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All Journal FORUM JURNAL ILMU SOSIAL Interaksi Online Jurnal ASPIKOM Jurnal Ilmu Komunikasi Biokultur
Joyo Nur Suyanto Gono
Departemen Ilmu Komunikasi, FISIP, Universitas Diponegoro, Semarang
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH NILAI KONSUMSI TERHADAP MINAT BELI LAGU DIGITAL BTS PADA KOMUNITAS FANDOM ARMY Langgeng Irma Salugiasih; Tandiyo Pradekso; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

IFPI data shows a decline in global recorded music revenue from permanent digital download channels since 2014, while revenue from streaming channels has increased rapidly. In the midst of this phenomenon, BTS digital song sales are still producing brilliant achievements in the international music market. Consumption in the fandom community is known to have its own characteristics. This study aims to find out how consumption values influence ARMY interested in purchasing BTS digital songs. Product consumption values consist of functional value, social value, emotional value, epistemic value, and conditional value. These consumption values are proposed in Consumption Value Theory, which assumes that product choice behavior is influenced by one or all of the consumption values. Research into song buying has been around for a long time, but it has focused on emotional loyalties with artists and the effects of using audio streaming websites. This research is an explanatory research type. The sampling technique used non-random sampling with 112 research subject, male and female following ARMY fanbase group aged 20–30 years who had heard BTS digital songs. Testing were carried out using multiple linear analyses. Hypothesis testing shows effect of simultaneous consumption value on song purchase intention. This value is then explored in relation to the fan community when creating marketing strategies to create song success.
HUBUNGAN TERPAAN IKLAN LAYANAN TRANSPORTASI ONLINE DAN ONLINE CONSUMER REVIEW DENGAN MINAT MENGGUNAKAN LAYANAN TRANSPORTASI ONLINE Wimala Wimardana; Joyo Nur Suryanto Gono; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Maxim is one of the companies engaged in online transportation services in Indonesia since 2018. Since then, Maxim has managed to attract more than 10 million active users. This figure is quite high considering that Maxim only uses one platform; Instagram in his advertising activities. On the other hand, there is an interesting thing listed in Maxim's Instagram comment column – @Maxim_Indo – which is that reviews are often found after bad reviews about Maxim's performance. Therefore, this study aims to determine the relationship between exposure to online transportation service advertisements and Online Consumer Review (OCR) with interest in using online transportation services. This study uses the Buyer Information Environment Theory, the sample set is 125 respondents with the criteria of being 18 – 34 years old, domiciled in Semarang, and has seen Maxim's advertisements on Instagram @Maxim_Indo. This study uses non-probability sampling with accidental sampling technique. This study resulted in a significance value between exposure to online transportation service advertisements and interest in using online transportation services of 0.000, which is less than a significance value of 0.01 which means it is very significant and a correlation coefficient value of 0.254 which means that the two variables have a weak relationship and has a positive direction. This means that if exposure to online transportation service advertisements has increased, the interest in using online transportation services will also increase. On the other hand, if exposure to online transportation service advertisements has decreased, the interest in using online transportation services will also decrease. Then, in the second hypothesis correlation test, there is a relationship between OCR and interest in using online transportation services which is indicated by a significance value of 0.001 which means it is very significant because it is less than a significance value of 0.01, has a correlation coefficient value of 0.209, which means that the two variables have a weak relationship and has a positive direction. This means that if the OCR increases, the interest in using online transportation services will also increase. On the other hand, if the OCR decreases, the interest in using online transportation services will also decrease.
PENGARUH TERPAAN IKLAN DAN VIDEO UNBOXING YOUTUBER TERHADAP MINAT BELI KONSUMEN PADA PRODUK POKEMON TCG INDONESIA SERI KOLEKSI VMAX BERKILAU (STUDI PADA POKEMON TCG SEMARANG) Naufal Farid Jayendar; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Nowadays, the use of the internet continues to grow rapidly, and so do the social media users in Indonesia. This has made many companies promote their products digitally through various social media. Pokemon TCG Indonesia is one of the companies that promotes through social media. Advertising has been the most popular way of promoting a product. Apart from that, there are also other ways such as using content creators on Youtube to promote products through reviews of these products. This study aims to determine the effect of advertising exposure and YouTuber video unboxing on consumer buying interest in Pokemon TCG Indonesia products, the Sparkling VMAX Collection series. The sampling technique used non-probability sampling with a total sample of 50 people. The testing is done using Simple Regression analysis. The results of the study show that the significance value for the ad exposure variable is 0.000. It means that the ad exposure variable has a positive influence on the purchase intention variable. Furthermore, for the results of the Youtuber video unboxing exposure variable, it shows a significance value of 0.000. It means that Youtuber video.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN KUALITAS ULASAN ONLINE KONSUMEN DI MEDIA SOSIAL DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Arma Ngabeti; Djoko Setyabudi; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Nmax motorcycles as one of Yamaha's products experienced a decline in sales for three consecutive years. Ideally, by issuing sales promotions every year in the form of discounts, cashback, giving vouchers and bonuses should be able to encourage the purchase of motorcycles. On the other hand, there are also online reviews on social media from Nmax users, where Yamaha Nmax gets a high rating with a score of 4.8 out of 5. Reviews that contain positive information should be able to positively grow the buying interest of potential consumers. The study aims to determine the influence of sales promotion and the quality of consumers' online reviews on social media with interest in buying Yamaha Nmax motorcycles.Research is a type of explanatory research using non-probability sampling techniques. The number of respondents was 100 people with male and female criteria, aged 22-34 years, domiciled in Central Java and the Special Region of Yogyakarta, had seen, heard or read online reviews or Yamaha Nmax sales promotions. Testing using a simple linear regression analysis, the results showed that sales promotion affected the buying interest of Nmax motorcycles with a significance value of 0.036 (<0.05). Then, the quality of consumers' online reviews on social media is also confused with the interest in buying Nmax motorcycles with a significance value of 0.007 (<0.01).
