDANG PEMASARAN DAN KEUANGAN PRIBADI PADA GEN Z DI KABUPATEN SEMARANG Yosefa Maria Seran; Dewi Widyaningsih; Robby Andika Kusumajaya
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 1 (2026): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i1.2799

Abstract

ABSTRAKFenomena tingginya transaksi e-commerce saat ini, untuk kemudahan dan keyamanan layanan keuangan digital marketplace berinovasi melalui paylater. Kecenderungan membeli karena keinginan (bukan kebutuhan), yang diperkuat oleh kemudahan Shopee PayLater mendorong perilaku konsumtif karena memungkinkan konsumen berbelanja tanpa pembayaran langsung. Beberapa faktor di duga mempengaruhi pengguna paylater, yang ditujukkan melalui research gap dan survei awal. Penelitian bertujuan menganalisis peran perilaku konsumtif, trust; mobile self-efficacy; spending habits terhdap minat pengguna Shopee Paylater generasi Z di Kabupaten Semarang. Metode penelitian kuantitatif, jenis eksplanatory research. Populasi adalah pengguna Shopee Paylater Generasi Z di Kabupaten Semarang. Sampel menggunakan metode purposive sampling kriteria telah melakukan transaksi setidaknya 1 kali dalam 1 tahun terakhir diperoleh sebanyak 60 sampel terpilih valid. Untuk menguji hipotesis, metode analisis data regresi linear berganda menggunakan SPSS IBM 25. Hasil temuan menunjukan bahwa secara parsial variabel perilaku konsumtif, mobile self-efficacy dan spending habits menghasilkan peningkatan yang signifikan dalam minat untuk membeli menggunakan shopee paylater. Sedangkan, trust berdampak negatif, Hasil uji secara simultan semua variabel bebas secara positif signifikan berpengaruh pada minat menggunakan shopee paylater. Hasil penelitian diharapkan memberikan informasi bagi penyedia layanan PayLater dalam meningkatkan edukasi keuangan, transparansi risiko, serta penguatan fitur teknologi yang mendukung kepercayaan dan kemudahan penggunaan bagi konsumen muda.ABSTRACTThe current high e-commerce transaction phenomenon, for the sake of convenience and ease of the digital financial services market, innovates through paylater. The tendency to buy out of desire (not need), which is reinforced by the convenience of Shopee PayLater, encourages consumptive behavior because it allows consumers to shop without direct payment. Several factors influence paylater users, as shown through research gaps and initial surveys. This study aims to analyze the role of consumptive behavior, trust; mobile self-efficacy; shopping habits on the interest of Shopee Paylater generation Z users in Semarang Regency. The research method is quantitative, exploratory research type. The population is Shopee Paylater generation Z users in Semarang Regency. The sample used a purposive sampling method with the criteria of having made a transaction at least once in the past year, obtained 60 valid selected samples. To test the hypothesis, a multiple linear regression data analysis method was used with the IBM SPSS 25 analysis program. The findings show that some variables of consumptive behavior, self-efficacy of mobile device use, and shopping habits result in a significant increase in interest in shopping using Shopee Paylater. Meanwhile, trust has a negative impact. Simultaneous testing of all independent variables showed a significant positive effect on interest in using Shopee PayLater. The findings of this study are expected to inform PayLater service providers about improving financial education, risk transparency, and enhancing technological features that support trust and ease of use for young consumers.
Co-Authors Adriana, Myra Ady, Pangeran Pandu Bayu Afiza Regita Cahyani Agus Priyadi Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Andik Prakasa Hadi Andriana, Myra Arie Atwa Magriyanti Arta Armilda, Siska Asri Winanti Madyoningrum Badruzzaman, Muhammad Dani Sasmoko Dwi Astutik Dwi Setiawan Edwin Zusrony Edy Jogatama Purhita Galih, Taufik Hardi Utomo Hargyatni, Titin Haryo Kusumo Hendriyani, Ida Heni Susilowati Heni Susilowati Heni Susilowati Indra Ava Dianta Ivan Permana Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maulana, Putri Anindya Mutiara Selvy Myra Andriana Myra Andrianan Nabilla Zahra Alidya Nadia Putri Wulandari Pemilia Sulistyowati Permataningsih, Farrah Febryanti Pindo Asti Puteri Anindya Maulan Rafifah, Agustia Salma Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Selvy, Mutiara Shabrina Rahmawati Siswanto, Edy Siti Kholifah Sulistyowati, Pemilia Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Tri Purwadi Yedija Peter Aridia Yosefa Maria Seran Yuli Fitrianto Zahra Dinul Khaq