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S Martono
Fakultas Ekonomi, Universitas Negeri Semarang, Semarang
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Journal : Jurnal Abdimas

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Increasing the Capacity of Human Resources and MSME Governance Through the Implementation of Business Continuity Plan in Tambakrejo Village Martono, S; Rahayuningsih, Margareta; Prajanti, Sucihatiningsih Dian Wisika; Yulianto, Arief
Jurnal Abdimas Vol. 28 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/cmhtcj63

Abstract

The presto milkfish business activities in Tambakrejo Village are hampered by floods and tidal waves. Floods and tidal waves result in decreased productivity, disruption of the flow of goods and services, and damage to supporting infrastructure. One of the business units affected by the flood and tidal waves is the Enaxmen UMKM managed by Mrs. Kurnia ( Target Partner). Based on information from partners, the disaster that occurred became a serious threat because it greatly disrupted production activities, even at certain times it could not produce because there was no supply of raw materials. The period of 2020-2021 when Covid-19 occurred was a major blow to partners because of the decrease in turnover and production by more than 50% . The problem , based on the conditions above, is that partners are very vulnerable to shocks (disasters) that occur, especially since partners also do not have standard procedures in dealing with these problems . Another problem is that partner marketing is still limited in scope, on the other hand, partners also do not have the capacity to promote products, so that it indirectly has an impact on low product branding. The capacity of Tambakrejo Village MSME actors in managing their business through the implementation of the Business Continuity Plan has increased well . This can be seen from the increasing understanding of MSME actors in planning business continuity amidst the potential for natural disasters . This needs to be done considering that the Tambakrejo Village area is an area that is very prone to flooding, tidal flooding, and fires . MSME actors have also understood online marketing to increase the capacity of the products produced.
Co-Authors - Kardoyo - Kusmuriyanto abdulllah al fadzilah, abdulllah al Adelina, Sabrina Elliya Adi Nugroho Agus Ariyanto Agus Wahyudin Ahmad Nurkhin Ahmadun, Ahmadun Aji, Arya Pradita Andhi Wijayanto Anisa, Maulida Annur, Abdul Fattah Annur, Muhammad Fauzi Annur, Muhammad Fauzi Arief Yulianto Ariesa Prihartanti, Ariesa Astrin Scholastika, Astrin Ayu, Dewi Permata Bogy Febriatmoko Bunga Aprilia Kartini, Bunga Aprilia Cahyaningrum, Dina D., I. W. Angga Desti Ranihusna Dewi Novianasari, Dewi Djoko Widodo Eko Handoyo Erni Suharini Euis Soliha Fachrurrozie fadzilah nurudin, fadzilah Fakhruddin Fakhruddin Fathur Rokhman Gilang Raafi, Gilang Gitria Romadhona Putri, Gitria Romadhona Gopar, Ruslan A. Hafidhah, Rizqi Nur Hairo, Astrid Meutia Halimatussakdiyah, Halimatussakdiyah Harini, Puspa Hilda Dwi Hasan Mukhibad Hobar, Abdul Ida Sanjaya Dewi, Ida Sanjaya Indraswari, Isna Tianafitri Isnaeni, Fidyah Isnaeni, Fidyah Juniarti, Emma Kardoyo Ketut Sudarma Kumalasari, Lina Kusumantoro Kusumantoro, Kusumantoro Larasati, Ayunda Putri Lutfianita Novira, Lutfianita Margareta Rahayuningsih Nugroho Edi K Meladena Azka, Meladena Moh. Khoiruddin Mufti Aspiyah, Mufti Muhammad Khafid Muhsin Muhsin Murwatiningsih Murwatiningsih, Murwatiningsih N., Windu Nur Qomariyah Nury Ariani Wulansari Prananta, Widya Pratiwi, Ayun Pratiwi, Ayun Rahayuningsih Rahayuningsih, Rahayuningsih Rofiq, Muhamad N. Ryzana, Charyn Harja Setiani, Ragil Agus Setiani, Ragil Agus Sheila Febriani Putri Siti Nor Chalimah, Siti Nor Sri Wartini Sucihatiningsih Dian Wisika Prajanti Sugi Sugi, Sugi Surachman, M. Suwito Eko Pramono Tahapary, Jansen Fredy Tahapary, Jansen Fredy Tiara Puspitasari, Tiara Titi Prihatin Umniyyati, Risqa Umniyyati, Risqa Vini Wiratno Putri Wahyono Wahyono Winarsih, Puji Yunisa, Rosalia Zuliani, Devilia