Hubungan Terpaan Berita Peretasan Data dan Persepsi tentang Perlindungan Data dengan Citra Kementerian Komunikasi dan Informatika Rumi Aulia Rahmanisa; Joyo Nur Suryanto Gono; Tandiyo Pradekso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Tingginya angka serangan siber dan kasus peretasan data di Indonesia sepanjang tahun 2022, mendorong maraknya pemberitaan media terkait isu keamanan siber. Peristiwa peretasan dan perlindungan data menjadi salah satu yang menarik perhatian publik. Sementara itu, Kementerian Komunikasi dan Informatika (Kominfo) tengah mengalami permasalahan berupa citra yang negatif berdasarkan laporan yang menunjukan rendahnya kepuasan masyarakat terhadap kinerja Kementerian Kominfo. Dalam hal ini, Kementerian Kominfo menjadi salah satu badan yang terlibat dalam penanganan isu perlindungan data. Penelitian ini bertujuan untuk menjelaskan hubungan antara terpaan pemberitaan peretasan data dan persepsi tentang perlindungan data di Indonesia dengan citra Kementerian Kominfo. Variabel terpaan berita dengan citra diteliti dengan teori Mass Media Effects. Sedangkan untuk variabel persepsi perlindungan data dengan citra diteliti dengan teori Cognitive Balance. Metode penelitian bersifat kuantitatif eksplanatori dengan menggunakan alat kuesioner kepada total sampel 70 orang. Sampel tersebut dipilih berdasarkan teknik nonprobability dengan karakteristik penduduk Indonesia, berusia dewasa muda (18—40 tahun), dan yang terpapar berita tentang peretasan data di Indonesia pada tahun 2022. Selanjutnya data yang diperoleh diuji menggunakan metode Uji Korelasi Kendall Tau-b. Hasil penelitian menunjukan bahwa tidak terdapat hubungan antara terpaan berita peretasan data dengan citra Kementerian Kominfo dengan nilai signifikansi sebesar 0,522 atau >0,05. Kemudian terdapat hubungan searah antara persepsi tentang perlindungan data dengan citra Kementerian Kominfo dengan nilai signifikansi 0,027 atau <0,05.
Hubungan Terpaan Isu Produk Palsu Scarlett Whitening Dan Terpaan Media Sosial Instagram Scarlett Whitening Dengan Sikap Konsumen Dalam Menggunakan Produk Scarlett Whitening Radinda N Harahap; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The attitude of consumers in using or consuming a product is formed from various factors that exist within them, for example, the strong experience that a person has and social media. In this regard, the Scarlett Whitening brand has problems with the issue of counterfeit products circulating in Lazada e-commerce and is feared to have an impact on consumer attitudes themselves. But the good news is that the Scarlett Whitening brand itself provides a solution to this problem by providing a barcode that can be checked on the official Scarlett Whitening website. This strategy is also promoted by the Scarlett Whitening brand through their Instagram social media. This study aims to determine the relationship between exposure to the issue of Scarlett Whitening's counterfeit products and exposure to Scarlett Whitening's Instagram social media with consumer attitudes in using Scarlett Whitening products, using the Cognitive Response Theory and Individual Difference Theory. Based on the results of this study using Kendall's Tau-b analysis and having a sample of 50 respondents, it is known that there is no connection between each of the variables studied. The variable exposure to the issue of Scarlett Whitening counterfeit products and consumer attitudes in using Scarlett Whitening products has a value of 0.063 ≥ 0.05 and is proven to be insignificant. Likewise for the Scarlett Whitening Instagram social media exposure variable with consumer attitudes in using Scarlett Whitening products, it has a significance value of 0.116 ≥ 0.05. Therefore, for future researchers who will conduct research with similar variables, it is advisable to look for other variables related to consumer attitudes such as word of mouth, brand image, level of trust, and perceived risk.
