Article Per Year (5 Year)
p-Index From 2021 - 2026
6.936
P-Index
This Author published in this journals
All Journal FORUM JURNAL ILMU SOSIAL Interaksi Online Jurnal ASPIKOM Jurnal Ilmu Komunikasi Biokultur
Joyo Nur Suyanto Gono
Departemen Ilmu Komunikasi, FISIP, Universitas Diponegoro, Semarang
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 102 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 102 Documents
Search

 7   8   9   10   11 
MANAJEMEN KOMUNIKASI KOMUNITAS SATOE ATAP DALAM GERAKAN SOSIAL PENDIDIKAN ANAK KELUARGA PRA SEJAHTERA Faradila, Sabna; Luqman, Yanuar; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Numerous social education communities have emerged to support the education of children by providing free learning facilities, relying on support from external parties for the implementation of their activities. However, this support is voluntary, making it irregular and uncertain, posing challenges and obstacles for the community in carrying out its initiatives. This research aims to investigate how the Satoe Atap community manages to secure support to aid the education of underprivileged families' children. It employs a qualitative research approach using a case study method within the post-positivism paradigm. Data collection techniques involve in-depth interviews with pattern-matching analysis. The research incorporates Anthony Giddens' Structuration Theory and John A. Ledingham's Relationship Management Theory. The findings indicate that Satoe Atap's communication management to obtain support is achieved through several methods. The planning process is documented through regular meeting activities. The execution process is evident in every activity conducted by Satoe Atap, such as managing social media, organizing events, and maintaining relationships with those who have previously assisted them. As a form of evaluation, Satoe Atap consistently assesses its activities to implement improvements for future events. However, the research results reveal that Satoe Atap has not fully implemented two-way relationship maintenance with all parties, and the community lacks specialized training for its internal management team.
PENGARUH TERPAAN YOUTUBE SERIES “ASLINYA KULINER LOKAL BARENG TEH BOTOL SOSRO” PADA CHANNEL YOUTUBE NEX CARLOS DAN E-WOM PADA KOLOM KOMENTAR TERHADAP MINAT BELI PRODUK TEH BOTOL SOSRO Akbar, Bintang; Setyabudi, Djoko; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is a major player in the global tea industry, which has sparked competition among packaged tea brands. Teh Botol Sosro launched a marketing strategy through a YouTube series in collaboration with food vlogger Nex Carlos. Additionally, the majority of consumers read E-WOM before making a purchase. This study aims to determine the influence of exposure to the YouTube series and the intensity of E-WOM on the purchase intention of Teh Botol Sosro products. The theories used are Integrated Information Theory and the Buyer’s Information Environment Theory. The sampling technique used is non-probability and purposive sampling with a sample size of 100 respondents. Data testing was conducted through a simple linear regression test. The hypothesis testing results indicate that the variable exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro" on Nex Carlos' YouTube channel can explain 43.9% with an influence magnitude of 0.347, and the variable intensity of E-WOM in the comment section can explain 41.9% with an influence magnitude of 0.268 on the purchase intention of Teh Botol Sosro products. Therefore, it can be concluded that the higher the exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro," the higher the purchase intention of Teh Botol Sosro products. Similarly, the higher the intensity of EWOM in the comment section, the higher the purchase intention of Teh Botol Sosro products. Thus, the variables of exposure to the YouTube series and the intensity of E-WOM positively and significantly influence the purchase intention of Teh Botol Sosro products. The authors suggest that Teh Botol Sosro consider using these promotional activities in their marketing communication mix while addressing some of their weaknesses
Co-Authors Abigail Betsy Eliasta Roos Abilangga . Adi Anggoro, Indra Adi Nugroho Adi Nugroho Adi Nugroho Adydhatya Della Pahlevi Agus Naryoso Ahmad Firdaus Faza Aisyah Nur Iswahyudi, Farah Akbar, Bintang Alya Anwar, Rizqika Amanda Meipuspa Nusa Ambar Rakhmawati Anastasia Betsy Palupi Andhika Putra Nugraha Anggita Muti Arani Zulaikho Anike Puspita Yunita Aqila Nur Iswahyudi, Shima Ardani, Fransisca Arif Andhika, Wisnu Arifa Rachma Febriyani Arinda Putri Oktaviani Arma Ngabeti Asri Bryllianissa, Fadhilla Asty Setiandini Ayu Nabilla, Ayu Azalea Puspa Sessarina Bagas Satria Pamungkas Bayu Widagdo, Muhammad Beta Himawan Putra, Beta Himawan Burhanudin Ilham Wibawa, Muhammmad Cokky _ Desy Kurniasari Dinda Dwimanda Wahyuningtias Djoko Setyabudi Dody Pradana Eryanto Elisabeth Putri Widasari Faradila, Sabna Fauzi, Aldi Fetiyana Luthfi Prihandini Feyza Syifa Ashila Fitriani Sholekha, Hillda Fitriyani, Putri Frieda Isyana Putri Gibran, Alvien Gofita Dharana Zenaislamey Novadhiyavast Hapsari Dwiningtyas Hapsari Dwiningtyas S Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hayu Pratiwi Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Himawan, Hilmi Ika Adelia Iswari Ilman Mursid Andaru Irfan Zuldi Jan Khairuzzaman, Alief Khansa Faadilah Krisan Putri, Florentina Kurnia Primareta Langgeng Irma Salugiasih Lintang Ratri Rahmiaji Lovegi David Sanjaya, Lovegi David M Bayu Widagdo M Yulianto Madani, Ndaru Maharani Harris, Marsya Mateus Sianturi, Primus Miratus Sholekhah, Ana Much Yulianto Much Yulianto M.Si Much Yulianto M.Si, Much Yulianto Much. Yulianto Muhammad Aldien Priambodo Muhammad Raditya Dwi Adhyatma Muhammad Wahyu Rizki Waskita Nadia Hutaminingtyas Naufal Farid Jayendar Nicolas Handoko Raharjo, Nicolas Handoko Nisa Bela Dina, Nisa Bela Nur Shafira, Hana Nurhanatiyas Mahardika Nurist Surayya Ulfa Nurul Hasfi Octaviani, Averina Oithona Gracelia R. Hutabarat, Oithona Gracelia R. Otto Fauzie Haloho Pinondang Caroline, Andrea Primada Qurrota Ayun R. Milwanda Nadika S. Rachma Fitriani, Areta Radinda N Harahap Razan Fathantra, Ryan Renata Alma Ratu Nabila Reza Andriana Dewanti Ribka Minatisari Sekeon Rimadhani Putri Budiana Rindhianti Novita Sari Rizky Kusnianto Rumi Aulia Rahmanisa S Rouli Manalu Septiana Wulandari Suparyo Siti Hawa . Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Susi Santiaji Swasti Kirana Putri, Swasti Kirana Syafiq Muhammad Qualitoaji Tandiyo Pradekso Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Triono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Umi Nafiatul Udkhiyah Wahyu Aji Hernawan, Dhimas Widya K. Siahaan Wimala Wimardana Wiwid Noor Rakhmad Wiwied Noor Rakhmad Yanuar Luqman Yoga Yuniadi Yolanda Christin, Urimiana Yosua, Christian Yuanisa Meistha Yunisa Wirastanti, Tiara Zakira, Tuhfah