PEMELIHARAAN HUBUNGAN INTERPERSONAL ANTARA PELATIH DAN ATLET DALAM MEMOTIVASI UNTUK BERPRESTASI PADA ATLET PPLP JAWA TENGAH Muhammad Raditya Dwi Adhyatma; Triyono Lukmantoro; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The interpersonal relationship between athletes and coaches is unique due to the high willingness of both parties to succeed, which requires a good interpersonal relationship. This research aims to determine how the interpersonal relationship between the coach and athletes can influence the motivation of athletes from the Central Java PPLP Swimming team to develop and achieve excellence, as well as identify potential obstacles that may arise in this relationship. The research method used in this study is qualitative descriptive research. The results of this study show that the interpersonal relationship between the coach and athletes of the Central Java PPLP Swimming team is quite good based on the four analyzed aspects: positivity, openness, assurances, and sharing tasks. However, there are issues that arise between the coach and athletes in terms of positivity and openness. The findings of this research are in line with the equity theory, which explains that interpersonal relationships should be based on the equality of effort and rewards so that both athletes and coaches feel satisfied and can work together effectively to achieve their goals. Therefore, both the coach and athletes have a responsibility to address their shortcomings and strengthen the interpersonal relationship.
HUBUNGAN TERPAAN SOCIAL MEDIA MARKETING DAN BRAND IMAGE DENGAN LOYALITAS KONSUMEN MARINA HAND AND BODY LOTION Susi Santiaji; Joyo Nur Suryanto Gono; Djoko Setyabudi
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Nowadays people are increasingly paying attention to body care. Based on consumer needs, the development of the body care business is growing rapidly, including hand and body lotion products. Marina carried out various strategies, namely social media marketing and instilling a positive image to compete with other brands as proven by Marina always being included in the Top Brand Award since 2015. In 2021, Marina experienced a decrease in consumer loyalty for hand and body lotion, while Marina's competitors experienced an increase in loyalty. This study aims to determine the relationship between exposure to social media marketing and brand image with consumer loyalty Marina hand and body lotion. This research is quantitative research with the type of explanatory research and using a non-probability sampling technique with a total of 100 respondents. The statistical test used is Kendall's Tau B. The theory used is Social Customer Relationship Management. The results of hypothesis testing using Kendall's Tau B test analysis show that exposure to social media marketing and consumer loyalty Marina hand and body lotion has a very significant relationship with a significance value of 0.003 <0.01 and a correlation coefficient of 0.273. Brand image variable has a very significant relationship with consumer loyalty Marina hand and body lotion with a significance value of 0.000 <0.01 and a correlation coefficient of 0.473.
INTERPRETASI PENONTON TERHADAP KONTEN PRANK DENGAN TARGET ORANG TUA DI KANAL YOUTUBE NINO KUYA Rimadhani Putri Budiana; Joyo Nur Suryanto Gono; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Prank content is currently still a trend using controversial ideas marked by pranks targeting parents on Nino Kuya's YouTube channel which is watched and liked by many viewers. This study aims to describe the audience's interpretation of prank content targeting parents on Nino Kuya's YouTube channel. This study uses a constructivist paradigm with reception theory and active audience theory. John Fiske's semiotic analysis method is used to analyze preferred reading and Stuart Hall's reception analysis method is used to determine the interpretive position of the audience of teenagers and parents. The dominant meaning in this content is (1) children may prank their parents, (2) educational and entertaining prank messages, (3) reasonable parental reactions to get angry and forgive children's pranks, (4) parents are allowed to control dominant child, and (5) healthy and normal parent-child relationship. The results of the study show the similarity in meaning that pranks target parents tend to be negotiated. Meanwhile, the diversity of meanings arises when the informant interprets the elements of parental reactions and parental communication patterns where the child informants tend to reject parental dominant control. Meanwhile, parent informants accept the dominant meaning offered. Furthermore, half of the informants tended to be dominant, a few negotiated, and the others rejected the healthy and normal relationship between parents and children in the prank content. Overall, it was found that meaning tended to be in a negotiating position regarding the dominant meaning offered because of the variant informants in the form of children and parents as well as differences in the culture of the informant's family and Nino Kuya's family.
Pengaruh Terpaan Pesan Promosi di Whatsapp Dan Kredibilitas Perusahaan Terhadap Minat Melakukan Service Ulang di AHASS Prima Jaya Hayu Pratiwi; Sunarto Sunarto; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

During the pandemic, the number of visitors to the workshop recorded a decline. The number of customer visits was influenced by their purchasing interest, which was affected by promotional messages and the company's credibility. The objective of this research was to determine the influence of promotional messages on WhatsApp and company credibility on the intention to re-service at Shop X. By using the Cognitive Response Theory, this study examined the effect of variable X1 on variable Y, and the Source Credibility Theory to test the influence of variable X2 on Y. The population of this study consisted of residents of Semarang, aged 21 to 50 years, with a non-probability sampling involving 100 individuals, both males and females, who had used Shop X services at least twice. The research findings indicated that the exposure to promotional messages on WhatsApp (X1) had a positive effect on the intention to re-service at Shop X. Additionally, company credibility (X2) had a positive effect on the intention to re-service at Shop X. Based on these findings, it can be concluded that a higher exposure to promotional messages on WhatsApp leads to a greater intention to re-service at Shop X. Furthermore, a higher company credibility also corresponds to a higher intention to re-service at Shop X.
Co-Authors Abigail Betsy Eliasta Roos Abilangga . Adi Anggoro, Indra Adi Nugroho Adi Nugroho Adi Nugroho Adydhatya Della Pahlevi Agus Naryoso Ahmad Firdaus Faza Aisyah Nur Iswahyudi, Farah Akbar, Bintang Alya Anwar, Rizqika Amanda Meipuspa Nusa Ambar Rakhmawati Anastasia Betsy Palupi Andhika Putra Nugraha Anggita Muti Arani Zulaikho Anike Puspita Yunita Aqila Nur Iswahyudi, Shima Ardani, Fransisca Arif Andhika, Wisnu Arifa Rachma Febriyani Arinda Putri Oktaviani Arma Ngabeti Asri Bryllianissa, Fadhilla Asty Setiandini Ayu Nabilla, Ayu Azalea Puspa Sessarina Bagas Satria Pamungkas Bayu Widagdo, Muhammad Beta Himawan Putra, Beta Himawan Burhanudin Ilham Wibawa, Muhammmad Cokky _ Desy Kurniasari Dinda Dwimanda Wahyuningtias Djoko Setyabudi Dody Pradana Eryanto Elisabeth Putri Widasari Faradila, Sabna Fauzi, Aldi Fetiyana Luthfi Prihandini Feyza Syifa Ashila Fitriani Sholekha, Hillda Fitriyani, Putri Frieda Isyana Putri Gibran, Alvien Gofita Dharana Zenaislamey Novadhiyavast Hapsari Dwiningtyas Hapsari Dwiningtyas S Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hayu Pratiwi Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Himawan, Hilmi Ika Adelia Iswari Ilman Mursid Andaru Irfan Zuldi Jan Khairuzzaman, Alief Khansa Faadilah Krisan Putri, Florentina Kurnia Primareta Langgeng Irma Salugiasih Lintang Ratri Rahmiaji Lovegi David Sanjaya, Lovegi David M Bayu Widagdo M Yulianto Madani, Ndaru Maharani Harris, Marsya Mateus Sianturi, Primus Miratus Sholekhah, Ana Much Yulianto Much Yulianto M.Si Much Yulianto M.Si, Much Yulianto Much. Yulianto Muhammad Aldien Priambodo Muhammad Raditya Dwi Adhyatma Muhammad Wahyu Rizki Waskita Nadia Hutaminingtyas Naufal Farid Jayendar Nicolas Handoko Raharjo, Nicolas Handoko Nisa Bela Dina, Nisa Bela Nur Shafira, Hana Nurhanatiyas Mahardika Nurist Surayya Ulfa Nurul Hasfi Octaviani, Averina Oithona Gracelia R. Hutabarat, Oithona Gracelia R. Otto Fauzie Haloho Pinondang Caroline, Andrea Primada Qurrota Ayun R. Milwanda Nadika S. Rachma Fitriani, Areta Radinda N Harahap Razan Fathantra, Ryan Renata Alma Ratu Nabila Reza Andriana Dewanti Ribka Minatisari Sekeon Rimadhani Putri Budiana Rindhianti Novita Sari Rizky Kusnianto Rumi Aulia Rahmanisa S Rouli Manalu Septiana Wulandari Suparyo Siti Hawa . Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Sunarto Sunarto Susi Santiaji Swasti Kirana Putri, Swasti Kirana Syafiq Muhammad Qualitoaji Tandiyo Pradekso Tandiyo Pradekso Taufik Suprihatini Taufik Suprihatini Triono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Umi Nafiatul Udkhiyah Wahyu Aji Hernawan, Dhimas Widya K. Siahaan Wimala Wimardana Wiwid Noor Rakhmad Wiwied Noor Rakhmad Yanuar Luqman Yoga Yuniadi Yolanda Christin, Urimiana Yosua, Christian Yuanisa Meistha Yunisa Wirastanti, Tiara Zakira, Tuhfah